How He Built a $1M/Day Brand Through Bold Marketing and Innovation | Rudy Mawer | EP 56

Summary

Podcast Title: The Entrepreneur DNA
Host: Justin Colby, Bleav
Episode Title: How He Built a $1M/Day Brand Through Bold Marketing and Innovation | Rudy Maurer | EP 56
Release Date: January 27, 2025

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Introduction

In Episode 56 of The Entrepreneur DNA, host Justin Colby sits down with Rudy Maurer, a dynamic entrepreneur recognized for building a brand that generates $1 million in daily revenue through audacious marketing and continuous innovation. Rudy shares his journey from the fitness industry to becoming a multifaceted business mogul with a global presence, offering invaluable insights for entrepreneurs aiming to scale their businesses and establish a commanding personal brand.

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Rudy Maurer’s Entrepreneurial Journey

Rudy Maurer begins by clarifying his stance on being labeled an influencer. He emphasizes that his primary identity is that of a business owner who has successfully launched multiple companies and products. Rudy explains that his evolution into what some may call an influencer stems from his understanding that business fundamentally revolves around influence—persuading customers to purchase and positively impact their lives.

Rudy Maurer [03:09]: "At its core, business is creating influence. Influence people to buy, and hopefully, you influence to then change their life in a positive way."

Rudy recounts his initial foray into the business world through the fitness industry, leveraging his background as the son of professional athletes. He built a successful personal training company in the UK, which he later expanded to the U.S., generating approximately $7-8 million in sales during his 20s. This early success laid the foundation for his expertise in marketing and scaling businesses.

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Building a Recognizable Brand

A significant portion of the discussion centers around Rudy's commitment to branding and standing out in a crowded marketplace. He attributes much of his success to bold branding choices, including his signature use of the color red across all his business ventures. Rudy explains that this deliberate choice was both a personal preference and a strategic move to differentiate his brand in the market.

Rudy Maurer [05:52]: "Red was my favorite color as a kid. They say, 'Don't use red in marketing and business because it means warning.' My whole life's about doing the opposite of what people say. And what I teach is how to stand out."

Rudy's dedication to his brand identity extends to his office environment, where everything is red—including cars and even employees' attire. This consistency reinforces his brand's visibility and memorability, making it easier for customers to recognize and engage with his businesses.

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Data-Driven Marketing and KPIs

Rudy emphasizes the importance of being data-driven in business operations. With a background in sports science and research, he applies analytical methods to his business strategies, ensuring that every decision is backed by concrete data. This approach has been pivotal in scaling his businesses and maintaining high performance across all departments.

Rudy Maurer [07:01]: "Everything in our business is driven by data. So today I had my weekly KPI call. I have nine of my team leaders on, and they all present KPIs."

Justin and Rudy delve into essential Key Performance Indicators (KPIs) that entrepreneurs should monitor to gauge their business's health and identify areas for improvement. Rudy outlines metrics such as cost per click, customer acquisition cost, and return on investment for advertising. Additionally, he highlights the significance of tracking social media engagement metrics like watch time and reach to optimize content performance.

Rudy Maurer [17:30]: "If you're running ads, you should know the most fundamental metrics: what's your cost per click, how much are you paying to acquire the customer, and how much are you making back from that customer."

This meticulous tracking allows Rudy to make informed decisions, iterate on strategies that aren't working, and capitalize on those that drive growth.

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Personal Branding and Influence

Rudy discusses the vital role of personal branding in establishing authority within an industry. He advocates for entrepreneurs to become recognizable figures in their respective fields, as this not only attracts customers but also creates opportunities for partnerships and scaling.

Rudy Maurer [10:21]: "Anyone in any business, you should aspire to be one of the go-to in your industry because it makes business much easier."

He shares his experiences of leveraging various platforms—such as his podcast Living the Red Life and the Amazon TV show 60 Day Hustle—to amplify his brand presence. Rudy believes that diversifying media channels ensures broader reach and sustained brand recognition.

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Innovation and Adaptation

A recurring theme in the conversation is the necessity for constant innovation and adaptation in business. Rudy underscores that standing still in a rapidly evolving market equates to falling behind. He cites examples of companies like Apple, which continue to innovate to stay ahead, versus others like Blockbuster, which failed to adapt and consequently went bankrupt.

Rudy Maurer [27:52]: "If you don't innovate, you become Blockbuster or Kodak. You have to look forward, you just have to keep innovating."

