From Navy Discipline to $18M Entrepreneur in 3 Years | Eric Winegard

Summary

Podcast Summary: The Entrepreneur DNA

Episode: "From Navy Discipline to $18M Entrepreneur in 3 Years" | Eric Weingart

Host: Justin Colby
Guest: Eric Weingart, CEO & Co-Founder, Rare Blue Moon Marketing
Date: July 13, 2026

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Episode Overview

This episode features Eric Weingart, CEO and co-founder of Rare Blue Moon Marketing, who shares his remarkable journey from a challenging upbringing, through the discipline of Navy service, a 17-year sales career, and finally to building an $18 million business in just three years. The conversation centers on transformation, resilience, the importance of networks, and actionable insights for fellow entrepreneurs—peppered with raw, personal anecdotes, tactical marketing advice, and foundational business philosophies.

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Key Discussion Points & Insights

1. Eric’s Early Life & Turning Point

• Challenging Childhood:
  • Raised by a single mother on welfare; experienced homelessness and time in foster care.
  • “I lived in a homeless shelter when I was seven years old. To be honest… I just thought it was a big sleepover… But looking back, how awful for my mom.” (10:35 – 11:08)
• Youthful Turmoil:
  • Dropped out of high school; fell into substance abuse and a risky lifestyle.
• Moment of Change:
  • At age 19, realized he was heading for disaster and decided, “No one was gonna come save me.” Walked into a Navy recruitment office, enlisted because the Marines were closed. (11:08 – 12:21)

2. The Impact of Military Service

• Structure & Humility:
  • Navy experience brought discipline, team mentality, and “wartime” work ethic.
  • “You have to know how to follow before you can lead.” (17:09 – 17:52)
• Perspective:
  • Surviving military challenges, especially post-9/11, became a foundation for handling life's and business's trials.
  • "I worked 9 straight months, 16 hours a day… It truly made me ready for the war of life.” (19:03 – 20:08)

3. Post-Navy: Education & Entering Sales

• College as ‘Task’:
  • Accelerated through college (psychology degree in two years), driven by the military mindset.
  • “College was just an extension of wartime for me… by the time I got to the workplace, I’m still a soldier. These guys are 15 credit hour type people.” (20:05 – 21:19)
• Sales Career:
  • Inspired by well-dressed, successful patrons at his bartending job—“ding, ding, ding” moment.
  • “That was the birth of my desire to become a strong salesperson.” (15:38)

4. Sales Mastery & Corporate Leadership

• Learning by Doing:
  • Sales skills were self-developed—“I wasn’t good at sales day one… Was I willing to put the work in necessary?” (22:02)
• Promotion & Leadership:
  • Promoted rapidly at CGI Digital (from sales to VP, much earlier than average).
  • “Stay a leader, Eric. Stay a leader.” — advice from CEO that stuck with him. (22:32 – 23:29)
• Why Stay 17 Years?
  • Success and consistent promotions (“the golden child”) made it hard to leave until the desire to build something of his own was too strong.
  • “Did I actually build something or did I ride somebody else’s coattails?... I want to be the founder.” (24:10 – 25:48)

5. Reinvention: Founder Mindset & Commitment

• Transition:
  • Deliberately gave up a $300k salary to go 1099 as preparation for entrepreneurship.
  • “The only way you can actually be committed to something is… when you make something a necessity.” (29:16 – 31:26)
• Breakthrough:
  • During six months as a 1099, pushed through anxiety and uncertainty, reached new performance heights, then launched his own agency.

6. Keys to Rapid Growth: Networks, Value, Mastery

A. Power of Networking & Masterminds

• Communities (e.g., Valuetainment/Bet David Consulting) provided 20% of business last year.
• “I always pay for the highest one because I want to be in the highest rooms.” (08:20)
• Strategy: Provide value first, sales will follow. “My strategy is never to make a sale…” (08:20)
• “I kept providing value for this one heavy hitting real estate guy… he goes, you’ve given me too much value… I’m buying something from you.” (09:00)

B. Marketing and Sales—A Rare Combo

• Most marketers lack sales and networking experience.
• “Most marketers are not salespeople… there’s this whole other world… podcasting, networking, cold outreach, strategic partnerships…” (03:07 – 06:12)

C. Agency Insights—Paid vs. Organic

• Paid Ads: Should always be run by professionals; DIY often leads to wasted spend and poor outcomes (37:04 – 37:10).
• Organic Content: Vital for social proof and personal branding; learn in-house unless you are at a higher scale. “Don’t hire me to do your organic… learn it yourself.” (33:09)
• Social media = your resume now (34:21).
• Content should show value and authenticity, not just act as a “highlight reel.” Personal moments (like being a "girl dad") humanize your brand. (35:00 – 36:12)
• Ads + Organic = Synergy. Ads drive awareness, organic deepens connection.

7. Tactical Advice for Entrepreneurs

• Ad Budgets:

  • Small businesses ($500k+ in revenue): Invest $2–3k/month to see significant impact with paid ads. (41:04 – 41:24)
  • Larger enterprises naturally have larger budgets.
  • Use location targeting (“geo-fencing”) and data-driven testing.
  • “Let the data do all the talking… No ego about it.” (37:57)

• Agency Relationships:

  • Commitment is key—Eric prefers at least a 6-month engagement to deliver results.
  • “I kind of want you to at least sign with me for six months. Not so I’m locking you into money, but so that you’re committed.” (44:54)
  • Results usually compound after 90 days (“the hockey stick”). (45:25)

• Business Structure Matters:

  • Marketing will amplify what’s already there. If your internal systems are poor, ads will expose weaknesses, not fix them.
  • “If your business is wildly inefficient and you have a crappy business, I can’t heal it. Right. I can’t grow it. If you don’t have a CRM, if you don’t have a system…” (46:44)

8. Foundational Beliefs & Spiritual Perspective

• Faith and Humility:

  • Attributes survival, transformation, and business success to “the hands of God.”
  • “There has been somebody with their hand on my heart for my entire life… I have to give the glory to God.” (26:55 – 28:14)

• Work Ethic + Spiritual Surrender:

  • Faith doesn’t replace hard work and leadership, but gives perspective and strength.

