Maximizing Time, Minimizing Effort: Lessons on Discipline and Prioritization | Craig Ballantyne | EP 40

Summary

Podcast Summary: The Entrepreneur DNA - Episode 40 Title: Maximizing Time, Minimizing Effort: Lessons on Discipline and Prioritization
Guest: Craig Ballantyne
Release Date: October 7, 2024

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Introduction

In Episode 40 of The Entrepreneur DNA, host Justin Colby delves deep into the intricacies of time management and productivity with renowned productivity expert Craig Ballantyne. The conversation unpacks Craig's philosophy on discipline, prioritization, and the systems he employs to maximize efficiency while minimizing unnecessary effort.

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1. The ADE Formula: Automate, Delegate, Eliminate

Craig introduces the ADE Formula—a cornerstone of his productivity strategy aimed at helping entrepreneurs streamline their operations.

• Automate: Implement systems that handle repetitive tasks without constant oversight.
• Delegate: Assign non-core activities to others, freeing up time for high-impact work.
• Eliminate: Remove tasks that don't contribute significantly to business growth.

Notable Quote:

Craig Ballantyne [02:32]: "If you want to do great things, you have to do fewer things. You have to say no to other people's problems because you have your own."

Craig emphasizes that most entrepreneurs are bogged down by tasks that could be outsourced or automated, thereby allowing them to focus on revenue-generating activities.

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2. Building a Personal Brand and Using Social Media Intentionally

The discussion shifts to the importance of personal branding and the strategic use of social media in business growth.

Key Points:

• Personal branding makes business operations easier by fostering trust and familiarity.
• Craig shares his own experience of meeting his wife through intentional networking on Instagram, highlighting the power of personal connections.
• The dual approach to social media: balancing business-focused content with personality-driven posts to attract a diverse audience.

Notable Quotes:

Craig Ballantyne [07:30]: "The more good people you know, the easier everything will be. If you know 100 people, you're going to have a hundred different plus recommendations."

Craig Ballantyne [15:23]: "Use social media, but don't let social media be used on you."

Craig advises entrepreneurs to be deliberate in their social media activities, ensuring that every post serves a purpose in building their brand or generating business opportunities.

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3. Discipline and Prioritizing "Magic Time"

Craig introduces the concept of "Magic Time"—specific periods during the day when an individual is most productive.

Key Points:

• Identify personal peak productivity windows through self-reflection.
• Protect this time by eliminating distractions such as meetings, emails, and calls.
• Engage in high-value tasks during Magic Time to maximize efficiency.

Notable Quotes:

Craig Ballantyne [23:32]: "It's not about the time you get up, it's about what you do with the hours that you are up."

Craig Ballantyne [25:53]: "If you want to do great things, you have to do fewer things. If you want to do great things, you have to do fewer Things."

Craig underscores the importance of scheduling and protecting time dedicated to essential tasks, ensuring that entrepreneurs can focus on what truly matters without constant interruptions.

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4. Building Effective Habits: Sleep and Planning

Establishing strong habits is paramount for sustained productivity and mental clarity.

Key Points:

• Sleep Discipline: Prioritize going to bed on time to ensure maximum morning productivity. Craig introduces the concept of a reverse alarm—an alarm set an hour before bedtime to signal the start of a winding-down routine.

  Notable Quote:

  Craig Ballantyne [32:17]: "If you don't get to bed on time, you're very tempted to hit snooze in the morning, and it all starts to unravel."

• Planning and Preparation: Conduct a brain dump in the late afternoon to clear the mind of lingering tasks and to-do items. From this, create a prioritized list for the next day, ensuring that the most critical tasks are tackled first.

  Notable Quote:

  Craig Ballantyne [33:37]: "Having a priority to-do list ensures you're working on the tasks that will drive revenue, not just keeping busy."

These habits help in reducing morning chaos and ensure that entrepreneurs start each day with a clear, focused plan.

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5. Identity Shift and Confidence Building

Beyond systems and habits, Craig emphasizes the psychological aspect of productivity—identity and confidence.

Key Points:

• Identity Shift: Adopting a new identity that aligns with one's goals fosters long-term change. Craig shares his journey of becoming a non-drinker by redefining himself, which reinforced his confidence and commitment.

  Notable Quote:

  Craig Ballantyne [40:50]: "It's about the identity shift. You have to see yourself as someone who doesn't engage in behaviors that hold you back."

• Stacking Small Wins: Building confidence through consistent, incremental achievements leads to significant long-term success. Each small win reinforces one's belief in their ability to achieve larger goals.

  Notable Quote:

  Craig Ballantyne [42:09]: "The intentionality and mindset, true belief in yourself, are what make the difference in achieving success."

Craig highlights that confidence is often a byproduct of deliberate actions and an intentional approach to personal and professional development.

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6. Priority Management Over Time Management

Justin and Craig discuss the paradigm shift from managing time to managing priorities.

Key Points:

• Everyone has the same amount of time, but how priorities are managed determines success.
• Systems should be in place to ensure that high-priority tasks are addressed without getting bogged down by less important activities.
• Avoid task switching, which dilutes focus and hampers productivity.

Notable Quote:

Justin Colby [29:26]: "It's not about time management, it's about priority management. Manage your priorities, and the time will follow."

This approach ensures that entrepreneurs focus their energy on activities that directly contribute to their business goals, rather than merely staying busy.

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Conclusion and Final Thoughts

As the conversation wraps up, Craig imparts wisdom on the essence of a fulfilling life and sustained business success.

Key Takeaways:

• Intentional Living: Success is rooted in being deliberate about one's actions and the way time is spent.
• People and Experiences: Beyond financial gains, building meaningful relationships and collecting enriching experiences define a great life.
• Consistency and Systems: Implementing and maintaining systems fosters discipline and ensures long-term productivity.

Notable Quote:

Craig Ballantyne [45:30]: "What really makes a good life is not about money and stuff. It's about people and experiences."

Craig encourages entrepreneurs to adopt an intentional, system-driven approach to both their personal and professional lives, emphasizing that true success encompasses more than just financial achievements.

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Final Words

Justin Colby concludes the episode by praising Craig's insights and encouraging listeners to implement the discussed strategies to elevate their entrepreneurial journey.

Take Action:

• Protect Your Magic Time: Identify and safeguard your most productive hours.
• Implement the ADE Formula: Automate, delegate, and eliminate non-essential tasks.
• Build a Strong Personal Brand: Use social media strategically to enhance your business presence.
• Adopt Effective Habits: Prioritize sleep and meticulous planning to boost daily productivity.
• Foster an Identity of Success: Embrace an identity that aligns with your goals to build confidence and achieve lasting success.

