The Buffalo Mentality: Facing Challenges and Choosing Your Hard | Cole Taylor | EP 48

Summary

Podcast Summary: The Buffalo Mentality: Facing Challenges and Choosing Your Hard | Cole Taylor | EP 48

Release Date: December 2, 2024

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Introduction

In Episode 48 of "The Entrepreneur DNA," host Justin Colby from Bleav welcomes guest Cole Taylor, a dynamic entrepreneur and fitness expert who has transformed his life from being overweight to building a business empire serving over 50,000 clients. The episode delves deep into Cole's personal journey, his philosophies on overcoming adversity, and his unique approach to fitness and business. Cole shares invaluable insights on facing challenges head-on, the importance of mindset, and sustainable growth both personally and professionally.

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Overcoming Challenges: Turning Pain into Fuel

Cole Taylor opens the conversation by reflecting on the universal experience of facing tough times. He emphasizes the choice entrepreneurs have in using their pain as motivation rather than allowing it to derail their progress.

Cole Taylor [00:56]: "In life, we go through tough stuff. Everybody does... I was given those opportunities with... losing my mom, losing my dad... that was devastating as a young kid. And I was given that opportunity like, what am I going to do with what I've been given?"

Justin underscores Cole's resilience, highlighting how overcoming personal loss has been pivotal in Cole's success both in business and fitness.

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The Buffalo vs. Cow Mentality: Embracing Pain Proactively

A significant portion of the discussion revolves around Cole's "buffalo vs. cow" analogy, which illustrates different responses to challenges.

Cole Taylor [03:45]: "Being fat is hard. Being shredded is hard. Like, which one do you want to choose?"

Cole explains that unlike cows, who run away from the storm and endure prolonged suffering, buffaloes confront challenges head-on, shortening the duration of their hardship.

Cole Taylor [04:31]: "A buffalo actually runs towards the storm and runs right into it, making the time delay between when they hit the pain a lot shorter. It's easier to go through."

This analogy serves as a metaphor for entrepreneurs choosing to face their "hard" tasks directly, thereby managing stress and adversity more effectively.

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Cole’s Fitness Journey: From Overweight to Elite Performance

Cole shares his personal transformation journey, providing a candid look at his struggles and triumphs in fitness.

Cole Taylor [07:52]: "I played Division one football. I finished playing and then I did the typical post-athlete thing where it's like, I hate working out. I'm done. I'm gonna keep shoving my face. And I gained like 50 pounds over two years."

Feeling uncomfortable with his appearance and health, Cole made a decisive change, leading to his impressive physical transformation.

Cole Taylor [08:33]: "I got to the point where I can’t do this anymore. Not only I hated what I saw in the mirror, but I felt awful. You feel gross all the time. You feel tired."

His journey underscores the importance of self-awareness and the willingness to make significant lifestyle changes to achieve personal goals.

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The Three Pillars of Health: Mindset, Meals, Movement

Cole introduces his holistic approach to health and fitness, which he refers to as the three pillars: mindset, meals, and movement.

1. Mindset: Shift from a fixed goal to embodying an identity.

   Cole Taylor [09:25]: "It's not, how do I try to lose weight? Let's step back and ask, who do I need to become first?"

2. Meals: Focus on fueling the body optimally rather than restrictive dieting.

   Cole Taylor [09:25]: "How do I fuel my body to perform at optimal levels."

3. Movement: Tailor physical activity to individual needs, whether it's cardio, strength training, or mobility work.

   Cole Taylor [10:13]: "It's how do I train to feel really good?"

He emphasizes a data-driven approach, utilizing personalized testing to cater to individual dietary and fitness needs.

Cole Taylor [11:18]: "We have a food sensitivity test that we add to our blood panels... customization should be like don't do a fad. Do exactly what you need based off of data."

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Sustainable Approaches vs. Fads: Building Lasting Habits

Cole critiques popular, unsustainable fitness and diet fads, advocating instead for personalized and maintainable strategies.

Cole Taylor [19:55]: "Find something you can actually stick with for the long term. Because it's not about like, if you approach it as a quick fix, you'll get a quick result and you'll fall off."

He warns against extreme diets like the "one meal a day" fast, explaining how they can lead to metabolic damage and long-term setbacks.

Cole Taylor [22:17]: "If you lose muscle mass and increase stress significantly, you're actually crushing your metabolism."

Cole's philosophy centers on gradual, consistent changes that align with one's identity and lifestyle, ensuring lasting success.

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Entrepreneurial Advice: Identity and Giving Value

Transitioning to the business realm, Cole shares his strategies for building a successful enterprise centered around giving value and establishing a strong personal identity.

Cole Taylor [23:06]: "Where am I now? Where do I want to be? Who do I need to become?"

He emphasizes the importance of self-honesty, goal-setting, and identity transformation in achieving entrepreneurial success.

Cole Taylor [26:57]: "You haven't committed to being a certain person. Because for me, the reality is I don't want to wake up and work out any day. But because I've committed to I'm an athlete, this is who I am."

Cole also highlights the principle of reciprocity in business, offering immense value upfront to build trust and long-term client relationships.

Cole Taylor [30:34]: "That's a law that I've learned... I'll give you kind of the inside flip of that one. Like, that's going to be incredible value for you."

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Practical Resources: Getting Started with Cole’s Program

To assist listeners in their personal and entrepreneurial journeys, Cole offers a comprehensive free resource package. This includes meal plans, workout templates, and testing recommendations designed to eliminate excuses and facilitate immediate action.