Justin echoes this sentiment, emphasizing the importance of being proactive rather than merely reactionary. He highlights the challenges entrepreneurs face, such as unexpected market shifts exemplified by hedge funds entering new sectors, and the need to find solutions swiftly to maintain a competitive edge.

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Advice for Aspiring Entrepreneurs

Towards the end of the episode, Rudy offers practical advice for listeners contemplating the leap into entrepreneurship. He encourages aspiring business owners to take decisive action, overcome imposter syndrome, and embrace the inevitable failures that come with building a business.

Rudy Maurer [30:38]: "Jump in the deep end because there'll never be a right time. You'll fail a bunch. Everyone fails. You fail as a big company still, and we still fail to this day."

Rudy also emphasizes the importance of delegating responsibilities and trusting team members to foster business growth. He advocates for the "80% rule," where tasks are completed to a satisfactory degree rather than striving for unattainable perfection, thereby enabling scalability and efficiency.

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Conclusion and Key Takeaways

Rudy Maurer's journey from a fitness entrepreneur to a multi-million-dollar brand builder offers a roadmap for aspiring entrepreneurs. His focus on bold branding, data-driven decision-making, personal influence, and relentless innovation underscores the pillars of his business philosophy. Entrepreneurs can draw inspiration from Rudy's strategies to build recognizable brands, leverage key metrics for growth, and navigate the challenges of scaling a business effectively.

Justin Colby [34:11]: "This is someone who has really figured out a lot of the business games, specifically, marketing, growth, scaling, systems, branding. This is the man, Rudy Maurer."

Listeners are encouraged to follow Rudy's various platforms, including his podcast Living the Red Life, the Amazon show 60 Day Hustle, and his main website More Capital, to gain further insights and stay updated on his latest ventures.

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Notable Quotes

• Rudy Maurer [03:09]: "At its core, business is creating influence. Influence people to buy, and hopefully, you influence to then change their life in a positive way."

• Rudy Maurer [05:52]: "Red was my favorite color as a kid. They say, 'Don't use red in marketing and business because it means warning.' My whole life's about doing the opposite of what people say. And what I teach is how to stand out."

• Rudy Maurer [17:30]: "If you're running ads, you should know the most fundamental metrics: what's your cost per click, how much are you paying to acquire the customer, and how much are you making back from that customer."

• Rudy Maurer [27:52]: "If you don't innovate, you become Blockbuster or Kodak. You have to look forward, you just have to keep innovating."

• Rudy Maurer [30:38]: "Jump in the deep end because there'll never be a right time. You'll fail a bunch. Everyone fails. You fail as a big company still, and we still fail to this day."

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Follow Rudy Maurer

• Podcast: Living the Red Life
• Amazon Show: 60 Day Hustle
• Website: More Capital
• Social Media: Instagram

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Disclaimer: This summary is based on the transcript provided and aims to encapsulate the key discussions and insights from the podcast episode. For a complete understanding, listeners are encouraged to tune into the full episode.

Transcript

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[Justin]

Foreign.

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[Rudy Maurer]

Yeah, I don't actually class myself as an influencer. People call me that and that's right. I'm like, no, I own a bunch of companies and have a big reach. I'm a business owner with products that realize to sell more products and help more people, I should create more influence. At its core, business is creating influence, rather influence people to buy and hopefully you influence to then change their life in a positive way. Whether you're teaching them how to bake a cake, you're giving them some clothing that makes them feel more confident or more comfortable, you're influencing them how to buy their first house or flip their first home, you, you have to influence influences psychology at its core and creating behavior change. So, yeah, I think it got taken out of context when like influencers came along. But at a core, as a business, you're an influencer.

[Justin]

What is up, entrepreneur, DNA, family? I am back with an incredible guest. I am sitting next to someone that I really believe has really genuinely created a brand. And that brand has led, led to massive business success. Spending $300,000 a day on Facebook ads, revenue of a million dollars a day, having celebrity marketer, being a celebrity marketer and having brands across the globe. Rudy Maurer is here.

[Rudy Maurer]

What's up? Good to be here.

[Justin]

Yeah, I'm excited to have you because, you know, and my audience knows I'm leaning into brand, I'm leaning into business and what branding can do for your business. And so, first and foremost, congrats on the success of the Amazon TV show. I didn't even put that in the intro. Amazon TV show, which is incredible. You just got booked for season two.

