← The Email Sound Booth with Liz Wilcox
The Email Sound Booth with Liz Wilcox
Episode 71: My Business Goals For the New Year
00:17:14
Join Liz as she talks about her goals, slow, sustainable growth, and shares some real insights into her physical health and how that has guided the direction of her goals this year.
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Liz Wilcox
What's up? What's up? Welcome back to the email sound booth podcast. If you listen live, I feel so freaking lucky. That's so awesome. We haven't had an episode in a few weeks because it was the holiday break. And now we are ringing in 2025. Holy mackerel. We are a quarter of the way through the 2000s. You know, until 2100, right? Will I live to see 2100? I would be, like, 112. I might. I don't know. I just have this feeling that I'm gonna live forever and not in a. Like, I'm invincible in a. Oh, my gosh. I'm just cursed to outlive everyone. Anyway, Anyway, welcome to 2025. I think this. I think this episode is gonna be less weird and more cool and exciting, but, yeah, let's talk about my. Liz Wilcox's business goals for the New year. I am going to keep this short because, honestly. And I was going to end with this, but I think I'll start. All of these goals are really dependent upon my health. So I have. I mean, I've shared, but not shared, that I've been. I've been on this health journey for, I'd say, the last four or five years. And in the last four years, I've just gotten, like, more and more sick. And if you don't know, I was on that show Survivor at the time of this recording. I filmed that about a year and a half ago. And I think going on Survivor was the worst thing I could do for my physical health. Y'all, the ego is a strong, strong thing. I thought I was fine. I went on Survivor. You know, I was completely malnourished for about 30 days, and I. I think I set myself back from any progress I had made in the last couple years, and I triggered a lot of things that were probably just laying dormant for a long time. So, anyway, this is not about my health, but I am, you know, if you. If you care about me, if you've been with me for a long time, I am getting better. The Q4 of 2024, I started seeing a naturopath, a therapist, and some other things. And. Excuse me one moment here. I'm talking about getting better, and I start coughing. I got a little bit of the Christmas crud here, but I started seeing some doctors, some health professionals, chiropractor. I'm doing all the things to get better, and I believe it is working. Hence why in 2024, I promised a lot for 2025. I'm feeling much better than I have in years and years and years. And so I'm feeling a lot of hope. But all of these goals, if you know me, you might think, oh, these goals seem kind of small, Liz. They really are because I am taking care of my health so much this year. I know, like my word of the year is consistent. I know I have to be very consistent with the supplements I'm taking with, you know, catching up with doctors, you know, just taking care of myself. And I need to be consistent in my business too. I have a business. You're listening. You're likely a customer of mine. If not, shout out my nine dollar a month membership. Check it in the show notes. Never too sick to be a shameless salesman here. But anyway, I've, I lost my train of thought. But anyway, the whole point is I need to be consistent with my health, with my business. Oh, I love my customers. I want to take care of them. So I need to take care of myself so I can deliver on the promises, the big promises that I've made this year. So really that's my number one goal, is to take care of myself so I can deliver on all the promises, promises to myself, to my family and to my customers. Right. So let's get into like the numbers, the goals you thought I would be talking about now that I've rambled for four minutes. So, so right now, of course, always my main, main goal, what I'm obsessed with every day of my life is my membership. And right now we are at 4130 members in the membership. What I'd like to see is by, you know, in the next 364 days to get to 6,000 members. So that's a little less than 2,000 members. That means I have to get, if we're not calculating it. So like net, I have to get about 155 new members a month. Now in 2024, it was much lower than that. I would get, you know, a couple hundred a month, but I would get a lot of cancellations because I was not having my annual pass sale. So if you, if you need to know about my annual pass sale, what that means, you can go back to episode, episode 32 that talks about my Black Friday offer, but really that's an offer that I do, you know, usually three times a year. So I didn't do it last year. So the membership grew a little slower. You know, people not re upping the annual pass after a few years and you know, that's to be expected. That's Totally normal. Right. And I don't even want you to need email marketing membership for the rest of your life. So after a couple years I want you to sort of fly the nest and write your own emails. Anyway, I am bringing that annual pass back. I'm going to launch it in March, July and November of this year. I'm so excited about it. And so again I want to go from little over 4,000 members to 6,000 members. My real, real goal is to eventually one day hit 10,000. And if you've been with me for a while, you know, I've been wanting that for about two years now. But again my health has really taken a front seat where you know, I can only do what I can do. And so I'm, I'm leaning into this year really more sustainable growth and that's what I've done over the last two years. I've really proven to myself that you know, this is a viable business, it's a viable product, it's a long lasting product. Emm, my nine dollar membership is about to turn four years old and we have over 4,000 members. Like that is something to write home about for sure. So again I want to, you know, a little less than 2000 members I want to gain in the next year. And that's not just new members, that's like, you know, at the end of the year we will have 6,000 active members paying members. Okay, now let's talk about monetization. So in, let's say, excuse me, in 2022 the business made about $389,000. In 2023 we made about 490,000. So we gained about $100,000 in one year. And then this year we did it again, we made about 570,000. So you know, again that sustainable growth I'm not, no longer am I worried about that seven figure in a year three thing. Again my health comes first and I really actually like this slow growth and it's not even, it doesn't even feel slow, like nearly half a million dollars for two years in a row. Holy cow. That's insane. That's a lot of money when I only have one employee and I'm so, so happy about that. So this year I want to grow at that same rate. I didn't do the percentages but we say 389, 495 70. I'd like to make between 650,000 and $700,000 and I'd like the bulk of that to be from my annual pass so that we can grow that membership from, you know, around 4,000 to 6,000. Now my last goal and this is the actually I've got two more goals and this is all about like audience growth. So let's talk about list growth first. So as you know, if you've been Here with me, 2025, Liz Wilcox and the gang, email marketing membership is all about growing your email list. It's hard to grow all those other numbers if my email list isn't growing. So I just looked it up. I have 12,339 people on my email list now. I'd really like by the end of the year to have 20,000, but again, my health, right. I'm not, I'd like that, but I'm not going to lose my progress with my body for that number. So I think a reasonable goal, a little like we're stretching but not really, you know, we're not like stretching so hard, is to add 5,000 people to that list. So to have that number around 18. Wait, what's 12 plus 5? 