The Mindset That Creates Millionaires | Alex Morton | EP 49

Summary

The Entrepreneur DNA
Episode Title: The Mindset That Creates Millionaires | Alex Morton | EP 49
Release Date: December 9, 2024
Host: Justin Colby, Bleav
Guest: Alex Morton

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Introduction to Alex Morton

In this compelling episode of The Entrepreneur DNA, host Justin Colby welcomes Alex Morton, a dynamic entrepreneur renowned for his impactful presence in over 76 countries and his speeches to audiences exceeding a million people. Alex shares insights from his diverse experiences, emphasizing the critical role mindset plays in achieving millionaire status.

The Power of Desire in Entrepreneurship

Alex Morton initiates the discussion by highlighting desire as the fundamental driver differentiating successful entrepreneurs from others. He references Napoleon Hill's Think and Grow Rich, stating,

"Desire is the starting point of all achievement. Not some achievement, it’s all achievement."
(03:18)
Alex underscores that regardless of the industry—be it insurance, real estate, or direct sales— burning desire is what propels entrepreneurs through challenges and setbacks to eventual success.

Five Laws of Success

Justin introduces his own framework, the Five Laws of Success, which align closely with Alex’s philosophy:

1. Decide what you want and who you need to be to get it.
2. Commit to it.
3. Take massive action.
4. Be extremely uncomfortable.
5. Remove your time expectation on the result you're trying to achieve.

Alex responds enthusiastically,

"I love it. It's right on point."
(04:56)
He elaborates that understanding one’s true desires beyond superficial goals—like cars and watches—is essential for meaningful achievement.

Mentorship and Learning from the Best

A pivotal moment in the conversation revolves around Alex's encounter with his mentor, Bob Proctor. Alex recounts how Proctor recognized his potential early on, offering mentorship that significantly shaped his entrepreneurial journey.

"He saw something in you and said, you can help my wife change a lot of people's lives."
(08:51)
This mentorship exemplifies the importance of learning from those who have already achieved success, allowing entrepreneurs to reverse engineer their paths to success.

Overcoming Fear and Taking Action

The duo delves into the common fears obstructing entrepreneurial progress:

• Fear of Failure
• Fear of Doing It Alone
• Fear of Staying the Same

Alex asserts,

"The number one reason they don't is the fear factor, and it's the fear of fucking up, making a mistake."
(29:44)
He emphasizes that recognizing and overcoming these fears is crucial. Practical strategies include incremental progress and reprogramming the subconscious mind through positive reinforcement and persistent action.

Building a Personal Brand and Managing Social Media

Alex and Justin discuss the dual-edged nature of social media. While it serves as a powerful tool for branding and community building, it can also lead to comparison paralysis and distraction.

"Comparison is the thief of all joy."
(21:00)
Alex advises entrepreneurs to curate their info diet meticulously, focusing on content that fosters growth and positivity while minimizing exposure to negative or distracting influences.

The Power of Incremental Progress

A recurring theme is the significance of small, consistent changes over time. Alex shares anecdotes demonstrating how minor adjustments, such as waking up 15 minutes earlier each week, can compound into substantial personal and professional growth.

"Little by little, you’re going to build a great strategy and blueprint to go out there and create a successful life."
(29:08)

Global Perspectives and Challenges

Alex offers a sobering perspective by sharing his experiences in countries facing severe hardships. These stories highlight the varying definitions of success and the intense drive required to overcome extreme adversity.

"Everyone told me. And everyone said, no, these things don't work. It’s bullshit. It’s a scam."
(12:20)
These narratives serve to motivate listeners by showcasing resilience and unwavering commitment in the face of daunting circumstances.

Final Thoughts and Closing Remarks

Wrapping up, Alex reiterates the importance of desire and mentorship in achieving entrepreneurial success. He encourages listeners to take actionable steps toward their goals, emphasizing that any vehicle is suitable as long as it aligns with the entrepreneur’s vision and commitment.

"When you find that one thing, dude, anything is possible."
(42:28)
Justin and Alex conclude by urging listeners to share the episode's insights, fostering a community dedicated to personal and professional transformation.

