Episode Overview

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What's up, cheese lovers and inbox warriors! This episode is a melty, gooey dive into engaging your email list—featuring the queen of DIY cheese herself, Claudia from Urban Cheesecraft. We chat about keeping your audience interested, using polls to shape your biz, and tracking what actually leads to sales (spoiler: sometimes it is cheese). Grab your favorite snack (cheese not required, but strongly encouraged), and let's get into the good stuff!

Episode Highlights

Mini-Polls = Maximum Engagement Claudia talked about using simple mini-polls at the end of her weekly emails to ask subscribers what cheese they want to learn next—turns out, Halloumi is the crowd fave! 00:01:39
Tagging for Smart Tracking She's not just winging it anymore! Claudia now tracks poll votes with tags, which helps her connect responses to future sales and see who buys what. You know you're leveling up when your data game gets sharper than your cheddar. 00:03:02
Ask and They Will… Buy! Real talk: past polls and prompts for product ideas led to real sales. When Claudia asked for burrata fans, people bought kits and classes. Now, she's doubling down on tracking for even more mozzarella money-moves. 00:03:26

Links & Resources

Urban Cheesecraft Email List & Free Cheese-Making Class Jump on Claudia's list and get her 20-minute cheese class for free. Because who doesn't want to brag about homemade cheese? https://urbancheesecraft.com/
Urban Cheesecraft on Instagram. More cheese content, more good times: https://instagram.com/urbancheesecraft
ListGadget: Email Engagement Tools- Make your emails interactive (polls, reactions, timers, oh my!) like the pros featured in this summit: listgadget.com/summit

Key Takeaway

Don't overthink your emails—just ask your crew what they want, get creative with your engagement (hello, quick polls!), and keep tabs on what works. Your list is more than just addresses—it's a cheese-loving community ready to help you shape your biz (and your next workshop flavor).