Episode 121: Top Performing Email of February 2025 - The Email Sound Booth with Liz Wilcox

Summary5 min read

Podcast Summary: The Email Sound Booth with Liz Wilcox Episode 121: Top Performing Email of February 2025 Release Date: April 14, 2025

Introduction to Episode 121

In Episode 121 of The Email Sound Booth with Liz Wilcox, host Liz delves into her top-performing email campaign from February 2025. This episode is particularly insightful for online business owners looking to refine their email marketing strategies to build profitable and engaging email lists.

Overview of February's Email Campaign

Liz begins by providing an overview of her email activities in February 2025. She mentions sending a total of 26 emails, which includes 7 newsletters targeted to her entire list. She clarifies that sales emails are also part of this count but excludes any emails sent directly to her membership subscribers, which typically receive higher engagement rates.

"Listen, in February we sent 26 emails. That's actually kind of low for us. The newsletters that we sent out were seven."
[02:15]

The Star Email: "Happy Birthday, [First Name]"

The centerpiece of her discussion is the "Happy Birthday, [First Name]" email, which emerged as her top performer for the month. Liz explains the strategy behind this email and why it resonated so well with her audience.

Email Content and Structure

Liz shares the structure and content of the email, emphasizing its personalized approach. The subject line is crafted to catch the reader's attention by seemingly wishing them a happy birthday, even if it's not their actual birthday:

"Happy Birthday, Liz. Happy Birthday, Shahara. Happy Birthday, Suze."
[04:10]

The email announces the fourth anniversary of her Email Marketing Membership (EMM) and highlights a limited-time offer:

"EMM is officially four years old... The four dollar EMM trial with all the absolutely insane bonuses ends today at 11:59pm Eastern."
[05:00]

An image promoting the offer is included, directing recipients to a video for more details.

Performance Metrics

Liz presents the impressive performance metrics of this email:

Open Rate: 60.7%
Click Rate: 2.3%
Total Sales Generated: 32 sales

"This email was sent out to a little over a thousand people. It had a 60.7% open rate and a 2.3% click rate... which for me and my sales is pretty darn good."
[06:30]

Analyzing the Success Factors

Liz attributes the email's success to several key factors:

Personalization: Including the recipient's first name in the subject line made it stand out.

"I think the subject line alone it's got, number one, it's got wishing you a happy birthday when it's probably not your birthday. That makes it stand out, right?"
[07:45]
Timeliness: The email was sent on the last day of the sale, creating a sense of urgency.

"It was the last day of my sale... a four dollar trial into email marketing membership."
[08:10]
Value Proposition: Offering a discounted trial price encouraged more subscribers to take action.

"I was like, I want to put it for $4. This is actually a sale I've done every single year."
[09:00]

Revenue Impact and Future Projections

Liz breaks down the financial implications of the email's performance, projecting potential earnings based on current data:

Initial Sales: $128 (32 sales at $4 each)
Potential Annual Revenue: $3,000 to $5,000, considering recurring subscriptions and potential upgrades to higher-tier memberships.

"32 sales, which give me the potential to make 3,000 to 5,000 DOL from those 32 $4 sales in the next 12 months... That's pro."
[10:20]

She emphasizes the effectiveness of a low-price, high-volume strategy, which aligns with her business model of maximizing reach and engagement.

Strategies and Insights for Email Marketing

Throughout the episode, Liz shares valuable insights for crafting successful email campaigns:

Subject Line Creativity: Using unconventional subject lines can significantly boost open rates.

"It's got your first name in it. That makes it stand out together."
[11:15]
Creating Urgency: Limited-time offers encourage subscribers to act quickly.

"The four dollar EMM trial... ends today at 11:59pm Eastern."
[12:00]
Personal Connection: Building a personal connection through messages like birthday wishes can enhance subscriber loyalty.

Community Growth and Engagement

Liz also touches upon her growth on YouTube, celebrating reaching over a thousand subscribers in a short span. She encourages listeners to engage with her content by liking, commenting, and subscribing, highlighting the importance of community support in content creation.

"We finally hit over a thousand subscribers. I say finally... I'm really happy with that."
[13:30]

Conclusion and Final Thoughts

In wrapping up the episode, Liz provides links to her top-performing email and her YouTube channel in the show notes. She invites listeners to join her Email Marketing Membership for access to templatized emails and personalized support.

"If you want these emails, you want them templatized, you can always join email marketing membership for $9 a month."
[15:00]

Liz concludes with an empowering message, reminding her audience of their value and encouraging them to continue striving for email marketing success.

"Lest you forget, you are awesome, which I hope you never forget."
[15:45]

Key Takeaways

Personalization and Creative Subject Lines: Tailoring emails with recipients' names and unique salutations can significantly enhance open rates.
Strategic Timing and Urgency: Launching offers at critical moments, such as the final day of a sale, can drive higher conversion rates.
Low-Cost, High-Volume Approach: Offering affordable trials can attract a larger subscriber base, leading to substantial long-term revenue.
Community Engagement: Building and nurturing a community through platforms like YouTube complements email marketing efforts and fosters loyalty.

Notable Quotes

"Happy birthday, Liz. Happy birthday, Shahara. Happy birthday, Suze."
— Liz Wilcox [04:10]
"This email was sent out to a little over a thousand people. It had a 60.7% open rate and a 2.3% click rate, which for me and my sales is pretty darn good."
— Liz Wilcox [06:30]
"Lest you forget, you are awesome, which I hope you never forget."
— Liz Wilcox [15:45]

Resources Mentioned

Email Marketing Membership: Detailed at [email marketing membership link in show notes]
YouTube Channel: Visit watchliz.com and subscribe for more content.
Top Performing Email Example: Available in the show notes for readers to reference.

