Summary of Episode 77: "3 Misconceptions People Have About My Low Cost Membership"
Podcast Information:
- Title: The Email Sound Booth with Liz Wilcox
- Host: Liz Wilcox
- Description: For online businesses that need to remix their email marketing efforts, and finally build an email list that makes them money and feels good to do it.
- Episode: 77
- Release Date: January 14, 2025
Introduction
In Episode 77 of The Email Sound Booth, Liz Wilcox delves into the common misconceptions surrounding her affordable $9/month Email Marketing Membership. Aimed at online business owners looking to enhance their email marketing strategies without breaking the bank, Liz challenges preconceived notions about low-cost memberships and shares her personal experiences and insights.
Misconception 1: Low-Priced Customers Are Low-Quality
Timestamp: [04:15]
One of the primary misconceptions Liz addresses is the belief that offering a low-priced membership attracts "stingy" or unengaged customers. She passionately refutes this notion by sharing her own experiences:
“I have thousands and thousands and thousands of $9 customers and oh my goodness, they are the best people on earth.” — Liz Wilcox [04:35]
Liz emphasizes that her low-cost members are genuinely grateful, proactive, and appreciative of the value she provides. She challenges the elitist mindset that higher prices automatically equate to better clients, suggesting instead that effective boundary-setting and clear expectations lead to a more positive customer relationship.
“If you're giving someone something of high value for a low price and you are just your authentic self, those people really, really find value and hold stock in that.” — Liz Wilcox [06:20]
Misconception 2: Low-Ticket Offers Require Upsells to Be Profitable
Timestamp: [12:50]
Another prevalent misconception is that low-ticket memberships must rely on additional upsells or premium offers to generate substantial revenue. Liz counters this by sharing the impressive profitability of her $9 membership alone:
“Even without those products, I still would have made close to half a million dollars in 2024 just from this $9 membership.” — Liz Wilcox [15:10]
She explains that her strategy focuses on maintaining a lean business model with high volume rather than introducing multiple upsells. Liz highlights the efficiency and profitability of her approach, noting a consistent 30% profit margin over the past two years. She also credits organic marketing efforts, such as free summits, podcasts, and speaking engagements, for driving her membership's success without relying heavily on paid advertisements.
“Almost 90% of my business is with this $9 thing.” — Liz Wilcox [17:45]
Misconception 3: Low-Ticket Items Are Easy to Sell
Timestamp: [21:30]
Contrary to popular belief, Liz acknowledges that selling low-ticket items is not inherently easy. The real challenge lies in acquiring a high volume of customers, which demands significant effort and strategic marketing:
“Finding the right people to buy it is much more difficult.” — Liz Wilcox [23:15]
She shares the extensive work involved in promoting her membership, including appearing on nearly 300 podcasts over three years, hosting digital summits, and launching her YouTube channel. Liz underscores that sustaining a high volume of sales requires continuous outreach and engagement, making it a grind rather than a straightforward path to success.
“If you want this to be some kind of full-time income or a large branch of your business, you've got to go out and find those people selling it.” — Liz Wilcox [25:50]
Recap and Conclusion
Timestamp: [28:05]
Liz wraps up the episode by summarizing the three misconceptions:
- Customers are stingy or low-quality — Untrue; her $9 members are grateful and proactive.
- Low-ticket offers require upsells to be profitable — Not necessary; her membership alone is highly profitable.
- Low-ticket items are easy to sell — False; acquiring a high volume of customers requires significant effort.
She reiterates the importance of setting clear boundaries and maintaining authentic relationships with her customers, regardless of the price point.
“I've set good boundaries and expectations is probably a better word of, you know, what is expected from me and what is expected from them.” — Liz Wilcox [28:45]
Call to Action
For listeners interested in transforming their email marketing strategies without overspending, Liz invites them to join her Email Marketing Membership:
“You get a weekly template for your newsletter to take and make your own, access to monthly Q&As, quarterly guest experts, and a lot more awesomeness. Nine bucks a month.” — Liz Wilcox [30:20]
The membership offers valuable resources designed to help online businesses build effective email lists that generate income while fostering a positive and engaging community.
Connect with Liz Wilcox:
- Website: lizwilcox.com
- Join the Membership: Available in the show notes of Episode 77
This episode provides a candid look into the realities of managing a low-cost membership program, debunking myths that often deter entrepreneurs from pursuing affordable offerings. Liz's insights are invaluable for anyone looking to create sustainable and profitable email marketing solutions.