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Connect with Craig Ballantyne: Find Craig on Instagram and other social platforms to access his masterminds, coaching sessions, and additional resources to help propel your entrepreneurial endeavors.

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Additional Resources Mentioned:

• Books:
  • Perfect Day Formula by Craig Ballantyne
  • Atomic Habits by James Clear

End of Summary

Transcript

[Duluth Representative]

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[Craig Valentine]

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[Craig Valentine]

And so this one guy, his name is Ed O'Keefe, he said, you're the most productive person I know, therefore you must be the most disciplined person I know. And it's not actually true. I'm actually very lazy, but I'm selectively lazy. I don't do the middle class things that hold me down. And I also have built systems to protect myself and protect my time. And so there are certain systems that anybody can implement into their life that without even spending any money, can make them more productive. And, you know, it costs nothing to say no to people. It costs nothing to say no to toxic people. It costs nothing to say no to being in bad environments. If you just start saying no to that stuff all of a sudden, it will free up more of your time to do the right things.

[Entrepreneur Host]

What is up, entrepreneur? DNA, Family. I have another incredible guest. In fact, he can be known as the most disciplined man in the world. My boy Craig Valentine is here. What's up, brother?

[Craig Valentine]

Man, this is gonna be a lot of fun.

[Entrepreneur Host]

Let's. So where are you living, first of all? Because I know you go from Canada to Mexico. You're here in Miami with me. Where. Where are you living right now in this world?

[Craig Valentine]

We live in Playa del Carmen right now. We just had our third child in Mexico, so they have Canadian and Mexican passports. But we're moving back to Vancouver very soon. It's too hot for. It's like, cool here in Miami.

[Entrepreneur Host]

Was there a reason to go to Mexico?

[Craig Valentine]

Yeah. So my wife got pregnant in 2021, and, you know, that's when all the craziness was happening. And she was like, you know, you might not be allowed into the delivery room in Canada. You might have to wear masks, you know, all this bull crap. And so, you know, she wants.

[Entrepreneur Host]

She.

[Craig Valentine]

She and I both have a core value of freedom. So we moved to Mexico. One of our friends had a child in Cancun. They had a great experience. And so we went down. And when you go and, you know, it's obviously the private healthcare system in Mexico. And it's like, you Go in there and it's like going into, you know, subway. If you want this, you want this, you want this, you just tell them what you want and you get exactly what you want. And so we've had all three of our kids down there.

[Entrepreneur Host]

I love that.

[Craig Valentine]

Yeah.

[Entrepreneur Host]

For you, I like, I like this idea of freedom. And this kind of goes right into business where I want to. You and I were just talking about this, and people don't understand how to actually move or work or operate in a way that creates the freedom they want. But let's talk about a saying you just told me, and I freaking love it. And I don't mean to butcher it, but, like, if you want to be a millionaire, you need to live like a billionaire.

[Craig Valentine]

Yeah. So you flip it around. You go, because Dave Ramsey is not going to like this. Right. He's going to hate this idea. Right. But you got to start with if. Yeah, you got to live like a billionaire if you want to be a millionaire. If you want to get rich, you have to live rich. And you know, for me, growing up on a farm, I watch my parents work, you know, 12 hours a day. That type of idea, to a person with a middle class upbringing, middle class mindset is going to, you know, they're not going to understand it, and neither is Dave Ramsey. But it is absolutely the way that you have to look at your time in order to invest in getting back your time to be able to go from, like, doing $10 an hour tasks, $1,000 an hour task. And that's the leverage point that allows you to get rich.

[Entrepreneur Host]

Yeah, yeah. And you said something, you know, even to the point of if you're going to drive, you'd rather take an Uber so that you can be working while in the Uber at a leverage point that creates more money, creates more opportunity, whatever that case is, where most people would be like, yeah, but I don't want to spend the 60 bucks, man.

[Craig Valentine]

I got a client in New Zealand and so he's. He's a mortgage broker and finance guy, and he's driving around all these meetings all day long. And I'm like, why are you doing that? You're stuck in traffic 30 or 45 minutes to get to a meeting. You're like listening to a podcast, which is okay, it's still better, and listen to radio. But you could be sitting in the back of an Uber taking calls, you know, doing deals, making money. Just like a billionaire has a private driver.

[Entrepreneur Host]

Yeah.

[Craig Valentine]

They don't drive around, sit in traffic. And I never, ever Drive. If I go, even if I'm in California and I have to go from San Diego to la, it's an Uber. And it's. Yeah, sure, it's an expensive Uber, but I make way more money in the back of the Uber than it cost me to buy the Uber.

[Entrepreneur Host]

I have a slightly. Not different take, similar take. But it's a funny thing that I do. I talk a lot about this, about always flying first class.

[Craig Valentine]

Absolutely.

[Entrepreneur Host]

And you know, people are like, well, yeah, what about a pj? Okay, well that's different.

[Craig Valentine]

Sure.

[Entrepreneur Host]

The intention about going first class is because the other people in first class create opportunities that can create more income and have more impact on your life and your business than the people in coach typically should get me wrong. There's times I've had being coach, of course, but for the most part I'm always doing that. I'm always spending the money to be at the highest, you know, gym, like lifetime gym is like almost $500 a month. It's insane. Country clubs is kind of the same principle that I lean into about spend the money to be around the people that can help you create opportunity in the same way you're talking about be efficient with the time that you actually have. Yeah, don't waste your time.

[Craig Valentine]

One of my friends had a good phrase, give yourself the opportunity to have opportunities. And so if you don't go and put yourself around these other people who are going to show you opportunities, well, you'll never have the opportunities. And it's the same with the work. Give yourself an opportunity to have opportunities. If you're stuck doing busy work, if you're stuck driving yourself around, if you're stuck doing your own, you know, mowing your own lawn, if you're stuck doing your own snow clearing or you're stuck doing your own anything that could be like editing videos. Especially in the day of social media, like I get people who have huge followings who I know are making hundreds of thousands dollar years personally asking me like, hey, what's the best editing software for a video? You should not know that. Yeah, there's so much stuff you should not know. And I said this a lot years ago, it's a little less true now that a lot of people have made money in tech. But I used to say when we coached personal trainers to start an online business, the more you know about technology, the less money you're going to make. Because if you know how to edit your website, what are you going to do?

[Entrepreneur Host]

Edit your website?

[Craig Valentine]

You're going to go like okay. It's just going to take me 15 minutes.

[Entrepreneur Host]

Yeah.