Notable Quotes

• "Desire is the starting point of all achievement. Not some achievement, it’s all achievement." — Alex Morton (03:18)
• "If you say what people say and do what people do, eventually you'll get what people have." — Alex Morton (01:32)
• "Comparison is the thief of all joy." — Alex Morton (21:00)
• "Little by little, you’re going to build a great strategy and blueprint to go out there and create a successful life." — Alex Morton (29:08)

Conclusion

Episode 49 of The Entrepreneur DNA offers a wealth of knowledge for aspiring and seasoned entrepreneurs alike. Through Alex Morton's experiences and philosophies, listeners gain actionable insights into cultivating the right mindset, overcoming fears, and building a sustainable path to success. The emphasis on desire, mentorship, and consistent action provides a robust framework for anyone looking to scale their business and achieve their dreams.

Transcript

[Alex Morton]

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[Justin]

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[Alex Morton]

Find people in life that have what you want.

[Unknown]

Yeah.

[Alex Morton]

And then study them. Reverse engineer their success. What did they do to get to this end result? And then just go do it. Like one of my things that I said in 2012, I said if you say what people say and do what people do, eventually you'll get what people have.

[Unknown]

Yeah.

[Alex Morton]

Like that's what it is. Like Kobe Bryant studied Michael Jordan. Like, this is in sports, this is in acting, this is in entrepreneurship. That's what I've done my literally my entire career. When I wanted to make, you know, 100 grand a year, I found people making a hundred grand a year. And I follow, I followed suit.

[Unknown]

What up, the entrepreneur DNA family? We are back with a heater. This is going to be fire. If you are not where you want to be in life or in business. My guest today will change that. Just in this episode, my friend Alex Morton mindset is here. What is up dog?

[Alex Morton]

What's up, dude? Good to see you, man. Glad we finally could figure out the scheduling and get up in here.

[Unknown]

Make it happen, dude. If you guys are not following my friend right now, you need to immediately. This guy is made impact on hundreds of thousands, maybe millions of people across the entire globe.

[Alex Morton]

Yeah. 76 countries. I've spoken in front of over a million people and built businesses into the millions of people.

[Unknown]

Yeah.

[Alex Morton]

Oh yeah, dude.

[Unknown]

You are something special. And I'll tell you, I'm. I am so impressed with what you've been able to do at such a young age.

[Alex Morton]

Thank you.

[Unknown]

And I know you probably would think you're not young, but you still are, bro. I got 30 years.

[Alex Morton]

35, man. But I feel like I was 18 yesterday.

[Unknown]

That's right.

[Alex Morton]

But also kudos to you. You know, real estate empire. This, this been top 10 forever. Yeah, you're crushing it, man. So good to know you.

[Unknown]

Yeah. Fired up, you. This is gonna be fun. New friendship. This is. This is what it's all about. Now, if you don't know him again, go follow him. Alex Morton mindset. But we're going to get into the mindset of things, right? This show is called the entrepreneur DNA of it. My first question to you right now, and you've made an impact on hundreds of thousands, spoken in front of millions of people. What is that thing? What is the DNA? That is the difference between those that don't and those that do.

[Alex Morton]

I really think it's desire. I think you could take anybody in the insurance space, the real estate space, network marketing, direct sales, whatever it is, you can teach them how to open prospects, present the opportunity, close onboarding, all the physical stuff. Me and you can sit down with somebody for, you know, a day, mastermind, and be like, hey, this is A to Z1 to 100, the difference between winners and everybody else. And it might sound cliche to a lot of people, but it really is desire. And when you look at think and grow rich Napoleon Hill Chapter 1. Desire is the starting point of all achievement. Not some achievement, it's all achievement. Because at some, at some point as an entrepreneur, regardless of what the business or industry is, you're going to get hit with shitstorms, challenges, problems. And the ones that have that burning desire to push through and prevail, they're the ones that eventually win.