17,000. So yeah, somewhere between 17 and 18,000 I think is a more reasonable goal for me. But honestly I do have two summits that are list building activities for me coming up. I am going to be launching the annual pass three times. So I don't think that 20,000 is completely, you know, out of touch. It's not some random number. I do think we can reach 20,000, but for my nervous system I'm gonna say let's add 5,000 people. That feels a little less stressful. It feels very mindful, very demure for what is going on in my physical body right now. And then next I want to grow my YouTube channel. So if you didn't know, I won a contest back at the the end of October I believe and I am working with ECAMM now. It was an ECAMM contest for this podcast. So please, please, please, number one, before I tell you the goal, please go to watchliz.com and subscribe to my YouTube channel. This video is up on YouTube right now. I am going to start a live show. I'm going to start it probably about once a week. Patricia's gonna be in it. We're gonna have you, the listeners, I want you as guests. So don't worry, I'll be sharing more info on how you can do that later. But it's going to be really, really fun and it'll be kind of like an email sound booth, like weekly wrap up or after show, something like that. I'm still going to keep these bite size audio podcasts for sure. But I want to grow my YouTube channel. So the secret exciting goal would be to grow it to 100,000 people by the end of the year. Which it would of course make all those other numbers like make it pretty obvious I would probably hit those. But again, my nervous system, my body, I have a crap ton of allergies and my body's not really knowing how to regulate itself and it's just attacking everything. So I need to keep everything kind of low key. And so I would be very, very happy with 25,000 subscribers by the end of the year. So anywhere between 25,000 to a hundred thousand, I think. I know with eCamm's help I can get at least 25k. And it really depends on my energy level, how I, you know, how. And if I get to a hundred thousand by the end of 2025, that'll be so freaking exciting though. But I think I can do it. I feel like this podcast has so much potential and once you see Liz Wilcox on video doing her thing when she has energy, it's bound to take off anyway. Another or the last goal I want to end with is, and I think you could probably, once I say it, you're like, oh yes, that's very much the through line in which list at all these goals is to have fun and don't sweat the small stuff. I know that the more fun I have, the more things will grow. That's why I'm doing some summits this year to grow my email list. I used to own co own a summit business and I loved it. I think I loved it more than the other three that owned it. I had so much fun doing summit, so I'm going to do a couple audio summit systems this year. That's fun, right? That's going to help. You know, I don't want my nervous system to, you know, go in shock again. And so, you know, my body starts attacking everything it eats. You know, I don't want that. So I'm going to have some fun. I'm going to list grow in the way. That sounds fun. I used to list grow with podcasts. Now that kind of tires me. I've been doing, you know, two to 300 episodes in the last like four years. And so I'm kind of tired of that. You know, it's, it's like, oh, you know, it feels like a grind. So I'm actually going to stop doing that. I'm going to do these summits. I'm going to open up my launches again. And then even this podcast, I knew my vision for it, but I knew I couldn't do it myself. And that's why I pitched myself to ECAMM and thank the Internet gods that I won the pitch. And they're gonna help me build out my studio, create my run of show, you know, learn about YouTube etc. It's a collaboration and that seems fun. Normally I work in a silo, right? I'm just sitting here in my office staring at this, you know, little green dot to make this video for you, right? So, yeah, have fun. Don't sweat the small stuff. That was something I learned last year a lot. I had so much going on with my body and I had so much going on with being on that show Survivor. You know, so many negative things to do with that show. You can, I won't go into details, but you can imagine, you know, it's broadcast to 125 different countries, watched by millions and millions of people. And I have social media. You can imagine some of the things that I heard and saw about myself anyway, that made me realize like, I literally cannot sweat the small stuff because I'm doing so much to protect myself that I have to let go and surrender anything else. So I'm bringing that into 2025. I'm actually so happy to. I wish I didn't have to learn that lesson so hard. Um, but here I am. Have fun. Don't sweat the small stuff. I think that's the through line of all of these goals. It's why they're not like, I'm gonna go from 4,000 to 8,000 members. I'm gonna go from 560,000 or $70,000 to 1.5 million in a year. Like, no, that would be sweating all the small stuff. That would be no fun to do. So I'm gonna have fun. I'm gonna not sweat the small stuff and I'm gonna focus on slow, sustained growth this year. That sounds fun to me. All right. Now if you wanna come along for the ride, you wanna see all this in action, you wanna see, you know, all parts of my business, you really should join email marketing, membership. I do Q and A. You can see the type of content I'm creating. I'm gonna do lots and lots of, know, behind the scenes stuff. It's $9 a month. I'd love for you to join and help me hit that 6,000 member goal in 2025. If you're already there, stick around. I've got lots in store for you. As always, I am Liz Wilcox. You are amazing. And I'll see you on the next episode of the Email Sound Booth podcast.