[Rudy Maurer]

Yep. Season two is official.

[Justin]

Let's talk about the show. What's it about?

[Rudy Maurer]

Yeah, so we have a, you know, I about two years ago started on this Hollywood venture into TV because I had done a lot of the content brand side, and I go, how do I reach a bigger audience? Well, TV is still, you know, the biggest one, I think. So I luckily partnered with a studio and we got this show on Amazon called 60 Day Hustle. It's kind of a blend of like the Apprentice with Shark Tank and some of the shows mixed in. It's 12 entrepreneurs, 60 days, $200,000 in prizes, and I put them through six key business challenges that represent key parts of business. Sales, marketing, branding, those sort of things.

[Justin]

Shocking. You said branding. Right. And, and that's what I think. One of the things I want to highlight today, because you've done a brilliant job, as everyone can see on YouTube. If you're not watching this on YouTube, you should. This man's wearing nothing but red. I was in his podcast studio. The whole studio is red. At one point when we first originally met, your hair was entirely.

[Rudy Maurer]

Yeah, yeah, yeah.

[Justin]

That's a brand play. Why, why do something like that?

[Rudy Maurer]

So, you know, my background is I've been marketing my whole life. So I've been running social media and ads for probably 14 years now since.

[Justin]

Ads really started on 300 grand a day on spend.

[Rudy Maurer]

Yeah, we got up to 300 grand a day on spend across all of our and clients companies. And you know, I've spent millions on ads and I. It was easy to make money in the early days just from ads. And then over the, you know, 14 years of doing this, I saw the transition of personal brands and influencers really mattering more. And I think everyone's seen that probably in the last four or five years for sure. And that's why everyone's like a personal brand these days. So I just started paying more attention to. I just, you know, I shifted with what I felt, where the world was going and the consumer was going because, you know, five, six, seven years ago, I didn't have like this famous brand. Right. But then I saw, okay, it's more and more and more important. So I'm gonna keep doing this. So, you know, I still think ads and what I call direct response marketing is important where you can pay to acquire a customer. Every big company does that. But then you also want to have a big brand, that you're a household name in your industry.

[Justin]

Yeah. And you definitely have that. I mean, not only that, you have a top, top ranked global podcast.

[Rudy Maurer]

Yes, I like to do everything. Yeah. And I go all in. It's like, you know, top podcast, big socials, TV shows, you know, what else can I do?

[Justin]

Yeah. And we'll plug all these links down in the comments below for sure. So you can find the man and all the things he has going on. Right now I'm sitting in your studio, so thank you for allowing me to do this here. But you have your office. You have literally four or five different studios. You have 70 employees. Talk about what your business now looks like when.

[Rudy Maurer]

Sure.

[Justin]

What did it kind of start at?

[Rudy Maurer]

Yeah. So first big business. Ish. Was fitness. That's where I came. My parents were pro athletes, so my mum was a gold medalist in triathlon. My dad was the Great Britain team manager for the Olympic Great Britain team at three Olympic Games for 12 years. So I grew up in the sport and my weekends as a kid was going to a pro race and hanging out with Olympic triathletes. So I, I got kind of grew up in sport, got into the gym, qualified as a personal trainer, did that, but not a normal personal trainer. Like I built my own website and ranked on Google and ran social ads. So I grew this little personal training company, moved to America because the industry was much bigger here and entrepreneurship was much bigger here in England. If you made 100 grand a year, you were like a rich millionaire, you know. And then I grew. So I actually grew my first real fitness business online when I moved to America to about 7, 8 million, 7, 8 million in sales in my 20s. Right. So that was my first successful business where I really learned all those marketing skills for those sort of seven years, eight years of doing it. And then it self formed an agency because everyone in fitness started asking me to run their ads because I got my own ad, spend up to 20 grand a day, which was a lot as a 27 year old in the year and in fitness, selling $20 products. Yeah, like 5, 600 customers a day.

[Justin]

That's a lot.

[Rudy Maurer]

Yeah, yeah. So that created an agency. I grew that to 40 employees, lots of big clients. But then it was like I was now just growing other people's businesses, which I love the marketing side, but I didn't see the longevity of it. You know, it was good for a couple of years and fun. But then I. So before COVID I appointed us to like a president of that company, stepped out and it was really perfect timing because the Christmas of COVID before COVID I said I'm going to regrow my own personal brand now in the business space. Because I had grown it. Well, in the fitness space, I had a million followers there. I had a Facebook group with 60,000 people. I sold out events in Australia, London, around the world. So big, like I was kind of well known as a fitness sports scientist. And then I go, I'm going to redo this in the business.

