Episode Overview

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Alright, folks, buckle up for a lyrical ride! In this session, Cat Griffin shows us how email marketing doesn't have to be dry or spammy—it can actually be fun (who knew?!). Cat spills all the tea on using Oasis and Cher song lyrics to spark legit conversations with her email list. We talk pop-culture vibes, authentic branding, and how to get subscribers hitting that "reply" button because they actually WANT to talk to you. If you think business emails have to be boring…this episode might just set you straight. 🎤

Episode Highlights

Turning Song Lyrics Into Inbox Gold Cat Griffin shares how riffing off Oasis lyrics like "Don't Look Back in Anger" and "Today's Gonna Be The Day" has become her secret weapon for more organic, laugh-filled engagement. She's not just building an email list—she's building friendships, one chorus at a time.
Getting Real Replies (Not Just the Auto Ones) Using music references, Cat Griffin doesn't just ask her subscribers to "hit reply"—she gives them a reason to. The result? Genuine conversations, stories about what everyone's working on, and fun debates about which song is which. Spoiler: her husband still thinks Cher's "Shoop Shoop" song was by the Bad Boys. 02:04
Keep It On-Brand—And Actually Fun Cat keeps her email voice unapologetically her. If using lyrics feels natural, go for it. If asking "what are you up to?" feels off, skip it. The key? Authenticity, baby—and her audience is here for it. Kat Griffin breaks it all down at 03:06.

Links/Resources

Free Collab Guide from Cat all about growing your list through collaborations (perfect if you're tired of solo-hustling): https://www.catgets.social/f/how-to-be-a-collaboration-rocstar
Check out Cat's email here: https://preview.mailerlite.com/c9h7d2v8a1
The Email Engagement Summit hub: listgadget.com summit

Key Takeaway

Don't be afraid to make emails a little weird—or a lot YOU. If you want engaged subscribers (not just numbers), ditch the stiff "newsletter" voice and write like a human with personality—even if that means quoting Oasis or Cher. The best engagement comes when you AND your list are having fun.