Podcast Summary: The Email Sound Booth with Liz Wilcox

Episode: SALES EMAIL SUMMIT Tara Reid – quiz conversions over 15%
Release Date: August 21, 2025
Host: Liz Wilcox
Guest: Tara Reid

Overview

In this special summit episode, Liz Wilcox sits down with Tara Reid, an expert in organic marketing for introverted entrepreneurs, to discuss the impressive results of Tara's quiz-based sales email strategy. Tara shares specific figures, actionable insights, and the keys to engaging audiences through targeted quiz results emails—demonstrating exactly how she achieved over 15% click rates and generated $35,000 within six months.

Key Discussion Points & Insights

1. The Power of Quiz-Based Email Marketing

• Tara’s Most Lucrative Email:
  • Tara highlights her quiz results email as her most successful sales email in the past year ([01:06]).
  • The quiz acts as a lead magnet and segments users based on their responses, allowing for highly personalized messaging.
  • Email series connected to the quiz is concise (three emails) but effective, driving “all over 15%” click rates.

"The best email I've sent out is probably my quiz results email... The people that are getting one specific results, they're opening, engaging, clicking, converting at a huge rate."
— Tara Reid ([01:06])

• Special Incentive Structure:

  • After completing the quiz, recipients have a 72-hour window to claim a lifetime access program at a special price.
  • Urgency is created through a countdown timer and unique coupon code, increasing conversions.

• Personalization & Relevance:

  • Tara attributes success to deep audience understanding and strategic messaging:
    • "I really spent the time on the messaging and understanding who it is that is getting this quiz result and how I can best speak to them."
      — Tara Reid ([01:19])

2. Results: Engagement & Revenue

• Open Rates & Click Rates ([02:34]):
  • Since launching in February, this email’s open rate is 82% and click rate is nearly 17%.
• Monetary Results ([03:18]):
  • $35,000 in sales from this single quiz results sequence in six months.
• Conversion Mechanics:
  • Clicking the offer guides users to a personalized results page, which includes the special offer and countdown.
  • Once the timer expires, the offer is removed, maintaining exclusivity.

"The click rate since February is almost 17%... Money generated since February from this email and the specific quiz results has been $35,000."
— Tara Reid ([02:34], [03:18])

3. Core Keys to Success

• Audience Understanding:
  • Tara stresses that real results come from “knowing who your audience is and speaking directly to them.”
• Strategy, Not Just Tactics:
  • While quizzes are powerful, Tara emphasizes the strategy behind the tool as paramount.

"You don't need to do a quiz. I think quizzes are a great shortcut... but there are other ways to do that... knowing who your audience is and speaking directly to them... is why this email is doing so well..."
— Tara Reid ([03:18])

4. How to Access Tara's Quiz

• Where to Take the Quiz ([04:51]):
  • Tara’s quiz is available at thetarareid.com/quiz.
  • Designed for introverts and non-salesy entrepreneurs to identify their marketing superpower and receive tailored resources.
• Personalization:
  • The quiz offers one of four insightful results, helping users understand themselves and giving practical tips.

"The quiz is definitely focused on giving you value and insights and the best resources that are going to help you based on your results."
— Tara Reid ([04:52])

5. Host Reactions & Memorable Moments

• Liz is audibly impressed by both the engagement and revenue generated:

"Holy crap, Tara, that is amazing. Oh my gosh, like $35,000 in about six months. Oh, I love that. I love that. I love that."
— Liz Wilcox ([04:17])

• Podcast promoter shares a personal reflection after taking the quiz, illustrating its impact:

“One of the questions I realized something really big about myself... I get discouraged if I don't see immediate progress towards my long term vision. I literally just had that epiphany just taking the quiz.”
— Sales Email Summit Promoter ([05:39])

Notable Quotes with Timestamps

• “The best email I've sent out is probably my quiz results email... The people that are getting one specific results, they're opening, engaging, clicking, converting at a huge rate.”
  — Tara Reid ([01:06])

• “The open rates since February... is 82%. The click rate... is almost 17%.”
  — Tara Reid ([02:34])

• “Money generated since February from this email and the specific quiz results has been $35,000.”
  — Tara Reid ([03:18])

• “You don't need to do a quiz. I think quizzes are a great shortcut... But there are other ways to do that and I think... knowing who your audience is and speaking directly to them... is why this email is doing so well.”
  — Tara Reid ([03:18])

• “Holy crap, Tara, that is amazing. Oh my gosh, like $35,000 in about six months.”
  — Liz Wilcox ([04:17])

Timestamps for Key Segments

• [01:06] Tara describes her top-performing sales email: the quiz results email.
• [02:34] Open and click rate statistics; details about the email-to-offer flow.
• [03:18] Total revenue generated; Tara on the two most important success factors.
• [04:17] Liz reacts to the impressive revenue results.
• [04:51] Tara shares where listeners can take her quiz.
• [05:39] Summit promoter reflects on personal insights gained from the quiz.

Takeaways and Resources

• Try Tara’s Quiz: thetarareid.com/quiz
• Steal the Sales Email Template: The episode promotes a $35 template pack containing all summit emails—including Tara's high-converting sequence.

This episode offers a practical, high-impact look at using quizzes for targeted segmentation and sales in email marketing, with concrete numbers and clear steps to replicate Tara's approach. If you're looking to boost your list and revenue, Tara’s methodology offers a proven template.