Cole Taylor [29:43]: "Our health company has an incredible resource... Get started with everything you need to lose the weight, gain the muscle, whatever you need."

Listeners are encouraged to visit Cole’s website cole360.com/coaching to download the free plan and begin their transformation journey.

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Conclusion

The episode wraps up with Cole and Justin reiterating the importance of embracing challenges, fostering a growth-oriented mindset, and prioritizing sustainable habits in both personal health and business endeavors. Cole's inspiring journey from adversity to success serves as a testament to the power of resilience and intentionality.

Cole leaves listeners with a motivational call to action:

Cole Taylor [33:17]: "I would challenge you, if you've gone through tough stuff... to recognize it didn't just happen to you, it happened for you."

Justin commends Cole’s impactful insights and encourages the audience to utilize the free resources provided to kickstart their own journeys.

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Notable Quotes:

• Cole Taylor [03:45]: "Being fat is hard. Being shredded is hard. Like, which one do you want to choose?"
• Cole Taylor [04:31]: "A buffalo actually runs towards the storm and runs right into it, making the time delay between when they hit the pain a lot shorter. It's easier to go through."
• Cole Taylor [09:25]: "It's not, how do I try to lose weight? Let's step back and ask, who do I need to become first?"
• Cole Taylor [19:55]: "Find something you can actually stick with for the long term."
• Cole Taylor [26:57]: "You haven't committed to being a certain person."
• Cole Taylor [33:17]: "I would challenge you... to recognize it didn't just happen to you, it happened for you."

---

This episode of "The Entrepreneur DNA" offers a rich blend of personal anecdotes, strategic business advice, and actionable health tips, making it a valuable listen for entrepreneurs aiming to scale their businesses while maintaining personal well-being.

Transcript

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[Cole Taylor]

Eduardo in life we go through tough stuff. Everybody does. We talked about this a little bit and you know, whether we chose it or not, we are given opportunities as the way I look at it, sure things that we face. And with the pain that I've gone through in life, I believe I was getting an opportunity like everybody else is to make a decision of what to do with that pain is do I use this as fuel for me that's going to motivate me to accomplish more in spite of this, or is it going to be something that derails me and I couldn't do it because of this. So I think I was, I was given those opportunities with, you know, losing my mom, losing my dad, losing, you know, grandparents and like so many people in a short period of time, that was, you know, devastating as a young kid. And I was given that opportunity like, what am I going to do with what I've been given?

[Host]

What is up the entrepreneur DNA family This episode is going to be fire because I have a close friend here in the building today. He was extremely fat to extremely fit. And not only that, he took his mindset and his ability to grow himself into business and now he has built an empire with over 50,000 clients within his business empire. My boy Cole Taylor is here.

[Cole Taylor]

Let's go, let's go, let's go.

[Host]

I'm fired up about this. First of all, you've had a travel day from hell, so let's start there. What kind of mental fortitude do you need to get through that day?

[Cole Taylor]

I mean, I think God gives me opportunities to practice the things I teach.

[Host]

That's right.

[Cole Taylor]

There's no man just sitting on a tarmac for an hour and a half.

[Host]

No big deal. Fun, emulate.

[Cole Taylor]

And then did the AC at least work for the first 10 minutes it did not, so I was still sweating. Finally, they shut the plane off and restarted it.

[Host]

There you go.

[Cole Taylor]

And then the Uber ride here should have taken, like, 25, 30 minutes. It took an hour and a half.

[Eduardo]

So, yeah, we.

[Host]

We made a deal with Miami.

[Cole Taylor]

You just make it happen.

[Host]

That's right.

[Eduardo]

Let's.

[Host]

God. Well, dude, I think let's even start there. Right. Like, I think there's a lot of people in life, whether it is the we want to talk about your fitness journey and people's fitness versus or even the business side. There's a lot of people that want things that they want and can achieve and should deserve and do deserve. But then they limit their ability to kind of weigh through the pain.

[Eduardo]

Yeah.

[Host]

I mean, even to the point of, like, traveling to get here for you, regardless if it was, like, direct and never had a delay, still a far travel. But you wanted to be on here. You made it happen.

[Eduardo]

Yeah.

[Host]

Talk to that point about people Right. In your own personal journey, but also to, like, people's willingness to get through some of the pain to get to where they want to go.

[Cole Taylor]

I don't think anything in life that we really want ever comes easy. And most people that you meet that have accomplished a ton of incredible things, it's because it's come on the back end of a lot of intense suffering, honestly.

[Host]

Yeah.

[Cole Taylor]

Like, building an incredible business takes a lot of stress, takes a lot of work. Building a body that you're proud of takes a lot of stress, a lot of work.

[Host]

No doubt.

[Cole Taylor]

But it's. In my opinion, it's just as much stress to not have those things. You know, you heard the phrase choose your hard.

[Host]

Like, that's right.

[Cole Taylor]

Being fat is hard. Being shredded is hard. Like, which. Which one do you want to choose? And so I think when people start to recognize that. That life's going to be hard either way, I just choose a different path. It gives you a powerful perspective versus, like, avoiding pain. One of my favorite analogies is the buffalo versus the. The cow. When the storm comes in, a buffalo actually runs towards the storm and runs right into it and shortens the time delay between when they hit the pain a lot shorter, too. And it's easier to go through. Cows run away, and so they suffer for longer, and then as the storm hits them, they're still suffering. Yeah. And so, you know, that perspective always is something that I carry with me is like, if something. Yeah, let's chase the pain. It makes it easier because it's like ripping the band aid off Like, I'd rather choose my pain than let it, you know, chase me down.

