The Email Sound Booth with Liz Wilcox

SALES EMAIL SUMMIT Cheryl Rerick – Using Voxer Voice Notes to Close Sales

Release Date: August 20, 2025
Host: Liz Wilcox
Guest: Cheryl Rerick, email marketing strategist

Episode Overview

In this episode, Liz Wilcox welcomes Cheryl Rerick to the Sales Email Summit to discuss a distinctive, highly personal sales email strategy: using Voxer voice notes to overcome customer objections and close sales. Cheryl walks the listeners through her approach to making subscribers feel comfortable, safe, and valued during sales launches. The result is a series of deeply engaging, consent-based touch points that translate into both immediate sales and long-term conversions—without feeling pushy.

Key Discussion Points & Insights

1. Rethinking Personal Connection in Sales Emails

• Issue: Traditional personalized video messages and requests for replies in sales campaigns are losing effectiveness.
• Cheryl’s Observation: Recipients feel wary or exposed when asked to reply directly during a sales pitch—worried about being sold to before they’re ready.
  • “You feel exposed, right? Like you don’t want to be sold to, especially if you haven’t decided yet and you just have some questions.” (Cheryl, 03:03)
• Goal: Develop a more approachable, transparent, and consent-based way to engage leads.

2. Interactive Objection-Handling Email Strategy

• Cheryl created an email listing common “Will this work for me?” objections specific to her program, each as a clickable link.
• Clicking a link:
  • Tags the subscriber with their specific concern.
  • Takes them to a thank-you page, informing them to expect a personal voice note addressing their question.
• Cheryl’s Unique Touch: Delivers tailored voice notes using Voxer, allowing an intimate and direct answer without demanding a public commitment from prospects.
  • “I would send them a personal voice note with my honest opinion about how my program could work in their unique business… and I’m super honest, I don’t sugarcoat it.” (Cheryl, 09:40)
• Why it Works:
  • Low-friction: a link click is easier and emotionally safer than a reply.
  • Personalized: two-way human connection increases trust and conversions.
  • Experience preview: showcases the unique coaching style subscribers get inside her program.

3. Results & Impact

• Cheryl has used the approach in three launches with consistent results:
  • Conversion Stats: 3–4 sales tied directly to the voice note strategy per launch (~$9K in revenue for a $2200 product).
  • Volume: Up to 30 voice notes in a single day—substantial work for substantial returns.
  • Long-Tail Effect: Some buyers purchased in later launches after receiving a voice note previously.
    • “I’ve got sales in this launch from people who I left a voice note for in my last launch, right? So those long tail conversions are still coming in from that investment of personal connection.” (Cheryl, 07:25)
• Setting Boundaries: To avoid overwhelming herself with non-serious requests (i.e., other marketers just snooping her flow), she included a clear “looky-loo” PS.
  • “If you don’t want a voice note and you just want to peep what’s happening on the other side of the link, click this one...” (Cheryl, 07:53)

4. The Anatomy of the Sales Email

• Structure:
  • Opens by addressing hesitations about fit.
  • Lists clickable statements (objections, scenarios).
  • Invites replies for custom situations.
  • Sets expectations for what happens next.
  • Special PS for curiosity seekers.
• Cheryl reads the email and follow-up, noting:
  • Referencing the subscriber by name in the reply.
  • Making it crystal clear they don’t need to download anything to listen.
  • Maintaining a human, conversational tone—no templates, always personal.
    • “I mention their name several times throughout the voice note. I really want it to be personal to them.” (Cheryl, 11:39)

5. Follow-Up & Tech Stack

• Organizes responses using CRM tags or spreadsheets to ensure no one gets missed.
• Uses Voxer Pro for direct links to voice notes, but suggests manual follow-up works for smaller lists.

6. The Philosophy: Right Sales, Not Just More Sales

• Liz underscores the value of deliberate, personal connection over pure automation:
  • “Sometimes it’s not just set it and forget it… it’s always worth it to spend that extra time, getting to know your subscribers so you know if they’re the right fit for your programs.” (Liz, 14:21)
• Both agree: This strategy filters true prospects, builds real relationships, and leads to quality referrals—not just purchases.

Notable Quotes & Memorable Moments

• “I wanted it to feel different and somehow and I also wanted to feel like transparent and safe and... consent based, like the ball in their court.”
  — Cheryl Rerick (04:00)

• “It’s busy day when you make this offer… But for $9K in revenue in a day of talking, definitely worth it.”
  — Cheryl Rerick (06:23)

• “People have loved this strategy. I get a lot of people replying or voice notes back even if the program isn’t a fit for them. They’re just like, wow, that was super cool. Like, you actually talk directly to little old me.”
  — Cheryl Rerick (13:13)

• “In the day and age of AI, taking these real personal and connecting steps with our email subscribers can make all the difference in building these relationships that do spin off into sales.”
  — Cheryl Rerick (13:34)

• “Not just make sales, but make the right sales for the right people.”
  — Liz Wilcox (14:40)

Timestamps for Key Segments

• 01:07 – Cheryl introduces her background and describes the decline of “personalized video” tactics
• 03:28 – Why subscribers hesitate to reply to sales emails
• 04:40 – Origin of the Voxer voice note strategy
• 06:10 – Detailed explanation of how the clickable objection email works
• 07:53 – Tagging and filtering for curious snoopers
• 08:59 – Cheryl reads the actual email and breaks down its copy
• 11:15 – Managing replies, tech tips, and structure of the follow-up
• 13:34 – Human touch vs. AI and bulk automation
• 14:21 – Liz on quality of sales and fit in programs
• 15:53 – Cheryl’s free time-to-conversion calculator for listeners

Resources & How to Connect

• Cheryl’s Free Gift: “Time to Conversion Calculator” – Discover how long it takes your subscribers to buy and analyze your own list’s sales cycle.
  • Get it at: cherylrarick.com/lizsummit
• Steal These Sales Emails Template Pack: All featured summit emails, rewritten and ready to use, including Cheryl’s voice note sequence.

Conclusion

This episode is a goldmine for anyone looking to inject real human touchpoints into their sales cycles without being pushy. Cheryl Rerick’s Voxer voice note method is a masterclass in obtaining consent, answering real concerns, and building relationships that close sales—sometimes months down the line. If you want higher conversions and warmer customer relationships, Cheryl’s email and follow-up process is one to steal (with her blessing).

For tools, templates, and Cheryl’s calculator, see the show notes.