[Craig Valentine]

And it's going to take you longer than that. And it's robbing you of writing the sales letter that goes on the website that makes you a ton of money. And so we would see this all the time. People coming in to the Mastermind meetings that be like, I just can't get the thing done. It was like, what do you actually do? Well, I'm editing my website, I'm editing my videos, I'm doing this, I'm doing that. And that's that middle class mindset that holds you down. So if you're, if you're thinking that I just got to do more work. Well, you'll never get ahead.

[Entrepreneur Host]

Yeah, you and I were just talking about the busy work. Right. And I deal with this all the time, specifically in the real estate space. Oh, let me go get the website or let me go get the cards or let me go, you know, drive the property and take my own pictures. None of that generates revenue. It doesn't create another deal. You're not going to go make more money. You're not going to be efficient with the time you have. And I wanted to bring up social media because you actually have an event right now. We're doing this episode as you have an event the very same day. And today's more of a social media day for you on this event. Let's talk about social media and some key points like what is going through your mastermind today that people can take away even from this episode?

[Craig Valentine]

So it is, it is building your personal brand. And you know, people have talked about building your personal brand for 20 plus years now. I've been, I remember reading my first personal branding book in like 2000. And so yes, you have to have it because everything becomes easier when you build your personal brand. I have a phrase in my own life. Um, it means it's how I've made my money. It's how I met my wife. Is that the more good people you know, the easier everything will be. The more good people you know, the easier everything will be. Because if you know 100 people and you need a lawyer, you need a plumber, you need a babysitter, you need anything. If you know a hundred people, you're going to have a hundred different plus recommendations. If you only know 10 people, you're not going to have a lot of recommendations.

[Entrepreneur Host]

Yeah.

[Craig Valentine]

So just get to know more good people. By knowing more good people, I was able to ask a girl for introductions that eventually led me to meet My wife.

[Entrepreneur Host]

Yeah.

[Craig Valentine]

On Instagram.

[Entrepreneur Host]

I love that.

[Craig Valentine]

Yeah, there's a. There's actually a pretty funny story about if we got, like, 30 seconds for it.

[Entrepreneur Host]

You go, let's go.

[Craig Valentine]

Okay. So I've had two hair transplants. You might be a little late to the. For the.

[Entrepreneur Host]

I was just gonna say, God, you have such great hair.

[Craig Valentine]

I know. And I got two hair transplants. And so the day after I got my second hair transplant, I had messaged my friend Vanessa, who runs the ladies business community in Toronto, where I. Where I where living at the time. I said, you know, I really want to meet somebody. You know, a lot of amazing women entrepreneurs in her group. Can you introduce me to, like, five people? And so she sends me five Instagram profile profiles. And I went, nope, nope, nope, nope, nope. And I'm like, man, I must be the most ungrateful person in the world right now. So what can I do? What can I do? I know. I'll go and look at who she follows, and I'll just scroll through it. Swear to God, I scrolled 30 people. I'm looking at circles this big, right? I see this girl, and I go, this one. I'd like an introduction to this woman. And she goes, okay, but she lives in Vancouver. You live in Toronto. And I go, I am still. I don't care. And so the day after my second hair transplant, when you get a hair transplant, it's like you fought Mike Tyson because you get all this swelling, and it just slowly goes over your face.

[Entrepreneur Host]

Oh, man.

[Craig Valentine]

So it looks like you have botox on day one and then looks like you have black eyes today too. And so I was making a botox joke, and this girl that I got introduced to through my friend Vanessa Michelle, who's now my wife, thought it was a funny joke. And, you know, we just went into, like, DMS for hours and text message for hours, and next thing you know, I'm on a flight out to Vancouver to meet her.

[Entrepreneur Host]

Yeah.

[Craig Valentine]

And, you know, four months later, we were living. No, it was a year later. We were living here in Miami for a bit, and we got married.

[Entrepreneur Host]

Phenomenal.

[Craig Valentine]

About two years after.

[Entrepreneur Host]

I have a similar but different story. Just. Just the. You were very intentional with how you started that relationship, and that's what the similar. Like, I did something that I met my wife here in Miami on a Sunday. Fun day, by the way. And. But I was very intentional every day after I met her.

[Craig Valentine]

Y.

[Entrepreneur Host]

The very next day, I FaceTimed her, and that intentionality ended up with me getting her. She's now my wife. She's the mother of my two kids. The whole thing. And it goes back to kind of everything we're going to end up talking about in this podcast is being intentional, prioritizing. What is the priority? Doing the thing that actually moves your needle, not just doing things. So for me and you, you're spending hours DMing each other, spending the intentional time letting her know, I want to get to genuinely know you. I don't want to just, you know, shoot a DM out there.

[Craig Valentine]

And it starts even before that, in that we were both very intentional in what we were looking for. She had a list of, you know, the qualities that she was looking for in a man. I had a very clear description of what I was looking for in my mind. In my first book, the Perfect Day Formula, I wrote a chapter about the vision for my future. In fact, I wrote it in such great description that people actually for years thought I was already married to this person and had kids. Because chapter I think it's 21 talks about, you know, I'm living with, you know, TK and, you know, we have two kids and they're named this and this. And. And so I wrote this entire thing. I wrote the vision and I wrote that in 2015, and it was five years from. From when I wrote it that the vision was occurring. And I met my wife in 2019, and we. I was probably like a year late on my vision, but this has happened to me multiple times in life where I've written five year plans and achieved the exact thing that I wanted, plus or minus, you know, three to 12 months.

[Entrepreneur Host]

I love that. And it goes back. We're getting a little sidetracked from. From social media, but.

[Craig Valentine]

Right.

[Entrepreneur Host]

I mean, it really does go back. Like when you put your energy towards something and it's clear you're going to achieve it. The thing that I always say, people want to achieve it today. And when it takes a year or two or three, I'll give you the perfect example is this podcast.

[Craig Valentine]

Yeah.

[Entrepreneur Host]

You were on the first version of this podcast in, like 2019.

[Craig Valentine]

Yeah.

[Entrepreneur Host]

Right. I now am ranked. I have two separate podcasts ranked in top 25. It was not always that way, but for 11 years, I kept podcasting and here we are now. People give up.

[Craig Valentine]

Yeah. And so if you go back to the social media and the intentionality of it, it's one thing to say, well, I need to have an Instagram. Everybody's got an Instagram. It's another thing to say, all right, I'm Going to use my Instagram channel to generate business. In order to generate business, I need to know my customer avatar and exactly what they want to hear. I need to enter the conversation in the prospect's mind. And those seven words. Enter the conversation in the prospect's mind. If those are the only seven words or anything that you knew about marketing, you would know more about marketing than somebody who does an MBA from Harvard because it is like just the most important thing. Like Monday morning, what is my client thinking in the real estate industry? Well, they're probably thinking about, you know, if they're simply a real estate agent. Well, you know, they had open houses on the weekend. Maybe things went well or didn't go well. And now they're worried about, you know, the, the, you know, the real estate commission thing. And they're real worried about this and all that. It's like, okay, what's the message they need to hear right now?

