*SALES EMAIL SUMMIT* Andréa Jones – getting personal to connect with your audience

Summary

Episode Overview

Main Theme:
This episode of The Email Sound Booth with Liz Wilcox—packaged as part of the Sales Email Summit—features Andréa Jones, a digital marketing strategist, diving into how personal storytelling in sales emails can catalyze not just sales but real, motivating change among subscribers. Andréa unpacks a recent high-converting email campaign of hers, analyzes what made it resonate, and gives actionable advice for others looking to boost authenticity (and results) in their email marketing.

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Key Discussion Points and Insights

1. Crafting Personal, Relatable Sales Emails

• Storytelling with Authenticity:
  Andréa details how her most successful sales email began with a deeply personal story about her children:

  • “I can't believe I've got two tiny voices calling me Mama now. And I talk about how I feel like I'm in the Mama Olympics...” (Andréa, 01:20)
  • She uses this life-update as a metaphor for “the passage of time,” emphasizing how quickly situations change and that it’s important to take imperfect action rather than wait.

• Relatable Motivational Pivot:
  The narrative transitions from personal motherhood reflections to broader encouragement:

  • “It's a little bit of that motivational moment of like, send the imperfect email, send the imperfect post. You could wait for tomorrow, you could keep tweaking it till the end of time, or you could just hit send and then learn a lesson from that.” (Andréa, 03:34)

• Strategic Call to Action:
  Andréa’s sales strategy involves tying the email's personal story directly to her offer—an Instagram 9 grid template:

  • She acknowledges reader fatigue with Instagram:
    “We feel that pressure...we’re posting because we feel like we have to and...we low key hate it and we're exhausted by it. ...If you're feeling that way, I have a $9 grid strategy template that will help you...” (Andréa, 03:54)

2. Results and Ripple Effect

• Catalyst for Sales and Community Buzz:
  The email’s effectiveness extended beyond initial sales; buyers started sharing their results, creating word-of-mouth promotion:

  • “...it was like the ripple effect...Once people started posting their 9 grid...they were telling other people about it. So it’s not just this one particular email...but...the ripple effect of...people buying this email translated into people posting their nine grids. And then other people asking them, and then they're tagging me in their nine grids.” (Andréa, 04:27)

• Liz echoes the power in this approach:
  “That's what I want you listening to know about sales emails. It might seem like icky...But really it can be a catalyst for change. Not only for your wallet...but for your people, too.” (Liz, 05:02)

3. Performance Metrics

• Subject Line, Open, and Click-Through Rates:
  Andréa shares specific data that demonstrates the email’s impact:
  • Subject Line: "A tiny voice. Okay, two reminded me of this."
  • Open Rate: 27.9%
  • Click Rate: 0.8% (on a list of ~19,000 subscribers)
  • (Andréa, 05:35)

4. Encouragement and Resources

• Find Andréa & Further Learning:

  • Website and socials: “You can find me everywhere at Online Drea. Instagram's my favorite social platform. … you want to get on my email list, I've got a free challenge. It's the Social Media Reset challenge…” (Andréa, 06:14)

• Steal The Sales Email Template:
  Liz highlights that the episode’s featured email (and others from the summit) is available as a template, removing the guesswork for listeners:

  • “You don't have to decode what Andrea and I talked about. There's no guesswork here. I templatized her email for you. So just copy, tweak, and send and make sales just like Andrea...” (Liz, 06:35)

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Notable Quotes & Memorable Moments

• On Taking Action Imperfectly:

  • “You could wait for tomorrow, you could keep tweaking it till the end of time, or you could just hit send and then learn a lesson from that.” – Andréa Jones, 03:34

• On the Ripple Effect of an Email:

  • “It was like this catalyst for change. ...the initial burst of energy of people buying this email translated into people posting their nine grids. And then other people asking them, and then they're tagging me…” – Andréa Jones, 04:27

• On Sales Emails as a Positive Force:

  • “It might seem like icky, like, oh, I can't. But really it can be a catalyst for change. Not only for your wallet...but for your people, too.” – Liz Wilcox, 05:02

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Important Segment Timestamps

• [01:09] Andréa shares her most lucrative sales email and storytelling approach
• [03:34] The motivational call to action: imperfect action trumps endless perfectionism
• [03:54] Transition to selling the Instagram 9 grid template
• [04:27] The ripple effect and virality of the email campaign
• [05:35] Subject line and open/click stats shared
• [06:14] Where to connect with Andréa and get her Social Media Reset challenge
• [06:35] Liz promotes the 'Steal These Sales Emails' template pack

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Conclusion

This episode is a deep dive into the power of combining genuine personal storytelling with intentional sales strategy in email marketing. Andréa Jones demonstrates that vulnerability and relatability—when connected to a relevant offer—can spark not only conversions but meaningful community engagement. Liz Wilcox reinforces the message that sales emails done right aren’t icky; they’re catalysts for real, positive change. Listeners come away with clear inspiration, performance benchmarks, and practical resources to implement right away.

