← The Email Sound Booth with Liz Wilcox
The Email Sound Booth with Liz Wilcox
Episode 81: Top Performing Email of December 2024
00:10:55
Another month done, another newsletter review! In December, we sent out 30 emails and most of them were sales emails. Find out which one (or ones??) climbed to the top of the Liz Wilcox chart (and why) in this short episode!
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A
Hello. Hello, Liz Wilcox speaking from the email sound booth. I took a week off recording the podcast. I didn't mean to, I just had a lot going on. I was at Podfest and then Ecamm. Yes, Ecamm. You can check them out@ecamm.com they actually came to my house and built me out a podcast studio. YouTube live streaming podcast studio, which that'll be a whole nother episode. But for now you can go to watchliz.com and check out those episodes. You can also go to YouTube, type in ecamm Liz Wilcox. They should pop up right now. But anyway, this is episode 81 of the Email sound booth podcast. Lucky me, you are listening. I just love that so so freaking much. And something else I love a lot is transparency. So this episode is about the best performing email from last month, December 2024. I also want to dive in to why I think it works. So basically in December 2024 we sent exactly 30 emails. This is way low. If you went and checked out episode whatever it is, I'm gonna link to the show notes the episodes about November, October, best performing email. But we took 11 days off of emailing in December. That's something I do. I don't, you know, I could keep emailing, I could keep selling. But I want Patricia, my assistant slash sister slash love of my life soulmate. I want her to have time off on top of me having time off. Obviously I want myself to, but I don't want, you know, the more emails we send, the more email replies we get. Right? So that really is a time of rest for us. So the last email again was December 20th. Now normally in these wrap ups best performing email episodes, I tell you, hey, I don't, you know, I cut out any sort of segmented emails. I'm mainly focused on weekly newsletters and you know, any sales emails. But this time I actually want to talk about a segmented email that I think performed the best and why. So if we cut those out, really my last day of Listmas. Every, you know holiday season I do 12 days of listmas where I'm doing, you know, a deal a day so to speak. And that had the last day of Lismos that had a 59.9% open rate, an 11 something click rate. It performed performed really well during Listmas. I think we made close to $10,000. It was a great success. Super fun to do. Also shout out if you are listening to this and you have something for Lismus apply now because we are trying to get Lismus wrapped up and done before summer. So if you've got something for Lismus and you can do a special discount and you think it applies to my audience, it doesn't hurt you to pitch it. Okay. Anyway, what was the most successful thing? Email of December 2024. Liz, we're dying to know. We're three minutes in here, lady. Now, it really is a. I want to talk about a series of emails rather than one email. So. So some people's annual pass. If you don't know what my annual pass is, it's basically join a year of my membership. $9 a month is the membership times 12, 108 bucks. Basically give me 108 bucks, you're going to get a year into my membership plus all my other products for free. Okay, now some people's. We've done various sales throughout the years, so some people's passes were expiring in December. Give me one second, I need to take a drink of water. These words that I'm speaking right now are the first words I'm speaking of the day because I did not want to accidentally take another week off the podcast. It wouldn't make sense to do this wrap up in February. Anyway. So we send out when your pass expires or is about to expire or is about to. Actually, your past doesn't expire, it renews. Right? So forgive me, renew is a better word. This is a subscription. So every year, if you bought on December 12, on December 11 or 12th, the next year it's going to renew. I'm going to charge you again. Now it is in my ethos, so to speak. I don't ever want to charge somebody simply for the sake of charging them. If you're not using the pass, if you don't want the pass, if you can't afford the pass, I don't want to charge you. So for 30 days prior, let's use December 12th again. So on November 12th, I start sending you emails. Hey, this is going to renew. Hey, don't forget, I'm about to charge you. Hey, I'm about to charge you. Hey, you're getting charged, right? So I have a series of emails and I want to say that in December, these did the best, right? Of course they're going to have high click rates, a high open rates because they're sent to a small amount of people. And for this, in November, in October, November, these emails were sent to hundreds and hundreds of people. In December, they were only sent to 20something people. We don't normally do sales in December. But over the years we've made very small exceptions. But I still want to include, include this as the best performing simply because I think it's important for you to think about and hear about. So these emails are best performing because number one, we save a lot of sales with these emails. People are reminded and they feel good that they were reminded. I the ECAMM people that just came, one of them is a guy named Doc Rock. He's an annual pass holder and literally in my house he's like, I loved that you sent those email reminders about the annual pass. At first, Liz, I thought, you know, yeah, yeah, I don't need that reminder. Everything's good with my card. But then, you know, at your fourth email, I went in and actually looked just to triple check because I definitely wanted to stay a member. And I realized my card actually was exposed expired. I updated it and now there was no problems with you and there was no problems with me. And so I was like, yes, okay, this is awesome. And so we get to save a lot of purchases that way. We also save ourselves from the hassle of refunds, upset customers, etc. Because some people, they might have purchased it, oh, I know this cringes me as the owner of the business, but they, they buy and they forget, right? Or they never use it or they don't understand that it's a subscription, despite me saying that it says it at checkout. Etc. You know, people are gonna, people, right? I, I ain't taking it personally. And so this allows people to cancel, which frees up Patricia and myself, mostly Patricia, from refunds, right? Because if you, if it auto charges you and you email us within like a week or whatever and you say, oh, I didn't know this was going to auto revenue. I, I will refund, you know, unless it's extremely obvious that you're lying. You know, it's like, yeah, I don't want someone in my membership that doesn't want to be there, right? That isn't using it isn't finding the value in $9 a month. Even if they just came to the Q and A, it would be worth it. But that's, I'm not here to argue, right? It's $108. I release that, right? And this is another side note, another reason why I have a load ticket so that I can say, oh, well, it's just $108, I'll refund you. It would be different if I had a high ticket membership where it was a thousand dollars a month and someone was like, oh, I don't want to be in this anymore. I would try to fight for them to see the value, right? Anyway, and this is in my opinion, it's just good karma to send these emails out, right? I don't, again, I don't want anyone in there that doesn't want to be in there. I don't want to be like Netflix or Amazon prime and it's like, yeah, well you charged it. You know, here you go, screw off, right? My reputation in, in this online industry is incredibly important to me. You know, I always joke about being semi professional, but I actually do consider myself a professional. I have a degree in education. I have an advanced degree in leadership. My reputation is incredibly important. I want to walk the walk. I want to talk the talk, right? And so these emails are honestly my most successful emails of all time because they allow me to not just. Yeah, not just talk it, but I walk it, right? I'm playing a long game here, so I'm going to link to one of these emails in the show notes if you want to check it out, I won't read it. We're already at 10 minutes and I promise this would be short. But if you're interested in more behind the scenes stuff, if listening to this episode caused you to want to ask me a bunch of questions, please make sure you actually join my $9 a month membership. The annual pass is not open. Currently it is open in March, July and November. But you can get in on the $9 right now. And when you're in my membership you can ask me any questions you'd like. You can email me. Those take priority over people not in the membership. You can also come to our once a month live Q and A. Ask anything you would like. On top of the weekly newsletter templates, you get the quarterly guest Experts, which by the way, this week's expert is coming in this week to talk about list building. So you want to get in. Link is in the show notes. As always, I am Liz Wilcox. You are awesome and I'll see you on the next episode of the email Soundbiz.