Episode 119: 5 Email Ideas For When You Don’t Know What To Send

Summary

Summary of Episode 119: 5 Email Ideas For When You Don’t Know What To Send

The Email Sound Booth with Liz Wilcox
Host: Liz Wilcox
Release Date: April 10, 2025
Episode Title: Episode 119: 5 Email Ideas For When You Don’t Know What To Send

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In Episode 119 of The Email Sound Booth with Liz Wilcox, host Liz Wilcox addresses a common challenge faced by online business owners: writer's block when crafting email content. Titled "5 Email Ideas For When You Don’t Know What To Send," Liz provides actionable strategies to keep email marketing efforts consistent, engaging, and profitable. Drawing inspiration from her resource, emailmarketingmembership.com, Liz shares five distinctive email ideas designed to spark creativity and foster deeper connections with subscribers.

1. Off Track Email

Time Stamp: [02:15]

Liz introduces the first email idea by reflecting on her own practice of sharing moments when she's "off track." She emphasizes the importance of relatability and authenticity in building trust with subscribers.

“Share something you’re off track with to reassure your reader that it’s okay when they drop the ball.” ([02:15])

By openly discussing personal or business setbacks, Liz demonstrates vulnerability, making her brand more human and approachable. This approach not only strengthens the bond with the audience but also encourages them to engage more openly.

Key Takeaway: Sharing personal challenges can make your brand appear more relatable and trustworthy, fostering a deeper connection with your audience.

2. Vision Email

Time Stamp: [04:10]

The second idea revolves around sharing your overarching vision with your subscribers. Liz stresses the significance of clearly communicating what you aim to achieve for your audience.

“My vision for you is you make money with email marketing. [...] All I care about is your email list growing and growing your bank account.” ([04:10])

By articulating a clear vision, you help subscribers understand whether your content aligns with their goals. This transparency ensures that those who stay subscribed are genuinely interested in what you offer, while those who do not can opt-out, maintaining a quality email list.

Key Takeaway: Clearly sharing your vision helps align your subscriber base with your business goals, ensuring a more engaged and relevant audience.

3. Pick a Number Email

Time Stamp: [07:20]

Arguably Liz's favorite idea is the "Pick a Number" email, which is designed to boost engagement through interactive content. This method involves asking subscribers to pick a number within a specific range, with the chance to win a prize.

“Pick a number. One through 100. Whoever replies back with the number is going to get, you know, a free 30-minute call, a free bracelet, a free custom portrait, like, whatever.” ([07:20])

The primary objective is to stimulate responses from subscribers, which signals engagement to email platforms' algorithms. Even if subscribers don't guess the correct number, Liz often rewards their participation, thereby fostering goodwill and opening pathways for further interaction.

Key Takeaway: Interactive emails that encourage subscriber participation can significantly increase engagement and create opportunities for deeper communication.

4. Workspace Photo Email

Time Stamp: [11:45]

The fourth email idea involves sharing visual content, specifically a picture of your workspace. Liz explains how this can offer subscribers an insider’s view into your professional environment.

“Send a picture of your workspace... That is going to show people an inside look at what you do, how you do it.” ([11:45])

By showcasing where and how you work, you add a personal touch to your emails. Additionally, Liz suggests inviting subscribers to share their own workspaces, further enhancing engagement and building a community feel.

Key Takeaway: Sharing images of your workspace adds a personal dimension to your emails, making your brand more relatable and encouraging subscriber interaction.

5. Mini To-Do List Email

Time Stamp: [15:30]

The final email idea is the "Mini To-Do List," where Liz recommends sending a brief list of tasks or actionable items for your subscribers to tackle during the week.

“Share a couple to-do’s that you think your audience should be doing this week and encourage them to get that stuff done.” ([15:30])

Recognizing that life can be overwhelming, Liz suggests that providing a manageable to-do list can offer value by helping subscribers stay organized and productive. This not only positions you as a helpful resource but also encourages readers to engage with your content regularly.

Key Takeaway: Providing a mini to-do list offers practical value to subscribers, encouraging consistent engagement and positioning your brand as a supportive ally in their daily lives.

Conclusion and Additional Resources

Time Stamp: [19:00]

Liz wraps up the episode by summarizing the five email ideas: Off Track, Vision, Pick a Number, Workspace Photo, and Mini To-Do List. She encourages listeners to implement these strategies over the next five weeks to maintain consistent and engaging email communication.

“Now, of course, if you want the templates for these emails, go ahead and log into emailmarketingmembership.com [...] You’re now equipped to write five emails for the next five weeks.” ([19:00])

Liz also highlights the benefits of joining her Email Marketing Membership (EMM) platform, where subscribers can access over a hundred email templates tailored to various needs. This resource aims to simplify the email creation process, ensuring that online business owners can maintain an effective email marketing strategy without reinventing the wheel.

Key Takeaway: Leveraging structured email ideas and available resources can streamline your email marketing efforts, ensuring consistency and effectiveness in your campaigns.

