Episode 114: How To (technically) Have One Welcome Sequence For Multiple Freebies - The Email Sound Booth with Liz Wilcox

Summary4 min read

Episode Summary: The Email Sound Booth with Liz Wilcox - Episode 114: How To (Technically) Have One Welcome Sequence For Multiple Freebies

Introduction to Episode 114

In Episode 114 of The Email Sound Booth, host Liz Wilcox delves into the technical intricacies of managing welcome email sequences for multiple freebies within an online business's email marketing strategy. Building upon the discussions from Episode 113, Liz provides actionable insights and strategies to streamline welcome sequences, ensuring efficiency and effectiveness in email marketing efforts.

Recap of Previous Episode

Liz begins by referencing Episode 113, where the topic centered around the feasibility of using the same welcome sequence for multiple freebies. She acknowledges listener feedback and questions about reconciling the need for distinct initial emails for each freebie with the desire to maintain a unified welcome sequence.

"Last episode, episode 113 we talked about can I have the same welcome sequence for multiple freebies?" [00:00]

Setting Up Separate Initial Emails for Each Freebie

Understanding that each freebie requires a unique introductory email, Liz outlines the necessity of creating individual sequences for each freebie offering. She emphasizes the importance of differentiating the first email to provide tailored information relevant to the specific freebie.

“You just told me that the first email should be different so how can I technically do that?” [00:30]

Liz advises ensuring that each freebie (e.g., Freebie A, Freebie B, Freebie C) has its own one-email sequence triggered upon signup. This foundational step ensures that subscribers receive content specifically associated with their chosen freebie.

Integrating a Unified Welcome Sequence

After establishing individual sequences for each freebie, Liz introduces the concept of a unified welcome sequence to handle subsequent emails. This approach consolidates emails 2, 3, and 4 into a single sequence, reducing redundancy and simplifying management.

"We're going to feed Freebie A sequence, Freebie B sequence, Freebie C sequence into the rest of the welcome sequence." [04:00]

Step-by-Step Implementation:

Create Individual Freebie Sequences:
- Each freebie has its own single-email sequence (Freebie A, B, C).
Establish the Unified Welcome Sequence:
- Develop a separate sequence named something like "Rest of the Welcome Sequence" containing emails 2, 3, and 4.
Linking Sequences Through Automations:
- Utilize the automation features of your email service provider (e.g., ConvertKit, Flodesk) to connect the individual freebie sequences to the unified welcome sequence.
- This ensures that after the initial freebie-specific email, subscribers automatically receive the subsequent welcome emails without duplication.

"I just do four emails in a welcome sequence. You don't have to do it my way but I'm just for simplicity sake." [05:45]

Preventing Duplicate Emails for Repeat Freebie Signups

Liz addresses a common concern: subscribers who engage with multiple freebies over time might inadvertently receive duplicate emails from the welcome sequence. To mitigate this, she recommends implementing a tagging system within the email service provider.

Solution: Tagging and Filtering

Add a Completion Tag:
- Once a subscriber completes the welcome sequence, apply a tag such as "completed welcome sequence."
Set Up Exclusions:
- Configure the unified welcome sequence to exclude anyone with the "completed welcome sequence" tag.
- This ensures that returning subscribers who sign up for additional freebies only receive the initial freebie-specific email without the repetitive follow-up emails.

"When they finish the welcome sequence, we can add a tag that says completed welcome sequence." [07:30]

"That tag is going to make sure I don't get those duplicate emails." [09:15]

Technical Considerations and Flexibility

Liz acknowledges that the exact implementation steps may vary depending on the email service provider being used. She underscores the importance of understanding your specific platform's features and nomenclature to effectively set up the sequences and automations as described.

"I don't know your email service provider. I use ConvertKit. Maybe you're using something like Flodesk Stan. I don't know. There's a million of them." [02:00]

Future Enhancements and Visual Aids

Recognizing the complexity of the setup, Liz mentions the potential benefits of visual guides to complement her explanations. She expresses openness to creating more technical videos if there is sufficient demand from her audience.

"I should have had visuals. If you're watching on YouTube. Sorry. Maybe one day I'll do that." [10:00]

Promoting Email Marketing Membership

Towards the end of the episode, Liz briefly promotes her Email Marketing Membership, priced at $9 a month. She highlights that the membership includes training on creating effective freebies, aligning with the episode's focus on optimizing email sequences.

"Little known fact, it's $9 a month. Little known fact is there is a training in there all about how to create the right freebies." [10:45]

Conclusion and Takeaways

Liz wraps up the episode by reinforcing the strategies discussed for managing multiple welcome sequences effectively. She encourages listeners to implement these techniques to enhance their email marketing workflows, ensuring a seamless and non-redundant experience for their subscribers.