[Justin]

Yes.

[Rudy Maurer]

So that was when Covid hit, so what, four years ago. And I really got focused on it. And you know, since then I spoke 200 times on stages, grew the podcast, the Amazon show, grown my socials. So done what I wanted to do, which was become more of a guru. Or icon in the business space or an influencer because I think business is just much easier when you're, when you're known in that industry. And that's really what I teach. I say anyone in any business, you should aspire to be one of the go to in your industry because it makes business much easier.

[Justin]

So I want to take Rudy back to that decision, right? Because that decision is I think where a lot of listeners, watchers right now are probably sitting there is like how do I break out? How do I go do this thing? How do I brand myself? How do I build? Right now I might have some listeners that are CEOs of Fortune 500 companies, whoever knows. But I want to talk a little bit more to the smaller solopreneur who's ready to pull a Rudy and say I'm leaving this behind. Now you gave it to your CEO and president of that but like then you went out and said I'm starting all over with my brand, my business, my. And that's maybe where all the red came from, right? How do you do that?

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[Rudy Maurer]

Well, I think the first thing you have to do is make the decision, and then you have to commit to the decision, and then you have to go big on the decision. Right. Because any big brand is. You're not going to win by playing small. Right. So Mr. Beast, crazy big YouTube videos puts a million dollars plus into YouTube video Logan and Jake Paul. Super unique. Right. You look at all the YouTube influencers. They're not famous on YouTube with 20 million followers because they do normal stuff. That's right. So one of the. When I looked and I'm big into psychology, so when I looked at every successful brand and every successful influencer, when you have a spectrum, they're on an extreme.

[Justin]

Yeah.

[Rudy Maurer]

So first thing you got to understand is you got to play an extreme. And that's hard for a lot of people because they grow up not wanting to stand out. As kids, we're like, don't wear that clothing in school because no other kid wears, and you're going to get bullied. Right. So you have to change how you're brought up. Luckily, I was always the unique kid in school. I like, I liked being different. Like, I deliberately would go out there and I always quote in my books and stuff. Like, I supported Brazil when England were in the World cup in soccer, and Brazil knocked England out of the World Cup. So I got to see it all day.

[Justin]

Yeah, no doubt.

[Rudy Maurer]

But I like, I liked being different, so it was maybe easier for me. But if not, the first thing is like, embrace being different. Embrace standing out and then figure out what that is. Right. It can be a color, it can be a philosophy, it can be a teaching technique, it can be a quote or a tribe that you build, like funnel hackers. Right. Like, what are you going to get people to rally around? Right. Make America great again. Right. Laws of psychology don't change. It's just built in our DNA. People want to rally around something. So, yeah, I think it's embracing that understanding. You've got to push to an extreme. And then what's the anchor point that people can rally around?

[Justin]

So just for pure curiosity, at this point, did you choose red for any particular reason or you just said, I want to stand out?

[Rudy Maurer]

Yeah, well, so what I. What I. Well, it kind of goes to what I teach, right? So red was my favorite color as a kid. They say, don't use red in marketing and business because it means warning. My whole life's about doing the opposite of what people say. And what I teach is how to stand out.

[Justin]

So around that, and your flag is white and red.

[Rudy Maurer]

I mean, yeah, that's a built around that, like, standing out, being bold, defining the norms. And, you know, I think no one in history can say they 100% knew how it would roll out. Mr. Beast can't say he knew he'd be exactly here, but he had ideas. So I didn't know I would be here with Crazy Red Offices, a podcast called the Red Life. But it's like, I had an idea, and then you. You learn and pivot and keep going. And so I was doing the red had this big red backdrop during the first year of COVID and everyone was like, dude, I love your new brand and your personal brand that you built and how it's taken off and all your ads. And I started going back to events and speaking after the lockdown period, and everyone was like, dude, the red's crushing it. So I was just, like, taking feedback, right? I was like, everyone loves it. It's standing out. It's working. The feedback's amazing from all these other top people in Mastermind. So I just get more ridiculous with it. So at one point, I walked in and everything in the office had to be red. And we banned employees not wearing red. So when I had grew to 50 staff, like, they literally got sent home at 9am if they came in not wearing red. It was like a unit, like. Like a McDonald's.

