Episode Overview

Podcast: The Email Sound Booth with Liz Wilcox
Episode: SALES EMAIL SUMMIT – Aprille Reed — booty call email that actually worked
Date: August 19, 2025
Theme:
This episode dives into the realities, myths, and magic behind sending sales emails to your list—even if you haven’t emailed them in weeks or months. Aprille Reed, expert in mini webinars and digital offer systems, walks us through the surprisingly high-performing “booty call email” she sent for a flash sale and the vital lessons learned about list engagement, subject lines, and mindset.

Key Discussion Points & Insights

Aprille’s Flash Sale “Booty Call” Email (01:04 – 08:39)

• Background:

  • Aprille Reed introduces herself as a veteran in online business since 2015, specializing in helping course creators and coaches turn expertise into digital offerings using mini webinars.
  • Shares personal context as a busy mom of four, advocating for sustainable, “set it and forget it” marketing strategies.

• The Email Campaign:

  • Aprille was searching her archives for her most interesting sales email and recalled a flash sale campaign for her "Winning With Mini Webinars" course.
  • Key Result: One sales email reached a 52% open rate across her entire list, not just a tiny engaged segment.
  • She had not emailed her list for several weeks prior, expressing candid guilt about “showing up only to sell”—likening it to “the booty call emailer.”

  Quote (Aprille Reed, 04:23):
  “I didn’t want it to be the booty call emailer who only shows up when they want something ... but I knew I had something of value to share and I wanted to share it out and I just sent it to my entire list minus affiliates.”

• Sending Despite Inactivity:

  • She debated warming up her list but decided to send the sales email anyway, providing an opt-out link for uninterested subscribers—no manipulation, just value.
  • Encourages listeners not to make this a routine practice, but also not to fear sending a valuable sales email even after a period of silence.

  Quote (Aprille Reed, 07:59):
  “Just send the sales email. You haven’t talked to your people in weeks or even months? ... If you know that you have something of value to share, those that need the value, see the value, want the value will want to know about what you have to offer ... Let it go, let it flow, and see what happens.”

• Campaign Takeaways:

  • Her “last call” email—sent in the closing hours to a segment that had expressed interest—achieved a massive 79% open rate.
  • Mindset shift was crucial: She reframed the act as sharing value, not as being transactional.

Decoding the High Open Rates: Subject Line Strategy (08:39 – 09:50)

• Subject Line Breakdown:

  • Main subject line for the high-performing email:
    How to sell more with a 15 minute presentation (plus $347 off winning with mini webinars)
  • Aprille believes the subject line’s clarity and benefit angle played a significant role in grabbing attention, especially since it promised both actionable insight and a substantial discount.

  Quote (Aprille Reed, 09:15):
  “How to sell more with a 15 minute presentation ... that in itself is kind of like, ooh, what is that? So I definitely think the title contributed to the higher open rate.”

• Liz echoes the takeaway:
  Quote (Liz Wilcox, 09:50):
  “People actually love to buy stuff and they would love to buy your stuff if you would just send them emails.”

Aprille’s Final Advice & Contact Info (10:24 – 11:27)

• How to Connect with Aprille Reed:

  • Sign up for her business and marketing emails at aprillereed.com/join.
  • Free resources, courses, and ways to work with her are all at her main site.
  • Aprille goes live on TikTok (Monday–Friday) sharing business tips and online income strategies.
  • Info about her “mini webinar” method found at aprillereed.com/miniwebinar.

  Quote (Aprille Reed, 10:40):
  “I’m always looking for new besties so the best way to find me is at aprillereed.com/join ... I also hang out on TikTok like Monday through Friday ... spewing out business tips and online income strategies.”

• Liz Wilcox's Summation:

  • Encourages listeners to grab the “Steal These Sales Emails” template pack, featuring Aprille’s email and others for quick adaptation to listeners’ own lists.

Notable Quotes & Memorable Moments

• “I didn’t want to be the booty call emailer who only shows up when they want something ... but I knew I had something of value to share ... and I just sent it to my entire list.”
  — Aprille Reed, [04:21]

• “Just send the sales email ... those that need the value, see the value, want the value will want to know about what you have to offer ... Let it go, let it flow, and see what happens.”
  — Aprille Reed, [07:59]

• “How to sell more with a 15 minute presentation … that in itself is kind of like, ooh, what is that? So I definitely think the title contributed to the higher open rate.”
  — Aprille Reed, [09:15]

• “People actually love to buy stuff and they would love to buy your stuff if you would just send them emails.”
  — Liz Wilcox, [09:50]

Timestamps for Key Segments

• Aprille’s “Booty Call” Email Explained: [01:04 – 08:39]
• The Impact of Subject Lines: [08:39 – 09:50]
• Where to Find Aprille and Her Resources: [10:24 – 11:27]

Summary: Action Steps and Takeaways

• Don’t let guilt or lack of recent engagement keep you from sending a valuable sales email—just be transparent, and provide an opt-out if needed.
• A strong, curiosity-driven, benefit-focused subject line supercharges open rates.
• Consistency is best, but one-off “booty call” sales emails can still work if you’re honest and generous with value.
• Mindset matters: Think of your email as serving, not just selling.

For more insights, sign up for Aprille’s list or grab Liz Wilcox’s “Steal These Sales Emails” template pack—links in the show notes!