Podcast Summary: Episode 71 - My Business Goals For the New Year
The Email Sound Booth with Liz Wilcox
Host: Liz Wilcox
Release Date: January 6, 2025
Introduction
In Episode 71 of The Email Sound Booth, titled "My Business Goals For the New Year," host Liz Wilcox delves into her personal and professional aspirations for 2025. Emphasizing the intertwined nature of her health and business objectives, Liz shares a candid account of her recent challenges and the strategies she's implementing to achieve sustainable growth.
Overcoming Health Challenges
Liz begins by addressing the significant impact her health has had on her business goals. Reflecting on a tumultuous period, she reveals,
"In the last four years, I've just gotten, like, more and more sick."
(00:00)
She attributes part of her health decline to her participation in the reality TV show Survivor, admitting that the experience was detrimental to her well-being:
"Going on Survivor was the worst thing I could do for my physical health."
(00:00)
Determined to reclaim her health, Liz has been proactive in seeking various treatments, including seeing a naturopath and a therapist. This commitment has fostered a renewed sense of hope and stability, setting a solid foundation for her business ambitions.
"I need to be consistent with my health so I can deliver on the promises... to myself, to my family and to my customers."
(05:30)
Membership Growth Goals
A central pillar of Liz's business strategy is expanding her membership base. Currently, her membership stands at 4,130 members, with a target of 6,000 members by the end of 2025. This growth equates to an addition of approximately 1,870 members within the year.
"I am really this year leaning into sustainable growth and that's what I've done over the last two years."
(15:45)
To achieve this, Liz plans to reinstate her annual pass sales, which were paused the previous year. Scheduled launches in March, July, and November are expected to drive significant membership increases.
"I'm bringing that annual pass back. I'm going to launch it in March, July and November of this year."
(20:10)
Revenue Targets
Liz outlines her financial progression over the past three years, highlighting steady growth:
- 2022: $389,000
- 2023: $490,000
- 2024: $570,000
For 2025, she aims to elevate her revenue to between $650,000 and $700,000, with the primary revenue stream expected to come from the revamped annual pass offerings.
"I want to grow at that same rate. I would like to make between $650,000 and $700,000."
(25:30)
Email List Expansion
Recognizing the importance of a robust email list for sustained business success, Liz sets a goal to increase her current list of 12,339 subscribers to between 17,000 and 18,000 by year's end.
"I just looked it up. I have 12,339 people on my email list now. I'd really like by the end of the year to have 20,000... but for my nervous system I'm gonna say let's add 5,000 people."
(30:00)
To facilitate this growth, she plans to host two summits focused on list building, leveraging her upcoming annual pass launches as key opportunities for subscriber acquisition.
YouTube Channel Expansion
Diversifying her content distribution, Liz is committed to growing her YouTube presence. Currently, her channel is poised for a significant boost following her recent collaboration with ECAMM, a result of winning a contest.
"The secret exciting goal would be to grow it to 100,000 people by the end of the year."
(35:20)
While acknowledging the ambitious nature of this target, she also sets a more conservative goal of 25,000 subscribers, which she deems achievable with ECAMM's support and her strategic content initiatives, including live shows and interactive segments.
"I think with eCamm's help I can get at least 25k... anywhere between 25,000 to a hundred thousand, I think."
(38:45)
Emphasizing Fun and Sustainable Growth
A recurring theme throughout the episode is Liz's commitment to maintaining enjoyment in her business endeavors. She stresses the importance of not becoming overwhelmed by ambitious targets, instead favoring steady and enjoyable progress.
"Have fun. Don't sweat the small stuff."
(45:10)
This philosophy guides her approach to list building and audience engagement, as she shifts away from the demanding podcast format to more interactive and enjoyable summit events.
Conclusion and Call to Action
Liz wraps up the episode by inviting listeners to join her on this journey toward achieving her 2025 goals. She emphasizes the value of her membership program, offering behind-the-scenes content, Q&A sessions, and exclusive insights into her business strategies.
"If you're already there, stick around. I've got lots in store for you."
(50:00)
Her heartfelt sign-off underscores her gratitude and optimism:
"You are amazing. And I'll see you on the next episode of the Email Sound Booth podcast."
(55:00)
Final Thoughts
Episode 71 provides an intimate glimpse into Liz Wilcox's strategic planning for 2025, underscored by her resilience in overcoming personal health challenges. Her focus on consistent, enjoyable growth across memberships, revenue, email list, and YouTube channels offers valuable insights for online business owners aiming to enhance their email marketing efforts. Liz's authentic approach and clear, attainable goals make this episode both inspiring and actionable for listeners seeking to elevate their own entrepreneurial journeys.