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Notable Quotes & Memorable Moments

• On Resilience:

  "No one was gonna come save me… So I literally just walked to the military one day."
  — Eric Weingart (11:08)

• On Confidence:

  “…Through all the ups and downs of my childhood, at my core I actually did have self worth. I don’t know where that came from, but I truly never had my self belief broken.”
  — Eric Weingart (12:54)

• On Military’s Impact:

  "You have to know how to follow before you can lead."
  — Eric Weingart (17:52)

• On Sales:

  "Was I determined to become a good salesperson? Was I willing to put the work in necessary? …You know, your confidence gets challenged…"
  — Eric Weingart (22:02)

• On Founding vs. Inheriting Success:

  “Did I actually build something or did I ride somebody else's coattails?... I want to be the founder.”
  — Eric Weingart (24:42–25:48)

• On Networking:

  “My strategy is never to make a sale… I try to provide value.”
  — Eric Weingart (08:20)

• On Marketing:

  “Social media is your resume now.”
  — Justin Colby (34:21)

• On Commitment:

  “The only way you can actually be committed to something is… when you make something a necessity.”
  — Eric Weingart (29:16)

• On Faith:

  “God has had his hand in my life ever since. And I have to give the glory to God. And today I'm very proud to say that.”
  — Eric Weingart (28:14)

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Timestamps of Important Segments

| Segment | Timestamps | |-------------------------------------------|------------------| | Eric’s traumatic childhood | 10:35 – 12:21 | | Joining the Navy: turning point | 12:21 – 14:24 | | Military’s lessons, impact on discipline | 17:09 – 21:19 | | Entering sales and early struggles | 22:02 – 23:29 | | Climbing the ladder at CGI Digital | 23:29 – 24:48 | | Decision to found Rare Blue Moon Marketing| 24:48 – 26:11 | | Power of networking and masterminds | 07:01 – 09:47 | | Paid ads vs. organic content | 32:12 – 37:10 | | Small business ad strategies | 41:00 – 41:24 | | Building an efficient business foundation | 46:44 – 47:59 |

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Actionable Takeaways and Themes

• Radical reinvention is possible, but requires (1) honest self-reflection, (2) burning the boats, and (3) total commitment to growth.
• The right networks and constant value provision open more doors than old-fashioned salesmanship.
• Master both sides of brand reach—paid and organic marketing.
• Systems, leadership, and a service-oriented mindset are non-negotiable for sustaining rapid growth.
• No marketing can fix a badly run business—work on your internal structure first.
• Invest in professional guidance for paid ads, learn organic content in-house until you scale.
• Have patience—results compound over months, not weeks.
• Success is a mix of relentless action and humility, whether that humility is before God, mentors, or the process itself.

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Where to Find Eric & More Resources

• Personal Instagram: @ericweingartofficial
• Company: Rare Blue Moon Marketing
• Podcast: Gold Coast Podcast
• For agency inquiries: connect via Eric’s Instagram or Rare Blue Moon’s website.

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This episode blends inspiration, practical strategy, and grounded wisdom for any entrepreneur—early or advanced. Eric’s journey underlines that your past need not dictate your future, and that structure, faith, and relentless effort can bend the odds in your favor.

Transcript

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[Eric Weingart]

I was probably experimenting with some new drug every other day of the week. When I was 18 and 19, I realized I was going down the road of being a deadbeat. No one was gonna come save me.

[Justin Colby]

How did you know? Like I have to change because at 18 that could be fun. Drugs and girls and you're an athlete and you're a quarterb and all these things but you didn't.

[Eric Weingart]

Through all the ups and downs of my childhood, at my core I actually did have self worth. I don't know where that came from, but I truly never had my self

[Justin Colby]

belief broken in the last three years. You went from a W2 for 17 straight years of the same company sales job to starting your own business and doing 18 million last year alone.

[Eric Weingart]

And I said if I become the CEO of this company, did I actually build something or did I ride some wheels? Scope, tails I don't want to be known for the guy that got a good job, worked his way up, and became the CEO. My wife is five months pregnant. I'm just looking at my future child so differently now. Looking back into my life and how can I help my daughter or my kids prevent these same mistakes? Eric Weingart. Eric is the CEO and co founder of Rare Blue Moon Marketing, a digital marketing agency out of South Florida. That is how thousands of businesses, businesses scale through SEO, paid ads, and content that actually converts.

[Justin Colby]

Eric Weingart's life is a testament to the raw power of reinvention, grit, and the unyielding belief that one's past does not have to define their future.

[Eric Weingart]

Most marketers are not salespeople. They don't know what networking is. They don't know what cold outreach is.

[Justin Colby]

So you went from sales guy to entrepreneur and in three years built a $18 million business. Can anyone do this? What is up? The entrepreneur DNA family. This is always brought to you by the entrepreneur DNA community. The community where guests just like this will come in and advise on their expertise. If you're an entrepreneur, if you're a starting, fledgling entrepreneur or you're doing a couple million get in the community. It is theentrepreneurdna.com so you can get advice from the people really doing the business. And it's just the best community. So today we are going to be talking all things marketing with the Blue Moon Marketing Founder Eric Weingart is in the house. What's up, dude?

[Eric Weingart]

Thanks for having me, man. Love the energy.

[Commercial Announcer]

Yeah.

[Justin Colby]

Listen, everyone watching, we are going to have. We're going to have a fun announcement here coming up pretty soon. So get to know this guy, get to follow him right away on Instagram. There's some stuff that him and I are going to be doing. Stay tuned. We got some fire for you guys. So listen, your background is insane, but what I want everyone to know out of the gate, in the last three years, you went from a W2 for 17 straight years at the same company sales job, W2, to starting your own business and doing 18 million last year alone.

[Eric Weingart]

Yes, sir.

[Justin Colby]

So you went from sales guy to entrepreneur, and in three years built an $18 million business. Can anyone do this?

[Eric Weingart]

I think so. I think, you know, I always get that question, you know, is a salesperson born or made? And I believe it's. It's a decision. It's kind of like, you know, is a bodybuilder born or made? Well, you're gonna have to work out A little bit to, to get on stage. Right. Not that I'm a bodybuilder. Right.

[Justin Colby]

You look like one.

[Eric Weingart]

You know, Must I call myself huscular?

[Justin Colby]

There you go. I like that, I like that.

[Eric Weingart]

But I, I, I do believe they can. And you know, you know, I worked at this one company. This was, this was not done by design. You know, I, I learned sales, I learned digital marketing. And because I was in charge of the sales staff, my job was to, to grow the, the sales organization, to grow the revenue of the company. And I really was, I don't want to say self taught, but you know, self, self educated on digital marketing. And I just really learned it through trial and error. Trial and error, Trial and error. I didn't really read a book. You know, today obviously I consume all of Alex or Mosey's stuff. Right. But I really just was self taught and I really learned digital marketing and because I wanted more leads for my salespeople, me and trying to grow this company so I kind of have a unique blend where I feel most marketers are not salespeople. Right. Like they don't know what networking is. They don't know what cold outreach is. They think everything needs to be done by digital. And there's this whole other world, podcasting, networking, cold outreach, strategic partnerships, strategic alliances that can help draw business to you.

