← The Email Sound Booth with Liz Wilcox
The Email Sound Booth with Liz Wilcox
Episode 123: How Much Money I Made in March 2025
00:19:35
Welcome back to The Email Sound Booth with your favorite host, Liz Wilcox! Buckle up, nosy nellies, because this episode is serving up the juicy deets on how much Liz raked in during March 2025. And let's just say, it's enough to make anyone do a...
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Yo, yo, yo. Liz Wilcox here with a super juicy, juicy episode. Episode 123 how much money I made in March 2025. So I don't always do, you know, monthly revenue stuff, but I did just do a launch in March 2025 and you're probably curious how much money I made. And I am a nosy freaking Nelly and I want everyone to share their money and how much money they made. And so, you know, be the example or be the change you wish to see in the world. So here I am, satisfying all you nosy nellies thirst for how much money Liz Wilcox.com made at that annual pass sale that she did. So I'm just gonna go through. I don't know how organized this is gonna be. I tried to make it organized, but we'll see how it goes. Number one, my goal, the goal for the month was a hundred thousand dollars. That sounds like a lot because it is. That's a lot of money. I remember it was like November 2023 was like I had a goal of 100k and I was like W E R K I n g working a lot to hit that goal. I was tracking it like every five hours. I was doing the most. But it wasn't an out of nowhere number. It was something like, okay, well, based on the numbers of the last launches, you know, I think we can hit it if we pull out all the stops and now fast forward a year and a half or whatever. The goal was 100k. I thought we could maybe hit it if we worked really hard. And that's only because in 2024 I was on national television and it was incredibly difficult to maintain my sanity and any growth in the business. So things kind of maintained. There wasn't a lot of growth. I mean, the revenue grew, but I was launching a lot of smaller products, more versus this annual pass sale. I didn't do any annual past sales except for November 2024. So normally I would look at, well, in March 2024 we made this much. So we can expect X percentage of rebills because the annual pass is an annual subscription. It's something that, you know, gets billed every year. But I didn't do anything a year ago. So I was like, I'm gonna say 100k, but I don't know if we can make it. I don't know. Spoiler alert. We didn't, we did not hit 100k. We got, I feel like we got pretty close without myself, Patricia or Amy losing our ever loving minds, which was more important to me than the 100k, which is a very privileged blessing that I have even saying this. Like, if you're watching on YouTube or if you've been in my world for a while, anytime I talk about these big numbers, I scrape my tongue because it just feels so weird. Like, y'all. Pretty sure my mom, when I was in high school, made like $20,000 a year. Like, I don't know if my mom ever made past minimum wage or much past minimum wage. My mom didn't get past, like, eighth grade. I think she got into high school, but she never got those credits. Okay. It's insanity to me. Like, let me just pause here and say, like, I don't say these numbers lightly. It's actually crazy to conjure up that amount of money in that little time. It's wild. I am so freaking grateful for every single person that has ever given me a dollar. Oh, gosh, it just feels so heavy. But not in a bad way. Like, I. Like, I feel the weight of it in that I don't take it for granted. Okay, so that was a lot. The goal was a hundred thousand all added up together. Actually, I forgot to add up affiliate income. You know what? I'm gonna pause and do that. One moment, please. Okay, so I just added it up. It really was minimal. $503. That is side notes, affiliate income. I've really got to get better at increasing that because I think that would be a really easy way to increase my monthly recurring revenue. Anyway, so goal was 100k, right? All products, including my membership, affiliate income. All that jazz. LizWilcox.com made 87. 6 17. So 87.6% of the way to the goal. Not bad, especially when you consider the economy. And I say that kind of not rolling my eyes. I. I know the economy is doing some wild things right now, but I also know that what I do is more than reasonably priced and can help people make money. But also, we did this without murdering ourselves, right? Without staying awake super late at night, getting up early, missing breakfast, not being able to take the kid to school. You know, stuff like that. So that, again, this feels absolutely wild to me that I can conjure up that kind of money with my team while going to bed at night, etc. So. So the membership, the $9 thing, so had $12,724. I also did a lifetime pass. So only two people had been in the membership for three years. Got this offer, and it was like, hey, why don't you upgrade to a lifetime deal? It's 400 bucks. I offered a 3 pay on that. So some people took me up on that. We made 27 sales. Some people got discounts because their yearly annual subscription had just re upped. So I gave them a hundred dollars off. So people pay between 3 and $400 for that. That was an additional $6,770 which of course some people are on a payment plan. So that'll up my recurring for April and May as well affiliates. 503 bucks. I already mentioned that. And then other thing, people buying one off products, that was another 22.85. So again that's 87,617. And then that leaves the annual pass. Right. So the annual pass made $65,335. Crazy, crazy, crazy, crazy. So we had 269 renewals. So people that already had the annual pass had bought in March 2022 or 2023 because we didn't sell it. 2024. Right, 269 renewals. So those people, that's the second or third time they're re upping. That feels pretty remarkable. That's amazing. And then 26 new new passholders. So amazing. Now with that annual pass and that $65,000, we had 50 upsells at $35. So the upsell was co working for 35 bucks. Six months for 35 bucks. We made 50 orders. That's an additional 17 $51,750. So that's included in that 65K. That feels actually amazing. That feels like a decent conversion rate actually. Let's see. So 50 over 326. That's a 15 conversion rate for the upsell. That feels pretty good. I've done upsells in the past where it was like 2%. So this, this feels good. And shout out to Amy who works for me now. She came up with the price. I was like oh, I want to do, you know, I want to do something low cost for the co working like maybe six months for 50. And she was like, well if you really are worried about conversions and people