← The Email Sound Booth with Liz Wilcox
The Email Sound Booth with Liz Wilcox
Episode 63: Ghosted! How to Come Back After Not Emailing For a While
00:12:12
Have you ever built an email list and then not emailed them? of course you have. You’re human! Here’s how to “bounce back” after not emailing for six months or so. Been longer than a year? Liz has an opinion on that, too.
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What's up? What's up? Liz Wilcox, the fresh princess of email marketing in the house. Well, in your ears. I'm in my house, not your house. You might not be. Not even be in your house. I don't know. But I do know this is episode 63 on how to come back after not emailing your list for a while. Ugh, cringe. Have you ever ghosted your list? Of course you have. You are human. And humans did not come out of the womb knowing how to email market. Right? Anyway, that's kind of weird for me to say that, but I'm going to keep going because I am blessed that you are listening. And so let's do something productive today. Now, let's talk about the timing of this. So if it's just been a few months since you emailed and you were mostly regular before that, just pick up where you left off, just start emailing. Nobody cares. Nobody's really noticed. And you can act like nothing has happened. You're welcome to share a bit of info, like in a short personal update. Hey, it's been a while. I've been doing xyz. Anyway, here's my latest podcast episode or whatever, right? But for the love of all that is wholly in the inbox. Don't you dare apologize. Don't say, oh, my gosh, I'm sorry I haven't emailed you in a few months. Nobody cares. Say it with love. Nobody cares. Don't apologize. Save your saris for another day. Okay, now, if it's been more than six months, basically, we're just going to put them through the welcome emails again. So whatever your welcome emails are, if you need some, I've got two resources in the show notes. I have my welcome sequence series templatized for you. I also have a loom video in the show notes. That's how to. How to turn that welcome sequence into a nurture sequence when you've ghosted your list. Okay, so we're gonna zhuzh up those welcome emails, change them up to be instead of hey, welcome to a hey, reintroduction type of thing. So we're gonna email, we're going to give away our freebie again, and we're going to refresh them on who you are and a bit of your personality. So again, instead of saying welcome, say, you know, hey, remember, you're on my list, because XYZ here's that freebie in case you never used it, which most people will love, because who actually downloads a freebie immediately, right? And then we're Going to say, you know, in case you forgot who I am, you know, I'm Liz Wilcox, the fresh princess of email marketing. Da da da, da da da da. Right, so then we're going to send out one or two more emails in the next seven to 10 days. Yes, we don't, we don't want to wait around. 10 Days is pushing it. I personally would send them out like email one on Monday, email two Wednesday, email three, maybe Thursday or Friday. So I do it within five days. Seven to 10 days might be more of your comfortability level. Anyway, we're in those emails, we're going to talk about what's coming up and this is where we need to set expectations. So in the welcome sequence, you got to set expectations. Hey, I'm going to email you this, I'm going to talk about that. I'm going to offer you free and paid products. We're going to do that again over here in this, like, you know, post ghost sequence. We'll say post ghost. That's funny. Maybe I'll rename the episode. No, I'm not going to rename the episode. I already said it at the top. Right. So in this post ghost strategy, we are going to again set those expectations, tell them what's coming. Hey, we're going to do this. I'm going to teach that. I'm going to offer you this kind of help and these paid and free resources, stuff like that. Easy peasy, right? Then the next email you can send out some of your best or your newest content. Right? So I always recommend in a welcome sequence, email number two is like your best content. But this would be email number three in the post ghost sequence where you're just sharing some of your best or your newest content, then just start emailing regularly again. Now this is the part where I go off script, but I feel like it needs to be said and I say it with love and I hope it's received that way. Stop ghosting your list. If you want to take your business seriously, if you want to take your revenue seriously and you actually give a crap about the people that consented to your emails. Commit to sending these newsletters. I don't often put on my serious face. If you're watching it this on YouTube, you can see my serious face. If you're listening, you can hear my serious tone. Like, just stop it. I say it with love, but like, I know you've got shit to do and excuse my language. I know there's a thousand other things when I turn off my computer, actually I'M recording these well in advance, weeks in advance, because I've got other craft to do. I have to get on a plane in three hours with my nine year old. I have to go to a charity event all weekend where I