Podcast
Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.
Hosted by Lori Lyons, Business and Marketing Strategy and Coaching · EN
You're not starting from scratch — you're starting from experience. And now it's time to build a business that actually fits your life.
If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy.
You're in the right place if you've ever asked:
How do I grow a business that fits my life in midlife?
What stage of the client journey am I missing in my marketing?
How do I get more aligned, long-term clients without hustling harder?
How can I simplify and streamline instead of constantly starting over?
What should my website or lead magnet actually be doing for me?
Am I charging for tasks or for transformation?
How do I use my energy, not just effort, to attract the right clients?
What does it mean to run a business that supports your SOUL?
Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you'll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife.
Subscribe to the Midlife Business Academy for high-impact episodes that help you grow a sustainable, profitable business — one that feels deeply aligned with who you are today.
Lori Lyons is a business strategist,digital marketing coach and website agency owner who helps entrepreneurs over 50 build profitable businesses that support the life they want now — not the other way around.
Resources:
Click HERE to receive your free gift – Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Link - https://ignitingyourbusiness.com/socialproof
Join Lori's private Facebook group – The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! (Link - https://www.facebook.com/groups/2401957983398808)
Connect with Lori (Link - https://lorilyons.me/contact/) Follow me on social media - grab other free resources of book a call - it's all right here!
40episodes
Episodes
Newest firstAll episodes
343: Profit Over Complexity: Choosing the Right Business Model for Your Second Act
1w ago00:22:55Tap to summarizeThe biggest mistake entrepreneurs make isn't choosing the wrong business model. It's building the business they think they're supposed to have instead of the one that actually supports the life they want. Lori pulls back the curtain on her own journey of chasing the "successful" coaching business, only to discover she had built a business that looked impressive but wasn't delivering the freedom she wanted. She breaks down the most common business models, what they really require behind the scenes, and why simple often beats complicated. If you're building your Dream Business Blueprint, this conversation will help you choose a business model that aligns with your goals, your lifestyle, and the way you actually want to work. What You'll Learn Why the best business model is the one that fits your life, not someone else's definition of success The hidden demands behind courses, memberships, group programs, and recurring revenue How to evaluate your business model before investing time, money, and energy into the wrong path Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com
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342: The Lifestyle Blueprint Build Your Business Around Your Life
2w ago00:15:02Tap to summarizeMost business advice starts by asking how much money you want to make. That's the wrong question. The business you build should support the life you actually want to live, not consume it. In this kickoff episode of the Dream Business Blueprint series, Lori challenges the traditional definition of success and introduces a new framework for designing a business around freedom, flexibility, and the season of life you're in today. This episode lays the foundation for the next nine episodes and introduces the first Blueprint Challenge to help you evaluate whether your current business truly supports the life you want. What You'll Learn Why most business advice starts with the wrong question How to design your business around the life you want first The first step in creating your Dream Business Blueprint Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com
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341: The Truth About Scaling: What Are You Actually Optimizing For?
3w ago00:24:11Tap to summarizeMost entrepreneurs never stop to ask what they're actually optimizing for. They simply follow the version of success they've inherited. Lori challenges the assumption that bigger is always better and explores why many midlife business owners reach a point where freedom, flexibility, and purpose matter more than endless growth. Through personal experience and practical strategy, she shows how to recognize when your business no longer reflects the life you want and what to do about it. What You'll Learn How inherited definitions of success quietly shape your business decisions Why growth, visibility, and lifestyle can become hidden traps A practical framework to identify what you truly want your business to support Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com
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340: You Don't Owe Your Younger Self Your Future
4w ago00:19:39Tap to summarizeThe dream wasn't wrong. You just outgrew it. Many business owners spend years building toward goals they no longer want, while feeling guilty for wanting something different. Lori explores why success changes over time, how invisible business rules shape our decisions, and why midlife entrepreneurs have a competitive advantage most people overlook. This episode challenges the assumption that growth always means bigger and offers a framework for defining success on your own terms. What You'll Learn Why changing your vision is not the same as starting over How to identify the hidden rules influencing your business decisions What it takes to build a business that supports the life you want now Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com
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339: Stop Acting Like You're Starting Over
