Episode Overview

Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit

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Hey hey, inbox innovators! Liz Wilcox here, and this time, I'm hanging with the dopamine dealer themself, Caleb Dempsey, at the Email Engagement Summit. If you've ever wondered how to make your list folks basically beg to open and click your emails (without bribing them with avocado toast), then roll up your sleeves for this convo. Caleb Dempsey breaks down their "dopamail" framework—think gamification, leaderboard flexing, and feedback loops that get even your lurkers off the sidelines. Ready to make that Monday newsletter — dare I say — FUN? Let's do it.

Episode Highlights

Leaderboard Magic with List Gadget Caleb Dempsey shares how they use List Gadget to give peeps a literal points-based reason to show up and engage (01:12). Spoiler: turns out, we all crave a little scoreboard glory.
Feedback Loops That Actually Work "Do something, earn reward, feel good." It's not just your childhood sticker chart—Caleb Dempsey turns this into an 80% engagement boost in just 6 months (03:45).
No Participation Trophies, Just Pure Winner Takes All Forget runners-up. Only one can claim the quarterly crown and the physical prize (03:10). Savage but motivating!

Links/Resources

List Gadget — Plug-n-play polls, leaderboards, and dopamine triggers for your emails
Caleb's Actually Fun Email Newsletter — Get schooled by the boss of email engagement
Link to Caleb's email: https://events.ecamm.com/posts/community-shoutouts-ed-s-studio-hack-and-your-schedule
Check out our coupon book here — https://canva.link/z54sljb9e1t4nox

Key Takeaway

Make your emails the best thing in someone's inbox with real actions, instant feedback, and a sprinkle of fun. Caleb Dempsey proves people will open, click, and cheer for you (literally!) when there's community, competition, and clear rewards. Stop being boring in the inbox—gamify it, own it, and watch engagement soar.

Transcripts can be found here.