Podcast Summary: The Email Sound Booth with Liz Wilcox

Episode Title: Episode 54: My Black Friday Goals (w/ real money numbers!)
Host: Liz Wilcox
Release Date: November 27, 2024

Introduction

In Episode 54 of The Email Sound Booth, Liz Wilcox dives deep into her ambitious goals for Black Friday, the most significant cash flow event of her year. Balancing both professional aspirations and personal commitments, Liz offers a transparent look into her strategic planning, financial targets, and the emotional journey accompanying this crucial sales period.

Setting the Stage: Goals for Black Friday

Liz opens the episode by outlining her multifaceted goals for Black Friday. While financial targets are central, she emphasizes the importance of other objectives that contribute to her overall business well-being.

• Financial Aspiration: Liz aims to generate $250,000 in November 2024, a substantial increase from her previous year's $160,000.

  "So my goal for November 2024 is $250,000. Oh my gosh. Just saying it out loud." [08:48]

• Personal Objectives: Beyond monetary gains, Liz prioritizes having fun and being present with her daughter during the hectic launch week.

  "So, my first goal of Black Friday this year is to have fun." [02:30]

Achieving Balance: Fun and Family

Liz reflects on the evolution of her business goals, moving from a solely profit-driven mindset to incorporating personal fulfillment and family time.

• Fun in the Process: She shares her enjoyment in repurposing previous emails and analyzing past campaigns to optimize current strategies.

  "I've had a lot of fun analyzing the last three years of sending annual pass emails and which ones works, which ones didn't." [03:15]

• Family Commitment: Liz discusses her recent camping trip with her daughter and her commitment to being present, even during high-stress periods like Black Friday.

  "I want to be present with her. I do get her during the week, Sunday night through Thursday night." [05:45]

Strategic Planning: Email Marketing and Product Development

Liz delves into the tactical aspects of her Black Friday strategy, highlighting her approach to email marketing and product offerings.

• Email Campaigns: Instead of creating numerous new emails, Liz opts to repurpose successful past emails, allowing her to focus more on family time without sacrificing engagement.

  "I had like 20 different new ideas for emails, but I only wrote a few of them because I wanted to, I didn't want to have to work after I picked up my daughter from school." [06:50]

• Product Enhancements: Collaborating with Patricia, Liz outlines plans for 2025, including seven live digital events aimed at helping members grow their email lists.

  "I'm so excited to bring seven live events. These are obviously digital events to pass holders in 2025." [07:30]

Financial Deep Dive: Real Numbers and Projections

A significant portion of the episode is dedicated to the financial targets Liz has set and the current status of her sales metrics.

• November Goal: Liz sets an ambitious $250,000 target for November 2024, recognizing it as a stretch goal compared to last year's earnings.

  "That is a goal. Now this is a stretch goal." [07:20]

• Current Progress: At the time of recording, Liz's sales stood at just under $92,000, leaving her with six days to hit her target.

  "At the time of this recording, which is Sunday, November 24th... we are at about just under $92,000." [08:48]

• Rebills Strategy: Liz aims to secure $100,000 from rebills—annual pass renewals set at $108 per year.

  "I want $100,000 from Rebills." [10:57]

• Lifetime Pass Offering: To boost revenue, Liz introduced a limited-time lifetime pass priced at $400, exclusively for longstanding members. Selling 100 passes generated an additional $34,280.

  "I did release a new offer... I only sold a hundred at a $400 price tag. And so we were able to sell that and make $34,280 extra." [11:17]

Overcoming Challenges: Conversion Rates and List Building

Liz candidly assesses the hurdles in meeting her financial goals, particularly focusing on conversion rates and email list growth.

• Conversion Rate Enhancement: Last year's 11% conversion rate (799 sales from 7,000 emails) serves as a benchmark. This year, Liz strives for nearly 1,400 sales, necessitating a higher conversion rate or expanded affiliate efforts.

  "I'm going to need a better conversion rate than last year... I need a 13.8% conversion rate." [09:30]

• Email List Growth: Despite slower growth due to personal challenges, Liz has expanded her email list to over 10,000 subscribers from last year's 7,000.

  "This year we're going to be sending to a little over 10,000." [10:10]

Personal Reflections and Emotional Journey

Beyond the numbers, Liz shares her personal journey, highlighting the emotional significance of her financial goals and the impact of her success on her personal life.

• Emotional Milestones: Achieving a $250,000 month represents not just financial success but also personal triumph over past challenges.

  "It is an obscene amount of money for Liz Wilcox, mentally. But I am ready to receive it." [11:00]

• Future Plans: Liz outlines her intentions to reinvest in her business, support her sister Patricia, and secure her financial future by putting money down on a house.

  "I really want to put more money back into the business... I want to put money down so I save on interest." [11:30]

Conclusion: Embracing Ambition and Community Support

Liz wraps up the episode by reiterating her ambitious goals and encouraging her audience to participate and support each other during the Black Friday sales period.

• Final Goals Recap:

  • Have Fun
  • Be Present with Family
  • Create a Product People Love
  • Achieve $250,000 in November
  • Generate $100,000 from Rebills
  • Secure $150,000 from New Sales

• Community Engagement: She invites listeners to share their own Black Friday goals in the Facebook group for mutual support.

  "Also in the Facebook group, put your goals for Black Friday or whatever. I would love to cheer you on." [End of Episode]

• Call to Action: Liz encourages joining the annual pass, available until Friday at 11:59 PM Pacific, linking it in the show notes.

  "The annual pass is on sale until Friday, 11:59pm Pacific. Get it now in the show notes." [Closing Remarks]

Notable Quotes with Timestamps

• "So my goal for November 2024 is $250,000. Oh my gosh. Just saying it out loud." [08:48]
• "I've had a lot of fun analyzing the last three years of sending annual pass emails and which ones works, which ones didn't." [03:15]
• "I want to be present with her. I do get her during the week, Sunday night through Thursday night." [05:45]
• "I want $100,000 from Rebills." [10:57]
• "It is an obscene amount of money for Liz Wilcox, mentally. But I am ready to receive it." [11:00]

Final Thoughts

Episode 54 of The Email Sound Booth offers a transparent and heartfelt exploration of Liz Wilcox's Black Friday ambitions. Balancing aggressive financial targets with personal well-being, Liz exemplifies the entrepreneurial spirit, demonstrating that success is multifaceted and deeply personal. Her candid discussions on strategy, challenges, and emotional resilience serve as an inspiring blueprint for online business owners aiming to elevate their email marketing and sales endeavors.