How do you win against AI Coaching?

I've been thinking a lot about AI and coaching lately. It's natural and reasonable to wonder about the future role of a coach.

Just to be clear, when I talk about competing against AI, I am specifically talking about the platforms and tools that try to replace the coach by coaching athletes directly. You should of course leverage AI to help you do things faster, easier and better.

Don't try to compete directly against AI. In other words, you won't beat AI coaching at it's own game.

Instead, focus on what AI can't do well and emphasize the unique value you bring as a coach.

The future of coaching isn't about competing with AI. It's about doubling down on what AI can't do: creating meaningful relationships, fostering trust, and building communities through shared experiences.

Let's explore how you, as a coach, can cultivate these deep relationships that make your clients feel valued—and why this human touch is irreplaceable.

In the episode we cover how promoting shared experiences can give you the competitive edge.

Including the following ideas;

1. Group Challenges: Build Unity Through Collective Goals

2. Share the Struggle: Virtual and In-Person Meetups

3. The Power of Stories

4. Create Buddy Systems

5. Coach-Athlete Adventures

You can read the full blog here
You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here