am literally going to meet thousands of people and I have to be on for them. But you know what I care about more? I care about you. And so I've taken the time I said I was going to do something daily podcasting. And that's what the freak I'm doing. I haven't packed yet. There are dishes in my sink. You know, I got to pick up my daughter in less than an hour. I have to walk to her school. It looks like rain. You know, I've got other stuff to do, but I'm doing this because I said I would do it. So if you're serious about emailing, you're going to do this post ghost sequence. Get serious about it. And I'm serious about it because email changed my life. Like I'm looking out my window right now at this stunning Spanish style mini mansion I live on, my dream street. I couldn't do that without email. I remember when I was a girl coming down this exact street thinking, oh my gosh, this is. I would never be able to live in a place like this. I hated the people that lived on the street, but now, but now I'm one of them. But I'm a nice lady, I mean, and my neighbors are nice. And I was wrong about it and I mentioned all this and I'm rambling right now. This was supposed to be like a quick four minute podcast because email did that, nothing else. I mean, obviously email and my commitment and consistency. So if you're serious about growing your list, you're serious about helping. Really, it isn't even about email. If you're serious about helping your people, you have to stay top of mind. And in order to stay top of mind, you have to email. Which means you have to stop ghosting your list every single day. Since I started this email marketing thing, someone has told me, oh well, you know, I email on and off. You know, my email list is 5 years old. I mean, sometimes I email consistently, then I give it up. Like, when are you going to choose your people and your success? When are you going to choose all yalls success? This is my southerner coming out. All y'all your people. And you deserve success in this area and consistent emails. Not ghosting your people is where it's at. All right. You know, hopefully that was not too harsh. I hate putting on my serious face, but I just love serving so much. I love my people so much. I can't fathom ghosting them. Right? Like, if this was a relationship, I wouldn't just ghost you. Right? Like, that's rude. So knock it off. Said with love. Said with love. All right, so now if it has been longer, let me go back to the show, back to your regularly scheduled program here. If it's been longer than a year and your email list is kind of old, you know, you've got less than 500 people on your list. You don't have a lot of customers on your list, if any, or they're made of all old clients. Sure, you can try this. You can try to get people engaged, but if they don't open the emails, just delete them. Really? Anybody just delete the people that don't open in the next couple months of you doing this post, go sequence and newsletters, because they likely won't open at all. And at the end of the day, I want you to focus more on finding new people that want to listen to you right now than trying to rope people back in. Your efforts will be better spent. Instead of trying to come up with this complicated strategy on how to get people to open, get people to click that haven't opened or clicked in years or whatever, your energy would be better spent just finding new people that give a crap right now, okay? Because whether it is, you know, simply that they joined and they just never opened or they joined and you ghosted them on and off for the last two years, it doesn't matter. Just go out and find new people, okay? It's like, you know, if you're single for a couple years, do you try to go back to your ex? No, that's never gonna work, right? You can't change, and you don't. They can't. You can't change them either. So just find someone new. You feel me? All right. This was a lot more serious of an episode. I was a little more sassy or direct or stern. Stern is a good word than I expected, but I hope it was received with love. It was met with love. I really want you to serve your people. I know you can serve them with email, which you can't do that if you're largely inconsistent. Sure. Missing a week or two, whatever. Missing months at a time. Not cool. These people asked to hear from you, right? When they opt in, they opt in. That's giving their consent. They want to hear more. Anyway, I've already said what I could say, I'm Liz Wilcox. You are awesome and you are fully capable of emailing weekly. I know it. And if you need help, you want to stop ghosting your list. You want to stop the on again, off again relationship you have with your subscribers. I'd love for you to join email marketing membership $9 a month. I am going to literally write 80 to 90% of your emails every single week for as long as you stay in the membership. I want this so badly for you and your subscribers. That's what I'm willing to do. That's what I've been doing for almost four years. And it's $9. That's how badly I want you to get in there. So the link is in the show notes. As always, I'm Liz Wilcox. You are amazing and fully capable of doing this. I'll see you on the next episode.