Podcast Summary: Episode 72 - "25 Things I Wish My Members Knew in 2025"
Podcast Information:
- Title: The Email Sound Booth with Liz Wilcox
- Host: Liz Wilcox
- Description: For online businesses that need to remix their email marketing efforts, and finally build an email list that makes them money and feels good to do it.
- Episode: Episode 72: 25 Things I Wish My Members Knew in 2025
- Release Date: January 7, 2025
In Episode 72 of The Email Sound Booth, host Liz Wilcox delves into "25 Things I Wish My Members Knew in 2025." This episode serves as a comprehensive guide filled with actionable insights, personal reflections, and strategic advice tailored for online business owners aiming to enhance their email marketing strategies and overall business growth.
1. Authenticity Over Perfection
Liz emphasizes the importance of being genuine with your audience. She asserts, “It’s okay to be awkward with your audience if that is who you really are. Don’t edit you out of you” (00:45). Authenticity builds trust and fosters a more engaged community.
2. Patience in Growth
Highlighting the value of persistence, Liz shares, “Slow growth is still growth. And actually slow growth is much more sustainable than getting everything you want right now” (04:15). She encourages embracing gradual progress as a foundation for long-term success.
3. Self-Knowledge as a Tool for Success
Understanding oneself is pivotal, according to Liz. She explains, “The more you know about yourself, the more you’re going to know how to find your audience, talk to them, help them, and create products that they actually want” (02:30). Self-awareness drives more effective audience engagement and product development.
4. Investment in Services Over Courses
Liz advises entrepreneurs to prioritize spending on services rather than accumulating courses. She states, “Stop spending money on courses, save your money for services” (06:50). By outsourcing tasks, business owners can focus on their core strengths and accelerate growth.
5. Health is Paramount
A crucial reminder from Liz: “Nothing is worth your health” (08:10). She underscores the necessity of maintaining well-being to ensure sustained business success and personal happiness.
6. The Power of Networking
Liz reiterates that “Networking is everything in this game, in every game right? When it comes to business, networking is everything” (10:05). Actively building relationships and connecting with others can open doors that surveys and emails cannot.
7. Intuitive Decision-Making
Trusting your gut is essential. Liz advises, “If what I or anyone else says does not feel good, ignore it” (12:20). This approach helps entrepreneurs align their actions with their true values and instincts.
8. Strategic Investments in Business Roles
Liz shares her top investments: “The best money I ever spent on my business was my assistant. The second best is my bookkeeper. And the third best thing I ever spent on my business was a podcast broker” (14:55). These roles have provided her with the support and expertise needed to scale her business effectively.
9. Avoid Overpriced DIY Courses
She cautions against expensive DIY courses: “The worst money I ever spent was on any sort of DIY course that cost more than $200. I simply never did the work” (16:30). Liz emphasizes that purchasing courses without actionable commitment yields minimal returns.
10. Benefits of Co-Working
Liz highlights the productivity boost from co-working: “Co-working is crazy awesome for productivity” (18:40). Even virtual co-working sessions with just one other person can significantly enhance focus and output.
11. Versatility of Email Marketing
Using Kevin Hart as an example, Liz illustrates the diverse applications of email marketing: “Kevin Hart actually started getting big because he got an email list… he was able to get better venues and higher prices because of that email list” (20:25). This showcases the multifaceted benefits of a well-managed email list.
12. Resourcefulness in Limited Circumstances
Reflecting on her time living in an RV without internet, Liz advises, “When you don't have any resources, get resourceful” (22:00). Overcoming challenges with creativity and determination is key to entrepreneurial success.
13. Balanced Self-Leadership
She stresses the importance of self-awareness in leadership: “Don't let your boss, AKA you, be a jerk. On the other hand, don't let your boss, AKA you, be too lenient. Practice discernment, and stay true to your character” (23:45). Balancing firmness with empathy fosters a healthy business environment.
14. Embracing Losses for Greater Wins
Liz candidly shares, “There are more losses than wins usually. But because of that, when you finally do have a win, it's gonna be epic” (25:10). Embracing setbacks as part of the journey makes eventual successes more meaningful.
15. Quick Revenue Strategies
For those needing immediate income, Liz recommends, “If you need money fast, start a service-based business and network your butt off” (26:50). Service-based ventures can generate revenue rapidly, especially when coupled with active networking.
16. Long-Term Email List Growth
Complementing short-term strategies, Liz emphasizes consistent efforts in email list building: “Never forget to spend time growing your email list. It'll pay off in the long term” (28:30). A robust email list serves as a reliable foundation for sustained business growth.
17. Self-Compassion and Grace
A personal insight from Liz: “Give yourself grace as much as you give it” (30:15). Practicing self-compassion enhances mental well-being and improves interactions with customers and business partners.
18. Addressing Personal Obstacles
Liz concludes with a poignant reminder: “If you have personal stuff that's blocking your success, for the love of all that is holy, please take care of it” (32:00). Addressing personal challenges is essential for unhindered business progress.
Key Takeaways:
- Authenticity and Self-Awareness: Being true to oneself fosters genuine connections with the audience.
- Strategic Investments: Prioritizing essential services over accumulating knowledge through courses can accelerate business growth.
- Health and Well-Being: Maintaining personal health is crucial for sustained entrepreneurial success.
- Networking and Relationships: Building and nurturing relationships remains a cornerstone of effective business strategies.
- Resourcefulness and Adaptability: Overcoming limitations through creativity leads to innovative solutions and opportunities.
- Balancing Leadership: Effective self-leadership requires a balance of firmness and empathy.
- Resilience Through Setbacks: Embracing failures as learning opportunities enhances eventual successes.
- Email Marketing Mastery: Consistent efforts in growing and leveraging an email list can yield substantial long-term benefits.
Liz Wilcox's episode serves as a treasure trove of wisdom for online business owners, blending practical advice with personal anecdotes to inspire and guide listeners towards achieving their business goals in 2025 and beyond.
For more insights and to join Liz’s community, consider becoming a member of her email marketing membership at link in the show notes.