[Justin]

Yeah.

[Rudy Maurer]

You can't work at McDonald's if you don't show up in your uniform. That's right. Did that. So, you know, we just got more and more crazy with it. Got red cars, red hair, like, everything that's red light. So playing to, like, you're thinking, right? And Trump did this Make America great again. It's like, how do you make it? Mr. Beast goes, how can I take my video? 100 grand. Now I'm going to blow up Lamborghinis. A million. Now I'm going to do an Amazon show and spend 20 million. And, like, you got to play into it.

[Justin]

That is. That's incredible. Now you're. I know this. Maybe not everyone does, but your real strong suit will be marketing KPIs. Right. Understanding the, the viewership in the audience. And then the question I want to say around that will be when someone goes out and starts new or is about to start or restarting, what are like some of the KPIs that they want to really be paying attention to to figure out what iteration needs to be done? Sure.

[Rudy Maurer]

Well, like I'm a data driven guy, so I started in sports science. I have a master's degree in exercise nutrition science and I was a researcher. So I'm very data driven because you know, you would literally run laboratory studies where we give half the group this supplement and half of our and we look at their blood work or their bench press max. Right. So I took that into business and actually when you look at all the world's billionaires and best CEOs, I will tease that data. So important. So I was kind of lucky that I'm naturally good at that. Yeah. So everything in our business is driven by data. So today I had my weekly KPI call. I have nine of my team leaders on and they all present KPIs. So every inbox we know how many messages we got if they were within 24 hours, first time reply rate, happiness rate. Right. And we take that level of detail to every part of our business. Every sales rep, how many calls show rate, revenue per call, close rate. Right. So first thing is mapping out the KPIs for whatever you do. Okay. Now to answer your question specifically, there are some general KPIs that you should all track. Right. So if you're running ads, you should know the most fundamental metrics. Everyone needs to know is what's your cost per click, how much are you paying to acquire the customer and how much are you making back from that customer. Right. Like they're the three things. Now if you're running social media, you should be looking at how many people are watching it, what's the watch time, how many people quit after five seconds, how many people is it reaching from your organic current following versus non followers to see if it's hitting the algorithm. So you've got to look at it by channel and by goal.

[Justin]

Yeah, I think there's a lot of underutilization of understanding what moves the needle. And if you start with measuring out of the gate, you're going to be better off. A lot of people just start, which I would rather someone start than not. But that really can help you move the needle because it allows you the opportunity to iterate. Right. Where you know what's not working. So you have to move away from what's not working and iterate to.

[Rudy Maurer]

Yeah. The data gives you the answers. If not, you're just guessing in. So you always have to follow the data. And I think people don't understand that because I've got this like big red personality and people think I'm an influencer, but I'm like, no, I'm like a behind the scenes business guy that realized influencer was like the way to go forward. So I became an influencer. Right. Whereas most influencers that I work with, they have no idea about leadership operations, KPI systems.

[Justin]

Right.

[Rudy Maurer]

So I'm lucky that I have the base background knowledge. And then the influencer is like the magic sprinkles on top.

[Justin]

There's not many people that have both sets of tools. Right.

[Rudy Maurer]

And.

[Justin]

And you do. I, I want to lean into this because I've been leaning, but. But again, you're talking about being an influencer and I feel as if, you know, I had Bedros Coolian, if you know who that is. He was on from a fitness day. Yeah. And he said something that kind of resonated is like influencers. Like there's not really any influencers anymore because everyone isn't that.

[Rudy Maurer]

But we're now all influenced that wherever.

[Justin]

Right. So now, and I agreed with them is now it's basically. They're only basically brands.

[Rudy Maurer]

Yeah.

[Justin]

And so you have to understand what your brand says.

[Rudy Maurer]

Yeah. I don't actually class myself as an influencer. People call me that and that's right. I'm like, no, I own a bunch of companies and I have a big reach. To me, an influencer is like an actual influencer. Like they have 2 million followers. They probably don't even have their own product. Or maybe they sell merch and they promote random stuff that's like original influence. That's right. Right. I'm a business owner with products.

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[Rudy Maurer]

Products and help more people, I should create more influence.

[Justin]

So I think everyone should. You're like, I don't care if you cook. We, we did your episode. We were talking about baking cookies and yeah. Become an influencer. Be the best influencer in that space.