[Host]

Yeah. I mean, I can even sit here and think today in my own businesses and I run multiple businesses. But like, there's even moments right now, right. As the, the economy was changing, I've had to make decisions that I just. Like, I would rather rip this bandaid off now and deal with it and fix it now.

[Cole Taylor]

Yeah.

[Host]

Or. Right. Like instead of a. The another analogy is like death by a million paper cuts. Right. I would rather just be done with it and then move on. And I love that. I've never heard the buffalo and the cow analogy, but same idea. Right.

[Cole Taylor]

I think most people that don't have what they want in life, it's because they avoid pain, they're not willing to choose it, and then they just live in this constant mediocrity, which to me is worse pain than a ripping the band aid off.

[Host]

Yeah.

[Cole Taylor]

And so I'd rather wake up and choose something painful that is moving me in the positive direction than avoid painful things that are going to keep me away from it.

[Host]

Now. Some things are uncontrollable, like delay lights in an hour in Miami.

[Eduardo]

Yeah.

[Host]

And some of that is just Miami and some of it's bad timing, accident, et cetera.

[Cole Taylor]

I think the cool part about is when you choose painful things. Like for me, I'm training for an ultra marathon. I've got 100 miler in 90 days.

[Host]

Wait, but haven't you done that before?

[Cole Taylor]

I've attempted it on not enough training and I made it 79 miles.

[Host]

79.

[Cole Taylor]

79 miles.

[Host]

So I don't care if you never attempted again. You get all my applaud and all of my admiration because that is insane.

[Eduardo]

Yeah.

[Cole Taylor]

But for me, I get asked all the time, would you just really like running? And I'm like, no, I hate running.

[Host]

Yeah.

[Cole Taylor]

Why do you do that? It's the same people. Most people cold plunge. It's because I can choose something painful that I know is going to make me better. And then when stuff like today happens, you're just like, whatever. My, my 25 mile run I had to do this weekend was a lot harder than me sitting on this tarmac, waiting on this plane.

[Host]

Like, it's, it's also perspective.

[Cole Taylor]

A hundred percent.

[Host]

Right. And this is the perspective I think a lot of people miss in business and even in health. Right. Is the idea of like, is it really that bad? Now, today, great example. Right. We had a reschedule and fine. But at the end of the day, is it really that bad? No, not really relative to what real problems are.

[Cole Taylor]

I'm not going to think about this past tomorrow. Probably. Yeah. I don't even remember that I had a door.

[Host]

Right.

[Eduardo]

Yeah.

[Host]

And so I think people need some perspective. And you and I both do a lot of personal coaching and I think, you know, you really lay into this with a lot of your, you know, students and your community is like, put some perspective on what you actually think is going to be hard because in reality, it's not relative to all the other things that could be hard.

[Cole Taylor]

And I think for me, what's given me a lot of that perspective, and I think a lot of people have been through stuff like this is when you lose family members and go through extremely tough situations that you have no control. Like, for me, I've lost every single family member except one from health complications. And so I look at scenarios in life like today, and I'm like, I've gone through significantly worse than that. And I think most people in life have. They've gone through divorce, they've gone through, know, losing a job, their career, crashing stock market, whatever it is. They've gone through painful stuff, if you remember, like, hey, I've made it through that. Nothing else really compares to that.

[Host]

That's right. So talk, talk to us a little bit about your fitness journey. Right. And I think this is pivotal because you're on the other side of like going from really overweight to extremely fit.

[Eduardo]

Yeah.

[Host]

But I also want to talk to the middle guy. The. The guy or girl who's like, maybe not extreme on both sides.

[Cole Taylor]

Sure.

[Host]

But really is like, man to kind of get to where I want to go. Talk to that journey for yourself and what you think people need to really understand.

[Eduardo]

Yeah.

[Cole Taylor]

So the first piece, my journey was I played Division one football. I finished playing and then I did the typical post athlete thing where it's like, I hate working out. I'm done. I'm gonna keep shoving my face. And I gained like 50 pounds over two years.

[Host]

Yeah.

[Cole Taylor]

Which on a 511 frame, you know, 5 11, 22230 is really where I got about 215 now. And it's significantly different body composition. Yeah. Yeah. But I, I got to where I was like, oh, my gosh, like I feel my fat rolling over my sides and people start to make comments. And so, I mean, I'm, you know, I was not obese by any means.

[Host]

Sure.

[Cole Taylor]

But, you know, overweight for my size according to the, you know, doctor or body fasting, which are still obese according to that. But it's. You know, it looks a lot different now.

[Host]

That's right.

[Cole Taylor]

But I got to the point where I'm just like, okay, I can't do this anymore. Not only I hated what I saw in the mirror, but I felt awful. You feel gross all the time. You feel tired. I'm sure people in here that aren't paying or listen to this, that aren't paying attention to their nutrition, they. They feel like that sometimes.

[Host]

Like, yeah, I just.

[Cole Taylor]

I'm. I'm groggy. I feel.

[Host]

Well, dude, I go to you as a friend, and we had dinner a month ago or wherever in Bo. We were in Boston. Right?

[Eduardo]

Yeah.

[Host]

Yeah. And I'm like, hey, bro, what should I do? I'm feeling a little soft right now. I just had a baby, and blah, blah, blah.

[Cole Taylor]

Right.

[Host]

And so you're kind of saying, did I need some extreme makeover? Oh, my. No.

[Cole Taylor]

No.