[Justin Colby]

Hint, hint.

[Eric Weingart]

Yes. Yes, sir. And so yeah, I do think anybody can do it. But the one advantage I had is I did work for somebody else for 17 years. That's almost like an apprenticeship for 17 years. So I saw this company make good decisions and I saw them make poor decisions. And today I think the reason we've grown so fast is I'm able to

[Justin Colby]

learn from their mistakes.

[Eric Weingart]

Poor decisions.

[Justin Colby]

Yeah, you said a couple that, that's a huge key that I want to hit on you. Learn from someone else's mistakes and then you're able to, you know, rip out the good and remove the mistakes and let them stay. But you also talked about networking. You and I are a part of some pretty high level groups. Right. How powerful has being a part of these masterminds communities been for your business building?

[Eric Weingart]

Yeah. And, and this is like a free promo for the one I'm connected with. But, but I'm very well connected in the valuetain. They have a whole other pillar of their business called BDC Consulting. Bet David Consulting. And I've admired PBD from afar for a long time, for sure. Back when I was in upstate New York, I was watching his insurance salesman videos and how to run a sales organization. So I almost felt like I knew him before I knew him. Right. And so I've been in that community really for the past three years now. And you know, I'm well respected and well known in that community for sure. And you know, it's been a blessing. To be candid. It did probably about 20. It did about 20% of our business last year. Just that one networking group.

[Justin Colby]

Yeah.

[Eric Weingart]

One network.

[Justin Colby]

And that's not a cheap group to be in. Right. And I think a lot of people sit here say, Eric, you know, you're special. You had 17 years at a W2. You were able to watch your mentor make mistakes. You're different than me. I'm not like you. But the things that can be in common, while not everyone has that resume, you made the investment in being a part of a network that you believed could actually help grow your business. And then you did something that most people don't do. You talk to people?

[Eric Weingart]

Yes, sir. Yeah, right. Yeah.

[Justin Colby]

I mean, what's your secret sauce? When you're in these communities, in these masterminds, you're around these people, do you do anything special?

[Eric Weingart]

Yeah, I think, I don't know if this is special, but I'll give you my strategy. My strategy is never to make a sale. You know, so if I, if I meet with somebody and, and, and obviously in these groups, there's different levels of groups. There's the CEO group, there's the founder group, there's the executive group. And yes, different levels cost different amounts of money, but I always pay for the highest one because I want to be in the highest rooms. Right. The highest networking opportunities. And you get a lot of value. Let me get that out of the way. You get a ton of business and corporate value and education and learning. But when I meet another CEO, I'm not just thinking, oh, how much money can I make off of this guy? I just think, huh, is this someone I can now pull into my network and, you know, listen to him, him or her, what do they do? What are some of their needs? And if I know somebody that I can plug them with, like, oh my God, I have this contractor up in Orlando that does this, this and this. I could see you guys really partnering up on things. I try to provide value. I'll give you a story. I kept providing value for this one heavy hitting real estate guy. Did like two or three things for him. He literally called me up about a month ago, he goes, eric, you gotta stop. And I go, stop with what? He goes, you've given me too much value. Like, I'm coming into your office, I'm sitting down with you, and you gotta sell me something. I'm buying something from you. So rather than trying to sell people, I really genuinely try to provide value. And I find that the sales just get reciprocated that way.

[Justin Colby]

And it's as easy as just making introductions. That's what I think people don't understand. Like, maybe I don't, or you don't have the answer of value to an agent, but the agent might need X. And you're like, oh, I have a great person who does X. Let me just connect you. It's literally as simple as that. And then when you're in these groups, your Rolodex gets bigger. People ask me all the time. I'm sure they're asking you how. How are you able to get so and so on your podcast? How are you able to be connected with so and so? Why do I always see you at so and so? It's because I've had 15 years of building a Rolodex. Doesn't happen overnight. But you got to start somewhere. Let's talk about how you started. You don't have your everyday story of like, oh, yeah, I graduated college and I just got this job and took me 17 years. You are not cookie cutter by any stretch. Talk about your. Your background.

[Eric Weingart]

Well, so I grew up with a single mother, a single mother on welfare. And, you know, the idea of business was not something that was ever talked about in my household. You know, we wouldn't have food by Wednesday. You know, my mother would have to call the local chur just to get some peanut butter and bananas. You know, we were in survival mode. Right. I lived in a homeless shelter when I was seven years old. And to be honest with you, when I was seven years old, I just thought it was a big sleepover. Everybody's sleeping on cots. I was. That's probably what I thought. But looking back, how awful for my.

[Commercial Announcer]

My mom.

[Eric Weingart]

She must have been in tears every night. You know, my mother couldn't afford babysitters once she got a job. And, you know, the child protective services kept finding out that I was being left home alone all the time. So I ended up spending a lot of times in foster homes. I was an angry kid. Didn't graduate high school. And then, you know, when you don't have a father and you don't have a whole lot of direction, the people that will welcome you in are people very similar to you. And unfortunately, a Lot of those people end up going to the clubs, doing drugs, being promiscuous, and all of a sudden that's like the world that I was in, right? Total, total knucklehead. I, I was probably experimenting with some new drug every other day of the week. When I was 18 and 19, I realized that I was going down the road of being a deadbeat. No one was gonna come save me. So I literally just walked to the military one day. Or the. I forget what you call it. Basically where you kind of sign up to be in the military. Yeah, the recruitment office. The Navy and the Marines were right next to each other, and I was like, whoever wants to sign me up, I'm going in. The Marines were closed, the Navy was open. I walked in, signed up, went into the Navy for four years.

[Justin Colby]

You must have had some level of enlightenment, right? Because. Because 18, 19, you're still figuring out life. But you knew if I keep doing this, I'm gonna be dead or in jail or something, you know, whatever. And you said, I gotta change now.

[Commercial Announcer]

Did.

[Justin Colby]

Do you know where that came from? Was that your mom? Was that just your inner being? Like, how did you know? Like, I have to change? Because at 18, that could be fun. Drugs and girls and you're an athlete and you're a quarterback and all these things. You could almost lean into that and be like, oh, it was fun life. But you didn't, you know.