Transcript

[A]

What up? Liz Wilcox here, the host of Sales Email Summit. Before we get into this interview, I just want to let you know that this summit is sponsored by list gadget. ListGadget.com is how you can turn every email into a growth machine. We've got embeddable polls, leaderboards, referral programs and more. And I know this sounds crazy, but you can do it in about 30 second startup time. Now, right now we are offer $10 off the starter plan to make it just $9 a month. So if you're into adding email polls, reactions, subscriber leaderboards and more to your email newsletter, head on over to list gadget.com all right, let's get into this episode. Hey, Andrea, so excited for everyone to hear your email. So let us know what is the most interesting, the most lucra email sales email that you have sent out in the last 6 to 12 months?

[B]

Hello, my name is Andrea Jones. I am all about simpler, smarter marketing for busy, busy people. And the most amazing sales email that I sent out in recent history was one that I am really proud of. And I actually started sharing more about my email marketing process because of this. But first I have to say I follow the templates and email marketing memory. And so a lot of the structure from this probably came from one of those templates, though I could not find the one that I was particularly looking at. But in this particular email, it was something about reminding me of where I was in my life. So it starts off with a little bit of a history and I can't believe this moment. So I started off saying, I can't believe I've got two tiny voices calling me Mama now. And I talk about how I feel like I'm in the Mama Olympics. I go on and talk about how, you know, through the passage of time, you know, they weren't speaking and then now they're both calling me Mama. And it's one of those things where I used to say, I used to hate when people say like, oh, the time flies by. But now I'm like, oh, time is flying by. Before I know it, they'll be off to college. And so then I take that and transition that to the passage of time. And I talk about how some things feel so big and impossible and challenging right now, or we keep pushing it off, pushing it off tomorrow, but time kind of passes whether we do something or not. And so the end of the email talks about how we can either stay the same and the time will pass, or we can choose to grow and the time will pass. It's a little bit of that motivational moment of like, send the imperfect email, send the imperfect post. You know, you could wait for tomorrow, you could keep tweaking it till the end of time, or you could just hit send and then learn a lesson from that. But I think the biggest thing that worked in this email was because I, at the end of the email I have a before you go strategy where this is where I usually sell something. So I have my, like, my storytelling piece at the beginning and then like, hey, before you go, and I connect you back. And so this one is talking about Instagram and how a lot of times we feel committed to Instagram because of whatever happened in the past. And we feel that pressure to like, we're posting because we feel like we have to and we're trying to keep up with all the trends and we low key hate it and we're exhausted by it. And if you're feeling that way, I have a $9 grid strategy template that will help you, you know, stay on Instagram without having stayed to stay on Instagram. And then, you know, time isn't passing and you're posting for what and you're questioning it. And so many people bought this Instagram 9 grid, so much so that it wasn't just the initial people who bought it. Once people started posting their 9 grid, which is almost like having a landing page of sorts, like turning your Instagram into a landing page, they were telling other people about it. So it's not just this one particular email that the email itself sold a lot, but it was like the ripple effect of like the initial burst of energy of people buying this email translated into people posting their nine grids. And then other people asking them, and then they're tagging me in their nine grids. And so it was like this catalyst for change. And it's funny because the beginning of the email is all about, you know, time will happen anyways. Like, you can either make a change now or you can stay the same now, but the time is still going to pass. So this is one of those emails where I come back to time and again and I look at it and go, I should really channel this energy into all of my emails because it worked really well for me.

[A]

Oh my gosh, I love that you said this email was a catalyst. That's what I want you listening to know about sales emails. It might seem like icky, like, oh, I can't. But really it can be a catalyst for change. Not only for your wallet, your revenue, your business but for your people, too.

[B]

Beautiful. Beautiful.

[A]

So, Andrea, I would love to know when you sent this email out, what was the subject line and what was your open and click rate?

[B]

Yes, you got it. So my subject line was a tiny voice. Okay, two reminded me of this. Today, my open rate was 27.9% and my click rate was 0.8%. And I have about 19,000 people on my email list.

[A]

Perfect. So awesome. So fun. Maybe we all aspire to 19,000 subscribers and beyond. All right, Andrea, where can people find you? Where can they sign up for your email list to get more of your goodness?

[B]

Thank you so much, Liz, for having me on. You can find me everywhere at Online Drea. Instagram's my favorite social platform. And if you want to get on my email list, I've got a free challenge. It's the social Media Reset challenge. If you're feeling all sorts of feelings about social media, this free challenge is for you. You can find [e-mail] reset.

[C]

Oh, you know, I love a good free challenge. Definitely get signed up. And speaking of challenges, you know what is not a challenge? Swiping this email. Stealing this email. Because we have the Steal these Sales Emails template pack. A plug and play collection of every single email from the summit rewritten into simple templates. You can customize in minutes. So if you just listen to this and you're thinking, oh, I want to send out an email like this. You don't have to decode what Andrea and I talked about. There's no guesswork here. I templatized her email for you. So just copy, tweak, and send and make sales just like Andrea in this summit. The link is in the show notes, baby.