[Host]

But even for the middle ground, people who just don't feel like they're performing at top level, like, that's the people I want to talk to, because I think there's a lot of people watching this and listening. There's hundreds of thousands right now. Right.

[Cole Taylor]

100.

[Host]

They need to realize what you realized. Right. Perform at your optimal level starts with first your mindset, in my opinion. Right.

[Eduardo]

Yep.

[Host]

But also, like the fitness component.

[Eduardo]

Yeah.

[Cole Taylor]

So our health program talks about three big pillars. It's mindset, meals, and movement. First off, it starts with the mindset. And for me, it's not, how do I try to lose weight? It's let's step back and ask, who do I need to become first? It's not what do I need to do? Who do I need to be? And for us, it's if I can become an athlete, if I can believe that's who I am. Athletes train. They don't try to lose weight. If I'm an athlete, I'm training to perform better. And as a byproduct, I look better. And so we instill this mindset of, I'm not just trying to lose weight. I'm not trying to accomplish some physical goal. This is who I am.

[Host]

Yeah.

[Cole Taylor]

So this is what I do. And as a byproduct, my meals are now shaped in a way to how do I fuel my body to perform. It's not I'm starving myself or doing this crash diet to try to get a fast result. It's how do I fuel myself to perform at optimal levels.

[Host]

Yeah.

[Cole Taylor]

Same thing with training. It's not like, how do I do three Hours of cardio a day and kill myself. It's like, no, how do I train to feel really good? And that might be different for different people. Some people it's a little cardio. Some people it's strength training. Some people it's more mobility and yoga. Like, there's different ways to get there. But if I can get my body trained and fueled in a way that makes me feel and perform good like an athlete, I end up looking good as well. Because when we talk about the mindset principle of your outer world reflects your inner world, I think it's the same thing with our health too. If I can get the internal, you know, metabolism, get my hormones optimized, I can get it fueled properly. It ends up looking really good too. And so most of the people that are in that middle ground, they're like, I'm not that bad. I'm like, man, you don't know how much you're missing. When everything's fully optimal, there's a significant brain performance. Increase your energy levels. Like, even for me, like, this is may sound crazy to some people. One of our tests told me that sweet potatoes and broccoli don't sit well with my gut bacteria. And I was like, wait, those are great foods. And the doctor was like, they are healthy, good foods, but your body just doesn't process them well and it's not optimal for you. And so even just changing things like that significantly felt better mental performance wise. Less groggy, more energy, less bloat, probably.

[Host]

Right? Less bloated. Right. Where can people go to like even test? I mean, there's a lot of companies who do you even suggest?

[Cole Taylor]

Yes, we have a couple that our doctor orders depending on. There's like a food sensitivity test that we add to our blood panels. There's a couple different gut health tests. I think. You know, I don't have any affiliation with this company, but if you just want like a quick and easy one, Viome makes some pretty good ones. Viome.com we don't use those anymore because we have.

[Host]

I know Biohacks here in Miami is a pretty well known.

[Cole Taylor]

We order those for like, basically the way our membership works is like as people are paying monthly, they just get tests at costs and our doctor orders it for them. So different ways to do it. You just basically you want to find something that will actually tell you interpretation, not just information.

[Host]

That's right.

[Cole Taylor]

You get a chart that says, here's what your data points are. But unless you have someone to guide you through it, it doesn't really help you.

[Host]

There's no doubt.

[Cole Taylor]

I need to make sure. How do I actually apply this stuff?

[Host]

Yeah. I mean, I'm. I'm big on the health kick because my age. Right. So I'm 43. You're a young thundercat. I get it. But, you know, so I went through the whole scanning of the body, the mri, at peak, peak performance and so peak longevity. Sorry. But it's because I actually want to know what's going on inside.

[Eduardo]

Yeah.

[Host]

And I think there's a big disconnect with people who are like, oh, I want to look like Cole and be ribbed and shredded because. And I just saw you did a before and after photo and you're jacked. And you know, it's great.

[Eduardo]

Yeah.

[Host]

But that's the superficial side of just running at a peak performance.

[Cole Taylor]

Right.

[Eduardo]

Yeah.

[Host]

And for.

[Eduardo]

For.

[Host]

I think most people, they need to start taking side. Taking serious. The inside. Right. Which starts with the mental, but also like, what is going on inside your body, like belly.

[Eduardo]

Yeah.

[Host]

Health.

[Eduardo]

Yeah.

[Host]

Right.

[Cole Taylor]

Hormones, Gut health. Like, you know, to me, the worst possible scenario is you get shredded and look incredible, but you still die young because you're not healthy.

[Host]

Yeah.

[Cole Taylor]

It's not any better.

[Host]

And they're. They're out there. You're physically look amazing. But. And he died at 48 and you're like, yeah, how'd that happen? He didn't look inside.

[Cole Taylor]

Yep.

[Host]

Right. You got it both well. And so you're really big and you've built an incredible empire. Right. And so let's talk a little bit about the business side of this. Is you've taken this three prong approach, which is the mental, which is the food and then the actual exercise. Right. And you've built a 50, 000 person empire, which is really impressive. I applaud you.

[Eduardo]

Thank you.

[Host]

But talk into that. Like, why would people go seek out coal and you know, what's delivered?

[Cole Taylor]

Yeah. The difference for us is two things is one is we make all of our decisions based off of data. So it's not just a typical fitness company. There's a ton of. I have tons of friends that run incredible personal training and nutrition companies that get amazing results. But for us and for me, with my background of losing so many family members from health complications, to me, it wasn't enough to just fix the external, which a lot of times, to their defense, when you fix the external, it helps a lot of internal stuff as well. You lose a lot of weight, you're going to get healthier.

