Podcast Title: The Entrepreneur DNA
Host: Justin Colby, Bleav
Episode Title: The 1% Mindset: Success through Focus, Team Building, and Marketing Mastery [REPOST] | Andy Elliott | EP 51
Release Date: December 23, 2024

Introduction

In Episode 51 of The Entrepreneur DNA, host Justin Colby welcomes Andy Elliott, a dynamic sales trainer and entrepreneur poised to make significant impacts in the business world. From the outset, Justin emphasizes Andy's potential to inspire and transform listeners’ entrepreneurial journeys.

Justin Colby [02:00]: "I have someone that I believe is a person who is massively going to make a dent in the universe. He already is, just to be clear."

The 1% Mindset: Striving for Excellence

Andy Elliott introduces the core concept of the 1% mindset, stressing the importance of being in the top 1% of your industry. He challenges the common entrepreneurial myth that diversifying into multiple streams dilutes focus and effectiveness.

Andy Elliott [02:20]: "Your goal is to be the top 1% in the industry that you're in."

Andy argues that mastering a single discipline surpasses being mediocre in multiple areas, enabling substantial financial success and the ability to expand into various income streams thereafter.

Andy Elliott [02:50]: "If you do something that I'm doing and my goal is to be the top 1%, I'm not distracted by doing seven things, and I'm only doing one thing, and I can do it better than anybody else in the world. I'm going to make a ton of money from doing that."

Building a Winning Team: Culture and Commitment

Andy elaborates on the significance of cultivating a robust company culture to build an unstoppable sales team. He describes his team members as dedicated individuals who are passionate and relentless in their pursuit of success.

Andy Elliott [04:24]: "Our culture is insane. They smash it, they're upstairs or dialing on the phones by 7am...they're obsessed. They eat, sleep and breathe winning."

Andy highlights the necessity of selecting team members who are not just motivated by money but are intrinsically driven to excel and support each other, fostering an environment where the team collectively becomes unbeatable.

Andy Elliott [06:15]: "We believe an individual can be beat, but a team can't be beat."

Marketing Mastery: Leveraging Sweat Equity Over Paid Ads

A significant portion of the discussion centers on Andy's unconventional marketing strategies. Eschewing traditional paid advertising, Andy relies on organic growth through free YouTube content and social media engagement to generate leads.

Andy Elliott [07:54]: "We've never spent a dollar on advertising. Social media has taken us very far."

Andy shares that their method generates approximately 400 leads a day without any advertising expenditure, emphasizing the power of consistent, high-quality content and genuine engagement.

Andy Elliott [14:39]: "We generate 400 leads a day roughly into our company without spending any money."

Personal Development and Mindset: The Foundation of Success

Andy and Justin delve into the importance of personal discipline, such as waking up early and maintaining physical fitness, as pillars for mental resilience and business acumen.

Justin Colby [16:15]: "I started waking up at 4:45 in the morning...it has been a life changer."

Andy Elliott [17:23]: "Your mindset, everything is perspective...If you're not in a good state, no one's going to follow you."

Andy emphasizes that physical well-being directly influences mental strength, which in turn empowers effective leadership and business performance.

Overcoming Challenges: From Adversity to Achievement

Andy recounts his humble beginnings, highlighting a transformative moment at 18 when he shifted from being broke to breaking sales records. He underscores the role of mindset and relentless self-improvement in overcoming adversity.

Andy Elliott [27:04]: "At 18 years old I was broke, had nothing. My first day I made seventeen hundred dollars which changed my whole life."

Andy encourages listeners to adopt a growth mindset, continually seeking knowledge and honing their skills to ascend from challenging circumstances to remarkable success.

Leadership: Inspiring vs. Authoritative

A key theme is the distinction between true leadership and mere authority. Andy advocates for leading by example, inspiring team members through passion and integrity rather than exerting control through position alone.

Andy Elliott [25:15]: "What a leader is, is somebody that inspires people...It’s so that the people that are listening can say, hey, man, count me in. Just give me the blueprint."

Andy’s approach fosters a loyal and motivated team that aspires to achieve greatness together, rather than individuals working solely for personal gain.

Conclusion: Embracing the 1% Mindset

In closing, Justin Colby praises Andy Elliott's insights and strategies, encouraging listeners to engage with Andy’s platforms for further learning and transformation.

Justin Colby [40:53]: "If you guys want something you don't currently have...find someone who's done it before and cut the check."

Andy reiterates the importance of investing in oneself through education and skill development, reinforcing that true security and success stem from internal growth and mastery.

Andy Elliott [45:22]: "You need to find security inside yourself, not in houses, not in cars, not in your job."

Listeners are invited to connect with Andy through various social media channels and take advantage of free training resources to kickstart their journey towards the top 1% in their respective industries.

Notable Quotes:

• Andy Elliott [02:20]: "Your goal is to be the top 1% in the industry that you're in."
• Andy Elliott [06:15]: "We believe an individual can be beat, but a team can't be beat."
• Andy Elliott [07:54]: "We've never spent a dollar on advertising. Social media has taken us very far."
• Justin Colby [16:15]: "I started waking up at 4:45 in the morning...it has been a life changer."
• Andy Elliott [27:04]: "At 18 years old I was broke, had nothing. My first day I made seventeen hundred dollars which changed my whole life."

Key Takeaways:

1. Focus on Mastery: Strive to be the best in your field by dedicating your efforts to mastering a single discipline.
2. Cultivate a Strong Team Culture: Build a loyal and motivated team through passion, integrity, and shared goals.
3. Leverage Organic Marketing: Utilize free platforms like YouTube and social media to generate high-ROI leads without significant advertising spend.
4. Personal Discipline: Maintain physical and mental well-being to enhance leadership and business performance.
5. Continuous Learning: Invest in personal and professional development to overcome challenges and achieve lasting success.
6. Inspiring Leadership: Lead by example to inspire and retain a committed team.

For entrepreneurs seeking to elevate their business and personal growth, Andy Elliott's strategies offer a blueprint for achieving excellence and sustained success.