Summary4 min read

The Email Sound Booth with Liz Wilcox

Episode: SALES EMAIL SUMMIT — Nadalie Bardo: Retirement Flash Sale Fun
Date: August 20, 2025
Host: Liz Wilcox
Guest: Nadalie Bardo (Pinterest Coach)

Episode Overview

This episode dives into creative sales email strategies with Nadalie Bardo, focusing on how personalized, re-engagement-driven email campaigns can spark real results. Nadalie shares the details of her most successful recent sales email, how she drove course sales and engagement, and the clever ways she gathered customer feedback and testimonials along the way.

Key Discussion Points & Insights

1. The Origin of a Winning Sales Email (01:07)

Reconnection & Relaunch:
Nadalie describes sending a heartfelt, re-engagement email coinciding with her brand relaunch around Valentine’s Day.
- Subject Line: “How did we meet ❤️? Hit reply and let me know.”
- Objective: To express gratitude, initiate genuine conversations, and gently introduce a five-day, 50% off flash sale for her signature course.
“No matter how we met, thanks for being here. You know, without you, there would be no Natalie Bardo, Pinterest coach...”
— Nadalie Bardo [01:18]
Course Update Announcement:
The email highlighted new content: 23 new videos, updated workbooks, templates, and included a graphic to showcase the changes.
Results:
- Led to about 20 sales from the campaign’s first email.
- Jump-started engagement with several replies and increased interest in course updates.

2. Email Sequence & List Engagement Strategy (02:59)

Follow-up Sequence:
- Nadalie’s campaign totaled seven emails over five days:
  - Five emails: Sent to the entire list.
  - Two targeted follow-ups: Sent exclusively to subscribers who clicked the sales page link.
- Emphasis on relevance and not over-saturating uninterested subscribers.
“Of those seven emails, two I only sent to those who had clicked on the link to the sales page.”
— Nadalie Bardo [04:00]
Conversation Starter:
The call to reply (“How did we meet?”) generated approximately 20 responses and helped resurrect relationships with dormant subscribers.

“A lot of people were like, ‘Oh, I discovered you at this summit or was at this, like, specific event.’ ... It was a really good conversation starter.”
— Nadalie Bardo [03:38]
Gathering Testimonials:
Nadalie used responses from existing course members to request testimonials, creating an organic feedback loop.

“What was also great is that the people who replied that were already in my course... I use this as an opportunity to ask for testimonials.”
— Nadalie Bardo [03:49]

3. Results and Takeaways (04:28)

Sales & Win Celebration:
- Achieved 20 course sales from the flash sale.
- Proved that authentic, personal engagement can drive meaningful results even during a re-engagement period.
“20 sales! Oh my gosh, that sounds like 20 wins. And you know what rhymes with wins? Pins. So Natalie is the Pinterest queen.”
— Liz Wilcox [04:39]
List Building Tip:
Liz plugs Nadalie’s free resource — 10 free Canva pin templates — as a lead magnet and encourages listeners to engage further.

Notable Quotes

“No matter how we met, thanks for being here. You know, without you, there would be no Natalie Bardo, Pinterest coach…”
— Nadalie Bardo [01:18]
“I was reawakening my audience and it was the day one announcement of my sale… I just wanted to hear from everyone and I got so many great replies.”
— Nadalie Bardo [02:10]
“A lot of people were like, ‘Oh, I discovered you at this summit...’ … It was a really good conversation starter.”
— Nadalie Bardo [03:38]
“Of those seven emails, two I only sent to those who had clicked on the link to the sales page.”
— Nadalie Bardo [04:00]

Timestamps for Important Segments

[01:07] — Nadalie introduces her most successful sales email strategy.
[01:18] — Emphasizing gratitude and audience reconnection.
[02:10] — Results of the initial Valentine’s re-engagement email.
[02:59] — Details of her campaign structure and list segmentation.
[03:38] — The value of “hit reply” as a conversation starter.
[03:49] — Turning replies into opportunities for testimonials.
[04:28] — Final sales figures and Liz’s playful wrap-up.

Memorable Moments

The “How did we meet?” subject line — creative, warm, and effective in drumming up engagement.
Nadalie’s dual goal: reopen relationships and smoothly transition into selling, rather than being overtly salesy.
Practical use of replies for customer research and social proof.