[Eric Weingart]

You know, it's interesting. I go back and forth about this and, and I, and I tend to get emotional about this now because normally I don't get emotional on a podcast. And all of a sudden, these past few weeks, I've been getting emotional and it's because I've been reflecting on my childhood a lot now because my wife is five months pregnant and I'm just, I'm just looking at my future child so differently now, and I'm kind of looking back into my life and how can I help my, my daughter or my, my kids prevent these same mistakes? And, you know, I think a lot of it was, I, I really never broke my confidence, I will tell you that. So through all the, you know, ups and downs of my childhood, it. At my core, I, I actually did have self worth. I don't know where that came from. I don't know if it was internal or external, but I truly never had my self belief broken. And when there were times that it was challenged, I, I always somehow had. Sure, I had doubts in my head, but I would always overcome those doubts. Like, no, I, I am A winner. I can do this. I do deserve more. And I, I'm, I'm capable of more. So I don't know where that came from. I, I've been trying to dissect that, but it might be intrinsic, it might be something external, but, but I never lost self belief.

[Justin Colby]

And so you go to the military, you spend four years in the military. What next?

[Eric Weingart]

So I was a wild man in the military. Let me get that out of the way. So I, I was still working. You know, you work hard during the week, but on the weekends I was still being a little wild. It just wasn't as wild as if

[Justin Colby]

you weren't in the military.

[Eric Weingart]

If I wasn't in the military. But it definitely gave me that work ethic and structure. But I got out of the military and, you know, everybody says you got to go to college and get a degree. So now I'm like, crap, I'm 23 years old. I got to go get a freaking degree to be anything in life. I got a four year degree in two years.

[Justin Colby]

Wow.

[Eric Weingart]

I was that much of a man on a mission. I got a psychology degree from a school in upstate New York. And once I got out, once I graduated at 25 years old, I was like, you know what? I was like, I need to make some money now. And I remember this specifically. I was bartending and all these guys kept coming in. They were wearing suits and they had nice watches and they had like BMWs and Mercedes. And I was like, man, those guys must be doctors. Those guys must be lawyers. Like, I don't know if I can do that. But they'd always come into my bar, always coming to my bar. And they were the coolest guys ever. And I just asked them one day, I was like, what is it that you guys do? They go, we're salesmen.

[Justin Colby]

Yeah.

[Eric Weingart]

And that was like, ding, ding, ding, ding. Oh, I can go be a high earner. And I don't necessarily have to be a doctor or lawyer. I just need to go. What their route was. They were all insurance salespeople, but, but that was the birth of my, my desire to become a strong salesperson.

[Justin Colby]

Almost straight out, like Wolf of Wall street, that diner scene where he was like, show me a check right now and I'll quit my job and come follow you. Shows him whatever it was. An $80,000 check or something.

[Eric Weingart]

Yeah, yeah, similar. Yeah, I love it. Yeah, yeah, yeah, sure.

[Justin Colby]

So I actually think most men, maybe not an extreme story like yourself, but I think Most men at 18 should go to the military. I think, like, you know, I have a friend, he's Greek. That is what they do. When you graduate high school, you go to the military first. I don't think any of us. I mean, very rarely is there a mature enough man at the age of 18 to, like, create a life that they understand they're creating. I. I think it is a. Would you believe or say that the military really helped shape who you are today?

[Eric Weingart]

No question. No question about it. The military. You know, I was mentorless growing up, and this is going to sound awkward, but I was a big, strong kid. Men were scared of me. Like grown men. You know, I was £225 my senior year in high school. Grown men were. Couldn't. Couldn't corral me.

[Justin Colby]

Yeah.

[Eric Weingart]

You know, and I didn't have a father. I could see the intimidation in grown men when I was younger.

[Justin Colby]

Yeah.

[Eric Weingart]

He's going to the military. You get around those kind of guys.

[Justin Colby]

Yeah. They're not scared.

[Eric Weingart]

They're not scared either. Right. And in fact, they know how to instill a fear in you, a proper fear. Right. And I think, you know, not having a father growing up, nobody ever kind of put me in my place. And the military as a whole, as a unit, really humbled me and puts you in your place, gets you in line. Not saying you can't have, you know, growth and individuality, but definitely, you know, how to march to the same beat. You know how to be part of a team. Yeah. And not necessarily a lone wolf or not necessarily the captain of the team, but being a player on the team, I believe you have to know how to follow before you can lead.

[Justin Colby]

I, in knowing you, is. Is as. It's a new friendship. Knowing what you built in the entrepreneur space. And I know where a lot of. Because I've been in this space now 23 years, I know where a lot of people fall and fail. And it's leadership. People think you have to manage or be a boss. And there's very rarely people that understand how to be a team and to lead versus manage. And I would argue not even knowing the internal side of your business. That is why you're seeing a lot of success that you're seeing is you take the framework the military would give you and you're leaning into it. And that you are seeing in Blue Moon marketing in the way you are. I mean, to. To be able to start a business three years, four years ago and get 18 million in revenue on your third year or fourth year, like, that is not like literally the antithesis of common. Like I don't even know the percentage point.0001% of people do that. And I think that leans into the upbringing. Now, conversely, how do you feel about college?

[Eric Weingart]

How do I feel about college?

[Justin Colby]

Did it. Did college give you that same level of, you know, it helped shape me, or was it just like a task that you had to get over and finish the task and move on?

[Eric Weingart]

We go back to the military for a second. I'll answer that question. So my first two years in the military was prior September 11, 2001, and I was in the Navy. It was a party.

[Justin Colby]

Yeah.

[Eric Weingart]

For two years it was a party. You know, I was, took a. I was on a ship called the USS Saipan. Big, huge ship. You know, we have this huge fleet and you know, we're going to Rota, Spain, Barcelona, Spain, Italy, Malta, Greece. Like, we're going to all these cities and we're just basically partying.

[Justin Colby]

Yeah.

[Eric Weingart]

And September 11, 2001, hits the entire military change. It went into war mode. And my new work schedule. I worked 9 straight months, 16 hours a day. 9 straight months, 16 hours a Day. No girls, no. Fun. No. You know, as a young man, that's all you, you want and you desire. Right.

[Justin Colby]

In your 20s, the last thing you want. A hundred percent.

[Eric Weingart]

Yeah, but. But I was forced to go into this is priority mode.

[Public Safety Announcer]

Yeah.

[Eric Weingart]

Right. Not fun mode. And what that did to me, that period of my life, that wartime mentality was. It truly made me ready for the life, the war of life. Because now when I went into college, you know, even though I don't think the stuff that I learned in college really have, I applied it today to be successful, but I had that wartime mentality. And rather than spending 15 credit hours a week and kind of live this, you know, the expectation of college at 15 hours a week is so pathetically absurd. I mean, most of these kids, you know, they're going, what are you doing the other 50 hours a week?

[Justin Colby]

Right.