[Eduardo]

That's right.

[Cole Taylor]

But for me, I didn't want to stop there. So everything we do is data driven. And so not only do we have a trainer, it's doctors and nutritionists as well. We're actually looking at that data and saying what does your body specifically need from your DNA, your gut health, your food sensitivities, your hormones? And so that's, that's one big piece for us is all that testing data. And we even use whoops to track people's sleeps and recovery. And so it becomes more human optimization than really even fitness. So like I said, fitness becomes a byproduct of that. That's one. And then second is because I would say 90 plus percent of our clients are entrepreneurs. The focus needs to be on performance, but also the focus needs to be on how do I make this fit my schedule. And I'm not a fitness guy, I'm a business guy that's trying to use fitness as a tool. Yeah, they need a program that structured that. And so we actually run ours more like a concierge service than anything of, hey, if we're going to give you a meal plan, why don't we just send you the meal prep that fits that or at least send you groceries to your house. You never think about it or your supplements. Let's send those to you testing, we'll coordinate it all for you. So, you know, on top of hands on coaching, it becomes like, let's just do the logistics for you.

[Host]

Done flung as you.

[Cole Taylor]

Yeah, obviously I can't.

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[Cole Taylor]

Eat their food for them or made their body. But as long as they can commit to a couple hours a week of movement and they eat what we send, they get incredible results. So it's, you know, time efficient. But then, you know, they also get way better results because it's data driven.

[Host]

You brought up eating so far a lot in. In 10 minutes.

[Eduardo]

Yeah.

[Host]

That's a huge component. You and I have had this conversation, right? You can't out work out a bad diet.

[Cole Taylor]

Talk.

[Host]

Talk about that.

[Eduardo]

Yeah.

[Host]

So it was huge. Especially for me. Right. Just thinking about what I just went through. Right.

[Eduardo]

Yeah.

[Cole Taylor]

Most people are convinced that if they work out hard enough, I get to eat bad because of this, which is there's a little bit to that because you can earn some extra calories or whatever. That to me, like eating good is not a tool to just look good. Like every single thing I put in my body is fuel. And for me, like I don't use fitness as a. I just want to look good. It's. I got to perform well for my family, for my business, the people I care about. Like this is a. My body's a weapon that would be an anchor if I was read it right. For sure. So for me like nutrition is 100% fuel. It's how much fuel am I giving my body to make it run. But if I'm giving it high quality premium fuel to let it run like a race car or am I going to give it junk fuel and I feel bad. And so like I think when people start to see that perspective of this is the fuel that I'm putting in my body and I'll perform based off of this.

[Host]

That's right.

[Cole Taylor]

It totally changes the perspective. I'm not trying to starve myself to lose weight. Although sometimes some people really need to do that if they're super well.

[Host]

Yeah. So talk to that. Like I know you don't know the listener and it is very subjective.

[Mindful Therapy Group Ad]

Right.

[Host]

You would advise me differently than. But let's just talk a little bit about some concepts. Right. I have another good friend in the fitness space and similar kind of space mental fitness. But he is really bought in. And it's not whether you agree or disagree but like he is so eyeballs deep into the one day, one meal a day fast.

[Eduardo]

Yeah.

[Host]

And I mean he is just running at a 200. He's like dude, it's the way for me.

[Eduardo]

Sure.

[Host]

And I would argue. Right. What's your kind of belief system? And I know it's all subjective.

[Cole Taylor]

Yeah.

[Host]

How do you look at dieting? Not dieting and like sure, fast. I'm just saying like.

[Eduardo]

Yeah.

[Cole Taylor]

What's the overall methodology? To me.

[Eduardo]

Yeah.

[Cole Taylor]

I, I approach things probably from a much more broad perspective than most people that are all gung ho about a certain method. Like I look at two things. One is what does the individual actually need? That's why I'm so passionate about testing is like we even with our DNA testing we'll find that some people respond better to higher carb diets than they do higher fat diets.

[Host]

Which my friend just found that out.

[Cole Taylor]

Which is crazy because so many people do keto or carnivore to hate on those necessarily. But some people really like they're not.

[Host]

It'S not optimizing actual.

[Cole Taylor]

They actually struggle to process faster. And so if you get a high fat diet you're going to be suboptimal. So one for me it's always what does my body specifically need based off of testing. Like there's so many out there. There's blood type, diets, DNA can look at it our, you know, our hormones and gut health can tell us specific things but customization should be like don't do a fad. Do exactly what you need based off of data. And then two is like, what can I actually sustain? Like to me doing things like keto or carnivore. Unless you're cool with like only eating that forever. To me that's not a sustainable. No. I gotta find not only what does my body need, but what can I stick to. And so if you're like, you know, the one meal a day, most of the guys I know that do that, they feel incredible with that. But if you can't stick to it and you feel incredible two days and then you ruin it and you're on like that's actually not any better. You might as well find something you can stick with.

[Host]

That's right.

[Cole Taylor]

And so I think customization based off of your specific body's testing and then two is like find something you can actually stick with. And if it's like, even if it's optimal for you, I'd rather slightly suboptimal that you can actually stick to. And then, you know, versus it's perfect. But I fall off every week.

[Host]

Well, this is a little of what I, you know. 75 hard.

[Eduardo]

Yeah.

[Host]

Right. And we all love it. And etc. My only downside is you and I are in similar masterminds or a part of similar networks. We're speaking on similar stages. All this other stuff.

[Eduardo]

Yeah.

