Episode Overview

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Hey friends! Liz Wilcox reporting for duty from the Email Engagement Summit, where the audio is "mid" but the email game is fire. In this snack-sized ep, I sit down (virtually!) with the one-and-only Ellen Yin of Cubicle to CEO to jam about upping your email engagement in ways so simple it's not even funny. We spill our own behind-the-scenes hacks, swap hilarious stories, and debate the serious business of how to pronounce "GIF/gif/jif." If you like keeping your emails fun, real, and human—this one's your vibe.

Episode Highlights

Reply with ONE Word—It Works! Ellen Yin dishes on her easiest tip ever: just ask your subscribers to reply to your emails with a specific word. Seriously, try it! Like DM automation on Insta, but for your inbox. Not only does it bump up engagement, but it literally teaches your peeps that it's okay to hit reply (01:07).
Make It Fun & On-Brand Liz Wilcox shares her 90s-themed welcome sequence where new subscribers reply with "too legit to quit." Not only does it keep things playful, but it's a total conversation starter (shoutout to all the MC Hammer GIFs that flood her inbox daily) (05:01).
Don't Drop the Link—Start the Chat Both Ellen Yin and Liz Wilcox encourage swapping out those cold, direct links for easy calls to reply. Examples: inviting event organizers and attendees to reply for custom links, and only sending freebies after someone responds. Engagement + Connection = A+++ (03:38).

Links & Resources

List Gadget – The "plug and play" email engagement tool that inspired this very summit. Get your $9 deal at listgadget.com/summit
Cubicle to CEO Newsletter – Join Ellen Yin's crew of 23k+ biz owners for weekly behind-the-scenes (peek at what's working IRL): https://cubicletoceo.co
Check out Ellen's email here: https://ckarchive.com/b/lmuehmhnqrrrrcd7kkm78c8vr7lw8tgh30e3x

Key Takeaway

Stop overthinking engagement! The best moves are low-tech, high-vibe: ask for a reply, keep it fun, and show up as a real human (bonus points for 90s references and dance GIFs). Your email list will love you for it.

EMAIL ENGAGEMENT SUMMIT: Ellen Yin- fun ways to get replies