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Final Thoughts

Episode 119 of The Email Sound Booth serves as a valuable resource for online business owners seeking to invigorate their email marketing strategies. Through practical and creative email ideas, Liz Wilcox provides listeners with actionable steps to enhance engagement, build trust, and ultimately drive profitability through their email lists. Whether struggling with content creation or aiming to deepen subscriber relationships, this episode offers insightful guidance to elevate your email marketing game.

Transcript

[A]

What's up? This is episode 119 of the Email sound Booth podcast. And today I want to Share with you 5 email ideas for when you have no idea what to say to your email list and full disclosure. I got these email ideas from literally just logging into emailmarketingmembership.com and clicking on some random newsletters in EMM if you're not a part of it. There are over a hundred templates to choose from, so this could have been a really short episode. I could have just said, oh, join EMM and I'll tell you, but I wanted to give you some, some fun ones. So the first one, and this is very reminiscent of what I literally just did in episode 118, which is to share how you're dropping the ball or share how you're off track. So this email is called off track. Share something you're off track with to reassure your reader that it's okay when they drop the ball. It's okay when they're off track. This email is going to show that you're relatable, that you're human, and people just want to buy from humans they trust. So this email is really going to help with that. And again, if you want to kind of get a taste for this, you can listen to episode 118 where I talk about all the things I'm dropping the ball on, and you can even hear me saying things like, oh, I'm just sharing to reassure you that this is all normal. You're going to put that in an email form. Now, email or a second email idea is the vision. Share your vision with. With your readers. What is the vision you have for them? For example, my vision for you is you make money with email marketing. I don't care about anything else. I don't care about your podcast, how many downloads you get, what microphone you're using, what your background looks like. All I care about is your email list. Is it growing and growing your bank account? Right. That's all I care about. That's the vision. So send an email sharing your vision so that people know, like, yep, I'm on the wrong or I'm on the right email list. Or people will say, nope, that's not where I'm going. And they'll unsubscribe, which is great. We want people to unsubscribe that are never gonna buy. All right, email number three, and this is probably my best idea I've ever come up with as far as newsletters and engagement goes. Is the pick a number Email. So pick a number. Have them pick a number one through 100, one through 50, whatever you think. And give away something for free. Whether it's a call, you know, if you're E commerce, you could give away a bracelet or whatever the heck you sell. Just give away something for free. Now you might be thinking, oh my gosh, I might have to give away a ton of stuff. I've done this two or three times. I've never had someone guess the number. I always did one through 100, never had someone guess the number. The point of this is to get people excited, get them replying, okay, we need replies. Nowadays it's really, really important to the Internet gods that they see us interacting and the audience interacting with us, right? So the pick a number email is really good. Like, hey, you can keep it short and sweet. Hey, pick a number. 1 through 100. Whoever replies back with the number is going to get, you know, a free 30 minute call, a free bracelet, a free custom portrait, like, whatever. Chances are people aren't going to get the number, but you can just give away the prize at your will. I usually, anyone that replies, I usually give away the prize anyway. I mean, I'm giving away, you know, like a PDF document or whatever, right? So I can give that away for free and it doesn't cost me anything. But also this opens up a lot of conversations, right? People are going to reply with just the number, but you can reply back to them in return and be like, hey, you didn't get it, but I want to give this away for free. Anyway, thanks so much for being a subscriber. Or hey, you didn't get it, but you were super close. I'd love to hear. You know, I haven't, I haven't heard from you in the inbox yet. Thanks so much, Donald, for replying. What kind of music are you into? Or like, whatever your niche is, right? So the fourth email you could send out is just a picture of your workspace, right? Send a picture of your workspace again, like if you're a jewel, a jeweler, right? You could send where you make your jewelry. That's going to show people an inside look at what you do, how you do it, right? And you can invite them to share their workspace, even if it doesn't really pertain, right? Like for example, again, if you're making the jewelry, you send a picture of where you make jewelry. You could just say like, I, I know you probably don't make jewelry, but send me a picture of your office. I'd Love to see it. And that again, that just gets replies, it gets engagement, you get to know people in the inbox and that is king. And the last email idea I've got for you is a mini to do list. Listen, life is hard. It makes it impossible to cross off the to do list. Literally, episode 118 was all about me dropping the ball on all the things personal and professional. Right? But, but we can email our people with kind of a mini to do list, share a couple to do's that you think your audience should be doing this week and encourage them to get that stuff done. Okay, so we shared an off track email, a vision email, pick a number workspace and a mini to do list email. Those are five ideas for you. Five ideas. So for the next five weeks, whether you're an email marketing membership or not, you've got five newsletters to send. I'm so excited for you. Now, of course, if you want the templates for these emails, go ahead and log into emailmarketingmembership.com if you're not yet a member in the show notes, I'm going to put a link to join. It's $9 a month. And the best part is when you log in to emailmarketingmembership.com after purchasing, you can go to the email library, you can go to the search and you can literally typ type in the words off track, the vision, pick a number, whatever, and that template's going to populate directly for you. So you don't even have to go searching for them. You can literally type it in. It'll pop up for you. All right, as always, I am Liz Wilcox, you are awesome. And also now equipped to write five emails for the next five weeks. I'm so excited for you and I will see you hopefully in my inbox, hopefully in the Facebook group, but definitely in the next episode.