[Entrepreneur Host]

Yeah.

[Craig Valentine]

And make, you know, have that video prepared. You can make that video three weeks in advance because you generally know what's going to be going through their mind.

[Entrepreneur Host]

Yeah.

[Craig Valentine]

And then on Friday when they're like super excited for the open houses on the weekend, you got to show up with a video that enters the conversation in their mind.

[Entrepreneur Host]

That's right.

[Craig Valentine]

And when you do those things and you're intentional about that, that's going to be very business focused. Now, there's another aspect to it that we're talking about today at my event is the. And you know, you're probably very familiar with this is the personality side of it.

[Entrepreneur Host]

Oh, yeah, right.

[Craig Valentine]

So if you only do. I'm entering the conversation in the real estate agent's mind with very tactical real estate advice you're going to get only so far.

[Entrepreneur Host]

That's right.

[Craig Valentine]

And one of the speakers that we have is guy named Brandon Carter. Do you know him? Yeah. So Brandon's brand is speaking and in the last 24 hours, you know, talk about serendipity. I've seen a very famous influencer, this guy Mike Cernovich. I don't know if you know who he. He's a political type influencer. He's reposted two of Brandon's videos in the last 48 hours. One about why brand and Brandon makes a very good case for why Dubai is a bad place to go because of the slave labor and all that sort of stuff. You know, it's like. And then, you know, Cernovich and Brandon are just like, just make another deal here and pay for the taxes that you're saving by moving to Dubai. Fair point. And so he's got that video which has nothing to do with what's Brandon's business. Well, you know, it started out as fitness and now it's coaching business owners and mostly fitness entrepreneurs. What's, you know, a video about Dubai and slave labor have to do anything. That's the video that goes viral that gets people's attention. Yeah, that then, you know, leads to his Instagram growth and all of his others videos being seen.

[Entrepreneur Host]

More about business and.

[Craig Valentine]

Yeah, yeah. So you have to, you know, Grant Cardone is, is the same. And you know, I don't, I'm not recommending that you go and stuff your kids in the freezer at the grocery store like I saw Grant Cardone do on an Instagram video. You know, I don't recommend a lot of the stuff he does, but he gets your attention and he is made probably of all the people. I mean, Donald Trump is another person who knows that you got to get attention, like from his previous career with Apprentice and all that sort of stuff. Like, if you have people's attention, it's like knowing more good people and then that way you have given yourself an opportunity to have more opportunities. So you may or may not like the people that we've just discussed, but you can't argue with the fundamental principle there.

[Entrepreneur Host]

Well, they know the names.

[Craig Valentine]

Yeah.

[Entrepreneur Host]

Again that you, you have enough attention to them that these people. I don't care if you like the two people you mentioned. You know who they are.

[Craig Valentine]

Yeah, exactly.

[Entrepreneur Host]

Attention. Right.

[Craig Valentine]

And they're getting attention. If you get that much attention, there's going to be a lot of people who really like you, and money's going to come to you, deals are going to come to you. It's going to be a great opportunity for you. So those are the two sides of being intentional with your social media. The personality side and then the business side so that you're, you're using it. You know, guy named Joe Polish.

[Entrepreneur Host]

Yeah, yeah.

[Craig Valentine]

So Joe had a great phrase. I like to give credit where credit is due that use social media, but don't let social media be used on you. And I actually fell into like, you know, people call me the world's most disciplined man, but I'm lots of flaws and faults of my own. And for a while I was addicted to Twitter. And so I realized that Twitter, in this day and age, if you follow the wrong, I mean, you can curate it, obviously, but I was following people with a little bit of political stuff and I was getting angry and it was coming through in other areas of my life and I was like, okay, I'm going to stop. And so I haven't gone to Twitter, I haven't gone to a news site in months and months since the day I just quit cold turkey.

[Entrepreneur Host]

Yeah.

[Craig Valentine]

Because I was letting social media be used on me and I was like, man, as there's some really good stuff here but it's not worth it for the negative sides of it. So I was, I wasn't being intentional with that use, but with Instagram I'm very, very intentional that I'm using it for business purposes.

[Entrepreneur Host]

Follow them on Instagram.

[Craig Valentine]

Yeah.

[Entrepreneur Host]

Craig Valentine.

[Craig Valentine]

Real Craig Bound. The real, the no.

[Entrepreneur Host]

Real Craig Ballantyne. Real Craig. But you'll find them all over my stuff. Make sure you click it.

[Craig Valentine]

Yeah. So you got to be intentional with everything in life.

[Entrepreneur Host]

But so let's, let's talk about. Because I'm so passionate about social media. Right. And by the way, I don't even have the biggest follow. I mean to some extent it frustrates me because I want more. And you never know when something's going to go viral. When is something going to hit. That's the topic I want to talk about is too many people get caught up in these likes and going viral but then they're not intentional with like if someone just went to your page to check you out, is there anything that you are clearly defined for?

[Craig Valentine]

That's a good point.

[Entrepreneur Host]

And if you just try to go viral on Kitty funny video so you can go gain followers but everything else is real estate. Right. As an example, like it's not congruent.

[Craig Valentine]

I mean I have a real world example that a good friend of mine, he's posts funny videos of his kids so he'll, he'll find something that has gone viral for somebody else. He'll do his own version and he's, I mean he's got like 50 million views in the last six months on funny type videos and then he posts business stuff in between that has like no views. And I read an argument that there's two different. You have two different audiences. So there. So he's getting his funny videos seen by one audience and he's getting followers from it. But then the other stuff that he posts is not being sent out to those people and they're not the right people in the first place. So you are, you do have to be very careful. It's a double edged story. If you just chase the personality side of things and you get a lot of followers. Great but if they don't transfer into dollars, you're just wasting your time. You, you could be doing a million other things.

[Entrepreneur Host]

100. I mean, interestingly enough, the hard thing that I see from people in my space because I tell everyone, get your personal brand out there, is first question. They always say, should I do it with my company or me? It's always you. The answer is always people, people, people. Right. They need to know. I'd say it like this. I have three. They need to know who you are, what you do, and then what are you looking for? The what you looking for is spread out inside of your stuff. But then you know who you are and what you do.

[Craig Valentine]

Yeah.