[Rudy Maurer]

At its core, business is creating influence. Right. Influence People to buy, and hopefully you influence to then change their life in a positive way. Whether you're teaching them how to bake a cake, you're giving them some clothing that makes them feel more confident or more comfortable, you're influencing them how to buy their first house or flip their first home, you have to influence influences psychology at its core and creating behavior change. So, yeah, I think it got taken out of context when, like, influencers came along. But at a core, as a business, you're an influencer. Apple influences you to buy Apple, not Android, because you want to have a blue text, not a green text in your group chat. And you want to be slick and you want to feel innovative like Apple makes you feel. And you spend $150 on a night jacket versus $20 on Amazon because you want a night tick there because you want to resonate with that brand. That's right.

[Justin]

And it's great. And what the influence will ultimately lead to people is what I call the credibility factor. And that's where you really have one. Right. Because if you ask anybody about Rudy and what you deliver when they're in your communities, they're in your masterminds, that all goes to the credibility, the influencer. If we want to keep it, that influencer got them in the room.

[Rudy Maurer]

Yes, exactly.

[Justin]

The credibility comes from what did you deliver? What did you give them? What were the values that they wanted that you gave them? And that's where literally any business can win. Yeah. If you dial in, in my opinion, if you dial in the influencer, get them in the front door, which for you was the brand, and then deliver the value, now you have credibility.

[Rudy Maurer]

Well, most, yeah. And most of my customers and people we coach and work with, they already have the backend. They're great at what they do. They've been doing it five, 10 years. All their customers love them. And 99% of the people I help is like, well, okay, you're great at what you do. But I always tease them and I say, there's people out there making 100 times more than you selling a shitty product.

[Justin]

Yeah.

[Rudy Maurer]

And they go, yeah, I know. And I say, now think about who it is. And they instantly think of the person. I'm like, yeah, that's your competition. Why are they winning? You have a better product than them. And then I go, tell me, grade yourself your product out of 10. What do they grade themselves a?

[Justin]

Nine. 10.

[Rudy Maurer]

Yeah. As in now grade your marketing of that product out of 10. Also two. It's a free. I'm going, well, There you go. There's no. There's no. Just common sense. Right. Your marketing needs to be a 10 out of 10, and then your product should be a 10 out of 10,and.

[Justin]

That'S how you win. And now you become the authority. Right. And that's exactly what has happened to, again, everyone. Now, I think everyone gets caught up with the dilution of. They always feel like the competition of whatever it is. Right. So we talked about podcasts and the competitiveness of the podcast space, but people have to understand there's a lane for all of us.

[Rudy Maurer]

Yeah, of course.

[Justin]

There is no limitation. Right.

[Rudy Maurer]

And I mean, there's always competition in any aspect of life. Right. Like we're competing for Oxygen right now.

[Justin]

Yeah.

[Rudy Maurer]

But we're figuring it out and looks like we're both breathing still. If you go into sport, you're competing against the other athletes. If you go to a bar trying to pick up a girl or a boy, a girl or a guy, you're competing with all the other single people in that bar.

[Justin]

Right.

[Rudy Maurer]

So there's always going to be competition, but you've got to have a winner's mindset, which is why the best in any category believe they can win. I always quote, Muhammad Ali said he would be the greatest before he ever one was in fights. Right. So he believed he would become that person before he did. And I really believe from a mindset, you. You have to believe that. And then you just got to get started. And. And then like we were talking about, find your niche, Right? Like, when you start, you don't have to say, I'm going to become the next Gary Vee or I'm going to become the next Kim Kardashian. Start small, then get a little bigger, then a little bigger, and before you know it, you can Kardashian.

[Justin]

That's right. And you know, listen, you guys are hearing from someone who's made $1 million a day and spent a $300,000 a day. Like, this guy knows what he's talking about. And I think the next evolution for. For all of us is what you're already leading the way on.

[Rudy Maurer]

Yeah.

[Justin]

You kind of said, okay, this influencer social media stuff, everyone's doing that. I'm going to tv, I'm going to go get an Amazon show. I'm gonna, you know.