This episode serves as a valuable resource for online business owners aiming to optimize their email marketing strategies. By dissecting a successful campaign, Liz Wilcox provides actionable insights and demonstrates the tangible impact of well-crafted emails on business growth.

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Transcript1 lines

[00:01]
A
Hey, hello. Liz Wilcox here and you are listening to episode 121 of the email sound booth podcast. I am so excited to Very belatedly. Is that a word? Belatedly. Right. Adverb. Very belatedly. Share with you my top performing email of 2025, February. I missed the word February. I'm not re recording, you know. Want to know why? Because I am who I am and that's all that I am. All right. Mistakes are actually one of the values I have in my company. I think it's the number two or number three value. We believe in making mistakes so we can learn faster and grow stronger. Okay, so episode 121, top performing email, February 2025. Listen, in February we sent 26 emails. That's actually kind of low for us. The newsletters that we sent out were seven. So I consider a newsletter an email that I send out to my whole list. Right. And if you're watching on YouTube, I'm lowering myself right now there. Hopefully the mic is more at level anyway. So 7 out of 26 are kind of what we're going to be looking at. Plus sales emails. Okay. So when I say top performing, I'm excluding emails that go directly to my membership. So if you are part of email marketing membership, side note, it's nine bucks. Get in link in the show notes. Then, you know, every single Monday, I send out an email with the subject line inside of brackets. It says new emm. And then it gives you like a little taste of what the template is. So my membership sends out weekly templates. I don't ever add those or factor those into these podcast episodes because those are paying customers and I'm delivering what they're paying for. And so of course those have higher open rates, higher click rates. I don't, I don't count those. So my best performing email is an email called Happy Birthday and then the first name. And if you're watching on YouTube, I'm actually going to go off script here a little bit and I'm going to share my screen and you can read along with me. So I'll read this to you. So the subject line again is Happy Birthday, first name. So happy birthday Liz. Happy birthday, Shahara. Happy birthday, Suze, Happy birthday Chris, Kevin, whatever. Right. It says it's finally here. EMM is officially four years old. First name. I'm definitely on cloud nine, but I wanted to bring myself back to earth and give you a heads up. The four dollar EMM trial with all the absolutely insane bonuses ends today at 11:59pm Eastern. Have you watched today's video? And then there is an image of today's video that they can click on and it goes to a video sharing the offer. Of course, if you're watching on YouTube, you can see that offer has expired. Here's that video link, Liz. Okay, so why was this my number one email? Well, it was the last day of my sale, so as you could tell from me reading that email, I did a four dollar trial into email marketing membership. Again, it's normally nine dollars. My membership was turning four years old, so I was like, I want to put it for $4. This is actually a sale I've done every single year. When it turned. The only year I didn't do it was when it turned one year. So I did at two, three and now four years. I think the subject line alone it's got, number one, it's got wishing you a happy birthday when it's probably not your birthday. That makes it stand out, right? Number two, it's got your first name in it. That makes it stand out together. Bada bing, Bada boom, baby. It's gonna do super awesome, right? Which I actually forgot. I forgot to put the stats. Hang on, let me find the stats. One moment please. Okay, so again if you're watching on YouTube, you can see it here. This email was sent out to a little over thousand people. It had a 60.7% open rate and a 2.3% click rate, which for me and my sales is pretty darn good. Great open rate, pretty darn good click rate. I'd like to see it at closer to 2 and a half to 3%. But what are you gonna do? So this resulted in 32 sales and I added it up and that really gives me the potential to make 3,000 to 5,000 DOL from those 32 $4 sales in the next 12 months. That's pro. That's because with the rate of cancellations but also the rate of upgrades or just staying in, you know, if they stayed in at the, at the nine dollar. Because it's a four dollar trial, right? So the first month is four dollars and then it goes back up to nine dollars and then they could upgrade to $108 either in March, July or November. The potential there is to make three to five thousand dollars. And of course like I have this data from past years doing the sale. So that feels pretty darn successful. It might sound like not a lot like, oh, only $3,000 from 32 sales. But y'all, I deal with a Low. A low, low price. High volume. Right? High volume. So that 32, those 32 sales, let's say. No, let's say nobody canceled, right? Let me do 32 times 12. That's 384 transactions, right? Let's just say they're all nine bucks. Yeah, that's like three, $400. Right. But some of them will upgrade to $108. So anyway, that's my best performing email. I'm gonna link it in the show notes in case you're not watching on YouTube, which by the way, you can go to watchliz.com and subscribe to the YouTube channel. We finally hit over a thousand subscribers. I say finally. I've only been actively doing this for like what, 90, 100, 120 days or something. So it really, I'm really happy with that. Anyway, I'm gonna link to the happy birthday first name email in the show notes. I'm going to link to watchlist.com in the show notes because I'd love for you to check us out on YouTube. If you are watching on YouTube, you know, make sure you like the video. Comment and subscribe. I feel like I have to say that as a content creator, do whatever you want, but that would be awesome and make me feel good. And as always, if you want these emails, you want them templatized, you can always join email marketing membership for $9 a month. It's always open. I'd love to have you in there and I'd love to be helping you writing emails. I'm going to link that in the show notes as well. I'm Liz Wilcox. Lest you forget, you are awesome, which I hope you never forget. And I'll see you on the next episode, my friend.