[Entrepreneur Host]

And then when you ask, when you say, here's what I'm looking for, whatever that may be, then they're going to say, okay, well, this guy is the expert at the thing, so I'm going to give him the thing he wants.

[Craig Valentine]

Yeah, you cut. You do have to be pigeonholed. Yeah, to a certain extent.

[Entrepreneur Host]

Right. And so the other side of what you just said, which cracks me up, my father is the epitome of someone who would frustrate you. He will not do social media. I mean, he has Facebook, but he doesn't believe in it in business because he always just says, well, I don't want to look at what people are eating in kitties.

[Craig Valentine]

Right.

[Entrepreneur Host]

But that's allowing social media to use him because he would then just scroll through. If you're not intentional about using social media for the purpose of business, then it's a waste of time. But it's such a platform. Like, I don't know if you agree with me or not. I'm finding a lot more business on Facebook again, as much as, yeah, just organic posts. And for whatever reason, I feel like people have forgot about Facebook's actually the.

[Craig Valentine]

800 pound gorilla kind of like that. I don't want to be associated with that anymore because not cool.

[Entrepreneur Host]

The Tik Toks and the Instagrams and that's what, you know, the videos. There's a lot of business being missed on Facebook, huh?

[Craig Valentine]

I mean, we run a lot of ads on Facebook, but I've never organic. I personally have never done a lot of organic on Facebook since I transitioned out of the fitness industry years ago. So, you know, we're going to get on that as soon as we get back.

[Entrepreneur Host]

As you should. And do a trial post, whatever you might be looking for, or do a trial post. It works every time. The other thing I would even encourage, if you aren't and you probably are your groups, Facebook groups.

[Craig Valentine]

Yeah.

[Entrepreneur Host]

Killer way to cultivate the messaging and what you're doing. I love that, by the way.

[Craig Valentine]

Yeah, that'll sound like so old school and archaic, but yeah, that stuff works.

[Entrepreneur Host]

Yeah. If you do it with the right intention.

[Craig Valentine]

Right. And consistency.

[Entrepreneur Host]

Let's kind of get back to, you know, maybe talking a little bit more of what levels or what piece of advice and maybe there's like a five prong system that people can go into today, the next week, the remainder of this year, next year with some discipline in their business.

[Craig Valentine]

Yeah, absolutely. First of all, we need to what, what we start people with is the ADE formula. Automate, delegate and eliminate. And most people in their business, they are working a lot, they're working very hard, but there's, they're doing a lot of stuff that is not their job. So the first thing that we do is we help them delegate what is not their job. Like what are you doing all day long? So we take people through a time journal, we identify the tasks, we help them find their effective hourly worth. So if somebody's making $200,000 a year, their hourly worth is about $100 because generally work 50 weeks in a year, 40, 40 hours a week, that's 2,000 hours to take 200,000 divided by 2,000, you get 100. So your $100 an hour is your effective hourly worth in that situation. Well, what are you doing with your time? If you're editing videos, that's a $10 an hour task that you can find people to do. Which means that there must be because you're probably spending a lot of time on those load value activities. There must be some activities in your business leverage points that are giving you 250, 500, even 1,000 or more dollars per hour. And you're not doing that. We just did this with a gym owner up the street in Delray beach and she was doing a lot of admin stuff and not spending any time in consultations where she sells a $3,000 coaching package. And last month she had a 90% close rate, but she only made time for eight consultations. So we said this month we're going to help you automate, delegate and eliminate the stuff you shouldn't be doing and open up time for a minimum of 21 consults that even if you are at 80% there, you're going to dramatically increase the revenue of your business. And so the number one thing I tell people to do is to wake up in the morning and GSD on their MIT RGA asap, because that's when you have the greatest dwi.

[Entrepreneur Host]

Love it.

[Craig Valentine]

So you're going to get stuff done on your most important task in revenue generating activities. This is where, you know, most people are like, you know, I do my to do list the day before and I get up in the morning and I'm very productive. But you're productive at the wrong things. And you might be, you might be creating content or you might be, you know, writing a book or something, but it's not making you money.

[Entrepreneur Host]

That's right.

[Craig Valentine]

So GST on your MIT RG A asap. Because we all know that as the day goes on, everybody's going to bring you their emergencies. Kids are going to get sick at school. This is going to happen. That's going to happen. Internet's going to go out and if you don't do it first thing in the morning, it's not going to get done.

[Entrepreneur Host]

That's right.

[Craig Valentine]

And Daniel Pink has a book called when the Scientifically Perfect It Is.

[Entrepreneur Host]

Great book. Yeah, great book.

[Craig Valentine]

And you had the greatest discipline, willpower and intention first thing in the morning. And then it decreases over the course of the day.

[Entrepreneur Host]

No doubt.

[Craig Valentine]

I like to say that God played this little trick on us that he gave us the greatest discipline in the morning. He gave us chocolate cake at night.

[Entrepreneur Host]

Right.

[Craig Valentine]

And so, you know, most people aren't, I mean, you can go and get a donut, but most people aren't, you know, interested in chocolate cake first thing in the morning. And they have lots of discipline. So it's like, it's not, it's a mismatch. And when they go home at night, it's, oh, it's a long day, they got no discipline left. And it's like the chocolate cakes in front of them and that's when you know everything goes wrong. But you do have the greatest discipline, willpower and attention earlier in the day. Doesn't matter what time you get up. Yep. But you had the fewest distractions, the greatest discipline, go after the most important revenue generating activity. You do that in the first hour or two of your day. And if you did nothing else all day long, you'd be further ahead than most business owners, there's no doubt. So you have to start with that aspect of it. Um, one of the things that we teach people is that they have a time of day when they're five times more productive than any other time of the day. We call this magic time. So for me it's, you know, 6:00 in the morning and it's usually a range of about two to three hours. I know some people who are night owls. It might be from 9pm Till midnight. Great. Whatever time of the day you have to go through and just have some self reflection and introspection on this. So you identify it and then you have to protect it. Because most people will go, you know, man, no, Wednesday morning at 10 o'clock I was in the flow, but you know, I just had a meeting at 10:30 and so I only got half an hour work done. Well, you have to identify it and then not schedule any meetings, don't do any emails, don't take any calls and protect it ruthlessly protect your magic time because you will be more productive in that time.

[Entrepreneur Host]

Yeah.

[Craig Valentine]

Like, you know, everybody who knows that they can probably get something done better at 9 o'clock in the morning than after they went to Burger King at lunch and had a, you know, a giant Whopper and a soda. You're tired. No, like, obviously there's a big difference in that productivity. So by doing a little bit of self reflection and introspection, it doesn't mean working more hours, it just means doing the harder work in the magic time. Right. Like you got a three year old kid, so you probably got a one of those toys where it's like take the square block and put it in the square hole.

