AI is changing the coaching landscape—but not in the way many people think. A few months ago, we explored the AI Coaching Hype Cycle, and now that the dust has settled, it’s time to revisit how coaches can actually use AI in their businesses.

In this episode of Endurance Coaching Business, we dive into two very different approaches:

AI as a vending machine → quick prompts, generic outputs, shallow results.
AI as a collaborator → a true assistant coach that amplifies your philosophy, context, and voice.

We’ll cover:

Why AI coaching platforms still miss the human nuance that athletes need.
The dangers of relying on generic outputs without your coaching context.
Practical examples of vending machine vs. collaborator prompts.
Why coaches who learn to use AI well will thrive, and those who don’t risk being left behind.

The takeaway? AI won’t replace great coaches—but it will expose shallow coaching. The future belongs to those who treat AI as a partner in amplifying their expertise, not a shortcut to replace it.

👉 Coaches, I’d love to hear your experiences with AI—what’s worked, what hasn’t, and how you’re experimenting. Send me a message or comment where you’re listening.

Resources Mentioned:

The AI Coaching Hype Cycle episode/blog post https://trainingtilt.com/the-ai-coaching-hype-cycle

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

AI in Coaching: Collaborator or Vending Machine?