[Host]

Every single person I've ever seen go on it. Finishes it. Well, not maybe they don't, but even when they finish it, 75 days later they are like Zach. Right. And you go, yeah, I can appreciate the mental fortitude to get like, I started something. I finished it. It was really hard. Good for me. I love that. Good for them. But then it's just not even sustainable.

[Cole Taylor]

No.

[Host]

Right. Like I'm like, you're. Most people aren't going to sustain that. No. For the rest of their lives. That's. I mean that's what you're talking about is like, why would you create a diet that isn't sustainable?

[Eduardo]

Yeah.

[Cole Taylor]

Find something you can actually stick with for the long term. Because it's not about like, if you approach it as a quick fix, you'll get a quick result and you'll fall off. But that's why we focus so much on identity. And this is the same thing when you're growing a business too. Is not just what behaviors do I need to change, what beliefs do I need to change.

[Host]

That's right.

[Cole Taylor]

The belief modification leads to behavior modification. If I believe something different, then I behave in a certain way. But if you try to just change behaviors, eventually you will revert back, because that's what happens. Day 76 and 75 hard is I did different actions, but I actually become a different person.

[Host]

So 76 is they drink a lot. They just. And that probably turns them into just a melon for the next four days.

[Cole Taylor]

Yeah. What it. What's actually worse about when you do those aggressive diets? If you don't sustain it because you went so hard for so long between your metabolism and your stress levels, you're actually like. Because you'll lose muscle mass in that, typically, unless you do it right, which very pe. Few people do. If you lose muscle mass and you increase stress significantly, you actually crush your metabolism. And so when people gain the weight back, they're less muscle, but more fat.

[Host]

Yeah.

[Cole Taylor]

And so they've actually dampened their metabolism. So next time when they try to lose weight, it's actually harder, and then they repeat the process. And so, like, Maybe you burned 2500 calories a day naturally before.

[Host]

Yeah.

[Cole Taylor]

Then the next time it's 24 or 2300. Next time is 2200. And so when you start to see how the metabolism adapts, you're like, this is dangerous. I'd rather just do it slow and steady.

[Host]

Yeah.

[Cole Taylor]

And my metabolism stays healthy, and I don't destroy my hormones versus setting myself to fail. And that's why people get, you know, if they've done this for years, they get, you know, late 40s, and they've tried 50 diets, and it's like, why? I'm eating a thousand calories a day and I'm still not losing weight.

[Host]

All right, so let's talk to the entrepreneur right now that you can. You know, most entrepreneurs right now are kind of saying, okay, I can improve.

[Eduardo]

Yeah.

[Host]

How would you talk to the entrepreneur right now? What are the questions you're going to ask them to think about to improve? Right. I think we all should be improving. But sure, talk to the entrepreneur for us.

[Cole Taylor]

Yeah. To me, any area of life that I want to improve in, whether I call them four Fs, four pillars of life, faith, family, fitness, and finance. It's my internal man. Whether it's mindset, emotions, could be spirituality. For me, it's a relationship with God. Could be family, is, you know, in relationship with significant other, could be spouse, could be, you know, friendship, any kind of sort of relationship. Fitness is obviously my body, my health, and then finances. Like, if I'm ever setting goals in those areas, it's the same path, same questions. Every time. And I always encourage people, if they want to grow in an area you ask these questions is where am I now? Let's get clear off of what is my current situation because I believe I can't fix what I won't face. But if I don't get clear on where I am now, if I try to hide it, I can't heal it.

[Host]

You look in the mirror and you lie to yourself. You can't hear, not that bad.

[Cole Taylor]

Of course you never, you're not going to grow because you can't be honest. That's really happening. So one is where am I now?

[Host]

Yeah.

[Cole Taylor]

Two is where do I want to be? And actually getting clarity of legitimate, tangible goals. I read a study recently that was like over 90% of people don't actually set goals and Then only like 5% of those actually write them down. And when you compare those two like those 5% accomplish like 10x more than like it's wild numbers.

[Host]

Yeah.

[Cole Taylor]

But if you get clarity of like data driven targets significantly increases your ability to accomplish things. So where am I now? Where do I want to be? But the thing we talked about next, which really is the magic is not what do I need to do, it's who do I need to become? So what identity do I need to embody for that to be reality? If I want to get my business to 20 million next year, instead of saying like, first off, what tactics do I need? Like, no, who do I need to be for that to be a reality? Because the business is a reflection of me. Like if I don't show up, well, doesn't matter what tactics our team takes because I'm driving this thing for me, it's always who do I need to be. Because if I change the beliefs or I change the identity, the activity becomes a byproduct of that. And so if I want to lose 20 pounds, it's not what's my diet, that's a secondary thing. It's who do I need to be? How do I become an athlete? How do I believe I'm a healthy person? So it's where am I now? Where do I want to be? Then? Who must I become? Then from, from there it's how do I actually just implement the standards?

[Host]

Or where are the X's and O's.

[Cole Taylor]

What are the X's and O's after that? But most people Forget that part. 3 and then never actually even if they reach their goal, like I finished 75 hard right, or actually sustain it because they didn't become a different Person.

[Host]

I say it similar. So I have five laws of success, but the first one is a combination, what you just said. So decide what you want and then decide who you need to be to get it. So it's one sentence, right?

[Eduardo]

Yeah.

[Host]

Because it does no good to say, I want a six pack. If you're gonna go eat donuts and drink Coca Cola every day, then don't make that decision of what you want and then change it. No one's going to judge you. The thing I, you know, of coaching a lot of people.