being surprised by the upsell, why not 35 bucks? I think she actually said three months for $35. But I was like I'll throw in six months, whatever. So shout out to Amy, shout out to brainstorming, shout out to asking people what they think. Even if you don't have members on your team, get a hive mind. Get your friends in on this. Now of that $65,000, 26% of that was made by affiliates. So affiliates made 26% of the sales. That's pretty awesome. And the overall conversion rate, so people that looked at the sales page, people that bought the conversion rate was 11 and a half percent. That feels pretty good. But it also is average for me. I usually get between 11 and 13% conversion rate, that sales page. So that feels really good. We also had six refunds. Six refunds, which was 628 bucks. How that works out is we. So anyone, like, if they're on a pass, you know, they're, they're. It's an annual subscription. So if. So we send out a ton of, hey, this is rebilling. Hey, this is rebilling. Hey, we don't want to bill you if you don't want this. But of course, every once in a while somebody's like, oh my gosh, I didn't see them. And on a case by case basis, we decide, you know, are we going to refund or not? So it was only 1%. So only 6. And then we don't. And this is an option for y'all. We do not give a full refund. We do a full refund minus the processing fees. So if Stripe is charging us ten dollars, you know, we're 108 bucks minus the ten. So we say, yeah, sure, we'll refund you on a case by case. Because it's like Netflix, you know, if you get charged for Netflix, they don't refund you. Right. You still have access for 30 days. That's the same. Like I'm. I say it with love, but I do my job as a business owner, not to charge you if you don't want to be charged, but I cannot be solely responsible for your finances. Right. And also, my product is awesome. If you paid attention and used it to even half of its capacity and capabilities, you would make that hundred dollars, that 108 buck charge in 30 days. So I say it with love, but you know, my product is low cost, high, crazy, high value. I'm not just dishing out refunds because you decide you don't want to do email anymore anyway. However that sounds is how it sounds. That's how I feel. I've been at this for four years. So we had six refunds. Not bad at all. We do refund minus the processing fees because again, it's not. Where does the responsibility lie? I have sent you four, maybe five or six emails saying, hey, babe, I'm gonna charge you. Hey, in two weeks you're gonna be charged. Hey, in one week, hey, tomorrow you're Gonna be charged. Right? Like, what is my responsibility? Why should I absorb the cost? Because you read the email and promptly forgotten. All right? And then I want to say I also had 73 failed charges. So people that were supposed to be charged, and for whatever reason, the credit card was declined. Right? So that's. That's like an additional 7,000, $8,000 almost. I'm putting it in quotes. Lost. I don't really believe in lost money. You know, unless you literally put it somewhere and forgot where it was. You know, that money was never mine. Right? So 73 failed charges, which. Ouch. That totally sucks, though. That totally sucks. I wish I had those 73 customers still, and that might be something in the future. Amy, if you're listening, that we create a better sequence on. We have a failed charge sequence. We have a process, but perhaps we could have a better one because, yeah, it would be nice to win back some of those failed charges. So, anyway, overall, again, goal was a hundred thou. We got 87.617% of the way. We made $87,617. That feels like a win. Now, what the hell? Sorry. What the heck is Liz Wilcox doing with all that money? Well, y'all, to be honest, I owe a crap ton of taxes between my survivor money and not paying quarterly taxes last year. I know, I know, I know. I'm a little behind. So the majority of it. More. The majority of it is going to taxes and went straight to my tax account, and I'm waiting on my accountant to kind of run some numbers, and then we'll be making a large payment on that. Really? I should just take the whole thing and put it on taxes? I'll be honest with you. I. I owe. I owe, like, $62,000 in taxes, but. But that's only because I opened up. It was. I'll just be honest with you. It was 68,000. And then my accountant said, well, if you put some into a SEP IRA for you and your sister, because my sister works for me, shout out, Patricia. You know, that will limit your tax burden or whatever. So I put so of this 87,000. I've already put nearly $20,000 into retirement accounts for my sister and myself, but I still owe 62,000, which is literally the whole launch. Right? 20,000 plus 62,000 is 82,000. What? I made $5,000, you know, so it sounds like a lot of money, but mo money, mo problems. It's really not a problem. I just should have been paying quarterly taxes. I think I only paid the quarter quarterly for like Q1 last year. And then I don't know what happened. Like I said at the beginning of this episode, I was being aired on an international TV show. I was not the Internet was not a kind place and I kind of shriveled up into my shell like a turtle and literally did not think about taxes. So I owe a s h I t t o n crap ton of money on taxes. So honestly, I would like to spend more money, you know, giving bonuses, etc. Etc. I have given Patricia a raise this year and Amy gets paid very well hourly, so I don't feel too bad. But I wish I could give them both a little bit of a launch bonus. But. But I owe so much in taxes. Oh my gosh. I will never not pay quarterly taxes again. I've learned my lesson. Working hard to make this $87,000 and then having most of it, almost all of it, go to taxes is a real PETA is a real pain in my so I've learned my lesson. I will be paying quarterly taxes and most of this has gone into my taxes bucket. But honestly, thank the good Lord that the sale went well and I am blessed and privileged to be able to take this money and pay my taxes. So I promise I am steeped in gratitude for that. Anyway, that's the tea. It's been almost 20 minutes. I'll let you go. Thanks for hanging out for all you nosy Nellies out there. That was March 2025. That's how much money I made. That's what the money's going to and I'll see you on the next episode. Oh Join the Membership. Want more transparency like this? Want to know how the heck you can conjure up $87,000 in 30 days or less? Want to know how you can make so much money that you owe $60,000 in taxes? I do it with email marketing, so join email marketing Membership Link in the show notes. I'm Liz Wilcox. You're awesome. I'll see you on the next episode. My.