[Entrepreneur Host]

Right.

[Craig Valentine]

Most people are, they're taking the round peg and trying to jam it in the square hole.

[Entrepreneur Host]

Yeah, yeah.

[Craig Valentine]

And that's not going to fit. So you take your hardest task and you do that when you have the greatest mental energy. And if you simply make that shift, you also get further ahead because now you're more productive.

[Entrepreneur Host]

Yeah, I think a lot of people. But the other part of what you just said, which is so brilliant, is people allow other people to steal that magic time. And that is very hard for people to say the word no.

[Craig Valentine]

Yeah.

[Entrepreneur Host]

And that's, you know where I've seen so much lift in productivity is saying no. Right. Like literally turning the phone over. Do not have email open, whatever the thing is in that magic time, don't answer your buddy's call, your wife's call, your husband's call. Like, sure, there's cases that it could be emergency, I get the point. But if you need to get something done, saying the word no allows you to be a lot more productive.

[Craig Valentine]

Absolutely. So I have this little phrase. If you want to do great things, you have to do fewer things. If you want to do great things, you have to do fewer Things. And you have to say no to other people's problems totally. Because you have your own. If you have intention, you know what you have to do in order to be successful. So saying no becomes a superpower. I am, in one of my other books, I talk about you need to become the Nopra of your life. So think about Oprah. Oprah has billions of people who would love a minute of her time. And, you know, she's a nice lady. She'd probably want to help everybody for a couple minutes. But if she helps everybody for a couple of minutes, she can never do the big thing that, you know, first of all helps her and her business, but also has a huge impact on Bill. So think about, if Oprah was running your business, what would she be doing? You know, like, I have an event going on right now. Did I negotiate with the hotel? No. Am I making sure that the AV is set up? No. Like, I'm not doing any of that stuff. Somebody else on our team is doing it. That's their zone of genius. It's not mine. My zone of genius is to get the people, you know, sell at the event and bring an amazing experience to people. And if I'm thinking about all those other things, it's like death by a thousand cuts.

[Entrepreneur Host]

That's right.

[Craig Valentine]

And we see that in a couple of ways in people's businesses. They're doing all the little things. But then also in your daily schedule, a lot of people are task switching. So they'll go and they'll do a podcast and think, oh, you know, it's only a 40 minute podcast, but it's not 40 minutes. It's really twice the amount of time. Because if your podcast is at 10:30, about 10:00 in the morning, you start thinking about the podcast at 10:30. And so you start, maybe I should wind down. I got to get the lighting right, I got to get the microphone out and all that sort of stuff. And so you waste half an hour preparing for the 10:30 podcast, and then you do the 40 minute podcast or whatever and you might chit chat with somebody at the end and then you have to transition back into the next thing. And it was like, oh, man, I got 30 minutes of work and then I got another podcast or another call or another meeting. And if you are transitioning, that is death by a thousand cuts. And you never get any quality work done in the day, especially if you didn't GSD on your MIT ASAP in the morning.

[Entrepreneur Host]

Amen. There's so much good takeaway Here. And a lot of this has to do with what I would. I reframe it to my audience and I say it's not about time management, it's about priority management. So I say there's six different things or there's six every night. You go to, there's the big six, you have the non negotiable three and you have the most important three. Okay, you're non negotiable or Exactly. You don't negotiate. They have to get done that very next day. Non negotiable. And then you have the most important, and those are most important. But if you have to kick the can because of time or whatever, then the most important get kicked in. The next day they come become a non negotiable. The people always want to talk about time management. I don't necessarily believe in it. We all have the same amount of time. It's the priorities of that you have to manage your priorities.

[Craig Valentine]

And it's the creation of systems. Because, you know, at the start you said, oh, world's most disciplined man. And so why, you know, I'm not David Goggins, I'm not the world's most disciplined man. The reason why people call me that is because years ago I had two businesses. I had this early to rise business and I had a fitness business called Turbulence Training which I, you know, I started out everything. And so I was running those two businesses at the same time and creating a lot of content. And so this one guy, his name is Ed O'Keefe, he said, you're the most productive person I know, therefore you must be the most disciplined person I know. And it's not actually true. I'm actually very lazy and, but I'm selectively lazy. I don't do the middle class things that hold me down. And I also have built systems to protect myself and protect my time. And so there are certain systems that anybody can implement into their life that without even spending any money can make them more productive. And you know, it costs nothing to say no to people. It costs nothing to say no to toxic people. It costs nothing to say no to being in bad environments. If you just start saying no to that stuff all of a sudden, it will free up more of your time to do the right things. But over the years, probably the two most important things that I've discovered that an entrepreneur, real estate investor, anybody can use and are very, very common to very successful people is one, and they're so boring. So like people are going to listen to this and they're Going to forget them because they're so boring. This one, get to bed on time. Yeah, because if you don't get to bed on time, you're very tempted to hit snooze in the morning. If you hit snooze in the morning, you get up late, 10, 20 minutes late, you're rushing around, you don't have time to think, you over caffeinate, you eat something poor, you get stuck in traffic, you're late to where you want to go. Now you're in a bad mood. That bad mood affects you over the course of the day. And it's like that meme, if you've ever seen it on Instagram, of the tiny little domino knocking over a big domino, big domino. Next thing you know, it knocks down a giant 200 slab because of that one bad decision, which was getting up late. Which all could have been overcome not by hardcore discipline, but just by a better system of getting to bed on time.

[Entrepreneur Host]

Yeah.

[Craig Valentine]

And we just tell people, an hour before bed, set an alarm, we call this the reverse alarm. And an hour before bed, if you want to get to bed at 11 o'clock at night, the alarm goes off at 10 and you stop all electronics, no TV, no social media, no phone, nothing. Because it's always that last message or, you know, post that you read. It gets you fired up. And so you stop that now you're left with, okay, an hour before bed, you can have a bath, you can meditate, you can read, you can talk to your family, you can prepare your lunch. Like all those things only take a couple of minutes and they all make you tired. And the next thing you know, you're on to bed. You're in bed and asleep on time.

[Entrepreneur Host]

Yeah.

