The Email Sound Booth with Liz Wilcox

Episode: SALES EMAIL SUMMIT — Nadalie Bardo: Retirement Flash Sale Fun
Date: August 20, 2025
Host: Liz Wilcox
Guest: Nadalie Bardo (Pinterest Coach)

Episode Overview

This episode dives into creative sales email strategies with Nadalie Bardo, focusing on how personalized, re-engagement-driven email campaigns can spark real results. Nadalie shares the details of her most successful recent sales email, how she drove course sales and engagement, and the clever ways she gathered customer feedback and testimonials along the way.

Key Discussion Points & Insights

1. The Origin of a Winning Sales Email (01:07)

• Reconnection & Relaunch:
  Nadalie describes sending a heartfelt, re-engagement email coinciding with her brand relaunch around Valentine’s Day.

  • Subject Line: “How did we meet ❤️? Hit reply and let me know.”
  • Objective: To express gratitude, initiate genuine conversations, and gently introduce a five-day, 50% off flash sale for her signature course.

  “No matter how we met, thanks for being here. You know, without you, there would be no Natalie Bardo, Pinterest coach...”
  — Nadalie Bardo [01:18]

• Course Update Announcement:
  The email highlighted new content: 23 new videos, updated workbooks, templates, and included a graphic to showcase the changes.

• Results:

  • Led to about 20 sales from the campaign’s first email.
  • Jump-started engagement with several replies and increased interest in course updates.

2. Email Sequence & List Engagement Strategy (02:59)

• Follow-up Sequence:

  • Nadalie’s campaign totaled seven emails over five days:
    • Five emails: Sent to the entire list.
    • Two targeted follow-ups: Sent exclusively to subscribers who clicked the sales page link.
  • Emphasis on relevance and not over-saturating uninterested subscribers.

  “Of those seven emails, two I only sent to those who had clicked on the link to the sales page.”
  — Nadalie Bardo [04:00]

• Conversation Starter:
  The call to reply (“How did we meet?”) generated approximately 20 responses and helped resurrect relationships with dormant subscribers.

  “A lot of people were like, ‘Oh, I discovered you at this summit or was at this, like, specific event.’ ... It was a really good conversation starter.”
  — Nadalie Bardo [03:38]

• Gathering Testimonials:
  Nadalie used responses from existing course members to request testimonials, creating an organic feedback loop.

  “What was also great is that the people who replied that were already in my course... I use this as an opportunity to ask for testimonials.”
  — Nadalie Bardo [03:49]

3. Results and Takeaways (04:28)

• Sales & Win Celebration:

  • Achieved 20 course sales from the flash sale.
  • Proved that authentic, personal engagement can drive meaningful results even during a re-engagement period.

  “20 sales! Oh my gosh, that sounds like 20 wins. And you know what rhymes with wins? Pins. So Natalie is the Pinterest queen.”
  — Liz Wilcox [04:39]

• List Building Tip:
  Liz plugs Nadalie’s free resource — 10 free Canva pin templates — as a lead magnet and encourages listeners to engage further.

Notable Quotes

• “No matter how we met, thanks for being here. You know, without you, there would be no Natalie Bardo, Pinterest coach…”
  — Nadalie Bardo [01:18]

• “I was reawakening my audience and it was the day one announcement of my sale… I just wanted to hear from everyone and I got so many great replies.”
  — Nadalie Bardo [02:10]

• “A lot of people were like, ‘Oh, I discovered you at this summit...’ … It was a really good conversation starter.”
  — Nadalie Bardo [03:38]

• “Of those seven emails, two I only sent to those who had clicked on the link to the sales page.”
  — Nadalie Bardo [04:00]

Timestamps for Important Segments

• [01:07] — Nadalie introduces her most successful sales email strategy.
• [01:18] — Emphasizing gratitude and audience reconnection.
• [02:10] — Results of the initial Valentine’s re-engagement email.
• [02:59] — Details of her campaign structure and list segmentation.
• [03:38] — The value of “hit reply” as a conversation starter.
• [03:49] — Turning replies into opportunities for testimonials.
• [04:28] — Final sales figures and Liz’s playful wrap-up.

Memorable Moments

• The “How did we meet?” subject line — creative, warm, and effective in drumming up engagement.
• Nadalie’s dual goal: reopen relationships and smoothly transition into selling, rather than being overtly salesy.
• Practical use of replies for customer research and social proof.

Episode Resources

• Get Nadalie’s Free Canva Pin Templates: Link in show notes
• Steal These Sales Emails Template Pack: Access every email from the summit (including Nadalie’s high-performing sequence) for $35 — see episode notes

Tone:
Friendly, conversational, practical — Nadalie and Liz keep things informal but packed with actionable wisdom for email marketers and online business owners seeking to combine authenticity, engagement, and sales.