"All right, that's that. I hope it makes sense." [09:50]

Key Takeaways:

Separate Initial Emails: Create distinct one-email sequences for each freebie to provide tailored content to subscribers.
Unified Follow-Up Sequence: Consolidate subsequent welcome emails into a single sequence to maintain consistency and reduce redundancy.
Tagging System: Implement tags to track completion of welcome sequences, preventing duplicate emails for subscribers engaging with multiple freebies.
Platform Specifics: Adapt the outlined strategies to fit the functionalities and terminology of your chosen email service provider.
Flexibility and Optimization: Regularly assess and refine your email sequences to align with evolving business needs and subscriber behaviors.

By employing these strategies, online businesses can efficiently manage multiple freebies within their email marketing efforts, fostering an engaging and profitable relationship with their audience.

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Transcript1 lines

[00:01]
Liz Wilcox
All right, all right. Welcome to episode 114 of the Email sound booth. This is Liz Wilcox, the fresh princess of email. Yes, I gave myself that nickname. No, I don't feel shame about asking people to call me that when they introduce me. Anyway, Last episode, episode 113 we talked about can I have the same welcome sequence for multiple freebies? So, so Definitely check out 113 if you haven't listened to that. And we ended on. Okay Liz. Yes, I want to have the same welcome sequence for multiple freebies. But you just told me that the first email should be different so how can I technically do that? So of course I don't know your email service provider. I use kit. Maybe you're using something like Flodesk Stan. I don't know. There's a million of them. Right. And, and so I can't give you the exact, you know, click here, do that, click this button, it'll say that. Right. But what I can say is this. So number one, you want to make sure you know, you have your different sequences oh signed up for, you know, sequence Freebie A Freeb Freebie C. Right. So with Freebie A, B and C you, you just have one email in that sequence. So you trigger it right when I sign up for Freebie A. The Internet gods, whatever triggers, right. If you're using ConvertKit, you know that's gonna send me that sequence with one email in it. Freebie a one email sequence, right. Same as B and C. Now I need emails number two, three and four. Right. So you're gonna go into your automations, your rules, whatever your email service provider calls them and you're going to connect a second sequence. So the second sequence you can name something like you know the rest of the welcome sequence. Right. So the rest of the welcome sequence is going to have emails 2, 3 and 4 and you're going to feed Freebie A sequence, Freebie B sequence, Freebie C sequence into the rest of the welcome sequence sequence. Right. That's a terrible name. I'm doing this on the fly. I should have taken notes anyway, does that make sense? So we've got three on top and then we're going to feed those three A, B and C which are one email sequences because those need to be different. Right. We're going to feed them into one sequence that has emails 2, 3, 3 and 4 in them. Right. And side note, I just do four emails in a welcome sequence. You don't have to do it my way but I'm just for simplicity sake. Okay, Back to the main thing. So again, let me repeat that. We've got Freebie A, B, C, all one sequence sequences. Then we're going to feed them all into the rest of the welcome sequence sequence, right? And that's going to be emails 2, 3, 4, whatever. Now this is going to make sure that you don't have to have a bunch of emails, you know, duplicated in those initial sequences. Now you might be thinking, but Liz, what if Shahara signs up for freebie A, she goes through the welcome sequence and then a few months later she signs up for freebie C, she's gonna get all those emails again. Now this is where we back up. We go back to that automation where everybody filters into that rest of the welcome sequence sequence. When they are finished with that welcome sequence, we can add a tag that says completed welcome sequence. Okay, let me see that. I'm going to give you a pause so you can think about that. When they finish the welcome sequence, we're going to add a tag that says finished welcome sequence. Now when. Now we're also going to go into that rest of the welcome sequence and we're going to put a filter on it that says no one with the finished welcome sequence will get this sequence. I know that's a lot of words. So if I'm tagged, I've already read this, right? Then if I sign up for another freebie, if I sign up for freebie C, I'm gonna get that initial email. Remember, because they're separate, the email one is separate. So I'm gonna get that first email that we talked about in episode 114 or I'm sorry, 113. That said, you know that first initial email is different that says, hey, you just got freebc. Here's all the things you need to know about freebie. Then the automation is going to try to move me into the rest of the welcome sequence emails 2, 3, 4. Right? But I have a tag because I've already gone through this before and that tag is going to exclude me. That tag is going to make sure I don't get those duplicate emails. Okay. All right, that's that. I hope it makes sense. I should have had visuals. If you're watching on YouTube. Sorry. Maybe one day I'll do that. If there's enough demand, let me know. If you need visuals, email me adminiz wilcox.com and maybe I'll make like a more technical video. All right, so them's the facts. If you need help with your freebie, I would love for you to join email marketing membership. Little known fact about Emmy. Well, exceptionally known fact, it's $9 a month. Little known fact is there is a training in there all about how to create the right freebies. So if you need help with that, join email marketing membership. We're going to link in the show notes. It's $9 a month. Cancel any time. All right, on that note, I'll see you for Friday affirmations. See you in the next episode.