The Email Sound Booth with Liz Wilcox – Episode 164: Infusing Voice into Email
Date: October 16, 2025
Host: Liz Wilcox
Main Theme:
How to authentically infuse your unique voice into your email marketing—newsletters, sales letters, campaigns—to create more natural, engaging communication that ultimately leads to building a more profitable list.
Episode Overview
Liz Wilcox returns from a multi-month hiatus with high energy and signature wit, tackling one of her most frequent audience questions: “How do you infuse voice into your emails so people feel like they really know you?” Using real subscriber feedback and her own experiences, Liz breaks down the practical and mindset aspects of writing with personality. The episode is focused, actionable, and full of “classic Liz” encouragement.
Key Discussion Points & Insights
1. Practice is Everything ([01:20])
- Liz emphasizes that infusing voice is “simple, but it’s not easy.”
- Advice: The more you write, the more comfortable and authentic your voice becomes.
“You just need a crazy amount of practice. Email at least once a week, my baby, please.” [02:08]
- Example: Liz has written a weekly newsletter for almost 10 years and says that’s why her subscribers feel close to her and her style now feels effortless.
- Early content is always a bit awkward—as Liz says, "Go back to episode 1, 2, 3, 4, 5, they're probably going to be a little more awkward than I being right now, right?" [01:40]
2. Make Empowering Assumptions about Your Reader ([03:20])
- Liz’s approach: Don't assume you have to win over your subscribers—assume they’re already on your team.
“I assume you already like me. I assume I can be myself. I assume that I don’t have to put on a mask for you.” [03:38]
- This mindset reduces perfectionism and lets you write with authenticity and freedom.
- Example: Liz shares that she always writes as if talking to her core, loyal audience members, not to “strangers.”
3. Let Your Personality Shine—with Boundaries ([05:24])
- You don’t need to divulge everything; just share enough to be real and relatable.
"My personality...I'm not sharing all my, you know, dirty secrets with you, okay? This is not postsecret.com, okay?" [05:41]
- Share quirks, favorites (e.g., her love of hip hop, *N Sync, Survivor, color, and even her “work uniform” headbands), and glimpses into your real life.
- Practical visuals: Liz points out her “big ass calendar” in the background as an example—subtle signals that express her organized, energetic nature.
4. Clearly Communicate Your Vision ([07:08])
- Let subscribers know what you care about and what you want for them.
"My vision for you is you make money with email marketing. I don’t care about if you’ve got a podcast, if you use social media, whatever… I just care that you are making money with email marketing." [07:17]
- Consistently share this vision—your enthusiasm and conviction will come through naturally.
5. Share Your Values ([08:03])
- Don’t be afraid to explicitly state your values—these are powerful markers of voice.
"I believe in inclusivity. I believe in simplicity. I believe in making mistakes, right? Saying and sharing those values… I can’t help but say it in a way that projects my actual voice." [08:09]
- Including core values in your messaging deepens trust and authenticity.
6. Recap & Actionable Takeaways ([09:12])
- Put it all together: Infuse personality, vision, and values.
- Assume friendship with your reader—be “inbox besties.”
- Write, write, write—weekly newsletters, revisiting your welcome sequence, and engaging in direct subscriber replies all count as essential practice.
- On practice: “A crazy amount of practice is getting replies. Getting replies to emails and writing to those people back will give you lots of practice…” [09:58]
Notable Quotes & Memorable Moments
-
On Overcoming Perfectionism:
"If we already know each other and like each other, we don’t have to be perfect, right? We, you know, we can forgive each other, we can be gracious with each other, right?" [04:17]
-
On Personality Boundaries:
“You can share your personality without, you know, sharing all these crazy stories, right? So that helps you inject your voice when you inject your personality.” [06:15]
-
On Engaging Practice:
“Write every single week. Rewrite your welcome sequence. Every year I do a welcome sequence workshop in January, by the way. Every January it’s coming up or you can buy the replay. Anyway, crazy amount of practice. Write, write, write, write.” [09:25]
Timestamps for Key Segments
- Intro & Audience Question: 00:00–01:24
- Practice/Comfort with Voice: 01:25–03:20
- Assumptions and Perfectionism: 03:21–05:23
- Letting Personality Shine: 05:24–07:07
- Vision & Values: 07:08–09:12
- Recap and Action Steps: 09:13–End
Conclusion & Takeaways
Liz Wilcox delivers a high-energy masterclass in finding and using your authentic voice in email marketing. Her no-nonsense advice—practice consistently, make empowering assumptions about your audience, and clearly radiate your personality, vision, and values—demonstrates why her subscribers “feel like they know her.” The episode is packed with actionable steps for anyone wanting their emails to sound more like them, so their list is more connected and more profitable.
Quote to Remember:
“Make an assumption that they already like you. Make the assumption that they want to read every word you say. Make an assumption that, you know, you guys are basically inbox besties, right? Then you can just feel free to use your natural voice.” [09:18]