[Eric Weingart]

Smoking weed. Yeah. Going out to the bar. Like, what are you doing? But what it did for me is I had that wartime mentality. I was like, no, I'm going to take 24 credit hours. I'm going to take 12 in the summer, I'm going to take 6 in the winter. Like, there's no time off. And so college was just an extension of war time for me. So by the time I got to the workplace, I'm. I'm still a soldier.

[Justin Colby]

Yeah.

[Eric Weingart]

And these guys are these, they're 15 credit hour type people. So I don't know, man, I go back and forth with this, but God, would I take military over college any day of the week.

[Justin Colby]

And I, I'm not military. I didn't go to military. I just know enough people that I go, that is not a college taught skill set. Right. And then leaning into what did you do after college? You went into sales and you became a number one salesperson for 17 years. And I'll let you tell you the story, but you were so good at this, you ended up getting offered a CEO position.

[Eric Weingart]

Yeah.

[Justin Colby]

What skill set did you drive that 17 years? Would you, you know, where you're at today as an entrepreneur? Would you say a lot of that ability came from the skill set?

[Eric Weingart]

Yeah, no doubt. I, I remember vividly I wasn't good at sales day one. Let me get that out of the way. Okay. So was I determined to become a good salesperson? Was I willing to put the work in necessary? You know, your confidence gets challenged, you know, when you're, when you're taking rejection after rejection after. No, after, no after maybe. And you get excited, you know, being told no so often and having to put the hours in necessary is tough. And no one in their right mind would do sales for $40,000 a year.

[Justin Colby]

Correct.

[Eric Weingart]

It's not worth it.

[Justin Colby]

Correct.

[Eric Weingart]

Right. But, but the upside is what makes it worth it. So if you do have mental toughness and you know, you do have could kind of put your ego at the door a little bit, you do have a strong work ethic and you turn off Netflix and you work on self development and work on your actual skill versus just party time during the weekdays or the weekends and you really develop yourself. It can become worth it because you can make six figures plus. But I do remember, and I hadn't thought about this in 20 years, I remember the CEO of that company said to me early on, probably six months in, he said, stay a leader, Eric. Stay a leader. You know, and, and, and he must have seen it six months into the company because I think four or five years into the company, the average VP would get promoted maybe 10, 12 years in. And I got promoted, you know, year four or five.

[Justin Colby]

Wow.

[Eric Weingart]

So there must have been the. Maybe I had leadership potential and the military must have, you know, tightened up the rough edges a little bit for sure. And I think by the time I was 25 going into the workforce now versus 22 and you know, just done from smoking weed and 15 credit hours, I was a hardened core professional ready to make a move. So I don't know if I'm answering your question now. But. But I think the military. Yeah. It teaches you leadership. And. And I think I was able to ascend in that company faster than anybody because of that background.

[Justin Colby]

Why did you stay there for 17 years?

[Eric Weingart]

I was very successful. You know, this is a great question. When you go from making a hundred to 200 to 300 to 400 to 500, you're always getting promoted. Everybody's calling you the guy. The guy.

[Justin Colby]

You're the golden child.

[Eric Weingart]

I was right. It was like everybody else would hear the CEO's negative talk, but not to me. I was number. I was the guy.

[Justin Colby]

Yeah.

[Eric Weingart]

Right. And I was obviously the ultimate successor. I was the. The. The game plan.

[Justin Colby]

Right.

[Eric Weingart]

That's not. I don't know.

[Justin Colby]

Why would you leave that?

[Eric Weingart]

Yeah, why would you leave it? Why would you leave it? Now, now, don't get me wrong. It was not a perfect organization.

[Justin Colby]

Are you able to say who you worked for?

[Eric Weingart]

Yeah. Yes. A CGI Digital in Rochester, New York.

[Orderly Meds Representative]

Yeah.

[Justin Colby]

Okay.

[Eric Weingart]

Like any other company has its strengths, has its weaknesses. Right. And the weaknesses just got to a point to where I wanted something more and bigger for myself. And to be candid with you, when they wanted me to really kind of take the bull by the horn and be that guy, that's where my. I had a moment at 39 years old because I'm about to hit the age of 40 then, right? And I said, if I become the CEO of this company, I go, did I actually build something or did I ride somebody else's coattails? And this is just the competitor in me. It. I was like, I don't want to be known for the guy that got a good job, worked his way up, and became the CEO. My competitor in me said, I want to go build the.

[Justin Colby]

You know, I want to be the founder.

[Eric Weingart]

I want to be the founder. Right. And. And that competitive spirit Covid also kicked in right then, too. It was like, this is a sign from you know who. Just go do it, Eric. And I put all the chips on black. And. And I'm. I'm black, right? I'm the black, right? Not. Not literally, figuratively. Right. And. And. And yeah, we built something pretty damn good.

[Justin Colby]

You have built something so impressive, dude. So let's talk about Blue Moon Marketing.

[Eric Weingart]

Yep.

[Justin Colby]

You have clientele in all verticals. You just gave me a huge announcement, which we won't name the name, but you just signed a Fortune 100 company. 500 company.

[Eric Weingart]

I. I probably. I'll just leave it at 500. It's in the middle. Is Somewhere. Yeah, yeah, yeah.

[Justin Colby]

I mean, that's massive, brother. Again. Three years, four years in this business. Like, no one's doing these things. Something's. You're doing something different to build the business the way you're building it.

[Eric Weingart]

You know, this is everything you're saying right now. A few years ago I would have said, you're right, I would have said, yeah, I'm different today. I know it's the hands of God.

[Justin Colby]

There you go.

[Eric Weingart]

I do, I do. And, and, you know, my wife and I have been on this spiritual journey for a while. We're like, hey, you know, what do you think about this? Like, is there something, is there something to this? You know, and, and, you know, last year, I believe last July we officially said, you know what, we're proud Christians today, right? We made the announcement to our family, right? And because of what you just said, I kind of thought I was like, yeah, I'm the man. I'm doing all these cool things and I'm on a first name basis with Patrick by David. And all these companies are coming to me and I'm signing up Fortune 500 companies and my business is blowing up. I'm the man. And it dawned on me that there has been somebody with their hand on my heart for my entire life and their hand guiding me my entire life because there were so many times as a young man, I. I should have been dead. I should have had a drug overdose, I should have had an STD. I should have had four or five kids at the age of 18. I should have been a bad dad at age 20. But. But it dawned on me that God has had his hand in my life ever since. And I have to give the glory to God. And today I'm very proud to say that.

