Transcript
A (0:00)
What up? Liz Wilcox here, the host of sales Email Summit. Before we get into this interview, I just want to let you know that this summit is sponsored by List Gadget. List Gadget.com is how you can turn every email into a growth machine. We've got embeddable polls, leaderboards, referral programs and more. And I know this sounds crazy, but you can do it in about 3:30 second startup time. Now right now we are offering $10 off the starter plan to make it just $9 a month. So if you're into adding email polls, reactions, subscriber leaderboards and more to your email newsletter, head on over to list gadget.com all right, let's get into this episode. Beth, I am so excited to hear what is the most interesting or the most lucrative sales email that you have sent out in the last six to 12 months.
B (1:06)
Hey everyone, my name is Beth Barani and I help science fiction and fantasy writers publish their novels. I am sharing an email that I sent out in June called it's to market a friend and colleague's workshop in a series that I was eventually participating in. The subject line of that email was time sensitive invite, unlock your hero's heart. And this email was promoting her workshop, her 90 minute workshop. And I think it worked well. Some stats first it had a 37.33% open rate and a click rate click through rate of 3.75%, which is good for my list. And I think so this email was marketing a workshop, as I said. And the title of the subject line was time sensitive. Obviously it said time sensitive. It had an emotional appeal. Unlock your hero's heart. And the value proposition was take this workshop. And my audience is fiction writers. And I think it had, it got right to the heart of the matter, no pun intended. And the biggest reason why I wanted to include it in the summit is because I know for a fact that two people signed up for the workshop who came from my list and it wasn't. And it was a competitively priced in depth workshop for writers who are already working on their craft. So for those reasons, I consider it a very successful email.
A (2:56)
Yeah.
B (2:57)
And I'm also, I think another component to this is that I'm very enthusiastic about teaching and very. And so is my friend sue who I was marketing. And so that energy of excitement and enthusiasm I think came through in the email. Yeah. So that is what I'm going to share with y' all today. And good luck with your sales emails, everyone.
A (3:25)
Okay. I love an affiliate income email. I love collaborating with Other people that you know have complimentary workshops, products, etc. And I love that, you know, people went over and purchased. That's amazing. So let us know. Oh also y', all, that's an amazing click rate. It was almost 4%. Just letting you know. That's amazing click rate. So Beth, let us know what was the subject line of this email and did you send just one email for the workshop or were there follow up emails and why or why not?