Episode Resources

Get Nadalie’s Free Canva Pin Templates: Link in show notes
Steal These Sales Emails Template Pack: Access every email from the summit (including Nadalie’s high-performing sequence) for $35 — see episode notes

Tone:
Friendly, conversational, practical — Nadalie and Liz keep things informal but packed with actionable wisdom for email marketers and online business owners seeking to combine authenticity, engagement, and sales.

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Transcript7 lines

[00:01]
A
What up? Liz Wilcox here, the host of Sales Email Summit. Before we get into this interview, I just want to let you know that this summit is sponsored by List Gadget. List Gadget.com is how you can turn every email into a growth machine. We've got embeddable polls, leaderboards, referral programs and more. And I know this sounds crazy, but you can do it in about 3:30 second startup time. Now, right now we are offering $10 off the starter plan to make it just $9 a month. So if you're into adding email polls, reactions, subscriber leaderboards and more to your email newsletter, head on over to list gadget.com all right, let's get into this episode. Okay, Natalie, my dear, let's get this thing cracking. What is the most interesting or the most lucrative email you have sent out in the last 6 to 12 months?
[01:08]
B
My name is Natalie Bardo and I'm a Pinterest coach. And the most interesting email that I've sent out in the last six to 12 months was a bit of a emotional reconnection with my audience email. It was around Valentine's Day and I was relaunching my brand and I wanted to not only share my gratitude, but send an email that would get replies as a way to start my sale off. So my subject line was, how do we meet with a red heart? Hit reply and let me know. So in this email I was like, no matter how we met, thanks for being here. You know, without you, there would be no Natalie Bardo, Pinterest coach and how. I've had this brand for five years now. And it was to announce that for five days only my signature course would be 50% off. And I also included a huge list of all the updates that I had made, including, you know, 23 new videos, updated workbook pages, templates, all that fun stuff with a graphic. So this email did pretty well. I was reawakening my audience and it was the day one announcement of my sale. I went on to make around 20 sales of my course. So I was fairly happy with this considering that it was a little bit of a, you know, re engagement. A hey, P.S. this program is here, it's been updated and I just wanted to hear from everyone and I got so many great replies and it was just a really great way for me to, as I said, reconnect and re engage my audience before just being like, hey, buy this.
[02:59]
A
Thing, Natalie, let us know. So you said this was to kick off a sale. So did you send any follow up emails about the sale for 50% off your signature course. How many did you send out and how did they do? Also, I would love to know, did people actually hit reply? Did you get a lot of customer research about how you met your email subscribers?
[03:26]
B
Yeah, so I actually did get a bunch of responses. A lot of people were like, oh, I discovered you at this summit or was at this, like, specific event. I also had a bunch of people asking about the course updates because I was announcing that I was revealing all these new updates. So they were curious about that. It was a really good conversation starter. I don't have all the emails still, but I'd say I probably got around 20 or more responses. What was also great is that the people who replied that were already in my course. I use this as an opportunity to ask for testimonials. I was like, hey, you love the program. Would you also be willing to give a testimonial? Okay, so about my 20 sales, I in total sent seven emails. This was just the first email. So of those seven emails, two I only sent to those who had clicked on the link to the sales page.
[04:29]
A
So.
[04:29]
B
So five in total to all two emails were more targeted. And it was just over the five days, I made 20 sales.
[04:39]
A
20 sales. Oh my gosh, that sounds like 20 wins. And you know what rhymes with wins? Pins. So Natalie is the Pinterest queen. If you want to promote your stuff, including paid products on Pinterest, Natalie is the one to learn from. You can go to the link in the show notes to sign up for her email list and get 10 Canva pin templates for free. And if you want, and you know you want to, you want to get this email from Natalie so you can also make some sales, just steal it, right? For $35, we've got a steal of a deal. We've got this template pack the steal these sales emails template pack a plug and play collection of every single email from the summit, including the one Natalie and I talked about, including the one that made her 20 sales. It's awesome. No decoding, no guesswork, copy, tweak and send and make sales, just like Natalie. That link is also in the show notes.