[Eduardo]

Yeah.

[Host]

The thing I see, even just in business is people aren't authentic with themselves. They won't actually say what it is. Right. They'll say, yeah, I want to make a million dollars and I'm going to become this really driven business person. But they know damn well they're not going to sacrifice Netflix and chill time. They're not going to sacrifice the weekends and drinking on the weekend so their Monday rolls out a little bit slower. They're not willing to sacrifice, although they just say they are. How can someone break that? Like, what would you advise someone to just say, just wake up? Like, be honest with yourself?

[Eduardo]

Yeah.

[Cole Taylor]

So, I mean, I think once you start to legitimately ask the questions of who am I and who do I want to be, to me, that gives me a different mental framework to look at things. I think people just forget the identity piece. Like, even if they talk about, oh, yeah, I want to be an athlete, it's like, no, no, like, sit down and actually ask yourself what that would look like for you. What standards would that require? For me, what environment do I need to put myself in? Like, do I need to change where I live, who I'm around? Like, what, what, how do I dress? Like, what does this actually mean for me? And what is that going to change for my life? Most people don't go deep enough for that and won't commit to that process. And so they, they, again, they tried to rely on this discipline of habits to get them somewhere, and they just continue to neglect that internal piece. So anytime I talk to somebody that's like, man, I've set these goals, I really believe I want to be this person. I just can't motivate myself to do it. And it's like, because you're not focusing enough on this internal identity.

[Host]

Yeah.

[Cole Taylor]

You haven't committed to being a certain person. Because for me, the reality is I don't want to wake up and work out any day. Like, there's like 99.9% of the time I do not feel like waking up early and working out. But because I've committed to I'm an athlete, this is already who I'm, who I am. There's standards that I have off of that. And so when the alarm goes off I'm like, this is just who I am. Like there's no negotiation anymore and people aren't willing to take their standards to that level. Yeah, they just want like to talk about it. And most people get enough feedback from others when they talk about their goals and who they want to be. That right fulfills that void enough to not really do anything.

[Host]

Yeah.

[Cole Taylor]

That's why I don't really tell people a lot of my goals unless it's an accountability like hey, I'm running a hundred mile or I'm telling you all that I'm doing this, I'm going to bring you along the journey.

[Host]

Yeah.

[Cole Taylor]

Most people, I just tell them like once it's done because I don't want to ruin the satisfaction of just.

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[Cole Taylor]

I want to commit to the work and then get the reward when I've done it. Most people just want to talk about it and don't actually commit to the identity changes required.

[Host]

I think as a coach also like, well first I want to ask you, do you have anything that people could kind of like get from you to just get going?

[Cole Taylor]

Yeah.

[Host]

Right. Whatever these things are. I think that the hardest part for any of us and I just think back to college so I use the analogy like I was an English major. The hardest part of the paper was getting started.

[Eduardo]

Yeah.

[Host]

I would sit there day after day and procrastinate that. I had this 15 page paper.

[Eduardo]

Yeah.

[Host]

Once I got that first paragraph out like I could run for three or four pages in no time. But that getting started. So do you have something that someone can. Where do they go to get that?

[Cole Taylor]

It's the start that stops most people.

[Host]

Yeah.

[Cole Taylor]

No, nobody ever actually into the starting line.

[Host]

That's right.

[Cole Taylor]

Yes. So we have a. Our health company's got an incredible resource that we put together. Basically summarizes all that we've learned over helping the 50, 000 + people we served of, you know, what's the best way to eat to fuel your body? How do I train to fuel my body? What's. What supplements do most people need? And so basically puts all this stuff together, including testing recommendations in a way that you can customize for yourself. So it's got calculators, it's got meal plan templates, it's got workouts in there, it's got testing recommendations. Really, there's like this whole breakdown of what most coaches honestly charge a couple thousand dollars for.

[Host]

Yeah.

[Cole Taylor]

So that someone has zero excuse to not get started. And so I'd love to give anybody listening this access to this. I'm sure we could put it the link in the show notes. But if you're listening this, you can just go to my page, which is cole360.com360 and there's a section that if you click coaching, it pops down and says download a free plan, essentially. And so you can download it there. And again, like, it'll. It'll give you everything you need. And the only thing you would need on top of that is if you actually wanted to get testing from there. But everything in that resource will give you all that you need to lose the weight, gain the muscle, whatever you need to get started.

[Host]

Well, that's a lot. That's a huge gift. Right. I thought you were gonna maybe give like an ebook. Yeah. Also, like, if they can't find that, go follow you on Instagram and just DM you or go to Facebook. Just. Cool. Taylor.

[Cole Taylor]

Yeah. Cole David Taylor.

[Host]

Cole David Taylor at Instagram. Yeah. By the way, any of you entrepreneurs just go grab that. I mean, that is ridiculously. I mean, literally, people charge 3, 4, 5 grand what you're giving away.

[Eduardo]

Yeah.

[Cole Taylor]

And we've. Honestly, that's a. A law that I've learned that I've really leveraged in business is reciprocity. So business owners listen to this. Like, I'll give you kind of the inside flip of that one. Like, that's going to be incredible value for you. And you guys are. You should get amazing results. Like, that's the same program that I follow.

[Host]

Yeah.

[Cole Taylor]

And it's the calculations and numbers that I use. But what happens is people lose 20, 30 pounds over a couple months and like, dang, like, this is awesome. What else can I get from them? And then they'll come to us for testing and the more detailed stuff.

[Host]

That's right.

[Cole Taylor]

And so business.