Jun 1600:21:00Tap to summarizeThe fear of starting over keeps many midlife entrepreneurs stuck long after they've outgrown their business. The truth is, most transitions are not reinventions. They're refinements. Lori shares the powerful lesson behind Karen Lovett's coaching journey and explains why decades of experience, credibility, relationships, and wisdom don't disappear when you change direction. They become the foundation for what comes next. If you're questioning whether your current business still fits, this episode will help you see your next chapter through a completely different lens. What You'll Learn Why expertise transfers even when industries or audiences change How refinement creates growth without forcing a complete restart The three-column exercise that clarifies what comes next Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com
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338: Five Signs Your Business No Longer Fits Your Life
Jun 900:22:55Tap to summarizeSuccess on paper doesn't always translate into satisfaction in real life. Many business owners spend years chasing goals only to discover that the business they built no longer supports the life they actually want. The answer is not always a new strategy. Sometimes the dream itself has changed. Lori explores the hidden warning signs, the mindset traps that keep entrepreneurs stuck, and how to start defining success based on what matters now instead of what mattered years ago. What You'll Learn The five warning signs your business no longer fits your current goals Why hustle culture keeps entrepreneurs trapped in outdated dreams The question that helps you build a business aligned with this stage of life Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com
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337: Overcoming Performance Pressure: Why Talent Isn't Enough (Hot Seat with Karen Lovett)
Jun 200:41:37Tap to summarizeTalent isn't the problem. Many performers, speakers, and professionals already have the skills they need. What holds them back is performance pressure, anxiety, and the internal stories that surface when the spotlight turns on. In this Hot Seat Coaching session, Lori helps performance specialist Karen Kidd Lovett clarify her message, define her ideal audience, and position her expertise around helping performers elevate their performance to match their talent. The conversation also explores stage anxiety, confidence, visibility, social media strategy, and how to build a business around work that genuinely lights you up. What You'll Learn Why performance pressure often matters more than talent How to position your expertise with a transformational message A practical approach to visibility and social media without overwhelm Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com
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336: Beyond the Trap: Designing a Business for Alignment
May 2600:17:24Tap to summarizeIf you feel guilty the second you aren't being productive, you haven't built a lifestyle - you've built a trap. In this episode, we stop building for applause and start building for alignment. Lori shares her personal journey from "all business, all the time" to finding joy in motorcycles, gardening, and tablescaping. Learn the five "Dream Business Filters" to help you stop squeezing your life into the gaps of your business and start designing a business that actually supports the life you want to lead. Highlights: The "Just for Fun" Test: Why your inability to answer "What do you do for fun?" is a major business red flag. The Guilt Trap: How to stop treating rest as a reward you have to earn and start seeing it as a right. 5 Dream Business Filters: Crucial questions to ask about your workload, clients, and visibility. The Real Income Number: Moving past "mastermind applause" numbers to find the revenue that actually funds your ideal life. One-Decision Shift: How to pick the single change that moves you closer to alignment in the next 30 days. Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com
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335: Beyond the Hustle: Reclaiming Your Business with SOUL
May 1900:15:17Tap to summarizeSuccess can be a trap when your business no longer fits your life. If you're hitting your numbers but leaking energy, you aren't burnt out - you're misaligned. Lori breaks down the hidden costs of complexity and introduces the SOUL framework to help you strip back the noise and build a business that honors your time, energy, and midlife priorities. Highlights: The Cost of Complexity: Why more offers and systems often lead to less freedom. The SOUL Framework: A four-part roadmap: Simplify, Optimize, Uplevel, and Lifestyle. Energy vs. Revenue: Why your profit and loss statement doesn't tell the whole story. The Energy Audit: A practical exercise to identify what is quietly draining your life. Grab your spot for the upcoming live webinar on identity shift at therisebusiness.com Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com
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334: Why Midlife Entrepreneurs Are Redefining Success and Walking Away From Hustle Culture
May 1200:16:54Tap to summarizeThe seven-figure dream is not the only definition of success. Lori shares the personal decision to leave a mastermind she loved after realizing the constant focus on scaling, bigger launches, and more growth no longer matched the life she actually wanted to build. This episode challenges the pressure of hustle culture and explores why so many midlife entrepreneurs are shifting toward businesses that prioritize freedom, flexibility, energy, and fulfillment instead of endless expansion. If you've been questioning whether bigger is truly better, this conversation will help you rethink what success looks like for this season of your life. What You'll Learn Why your definition of success naturally changes in midlife The real trade-offs behind scaling and constant business growth How to create a business model that supports your life instead of consuming it Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com
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