[Craig Valentine]

Which means a lot for getting up the next day. And the second habit, which is also very boring but very effective, is better planning and preparation. So planning and preparing, like you have your, your six things, we have a slightly different approach. We have people do a brain dump, which get all the stuff out of their head. Because a lot of people are like, oh man, I lie in bed and everything. I'm tossing and turning because all these things are running through my head. Well, if you do a brain dump in the late afternoon, you get all those things out of your head and it might be like 18 things like, I gotta get milk tomorrow, I gotta pick the kids up. But I also have to do this real estate deal and I have to create five social media videos. Like, if you go to bed with all that in your head and you don't have it dumped out 100%. It really will keep you up. So we do that and then from those 18 things we do a priority to do list. Okay, so you got 18 things you want to do tomorrow, but only one of them can be.

[Entrepreneur Host]

I might steal that. Because that is the reality is you're allowing yourself to really. And this is something I'm going to steal for myself but even give you credit for is because there are times where I like will wake up because I didn't get the thoughts, the things. Oh man, I know tomorrow I have to do this thing and it's two in the morning and have a five month old baby that I know is going to wake me up again at 4 and I'm like, no. Right, that's brilliant. I mean I think people need to really do that brain dump late afternoon. What 4ish. 5 is something.

[Craig Valentine]

Yeah. And listen, if you have to do it at noon, better that you do it early than not at all.

[Entrepreneur Host]

Yeah.

[Craig Valentine]

So you know, if it's incomplete, but the earlier you do it, the better. You can do it right before bed, but it might fire you up a little bit too much. So probably a couple hours before bed and you do that and then you use, like I said, you have 18 things on there. Only one of them can be number one. So great, here's the number one thing I have to do tomorrow. And that's the thing that you should probably be doing in that magic time that you have. And then everything else, you get through it as much as you can. And so when you do that planning and preparation, you're going to be much more effective in your days. A lot of people are winging their days. They might have a couple meetings on there, but they don't know what they're going to do. First thing in the morning they wake up and they're like, yeah, I really want to do something, but I don't know what to do. If you're doing your to do list in the morning when you have the greatest discipline, willpower and intention, man, you're too late. Yeah, you're too late. You got to do that the day before. Because everything that you love in life, you know, if you love football, you think those guys are making stuff up as they go along. You know, they script every play, they practice it over and over again. If you like movies, like they're not making the stuff up when like, okay, action. And then people just mix. Oh, it's a script. Everything good is following a script. And so if you want your life to be good, it should follow a script.

[Entrepreneur Host]

I like that. Yeah. I in, in people over complicate it and it's as simple as what you just said. I'm going to reiterate it because I thought it was so brilliant. Hey, go to sleep at a decent time. Right?

[Craig Valentine]

On time.

[Entrepreneur Host]

Yeah, on time. Because in reverse alarms, a great strategy.

[Craig Valentine]

Because I get up early in the morning, a lot of people think, oh well, you got to get up early in the morning to be successful. And chances are you're going to be more successful if you get up a little bit earlier than you are right now. Because just the way the world works.

[Entrepreneur Host]

Right.

[Craig Valentine]

You know, we're a long way from nine to five, but we're still kind of in the nine to five mindset. And so if you get up too late, it's not going to be good for you. But I also have friends who are night owls who have made a lot of money working in weird hours. So it's the fundamental principles of planning and preparation, of knowing yourself and when you're most productive and removing distractions that allows you to be successful at any time of the day. So I'm not a 5am Club type person. I think that's actually really bad for a lot of people, especially if you're doing 7am right now and you think, oh, next week I'm going to go 5:00am that's going to last for like a day and a half and you're going to crash and say, oh, early mornings are stupid, but they're not. When I had anxiety attacks back in 2006 and I was getting up at 7:30 in the morning and I know I'm a morning person and I get up at 7:30 in the morning and there was a million things I wanted to do, which was like a small contributor to the anxiety. And I was like, you know what? I got to get up earlier. And so next, for the next seven days I got up at 7:25.

[Entrepreneur Host]

Okay.

[Craig Valentine]

And then for the seven days after that I got 7:20.

[Entrepreneur Host]

Yeah.

[Craig Valentine]

And then I got up at 7:15. And. And at the same time I was also checking my phone five minutes later. So I started creating this, this big gap in between when I got up and when I checked my phone. And I use that time to be productive. And so about six months later I was getting up at 5:30 in the morning and not checking my phone till 9:30. And that's when my business went like that. And it was, it was five minutes at a time. And so it's not about the time you get up, it's not about the hour that you get up. It's about what you do with the hours that you are up.

[Entrepreneur Host]

I say something similar and I use 15 minute increments. 15 minute increments every week. So to go from seven to five, if you really wanted to do it, it's going to take you what, eight weeks. But it's because it's 15 minute increments. Right, right.

[Craig Valentine]

And manageable.

[Entrepreneur Host]

That's manageable. It is the person that goes, oh, I'm going to 5am because Justin said so. It's like you'll do it for four or five days, you'd be exhausted.

[Craig Valentine]

And, and what's probably worse than that is that you will then have some negative self talk.

[Entrepreneur Host]

Yeah.

[Craig Valentine]

Because if you go five minutes at a time, people, man, that's so easy. But you know what, I was confident after seven days in a row, I was like, man, I can do this, I can do this. And then the next week, man, I can really do this. But if I go from seven to five and, and then I'm like, I can't do this. What have I done to myself?

[Entrepreneur Host]

I can't, I can't.

[Craig Valentine]

I've set, yeah, I've set myself up for failure. And well, if I can't do that, I can't do this. I can't do this. And the next thing, you know, great.

[Entrepreneur Host]

Subject that unfortunately we're not going to have enough time to speak about. But like this idea of the negative self talk based around goals or achievement or whatever it may be. I think there's a lot of people that set this idea of like, I need to go achieve this pretty big thing. In our example, we're going from seven to five, right. Big jump. And then they break and can't fulfill it. And then this negative self talk. And now it's a trickle down effect. Oh, I can't do this. Oh, that's too big. I don't want to attempt that. Oh, it didn't really work last time. So I'm not going to. And then they're always wondering why can't I get bigger, grow bigger, make more money? And it actually is, they're not looking at the moderation in the slower step down or the slower step up versus trying to swallow the elephant.

[Craig Valentine]

Yeah. And so when you get in that position, then they hit the panic button all the time. And that's common. Like, you know, I have a little presentation plan for Friday about, you know, what's the difference in a good Entrepreneur and a great entrepreneur and a good entrepreneur hits the panic button every time, like some one something bad happens. Oh my gosh, everything's over. And listen, we're all on that entrepreneur roller coaster. But if you're putting yourself through the wringer at the same time, your highs get higher, like, oh yeah, I made a sale. It's amazing. It's like, okay, you made a sale, it's all right. Yeah. And then it's like, oh, you know, I got a refund. You're way down here. You're just using up your brain computer operating system. Like if I used to have this old laptop back in 2000 and all the time if there were seven tabs open, it would say CPU usage at 100 and the computer couldn't do anything.

