Podcast Summary: SALES EMAIL SUMMIT – Cousett Hoover: Writing Emails and Making Money from the Passenger Seat

Podcast: The Email Sound Booth with Liz Wilcox
Host: Liz Wilcox
Guest: Cousett Hoover (Techie Mama)
Air Date: August 20, 2025

Main Theme & Purpose

This episode spotlights effective, relatable, and lucrative email marketing, focusing on flash sales and the power of authentic personal storytelling. Cousett Hoover, founder of Techie Mama, shares how a family-inspired flash sale—crafted and sent during a road trip—became her most profitable email campaign ever. The conversation dives into audience connection, pricing strategies, and actionable lessons for small business owners who want their email marketing to feel good and drive revenue, even from the "passenger seat."

Key Discussion Points & Insights

1. The Most Lucrative Sales Email: The Birthday Flash Sale

[01:05] Cousett Hoover shares her story:

• She ran a flash sale tied to her son's 7th birthday, offering all her high-value courses (usually $100+) for just $7.
• Combined story and selling: “...decided to offer all my courses that usually sell for over $100 for just $7 for one quick flash sale to celebrate my big boy's birthday.”
• Kept it simple: straightforward subject lines and celebration theme.

2. Email Stats & Results

• List size: ~4,300 subscribers at the time of the sale.
• Stats on original send: ~44% open rate, 5% click rate.
  • Emphasized on an engaging follow-up sequence: “I also sent out one more email that Sunday on his real birthday to about 1300 subscribers who didn't open... almost 75% open rate and a 2.5% click rate.”
• Orders & revenue: Nearly 60 orders during the 3-day weekend—90% of April's total sales and 75% of all April orders.

3. Running the Sale "From the Passenger Seat"

• Set the scene: “...was riding passenger in the car headed to my in laws sending out this email.”
• Personal motivation: wanted to cover birthday expenses but ended up surpassing expectations.

4. Key Takeaways from Cousett

[03:14] Two main lessons:

• Pricing flexibility: “It doesn't really matter what price I set my digital products to, as long as there's enough buyers... the lower price meant more sales.”
• Authenticity sells: “...sharing something really real with my audience, like my big boy turning seven... is something really relatable.”

5. Liz Wilcox’s Perspective & Relatability

[04:45] Liz responds to Cousett’s story:

• Relatability with audience is crucial, especially for a “techie mom” audience.

• Considers using her daughter's upcoming birthday as a theme: “Maybe I should do some kind of flash sale for my daughter's birthday. Let me think about that…”

• On product pricing and volume:
  “You can price however you want as long as you have the...number too. That’s why...I made over half a million dollars last year from a nine dollar product. Volume, volume, volume.”

6. How to Connect with Cousett & Her Offers

[06:24] Where to get her resources:

• Promotion of her Mompreneur Roadmap for list building and community access.
• Invitation to join her Confident Hive community.
• Encouragement for Liz to run her own celebratory sale.

7. Notable Community Campaigns

[07:20] Liz shares a past email-driven campaign:

• The “Miana Lisa project” that raised $700 for charity by leveraging her email list with a unique reward structure.

Notable Quotes & Memorable Moments

• Cousett Hoover ([01:31]):
  “The most amazing sales email I've sent out is one that highlighted my oldest seven year old birthday...I had an amazing almost 44% open rate and 5% click rate.”

• Cousett Hoover ([02:50]):
  “...just during those three days, it also accounted for just over 70%, 75% of all the orders in April. It was by far my most popular flash sale in all my years of business.”

• Cousett Hoover ([03:15]):
  “First, it doesn't really matter what price I set my digital products to, as long as there's enough buyers...Second, sharing something really real with my audience...something really relatable.”

• Liz Wilcox ([04:48]):
  “You can price however you want as long as you have the...volume, volume, volume.”

• Cousett Hoover ([06:24]):
  “Because being a mom and mom and mompreneur can be really confusing and overwhelming, especially when you are just starting out.”

• Liz Wilcox ([07:20]):
  “That was where my daughter for a local cat charity drew like the Mona Lisa, but it was the Miana Lisa...she was able to raise over, I think it was like over $700 for the, for the charity. And that was really amazing.”

Important Timestamps

• [01:05] Cousett introduces herself and breaks down the birthday flash sale strategy.
• [02:15] Detailed stats on open rates, click rates, and order volumes.
• [03:14] Cousett’s two biggest takeaways: pricing & authenticity.
• [04:45] Liz responds—volume strategy and product pricing insight.
• [06:24] Cousett shares how listeners can get her resources, and plugs her community.
• [07:20] Liz’s charity campaign story and final call-to-action for listeners.

Closing Notes

• The episode reinforces the power of tying digital offers to real-life events and emotions to engage audiences and boost sales.
• Both speakers highlight that keeping things simple and authentic can be more effective than perfection or complexity.
• The actionable lesson: Don’t overthink pricing—focus on relatability, frequency, and serving your specific audience.

For those seeking inspiration, templates, or just a human touch in email marketing, this episode pulls back the curtain on how genuine stories resonate and drive results—even when sent on the go.