In this episode, Bev Hampson, co-founder and CEO of Category 3 Media, unpacks the evolving world of podcast monetization and why women-led shows deserve a bigger spotlight in the advertising industry. Bev shares her journey from radio advertising to building a female-focused multimedia agency that helps podcasters turn their platforms into profitable businesses through sponsorships, affiliate partnerships, and multi-channel visibility strategies. She also explains why authenticity matters more than ever in podcast advertising and how creators can monetize without needing millions of downloads.

The conversation dives deep into practical strategies for podcasters and entrepreneurs alike, including how to attract sponsorships, leverage affiliate marketing, improve audience engagement, and understand the metrics that actually matter. Bev breaks down concepts like touch points, consumption rates, and omnichannel campaigns while encouraging creators to think of their podcasts as long-term business assets rather than just passion projects. Whether you're starting a podcast, growing an audience, or looking to increase visibility for your business, this episode is packed with actionable insights on building sustainable revenue and creating content with purpose.

Connect with Bev:Website: www.category3.ca LinkedIn: Bev Hampson Instagram: @thebevhamps | @category3media

Let's keep the conversation going!Website: www.martaspirk.com Instagram: @martaspirk Facebook: Marta Spirk

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