[Entrepreneur Host]

Yeah.

[Craig Valentine]

And it's the same with the beginner entrepreneur who has that negative mindset of I can't do stuff that's filling your brain with negativity and you can't fit in creativity when your brain is full of negativity.

[Entrepreneur Host]

That's right.

[Craig Valentine]

And it's the same with, oh, everything's going wrong and they're often fatalistic and the end of the world here. And if you are filling your brain with that stuff, then you never are going to be able to be creative. And if you want to get ahead, you have to be committed to being creative.

[Entrepreneur Host]

You know, confidence plays a big role here that I think people undervalue. And when you go incremental like what we're talking about in the example of sleep, it also builds a self confidence that you're not even probably aware of. Oh, I did it. Oh, I did it again. I did it again and again and again. Oh, I did it this too. And look at this. I got to 5am and that may have taken however many days or weeks. But the ability to say I did the thing I went out to set to do and I achieved, it builds an internal confidence whether you're knowing it or not. And a lot of people don't even recognize that's what's happening.

[Craig Valentine]

It's, it's that identity shift from, you know, the best thing that I got at James Clear's Atomic Habits book was the identity shift. Because yeah, you can build systems and all that sort of stuff, but sometimes the system will break. But if you have built the confidence in yourself that like, let's just say around alcohol or something like, I quit cold turkey November 2021. And you know, I was a binge drinker when I was younger then I was moderate Drinker. And then I just decided, no, none. And now I'm, I'm a non drinker, therefore that's my identity. And you know, at first it was challenging, sure, but I just built the confidence. I can go to restaurants, no problem. I can go to social outings. And you just stack those wins and that builds the confidence. But it all comes like at first it had to start with, I am a non drinker. And when you're able to do that, it leads to the confidence. And so it is so important to stack the wins. You know, Tiny Habits is another book, Atomic Habits. You build the systems, you get the confidence, but also it's making sure that you start with the identity. The intentionality. That's right. It is really the intentionality. That word is probably like the, the fundamental of this podcast. When you have the intentionality about who you want to become, who you are, what you do in certain circumstances, you can really make a huge shift in your life and with consistency.

[Entrepreneur Host]

Yeah. When people are not identifying. So I have a five laws of success for all entrepreneurs. And the first one is decide what you want and who you need to be to get it. That's one. What do you want and who do you need to be? The identity part, right? So I use the example. If you want to have a six pack, you need to not eat donuts and drink Coca Cola, right? I mean, it's just like. But people don't go there and they don't decide what they want. Back to your perfect day example. I mean, everything we're talking about kind of fits in these five laws. So decide what you want and who you need to be at, then commit to it. So don't eat the damn donut, right? Eat a salad or eat, you know, whatever it is. And then you got to take the actions required, right. To achieve the thing that you want. And then you need to be able to remove your ability to be uncomfortable. You have to be uncomfortable, right? It's uncomfortable. Learn how to walk, crawl, swim, ride bikes. We all did it. And then remove your time expectation on the result.

[Craig Valentine]

Yeah, that's a good one.

[Entrepreneur Host]

The fifth one, and I don't want to say it is kind of like number one, but that's what everyone has trouble with. Whatever the thing they're trying to achieve, they want it yesterday, they want it in 30 days, they want it in a year. And it ruins psychologically, actually ruins people because then their confidence waivers. I can't get there. I won't be able to get there. It's taking too Long. I'm not going the right route.

[Craig Valentine]

Man, it is tough with social media because that's the. That's an example of social media being used on.

[Entrepreneur Host]

That's right.

[Craig Valentine]

And you know, you see, you know, whether it's you or whether it's many of the successful people on social media, man, I really want what that person has. And a week later, you haven't gotten too far on it and you're like, that just makes you feel bad.

[Entrepreneur Host]

Yeah, that's the confidence thing. And then. But if you just remove that and say, I'm going to achieve it no matter what, hell or high water, because I'm committed to who I am and all the other four, then who cares? Go achieve it.

[Craig Valentine]

That's exactly it. I was talking about some of the mindsets of my most successful clients recently. And it was in the number one was they were going to be successful.

[Entrepreneur Host]

Yeah.

[Craig Valentine]

And I actually use like come hell or high water as an example of this woman who's at her event today. I knew from the first call, I had a call with her in 2009. She's been client of mine that long. And she was a broke nutritionist at the time. Yeah, she had her fiance. I was selling DVDs of an event and her husband or her fiance at the time had to pay for the DVDs of the event. But I could just tell the confidence that she had on the call because she had a big. Why? Yeah, her mother had passed away from type 2 diabetes and she didn't want other people to experience that. And she was just, you know, hell bent on success. And she had everything that you had listed out. She just didn't know it yet and just need, you know, someone to come and pick her up and show her the ropes and sort of thing. But that is so common among the people that are successful and you know, whether they have a university degree or whether they're super intelligent or not, that stuff is not that important.

[Entrepreneur Host]

Yeah.

[Craig Valentine]

What's important is that intentionality and that mindset and true belief in yourself.

[Entrepreneur Host]

Guys, this has been real Craig Valentine. Everywhere you can find them. Find him everywhere. Dude, this has been an incredible. We don't have enough time to go on to even more. But find him because he does his own masterminds, he has his own coaching business, he can help all of you entrepreneurs get to this next level. So real Craig Valentine all over Instagram. Any last words for the people?

[Craig Valentine]

I would just say that, you know, what really makes a good life is not about money and stuff. Money and stuff is good, but it's about people and experiences. And so the more people and experiences that you get, that will make for a great life. And that comes through being intentional with what you want, who you need to become, and how you spend your time getting it.

[Entrepreneur Host]

I like this. This has been great. If this made any impact on you at all, and we know it did, make sure you share this with at least two people and I will see you on the next Entrepreneur DNA with another special guest. Peace.

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[Craig Valentine]

It's easy.

[HubSpot Representative]

You just have to score a ton of leads and figure out a way to turn them all into customers. Plus manage a dozen channels, write a million blogs, and launch 100 campaigns all at once. When that's done, simply make your socials go viral and bring in record profits. No sweat. Okay, fine, it's a lot of Sweat. But with HubSpot's AI powered marketing tools, launching benchmark breaking campaigns is easier than ever. Get [e-mail] marketers at Capella University, learning.

[Capella University Representative]

The right skills could make a difference. That's why our business programs teach you relevant skills you can take from the courseroom to the workplace. A different future is closer than you think with Capella University. Learn [e-mail].