Episode Overview

Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit

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Ever wanted to make your email list as obsessed with your content as you are with cold brew? Nadine Nethery is dishing out a delightfully fun strategy—interactive scratchy cards—that'll have your subscribers engaged, clicking, and literally scratching for more. We're talking next-level open rates, website traffic boosts, and some major "dang, that's clever" moments. Tune in for all the details and a behind-the-scenes peek at the tech and psychology making it work.

Episode Highlights

The Scratchy Card Email Hack Nadine Nethery spills the beans on her interactive digital scratchy card strategy. In a nutshell? It's a segmented, surprise-and-delight email sequence that sends select subscribers to a custom web page to "scratch" off offers. Actual fun meets major list engagement (01:11).
Bananas Open Rates & Segmentation Sorcery We're talking genuine 100% open rates and 58% click-throughs. Yeah—you read that right. By sending her emails only to hot segments (think actives, past buyers, or click-happy lurkers), Nadine Nethery ensures nobody's left yawning (04:31).
Super-Simple Tech Stack Don't fear the tech! All you need is Drip (her email platform) and a sprinkle of embedded HTML code on a landing page. Plus, the subject line magic—"want a sneaky scratchy?"—pretty much guarantees those opens (07:07).

Links & Resources

List Gadget (summit sponsor): listgadget.com/summit
Check out Nadine's Virtual Scratchie Email here.
Get Your Own Scratchy Card & Join Nadine Nethery's List: https://link.candocontent.com/liz
Check out our coupon book here: https://canva.link/z54sljb9e1t4nox

Key Takeaway

Engagement isn't just about snappy copy—sometimes, it's about making your emails so interactive and fun that your audience wants to click. Try the scratchy card strategy and watch your open and click rates go bananas. Bonus: genuine conversations, more loyalty, and a list that's hyped for your offers.

Transcripts can be found here.