[Host]

But you gave your best stuff away. I mean, Alex Ramos, he says it all the time, give it away for free. Because the reciprocity, it's that damn good. What am I going to get if I pay for?

[Cole Taylor]

Totally.

[Host]

Right.

[Cole Taylor]

Yeah.

[Host]

I think. But you are that guy. I mean, you have always been a go giver. You're big in the church. That is who you are. And that's another component. Right. Whether people want to. I just think people need to believe in or have an idea of, like, this is for us. We were given this. Even the troubles, even though delayed flight. Like, yeah, this stuff is given to us and I. And that goes into the fitness side.

[Eduardo]

Yeah.

[Host]

Right. You are in a position to make yourself better, but it also goes into business. Yeah. Talk a little bit about your belief system and why that's been able to achieve fat to extremely fit Hunter miler, but also essentially broke to building rather big empire with 50,000 clients and speaking on stages. And literally you're flying from here to Michigan to back to Florida. And people like, literally want coal in their life. Like, talk about the mindset and the belief of all that.

[Cole Taylor]

Yeah. To me it starts with I. In life, we go through tough stuff. Everybody does. We talked about this a little bit. And you know, whether we chose it or not, we are given opportunities as the way I look at it.

[Host]

Sure.

[Cole Taylor]

Things that we face. And with the pain that I've gone through in life, I believe I was getting an opportunity like everybody else is to make a decision of what to do with that pain. Is, do I use this as fuel for me that's going to motivate me to accomplish more in spite of this or is it going to be something that derails me and I couldn't do it because of this. So I think I was, I was given those opportunities with, you know, losing my mom, losing my dad, losing, you know, grandparents and like so many people in a short period of time. That was, you know, devastating as a young kid. And I was given that opportunity like, what am I going to do with what I've been given? And like you said to me, I saw it as an opportunity of this happened not just to me, but happened for me. And I think the cool next step that comes from this, and a lot of this has been through, you know, growth and incredible relationships and friends and mentors, but also relationship with God that's so deep that I've been able to experience and sift through some of this stuff. But I think the next level of instead of just saying it happened to me, it's happened for me. The next piece has actually happened through me, is now I'm going to use this as a gift. All this pain, all this loss for me turned into thousands of people getting served in a certain way.

[Host]

That's right.

[Cole Taylor]

So I think anybody listening to this, the mindset I built my life on is like my whole life is a gift that I've been given to now give to others. And for me, that comes from God. Like, I've been given incredible gifts of a new family, adopted family. I've been given a life that I, you know, I can live. For me, I believe a life after death of something that I've couldn't have earned, that I've been received in a gift of salvation. Like I've been given all these amazing things that I didn't deserve. Even though I've gone through pain like that pain is actually a gift that's allowed to serve me too. And so I would challenge you, if you've gone through tough stuff, which we all have, is to recognize it didn't just happen to you, it happened for you. That's the first gift you can recognize. But if you allow it to do what it should it actually happened through, you can use that same thing to serve people and make an impact at a different level.

[Host]

Yeah. I think people, I don't want to call everyone selfish that don't serve. But the reality is everyone has some sort of zone of genius. And for them to hide that from the world is to some extent selfish, for lack of a better way of saying it. Right. And whether you need to be at your level, my level, and some others that have a platform, or if it's just like you're brilliant at the thing, let that come out right. In one way or another. Right. Whether it's at a job or social events or whatever, I think it is imperative as people and entrepreneurs. Right. Like, make sure your zone of genius is heard by others to that it's through you to deliver it. People need to hear it, see it, feel it, touch it. Right?

[Eduardo]

Yeah.

[Cole Taylor]

The world needs what you have, and I believe you need to give that too. Like, I'm not my best, if I'm not Giving out of my gift. I'm saying that that lights you on fire.

[Host]

Yeah.

[Cole Taylor]

I don't think you can truly live a fulfilled, purposeful life if you're not letting that stuff come through you and you're giving as well. You know, there's always that phrase, like, it's better to give than receive. Yeah, that sounds like a cute platitude, but you feel so much better when you impact someone's life. Then someone gives you something. There's no but I'm using my gifts at my best. That's when I'm most alive, bro.

[Host]

If you guys are listening to this man, follow him right now. I mean, this is. This is just a snippet of what I've been able to get out of him. He's dynamic. You're incredible. You are a server. You're huge in the business space. You are massive in the fitness space. You built an empire. I couldn't be more honored to have you on this episode, dude.

[Cole Taylor]

Thank you, bro. Appreciate it.

[Host]

Yeah, Go get his free gift again. Go follow him. Cole. David Taylor on Instagram, go to the website. What's the website, Cole?

[Cole Taylor]

360-Carm-Coal360.

[Host]

Go to coaching. Scroll down. Find it. That's totally free, by the way. Or hit them up on Instagram and it will be in the show notes if you're watching this on YouTube. So, guys, appreciate you if this made an impact at all. Just one single thing, make sure you share with two friends. See you guys on the next episode.

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[Cole Taylor]

One in five people experience some form.

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[Trevor Sikkima]

Hey everybody, I'm Trevor Sikkima, host of the PFF NFL show, here to tell you what you can find on all of our shows throughout the week. On Mondays, we have the Grade Release show where myself and Dalton Wasserman break down every single game that you just saw in the NFL. On Tuesdays we have the Quarterback Breakdown with Seth Galena. On Wednesdays we've got the Rookie Review with John Ledyard and the preview for the upcoming week in the NFL. So make sure you are subscribed to the PFF NFL show wherever you get your podcasts.