[Justin Colby]

Love that about that. Love that for you, dude. But it doesn't take away your work ethic. I think as much as I also am believer in God and realize I also have a similar story, that there's so many times I should be in jail and driving drunk in college and crashing into a car or crashing into a house. I drove through a house. All these things. It doesn't take away the fact that you are still the one putting in the work in that leadership and that ability to build Blue Moon in the way you're building it. There's gotta be takeaways that you can point to to say, hey, I built it using this type of model. I built it with this in mind. I built it. And I'm building, by the way, because you're not done. What are some things that you focus on while building a business in this fledgling. You are still fledgling. Three years is a fledgling. Most people go out of business in three years, right?

[Public Safety Announcer]

Yeah.

[Justin Colby]

You're now 18 million plus plus plus plus. What are you building on? What foundational benchmarks are you building this on?

[Eric Weingart]

Well, you know, this is. I think it all starts with commitment. And, you know, the definition of commitment is, you know, burning the boats. It's. It's being all in. It's not giving yourself another option. So the last year I was at that company, cgi, I. I actually had a discussion with the CEO and I said, hey, you know, I don't really want to be in management anymore. I think it's obvious. I. I said, I. I'm looking at other things. I said, I'd be happy to be a 1099 salesperson for until whatever. And, you know, obviously he was a little disappointed, but said, no, no worries, Eric. Whatever you want. You've been here forever. Like, whatever you want in your life. That was the first. I did that on purpose because the first time in my life, I. I didn't have a big salary. My salary was about 300,000 and I would make bonuses on top of that, etc. But I always had that guaranteed money no matter what I did. And the reason I went 1099, Justin, is I knew I needed to find that next level of myself. I needed to find the best version of myself. And the only way you can actually be committed to something is. Is almost like when you make something a necessity. And to me, being an entrepreneur and being a founder was a necessity. I didn't want to go into foundership cold turkey. I felt going 1099 was going cold turkey. After about six months of not having a salary and going through the anxieties and the ups and the downs, all of a sudden, brother, this new human arrived. Yeah, this new human, this put it all together version of Eric. And I put it all together. I set every single sales record you could possibly imagine. Had my biggest financial year ever working for somebody. And then I said, oh, I'm. Oh, I'm ready to be. I'm ready to be a founder and started the company. And today I've never looked back. So how have I done? How am I doing this? I'm committed. I am committed. I am 100% committed.

[Justin Colby]

It is the set to me. I've interviewed so many successful business people in these seats, I've created my own five laws of success within business. First is you decide what you want and who you need to be number two is you commit. It's as simple as that. Because even though you may not have done it right as you start, like literally starting, you iterate and you iterate, you iterate, but you never give up because you committed. And now where you are and what you're doing, you're going to look back and say 18 million nothing. 18 million a month. Right. But it's because you committed and you're going to make mistakes, just like you and I both. There's going to be tons of shitty mistakes that get made and you're not going to do it perfect, but you're committed to be better every day and committed to try these different things. Now I want to talk to about the agency.

[Eric Weingart]

Yeah.

[Justin Colby]

So many people run agencies and there's a lot of people like myself that run ads. And then there's this other part of organic, paid ads versus organic. You're an agency, I think I know what side you sit on. But talk to us about what a lot of people are like missing about the combination of both paid ads versus organic.

[Eric Weingart]

Well, I think there's. This is a long conversation, but to simplify this to somebody, to any business person out there listening, listening, how important is paid versus organic? They're both extremely important. My humble opinion, don't hire me to do your organic. It's going to be very expensive. I'm going to have to charge you an exorbitant amount of money to send my crew out there, send my equipment out there, do all of your editing, do all of your posting. It's going to get unreasonably expensive.

[Commercial Announcer]

Yeah.

[Eric Weingart]

And to all of you out there thinking about hiring an agency to do your content, depends on what position you're in. But if you're, you know, Joe contractor in Port St. Lucie, Illinois, doing 3 million a year, it's not going to make sense spending 25,000amonth on your organic content. Correct. Because you're going to get 18 months into it and think, I've wasted all this money.

[Justin Colby]

Yeah.

[Eric Weingart]

Right. Now, depending upon, you know, do I think Andy Elliott should be spending a ton of money on organic content? Duh. Of course.

[Justin Colby]

Of course.

[Eric Weingart]

Right. So. But I would learn it and be proficient yourself, invest in the necessary equipment and go down the journey that I went down and learn how to do it yourself. Relatively decent. No. Don't pay your niece $60,000 a year to do it because she actually doesn't even know how to do it. Other doesn't know how to do it. Either she doesn't know how to drive revenue for your business. So I look at organic content, whether or not you're able to monetize it or not, depending upon whatever stage you're at it is social proof. Right.

[Justin Colby]

So it's your resume now I look at social media as your resume.

[Eric Weingart]

Yes, sir.

[Justin Colby]

They want to know who you're around, what you're doing, what you're talking about, what you're thinking. Right. Like I will hire someone watching the social media versus seeing that they went to so and so university and had this job. Who are they? Who are they exactly? What do they do? Who do they follow? You know, I've had this discussion. Who are they? Who are people following? Yeah, right.

[Commercial Announcer]

Yeah.

[Justin Colby]

Because it's an indicator of what they're interested in, what they're doing. And all this is, is open to the public. What are most business owners slash founders? What are the biggest mistakes that you see them making when it comes to content?

[Eric Weingart]

So I think sometimes they think content is a highlight reel. You know, it's like they want to almost show off a little bit. Like, oh, you know, nothing I hate more. Yeah, I have a nice watch. I have like nice vehicles. Me personally, dude, this is just a me thing. I don't do the watch with my nice car. That I just don't. Because I don't. Now if you're a influencer, like if, like if you're a coach, maybe, but I, but I think what people want to know is about the person. Right. The authenticity. So I think content should be really focused on what value can you provide the audience, your target demographic or your audience, your icp, as they would say. Right. Ideal customer profile. But then also humanize it a little bit. No, you don't have to do a stupid tick tock dance. Tick tock dance. But if you have a daughter and you're a proud, you know, daughter, dad. Girl, dad.

[Justin Colby]

Girl, dad. Yeah.

[Eric Weingart]

You know, maybe a clip of you going to her softball game and cheering. But I. Because that personalizes you. But I think providing a little bit of personality and a little bit of expertise, I don't think you're going to go wrong.

[Justin Colby]

Well, I think if you lean into ads and organic, this is the. And right, because let's say I hire you to do ads and then people see a video ad or a static ad regarding X, the entrepreneur DNA, they might, who's this ball? Like what does he do? And then they go see me.

[Eric Weingart]

Exactly.