[Rudy Maurer]

Exactly. So that leads to the next point of. And I did want to touch on this when you mentioned competition, you have to start small and break out. But also, one important thing is find what you know. This famous thing in marketing called Blue ocean, red ocean. And I say the only time I don't like red is red ocean. One is a bloody mess. And that means when it's very, it's, you know, the blue side ocean theory is red ocean is a bunch of sharks and it's crazy busy and everyone's fighting for a bit of food. Blue ocean is this crystal clear blue sea and there's no, you know, competition. So in business, I'm always teaching. What is that for you? Right? So if you're into hair and makeup, well, that's too big because you're against everyone. What's a little pocket of blue ocean within that? Right. So yeah, that's super important. And then just to touch on the million dollars a day in revenue that, you know, we've generated for ourselves and brands we've worked with and spend 300 grand a day, I want to emphasize why that's important. We've spent 300 grand a day to get customers and attention on our business. If you imagine how many millions of impressions that ad spend generates over the years, right? And you're doing it every day. And obviously I'm not spending 300 grand every day on my own brand. That's across all the brands we run. But I've spent tens of thousands a day on my own brand. And it creates so much eyeballs that I go to a click Funnels event or whatever and most people know me, but if they don't know me, they come up to me and go, I see a red ads everywhere. I love them. And that's the, like, to me, that's when you're winning, right? Because it's like, it's like you want to be like, oh yeah, you're Nike. And even if they don't buy Nike because it's too expensive, they know what Nike is. That's right. That should be every brand's got.

[Justin]

And that's why I think it's genius for you to start to get into that space of tv. Right? So there's a couple people I'm, I'm aware of and Ryan Serhant is one.

[Rudy Maurer]

That I love how it's blown him up in the last couple of years.

[Justin]

I mean, that's why I'm telling people, like following Rudy right now is the game. Because look what happened with Ryan. I mean, he is literally, you know, he's had books, he was on a TV show with other influencers, if you want to say other realtors. But then he took it to another level and said, okay, well this, you know, million dollar Listing space is pretty impacted right now. It's a red ocean. How do I separate myself?

[Rudy Maurer]

Yeah.

[Justin]

And he goes and gets a Netflix, you know, show. Yeah, you went out and got an Amazon show. You now have season two coming out. I mean, it's just brilliant. You're basically looking around the corner saying, okay, where can I again separate myself?

[Rudy Maurer]

Well, every big company does, right? So Apple is looking at, how can I get to VR, Right? You have to, like, if you don't, you become Blockbuster or Kodak, that. Go bankrupt. If you're not looking forward, you just fighting everyone else. And it's hard and it's. And you're going to lose if you don't innovate. Like, at the biggest level, you can be Blockbuster or Codex. Who are the biggest companies in the history of the world now Bankrupt, Toys R Us, the list goes on. Because they can innovate.

[Justin]

And so I call it Innovation in Adaptation. Right. So in the real estate space, which I have most of my resumes, you got to figure out what's kind of coming, even though sometimes it's blindsided. Right. Meaning the hedge funds. No one really gave anyone warning that the hedge funds were going to go buy thousands of like, 10, you know, and so us little guys are out there fighting for scraps. And it's not like you had someone saying, hey, hedge funds are coming. Start looking. But you always have to find a way the second it happens. Being reactionary to a certain extent can be good. You can't just sit around, be like, all right, well, they're here. Now what? Yeah, right? You got to find a solution to it.

[Rudy Maurer]

Well, especially as entrepreneurs like you become an entrepreneur to take the. The bull by the horns or drive the steering wheel. And yeah, a good entrepreneur, whether you're a CEO of a Fortune 500 company or an entrepreneur like me and you, or one with zero employees, you always got to look at what's coming next. And I think it's more important now than ever. Because technology changes faster, right? So 20 years ago, technology was slow to change because the opportunity of information was slow. You had to learn something through TV or newspaper. Now, because we can consume information so quickly, it actually means as a society, we speed up, so you have to actually pivot.

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[Rudy Maurer]

Our consumers are changing faster, too.

[Justin]

For the. The listener or someone watching YouTube right now, and they say, rudy, I'm at that point of pivotal point where I'm ready to either leave my job and do this on my own. You gave your business to a CEO and said, all right, you run this ship. I'm going to go. What words of advice? What tactical something that you can give that person? Because I know they're out there. I know they're listening right now. Like, I'm fucking ready. I've been listening to Justin in all these episodes for so long. Rudy, you got me. Let's go. What words of advice can you give that person? Yeah.

