Podcast Summary: "What to Say When Pitching a Collab"

Podcast Information:

• Title: The Email Sound Booth with Liz Wilcox
• Host: Liz Wilcox
• Description: For online businesses that need to remix their email marketing efforts, and finally build an email list that makes them money and feels good to do it.
• Episode: What to Say When Pitching a Collab
• Release Date: May 20, 2025

Introduction to Collaboration Pitching

In episode 138 of The Email Sound Booth, Liz Wilcox delves into the art of pitching collaborations effectively. Emphasizing brevity and authenticity, Liz shares her accumulated wisdom from eight years of experience in crafting successful collaboration pitches.

“The key is what I've learned after eight years. Many collaborations, many pitches.” [00:00]

Key Principles for Pitching Collaborations

Liz outlines several foundational principles that make a collaboration pitch stand out:

1. Maintain an Informal Tone:

   • Keeping the pitch casual helps in making both writing and receiving the pitch more comfortable.
   • “The more informal you can be, the better.” [00:22]

2. Assume Mutual Interest:

   • Approach the pitch with the confidence that the other party is eager to collaborate.
   • “Assume, yes, of course you want to work with me. Of course this is a no brainer.” [00:35]

3. Highlight Mutual Benefits:

   • Clearly articulate what's in it for the collaborator, ensuring the value proposition is evident.
   • “But really if you can just keep it informal, like obviously I'm asking you because this is such a no brainer, the better it's going to be.” [00:22]

4. Provide Minimal Yet Sufficient Details:

   • Offer just enough information to pique interest without overwhelming the recipient.
   • “Give just the bare minimum details so you don't bog them down.” [09:45]

Example Pitch: Collaborating with Kennedy from Email Marketing Heroes

To illustrate her approach, Liz shares a concrete example of pitching Kennedy from Email Marketing Heroes. She details her process, showcasing how to blend informality with strategic information.

1. Crafting the Subject Line:

   • “Next summit interested.” [02:10]
   • Simple and direct, aiming to catch Kennedy's attention immediately.

2. Opening with Personality and Flattery:

   • “Yo, yo, yo, my email king, Liz Wilcox in your inbox, baby, with a pitch.” [03:00]
   • Liz uses a playful and respectful tone, acknowledging Kennedy's expertise without overstepping.

3. Introducing the Collaboration Opportunity:

   • “I'm putting together one of those quick audio summit things. Going to be August 19 through 21...” [04:00]
   • Clear and concise explanation of the event, highlighting the timeframe and focus.

4. Detailing the Easy Commitment:

   • “It's super simple, simple, low lift on your end.” [06:30]
   • Emphasizes minimal effort required from Kennedy, making the proposition more enticing.

5. Outlining the Benefits:

   • “I'll be offering a bundle of sales emails in the back end, offering 70 or 70% commission on sales.” [07:15]
   • Clearly states the tangible benefits, ensuring Kennedy understands the value.

6. Creating a Sense of Urgency:

   • “P.S. here's the event name. I'd love a yes or no soon, but we won't record until the first week of August.” [08:00]
   • Encourages a timely response by highlighting time-sensitive aspects.

7. Closing with Enthusiasm:

   • “Holler at me with a yes or no. Would love to include you.” [09:00]
   • Final push with a friendly and enthusiastic closure, reinforcing the informal tone.

Liz concludes the example by sharing the positive outcome, where Kennedy readily accepted the collaboration.

“Spoiler alert, Kennedy said, hey, hey. A hundred percent yes. I'm in, of course.” [10:00]

Conclusion: Recap of Effective Pitching Strategies

Liz wraps up the episode by reiterating the core strategies for successful collaboration pitches:

• Stay Informal: Reduces barriers and fosters genuine connections.
• Assume Cooperation: Builds confidence and streamlines the pitching process.
• Clarify Mutual Benefits: Ensures that both parties see value in the collaboration.
• Be Concise: Keeps the pitch focused and respectful of the recipient's time.

“Keep it really informal. Give just the bare minimum details so you don't bog them down. Share your excitement, what's in it for them, and get the hell out of there.” [10:30]

Liz's practical advice and real-world example provide listeners with actionable insights to enhance their collaboration pitching techniques.

This summary captures the essence of Liz Wilcox's insights on pitching collaborations, offering a structured overview for those who haven't listened to the episode.