[Justin Colby]

And then they get to make a decision, do I want to be in this guy's ecosystem or not. But I believe if you don't do both to some extent. I don't know if all businesses need a marketing agency. What, what Name some of the businesses that you are, who are some of your clients. Like what verticals, what industries.

[Eric Weingart]

Yeah, it's interesting. So. Well, let me, I, I, I, let me answer that question too. So organic. I think it makes sense if you're a, a local service based business. I think it makes sense to try to learn it in house. But I would disagree with you. I don't think you should try to learn Google Ads or meta ads on your own because you're just going to think they don't work.

[Justin Colby]

Agreed. Because you're gonna, you're gonna, there's people like you that literally do this all day long. Why would I try to do it myself? Not knowing how to do it?

[Eric Weingart]

You're just going to think it doesn't work. You're going to spend 500amonth on Google Ads. You're going to set up a crappy campaign, you're going to run a meta ad. You don't even know the difference between the types of campaigns. You're going to set it up and you're going to think it doesn't work. So I would try to, if you want to save the money, try to do it by learning organic content on your own, but invest in a professional to actually run the ads. That was my suggestion. Okay. Now here's the cool thing about ads. You know, content is the ultimate equalizer because likes, follows, shares, saves. Like I have a video, the one that you watch, the military one.

[Justin Colby]

Yeah.

[Eric Weingart]

The average watch time is 52 seconds.

[Justin Colby]

It's a long time, very long time.

[Eric Weingart]

I did it unintentionally, but I told a good story. So 52 seconds is absurdly long compared to 7 seconds.

[Public Safety Announcer]

100%.

[Eric Weingart]

So it's the ultimate litmus test of quality. So I think if you're running paid, running paid ads, the cool part is, is you can just test and you don't need an ego. So you test different creatives, you test different landing pages and you have no ego about it. Just be patient and let the data do all of the talking.

[Justin Colby]

Who should be running ads? What businesses should be using? Companies like yourself, by the way, Blue Moon Marketing. So if you want to reach out to Eric, where should they find you? Should they go to Instagram? Should they go to your website? Where do you want?

[Eric Weingart]

Yeah, I think they, they can go to my personal page, Eric Weingard Official, and they'll be able to find everything from there. My company website and everything. Who should run paid ads? The only business that I can think of that shouldn't run paid ads are people that want to remain hidden. So if you're the type of business that needs to remain hidden, don't do any of this stuff.

[Justin Colby]

Which I couldn't think of one.

[Eric Weingart]

Well, maybe like a military contractor. Okay. Like a def. Like. Or maybe there's people that do discreet things.

[Justin Colby]

Yeah.

[Eric Weingart]

Yeah.

[Justin Colby]

I just don't know them. So.

[Eric Weingart]

No. Okay.

[Justin Colby]

You know what I mean? I. I'm of the belief everyone should have an Eric in their life.

[Eric Weingart]

Yep.

[Public Safety Announcer]

And.

[Justin Colby]

Or be incredibly good at organic content. One of the both. Right. Be one of either. And the reason being is because it's all about awareness and attention now, and people are craving for it. You and I are putting together something really important in person. More in person, more awareness, more attention. Because people crave this right now. And if you don't, someone else will. Right. And AI is taking over. I mean, I don't. I will literally almost not follow anyone anymore unless I know they're a verifiable person. Because I don't know if these people are real. Like, I literally don't know if it's a bot or not. I know that's how good this AI is getting right now on social media is. Is a fake person. It's not even a real person. I'm like, unless I know it's Eric, I'm not following this person.

[Eric Weingart]

No doubt.

[Justin Colby]

But I think everyone needs an Eric. Any business for growth reasons should have some level. Like, what. What would you say is the minimum? Like, there's people that could spend 100 grand a day. What do you think a minimum threshold of advertising your business depending upon what you're trying to do. But even for just attention and awareness on YouTube, on Facebook, on Meta, like,

[Eric Weingart]

there's a lot of. There's obviously a lot of caveats, of course. Billion dollar company. Right. But that's not the norm. Their budget with me is vastly different.

[Justin Colby]

Yeah.

[Eric Weingart]

You know, they're spending a couple hundred grand a day just to test.

[Public Safety Announcer]

Yeah.

[Eric Weingart]

But then there's, you know, a business that's doing 750 grand that getting to 1.25 would be life change.

[Justin Colby]

Yeah.

[Eric Weingart]

Right. Clearly, you know, it might be an extra. You know, their margins actually might go like this. So it might be an extra 300 grand to their bottom line, depending upon the business. So I would say if I'm a tree contractor and I. What do they call them? People that cut trees. Do a stump grinding. A tree contract.

[Justin Colby]

Yeah. Tree cutter. Arbolist. Arbolist.

[Eric Weingart]

I don't know.

[Public Safety Announcer]

Yeah.

[Eric Weingart]

It's so funny because H vac and roofer and plumber come naturally, but I was.

[Justin Colby]

And then you just take off. Like, couldn't you name. We both would know.

[Eric Weingart]

But I'm just thinking of. Of a regular Joe business, you know, that does 500 grand a year. I would say if you're bringing in 40 grand a month, dude, if you want to take this to the next level, dude, throw three grand a month at it.

[Justin Colby]

Yeah. Because you can.

[Orderly Meds Representative]

What?

[Justin Colby]

Most people don't know you guys. You guys, as the agency, you can go put a. A circle around the fence where you're targeting these ads. Like, there's so much crazy awesome stuff for. For entrepreneurs that a blue moon marketing could literally fence. Like if. Let's just say you don't want to drive two hours for a client. Okay. They can fence where you want to go. And the ads will only be seen by people within your fence.

[Eric Weingart]

Yeah.

[Justin Colby]

And that's the craziest. Why wouldn't someone spend two grand a month and go try to drive in a couple extra. Because every year they're going to come back to you to cut their trees and trim their trees and mow their lawn and all these different things. Right.

[Eric Weingart]

I'll tell you something kind of cool, too. So I'm always. You like basketball, right? So you'll always hear these basketball players talk about, oh, I took something from LeBron, I took something from Kobe, I took something from Michael, and they kind of make it their own.

[Justin Colby]

Yeah.

[Eric Weingart]

I'm always taking ideas from people. So I work with Bradley. I don't think he would care if I mentioned that, you know, Brad, great dude, great podcast.

[Justin Colby]

Another great podcast.

[Eric Weingart]

And his following is powerful.

[Justin Colby]

Powerful.

[Eric Weingart]

Anybody thinking about getting on a podcast, get on Justin's. Get on Brad's. They got incredible entrepreneurial followings. Get on mine too.

[Justin Colby]

Yeah, get on his. Dude, your podcast. Podcast is starting to gain some big traction.

