The Email Sound Booth with Liz Wilcox

Episode: SALES EMAIL SUMMIT — Lizzy Goddard: Using Audience Feedback to Make Bank in Affiliate Commissions
Date: August 21, 2025
Guest: Elizabeth Goddard ("Lizzy"), Online Business & Affiliate Marketing Strategist
Main Theme:
How to leverage audience feedback, urgency, and authentic storytelling in sales emails—especially for affiliate offers—to drive significant commissions.

Episode Overview

In this energetic and insight-packed episode, Liz Wilcox interviews Elizabeth Goddard (aka "Lizzy") about her most successful sales email of the past year. Lizzy breaks down her process for writing a high-converting affiliate sales email, shares detailed performance numbers, and lays out key strategies for anyone looking to monetize their email list more effectively—focusing on the critical role of audience feedback and true-to-you copywriting. The episode is rich with discussion about timing, offer presentation, and how even low-ticket affiliate offers can unlock massive commissions.

Key Discussion Points & Insights

1. Anatomy of a Successful Affiliate Sales Email

[01:04-08:46]

• The Winning Email:

  • Lizzy shares details of her most lucrative recent sales email, which promoted a friend’s offer as an affiliate on the last day of a flash deal.
  • Context: She'd included this offer in a “roundup” email previously—saw decent clicks, decided it warranted its own focused email.

• Subject Line & Offer:

  • Subject: “Today only 10 out of 10 recommend this ⚡✨”
  • Product: Sarah and Justin from Wake up to Freedom’s “IP to GPT” tool (custom GPT/AI builder for repurposing business IP).

• Breakdown of Email Structure:

  • Lead with Value: Opened with a new custom GPT freebie she’d built that day in 44 minutes using the tool (with a signup link).
  • Show, Don’t Just Tell: Described not only how she used IP to GPT, but demonstrated its value through her own process.
  • Audience Insights: Pivoted into commentary about shifts in the online business space—emphasizing people’s desire for “quick-win” tools and plug-and-play solutions over more time-consuming resources.
  • Objection Handling: Addressed “I already know how to make custom GPTs” by sharing her prior experience—and framing this tool as faster and easier “even if you know what you’re doing.”
  • Urgency & Scarcity: Highlighted the $10-off “today only” discount, included a countdown timer.
  • Tangible Examples: Shared profit-driven applications (e.g., how her prior custom GPT sold as a $29 order bump).
  • Authenticity over Automation: Wrote the entire message from scratch—no AI, no swipes: “Just what I wanted to say that day.”

  “I think this email did so well because I 100% wrote this email from scratch myself… my best emails are where I just open up a blank document and write.”
  —Lizzy Goddard [06:51]

• List Engagement & Performance Stats:

  • Recipients: 22,549
  • Open Rate: 47.5% (average for her)
  • Clicks: 1.4% (to affiliate offer); 1.3% (to custom GPT freebie)
  • Sales: 200+ sales of the tool, large order bump/upsell takeup; led to 40+ sales of the creator’s higher-priced program; $16K in affiliate commissions from the campaign.

• Key Takeaways:

  • Starting with audience feedback is crucial: Noting how her audience interacted with the initial mention prompted a dedicated, more targeted email.
  • Real urgency, specificity, and storytelling make a difference.
  • Even low-ticket affiliate emails can snowball into significant commissions through backend sales and continued engagement.

2. Shifting Mindsets Around Affiliate Email Marketing

[08:46-09:47]

• Email > Blog for Affiliates:
  Lizzy highlights that email, not blogging or generic content, is the primary vehicle for her affiliate sales.

  “A lot of people think… affiliate marketing is content creation and blogging… but email has always been my primary way to sell—both my offers and other people’s.”
  —Lizzy Goddard [09:21]

• Inviting the Audience to Connect:
  Lizzy shares how listeners can join her email list at elizabethgoddard.co.uk—including access to her free custom GPT tool.

3. Endorsements & Resources

[10:39-11:55]

• Liz wholeheartedly endorses Lizzy's style and innovative thinking, encouraging listeners to explore her emails and resources.

• Mention of Liz’s “Steal These Sales Emails” template pack (which includes a version of Lizzy’s high-earning email), offering listeners easy-to-use, plug-and-play versions for their own campaigns.

  “You don’t have to decode what Lizzie and I were just talking about… you can see it, you can copy it, you can tweak it, you can send it, and you can make sales just like Lizzie did.”
  —Liz Wilcox [11:29]

Notable Quotes & Memorable Moments

• On writing high-converting sales emails:

  “My best emails are where I just open up a blank document and write.”
  —Lizzy Goddard [06:51]

• On audience-driven decision making:

  “I had included the offer… in a roundup email with a bunch of other things the day before. And I’d made quite a few sales off the back of that. So I was like, okay, am I interested? My audience is interested in this.”
  —Lizzy Goddard [01:21]

• On affiliate sales impact:

  “I sent this email about 7 weeks ago now and just a couple days ago I had a 16k affiliate commission payout from them. This email was very much the catalyst.”
  —Lizzy Goddard [07:49]

Timestamps for Key Segments

• 01:04 — Lizzy introduces herself, shares affiliate email story
• 02:00 — Email structure and reasoning: from freebie to urgency
• 06:51 — Authentic copy vs. AI/templates
• 07:49 — Results: 200+ sales, $16K commission
• 08:46 — Liz’s reflections: affiliate sales from low-ticket offers
• 09:21 — Lizzy on email as the main affiliate platform
• 09:47 — Where to connect with Lizzy and access her resources
• 10:39 — Liz’s endorsement and resource for templates

Summary

Lizzy Goddard’s case study offers a masterclass in using email for high-impact affiliate marketing. By blending audience feedback, personal storytelling, live demonstrations, and authentic writing—plus a well-timed, focused campaign—she unlocked substantial affiliate revenue, all from a single, non-automated, human-first email. Liz Wilcox champions these strategies, offering practical next steps and resources for listeners ready to take their own email sales to the next level.