[Rudy Maurer]

Well, I think it's two parts. If you're making the jump to become an entrepreneur, I think the first steps, you just got to jump in the deep end because there'll never be a right time. You'll fail a bunch. Everyone fails. You fail as a big company still, and we still fail to this day. You got to believe in yourself. You've got to surround. You've got to try and follow some sort of blueprint. That's why mentorship and learning from people are good. And even if you don't have any money, like, you can learn so much from podcasts and YouTube for free now books for $19. So you got follow a path, commit, and just. Just get on with it. And sometimes, yeah, especially in that early phase, everyone struggles with, like, imposter syndrome, and they struggle with overanalyzing. But successful people just start and figure it out as they go. So that would be my advice. If you're starting out and if you already have a company and you're trying to pivot and bring other people in, yeah, you've got to empower people. You've got to trust people. I work on an 80% rule, so I'm like, I know it. When I drop the expectation that everything will be as good as when I do it. I just want it done. 80% as well.

[Justin]

Yeah.

[Rudy Maurer]

Elon Musk, if he walks into, you know, one of his cars being made and stuff, it's probably only 80% as well. If he was making it right. And the CEO of McDonald's, the Hamburg, is probably only put together as 80%. Nice. Probably much less almost Donald. But. But the point is, you can't have a big company if you don't give some of that control away and drop the perfectionist syndrome, which is what I see a lot of people in the 5, 10, 20 employee range get stuck in.

[Justin]

Yeah, this.

[Rudy Maurer]

They expect everything to be done at their level and it's just not going to happen.

[Justin]

No. And listen, Dan Martell, mutual friend of ours, right, he runs out like 80% is fucking awesome or whatever he says, right. And it's true is if it was just me all the time, then it would be way better, but I wouldn't have any points of scale or leverage. Yeah. And then what?

[Rudy Maurer]

Yeah, you can, you can make 20 hamburgers an hour yourself. Perfect. Or you can process 20,000 across the world, you know, like a minute at.

[Justin]

This point or some shit.

[Rudy Maurer]

You're right, exactly. So we and some entrepreneurs don't want to be big and they want to have their 200 grand a year business and they run it. That's great, by the way.

[Justin]

Sometimes I think, wouldn't that be a horrible year?

[Rudy Maurer]

There's a part of me that like, I just can't say. I'd be so like, I love going big and I love challenging myself and it's like in my DNA, I think because of my parents are like pro athletes and stuff. Like there's a pro athlete and a triathlete. You're just trying to get 20 seconds off your run time and it's like that's how it is in business for me. Like, can I just get to that next level? Can I get one more TV show? Can I get another 20 million in revenue this year? Can I get another. Two big celebrities can like just always try to level up.

[Justin]

Yeah, I love that. Guys everywhere to go find this girl. First of all, dude, you have an incredible podcast. I want to make sure they can go start listening to that as well. I want them to be following you everywhere. Talk a little about where to go, follow you find your podcast, everything you got out there.

[Rudy Maurer]

Yeah, I mean, you know, all of our socials, Instagram really more life. And then, you know, I always say once you see the red and click a few things, you'll probably never lose us because we'll retarget you. We're good at ads, but our podcast is called Living the Red Life. The Amazon show is called 60 Day Hustle. We have other shows in production, one called Legacy Makers and some more and then more Capitals, our main website and obviously the show notes, we can link it all.

[Justin]

Yeah, I'm just gonna pause. I've been calling you Ruben Maurer. I've always heard Ma.

[Rudy Maurer]

Everyone calls me Mao, so I don't even correct people. So you're getting Jesus.

[Justin]

I hate that I've only heard Rudy, one of my.

[Rudy Maurer]

Yeah, so it's so bad that one of my groomsmen at my wedding still called me Mao. And I don't even. I'm just so. I grew up so used to it that I don't even.

[Justin]

I've actually never heard anything different.

[Rudy Maurer]

So I'm like, well, when you realize it's more. My business name is called More Capital. Like I want.

[Justin]

Well, that's. When you said more, I was like.

[Rudy Maurer]

You just said, honestly, don't worry. It's fine.

[Justin]

All right, well, guys, make sure you follow him. Make sure you listen to him, because this is someone who has really figured out a lot of the business games, specifically, marketing, growth, scaling, systems, branding. This is the man, Rudy Maurer. I appreciate you being on, bro.

[Rudy Maurer]

My pleasure. Guys, go crush it. Thanks, buddy.

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