Podcast Summary: The Entrepreneur DNA – Episode 71

Title: 5 Billion Views Later: What Actually Works on Social Media in 2025
Host: Justin Colby, Bleav
Guest: Logan Forsyth, Co-Founder of Media Scaling
Release Date: May 12, 2025

1. Introduction

In Episode 71 of The Entrepreneur DNA, host Justin Colby welcomes Logan Forsyth, Co-Founder of Media Scaling, to discuss effective social media strategies in 2025. Logan shares his extensive experience in scaling social media presence, amassing over 5 billion views and 24 million followers within two years.

2. Guest Introduction

Justin introduces Logan as a leader in the social media growth space, highlighting Media Scaling's impressive achievements:

[03:23] Justin Colby: "...Media Scaling co-founder Logan Forsyth has been able to in just under 24 months been able to have 5 billion views on social media platforms as well as increased roughly 24 million followers and subscribers on multiple social media platforms."

3. Building a Personal Brand on Social Media

Logan emphasizes the importance of building a personal brand, stating:

[01:29] Logan Forsyth: "I believe having a personal brand is one of the ultimate hedges against AI... people are going to crave human connection."

He discusses how a strong personal brand can open doors, enhance marketing efforts, and improve recruitment processes.

4. Sub Account Strategy and Content Distribution

Logan introduces Media Scaling's innovative "sub account strategy," advocating for multiple accounts across different platforms to maximize reach:

[04:14] Logan Forsyth: "We really pioneered what we've coined as the sub account strategy... you should have five Instagram accounts, five TikToks, five YouTubes..."

This approach allows for the distribution of thousands of additional content pieces monthly, enhancing omnipresence without compromising quality.

5. Production Quality vs. Raw Content

Justin raises the topic of content quality, questioning the balance between highly edited videos and raw, unpolished clips:

[07:37] Justin Colby: "...sometimes my team's like that doesn't look as good as this, right?"

Logan responds by advocating for a blend of both, emphasizing that quality should precede quantity while also acknowledging the effectiveness of raw content:

[08:55] Logan Forsyth: "You can do a blend of both... start posting as long as it's value-driven and add higher production quality over time."

He cites examples of top creators like Alex Hermosi and Gary Vee who successfully mix high-production content with casual clips.

6. Posting Frequency and Platform Strategy

Justin inquires about optimal posting frequency and platform focus, particularly on Instagram:

[16:29] Justin Colby: "...what is your best metric?"

Logan recommends:

[17:27] Logan Forsyth: "We see best results posting two times per day per account across platforms... include short form content on all platforms to maximize reach."

He highlights the importance of distributing content across platforms like TikTok, YouTube Shorts, LinkedIn, and even less saturated ones like Snapchat to build a diverse audience.

7. Engagement Metrics and Algorithm Insights

Discussion shifts to the significance of engagement metrics beyond likes and comments:

[26:15] Logan Forsyth: "What matters are ratios like views to profile visits, views to follows, and views to link clicks... These show the quality of your views."

Logan explains that while views are primary, understanding how they translate into actionable metrics provides deeper insights into content effectiveness.

8. Virality vs. Consistent Growth

Justin questions the emphasis on virality, seeking Logan’s perspective on its importance relative to steady growth:

[25:18] Justin Colby: "...do viral videos really move the needle or is consistent growth more important?"

Logan advocates for a balanced approach:

[36:21] Logan Forsyth: "Best results come from a mix of consistent growth and occasional viral posts that significantly boost follower counts."

He underscores that viral posts can act as inflection points, propelling exponential growth when combined with steady content output.

9. The Importance of Consistency and Long-Term Approach

Both Justin and Logan stress the necessity of long-term commitment to social media:

[50:17] Logan Forsyth: "If you don't have that, you're going to burn out or you're going to get beat by the people who do."

Logan compares building a social media presence to developing muscle through consistent exercise, highlighting that transformation and substantial business growth are achieved over time.

10. Using AI and Tools for Content Strategy

Logan shares insights on leveraging AI tools like ChatGPT to refine content strategies:

[42:00] Logan Forsyth: "With ChatGPT, you can get a really great ICP... build a content strategy based on your ideal client profile."

He recommends integrating AI to streamline content creation, generate hooks, and analyze successful content trends for better performance.

11. Case Study: Justin Colby's Experience

Justin shares his personal journey with social media, emphasizing discipline and consistency:

[34:54] Justin Colby: "...I've been posting very sequentially recently about my morning routine... to show discipline within myself."

He illustrates the impact of regular, value-driven postings on personal branding and audience engagement.

12. Advice for New Content Creators

Logan offers actionable advice for those new to content creation:

[20:00] Logan Forsyth: "Find content types that you enjoy creating... make it fun and not a chore."

He encourages experimenting with different formats and leveraging enjoyable activities to sustain content creation momentum.

13. Conclusion and Resources

The episode concludes with Logan sharing resources for listeners interested in scaling their social media presence:

[57:54] Logan Forsyth: "Visit mediascaling.com and get our free course, Billion View Secrets, to access viral hook templates and growth strategies."

Justin encourages listeners to engage with Media Scaling’s offerings and emphasizes the transformative potential of effective social media strategies.

Notable Quotes

• Logan Forsyth ([01:29]): "Having a personal brand is one of the ultimate hedges against AI... people are going to crave human connection."

• Logan Forsyth ([04:14]): "You should have five Instagram accounts, five TikToks, five YouTubes... build platform dependence."

• Logan Forsyth ([08:55]): "Start posting as long as it's value-driven and add higher production quality over time."

• Logan Forsyth ([17:27]): "We see best results posting two times per day per account across platforms."

• Logan Forsyth ([26:15]): "What matters are ratios like views to profile visits, views to follows, and views to link clicks."

• Justin Colby ([34:54]): "I've been posting very sequentially recently about my morning routine... to show discipline within myself."

• Logan Forsyth ([50:17]): "If you don't have that, you're going to burn out or you're going to get beat by the people who do."

Key Takeaways

• Personal Branding: Essential for business growth and opening new opportunities. Acts as a modern-day business card.

• Sub Account Strategy: Utilizing multiple accounts across various platforms to maximize content reach and audience diversity.

• Content Quality: A balance between high-production quality and raw, authentic content can cater to different audience preferences.

• Consistent Posting: Aim for at least two posts per day per platform, focusing on short-form content to leverage algorithmic reach.

• Engagement Metrics: Prioritize quality metrics like views to profile visits over vanity metrics like likes, as they indicate true audience engagement.

• Long-Term Commitment: Building a robust social media presence requires consistency and a long-term strategic approach.

• Leveraging AI: Tools like ChatGPT can significantly enhance content strategy, helping to define ideal client profiles and generate effective content ideas.

Resources Mentioned

• Media Scaling: mediascaling.com
• Billion View Secrets Course: Available at Media Scaling’s website
• Contact Logan Forsyth: Follow on socials as "Logan Forsyth"

For entrepreneurs looking to amplify their social media presence, Logan Forsyth’s strategies offer a comprehensive roadmap to achieving significant growth and brand authority in the digital landscape of 2025.