[Eric Weingart]

It is. Yeah. I'm excited about that.

[Justin Colby]

That is really cool.

[Eric Weingart]

Yeah, I'm excited about that. So to finish up with the Brad thing, Brad just one, runs awareness ads too, which is smart. Just brand building. He's not actually looking for directly a conversion. Very smart. I learned to do that. Never even honestly thought about that. So I've been doing that for myself and it's been helping with my podcast. Kind of knowing what I know about podcasting and. And marketing, I think we. I think we're up to 9,000 subscribers on YouTube. To me, that's a huge, huge, huge feat. And I'm looking to grow my own. Basically I want to be my own media company. So, yeah, I'm excited about it.

[Justin Colby]

Yeah, this is going to be a fun journey that you're going to be going on right now.

[Eric Weingart]

I appreciate it.

[Justin Colby]

Yeah, yeah. And I mean, dude, I can't even fathom what you. Just the contract that you just signed and the company and name will remain nameless. But I mean, now how many clients as a whole do you. Do you guys currently have?

[Eric Weingart]

Well, people that are paying us every single month. It always ranges between 250 and 300.

[Justin Colby]

So do you work with the smaller sized businesses or do you typically try to work with medium to large sized businesses? Do you like, can anyone reach out to you? Yeah, they can. Yeah, they can.

[Eric Weingart]

They definitely can. On one caveat. One caveat. I don't care what your vertical is. I don't care what, where you're, where you're based up. I don't care how much money you have or you don't have. If you're committed to growth, I want to work with you.

[Justin Colby]

Let's go. That's the, that's it.

[Eric Weingart]

Yeah.

[Justin Colby]

Number two law. Commit.

[Eric Weingart]

I love it.

[Justin Colby]

It really is. I mean, I know it's basic. The other one, the next one, take massive action. Commit and then go call Eric. Commit. Go call Eric. Okay, how much money do I really need? Is that going to make any sense? Do I just do awareness ads, all those type of things. And then it's going to get really weird and awkward because you're going to see yourself on Facebook, you'll see yourself on YouTube. Like, oh, this is awkward. I'm not used to that. But that's okay because that's the journey of this. Right? And then, you know, the last one is just remove your time expectation on the result. If you hire Eric, don't hire Eric for 30 days. 40, 60 days, 90 days. Like, go for it, go for it. Let him show you the result that can happen through ads.

[Eric Weingart]

Yeah, yeah. If you bought a, if you bought a. And I listen, somebody wants to hammer me for a month to month agreement. Okay. But I know you're not committed, dude.

[Justin Colby]

Right.

[Eric Weingart]

Like so, so yeah, I kind of want you to at least sign with me for six months.

[Commercial Announcer]

Yeah.

[Eric Weingart]

Not so I'm locking you into money,

[Justin Colby]

but so that you're committed and you can show the value.

[Eric Weingart]

Yeah, exactly.

[Justin Colby]

It's very hard. Listen, I've worked with so many agencies over the last 15 years. Like I couldn't. 20 agencies. It's almost impossible for an agency to show any real value. Real. Under 90 days. Now can they do something? Can you get a client in 30 days and. Sure, but I'm talking about like longevity of like, this is what we can project. This is what this, you know, the, the hockey stick is going to look like.

[Eric Weingart]

Yeah.

[Justin Colby]

That happens in like a 90 day run. So coming to Eric or any agency and thinking 30 days, they're going to do something spectacular. It's just improper expectations on the result. That's the fifth law. Don't do that to yourself. Don't do it to you. Yeah, right.

[Eric Weingart]

Especially if they've never. If it's a new account. Oh, it just has to go through a learning phase. It's not us, it's the account, it's

[Justin Colby]

the algorithm, it's the whole thing.

[Eric Weingart]

Yeah, learn. It's learning for you. So now it's a different story if somebody's been running, you know, I started working with this company, they've been running Google Ads since the inception of Google Ads. They had an abundant amount of data for us. Yeah, it kind of was a plug and play. Yeah, that's a little different. But if you've never done it or, you know, it does take time. And that's not just me BSing you saying, oh, just keep paying, keep paying, keep blowing money. No, that's not what it is.

[Orderly Meds Representative]

It's.

[Eric Weingart]

It has to go through a learning base.

[Justin Colby]

What's the name of your podcast?

[Eric Weingart]

Gold Coast Podcast.

[Justin Colby]

Everyone, right now, you heard it first. Get over to Gold Coast Podcast. Start listening to that, start following Aaron Eric and, and to get in your world, Blue Moon Marketing, Eric Weingart on social. Eric Weingart official. It's like the real Eric Weingart. What else, what else have we missed here when talking about marketing advertising? And we're going to come back to this. This is probably part one of 200 of these things that we get.

[Eric Weingart]

I agree. What are things? I think that here's, here's what I, here's what I want to say to any business that's doing marketing. Our salespeople, our initial consultation with you, the first part is we call discovery because we want to learn the ins and outs of your business and how it's operating. Because I don't care how good my company is at marketing for you. If your business is wildly inefficient and you have a crappy business, I can't heal it. Right. I can't grow it. If you don't have a CRM, if you don't have a system, if you don't have decent salespeople, if you don't know, follow up. If you don't have any email nurturing, sure, I can do it for you. But you can't just buy Google Ads, turn on the ads and think that every single lead is going to call you and buy from you. It's, it's a bigger commitment and, and it's really a decision, a commitment decision in your business. But if, but if you're running a crappy organization, me turning on the marketing isn't going to make it any less crappier and in fact, it's going to expose it really bad.

[Justin Colby]

I was just going to say.

[Eric Weingart]

And you're going to think we're really bad because you're like, where are all the leads going? It's like, what's your.

[Justin Colby]

You have cracks all over the place. They're all dropping through the cracks, dude.

[Eric Weingart]

Exactly.

[Justin Colby]

Well said. I think that is a great place that people need to think through marketing and understanding that. Right?

[Commercial Announcer]

Yeah.

[Justin Colby]

And listen, I would assume your offer consultations and understanding where they're at and you'll be honest with them. So again, reach out to Eric, reach out to Blue Moon Marketing. Dude, this is great. Yeah, we're going to go to this again. If you're not a part of Community, join it now. You're going to see this guy in there a lot. Wink, wink. Deontrepreneurdna.com Eric Weingart I appreciate you being on. I'm Justin Colby. This has been the Entrepreneur DNA. We'll see you guys on the next episode.

[Commercial Announcer]

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[Eric Weingart]

If you like the show, please take a moment to rate, review and subscribe. It really does help the show to grow. Thank you for listening.