[Unknown]

Bro, you couldn't have said it better. So I have my five laws of success and I'd like. I've given this to every single person sitting in that seat, right? So the first law that I have is decide what you want and who you need to be to get. And that's number one, because who you need to be to get it is seldom talked about, right? Number two is then you got to commit to it. Number three, take massive action. Number four, be extremely uncomfortable. And number five, remove your time expectation on the result you're trying to achieve. You will be the next Tony Robbins. You will have 60, 000 people every freaking weekend. You, I know that about you. Just because I've been around you this, you know, my point being is what you just said about desire that's that, number one. What do you actually want and who do you need to be? Get it. What are your thoughts about those five?

[Alex Morton]

I love it. It's right on point. I mean, if you were to ask me, hey, man, what's your five laws? I'd probably say a lot of the same. A lot of the same. Because, you know, again, in today's world, especially with social media, all these podcasts, the, you know, mass media, the CNNs and the Foxes and the NBCs, a lot of people, they think they want certain things, but they really don't even want those things. Yeah, because when I started as an entrepreneur building businesses, I thought everybody wanted to be a multi millionaire. But that's. That's actually not true. Yeah, I go down to Mexico. I've been in Lagos, Nigeria, I've been in Cairo, Egypt. And they're thinking, alex, an extra thousand dollars a month changes our entire family's life. Right? So it's important to really know what it is you want. You know, my mentor, Bob Proctor, one of the first things, when we sat down, I was 21, I was making 400amonth. He said, what do you really want? And I started rallying off a bunch of stuff. And he said, yeah, but what do you really want? I feel like there's a lot of, oh, I want the cars and the watches and the lifestyle. But underneath that, there's got to be deeper reasons why you're doing the things you're doing and really getting clear on what it is you actually. You actually want. And then he talked about being uncomfortable. Dude, it sucks sometimes, bro.

[Unknown]

It sucks a lot of the time. Shit sandwich. I call it shit sandwiches.

[Alex Morton]

Yes. Yeah.

[Unknown]

You've eaten them? I've eaten them. We've eaten more than most people can handle. It sucks sometimes.

[Alex Morton]

Yeah. I mean, I remember traveling, you know, the country, sleeping on Howard Johnson motels. I remember one time, shittiest hotel ever. Like, I slept with all my clothes on, socks and shoes because there was like brown stuff all over the shower. And I'm like, dude, I don't want to be. I don't want to have to stay here. Like, I want. I want to get up here, so at least we can go stay at a Holiday Inn.

[Unknown]

So, yeah, you know, the next level.

[Alex Morton]

Right. At some point. Right. But you know, those five laws are incredible, man. And that's in all that lines up with a lot of the spiritual sides of success too.

[Unknown]

Right?

[Alex Morton]

It goes back to. You can teach people the physical fundamentals of building a business, but the ones that like you were talking about, you know, Bedros and, you know, the Ed Mylets of the world. It's, it's, it's. They understand the spiritual side and the spiritual side. It's. It is your desire, it is your thinking, it is your emotional, you know, vibrational output into the ether, into the universe. Like, that's. I think that is more important than teaching somebody how to, you know, learn the rebuttals.

[Unknown]

Well, you mentioned Bob Proctor being one of your coach, and you were making $400 a month. How did you get to have bar Bob Proctor? God knows God at $400 a month.

[Alex Morton]

I'm in my first direct sales company. I hit 400amonth. I was like the only young kid in the company, and I was speaking well, and the CEOs like, hey, we were in Arizona.

[Unknown]

Yeah.

[Alex Morton]

And he goes, hey, hop on my jet today I'm taking you to Raleigh, North Carolina. I'm like, okay, this is insane, right? I know. You're on a private jet.

[Unknown]

What? Right?

[Alex Morton]

So I'm there. He brings me on stage in front of maybe, I don't know, 500 people.

[Unknown]

Okay.

[Alex Morton]

I tell my story. My Name's Alex. I'm 21, I'm from Ohio. I went to. I go to Arizona State. I got in this business, and life's amazing now, blah, blah, blah. I get off the stage, I go to the water fountain outside the conference center, and here comes this man. I didn't know who he was.

[Unknown]

Sure.

[Alex Morton]

White hair, yeah. Full, full suit, always suited up.

[Unknown]

Yeah, yeah, yeah.

[Alex Morton]

And he comes up to me and he. He literally just starts staring at me. And I was like, yo, who's this guy? And he goes, looks at me and he said, you can go very far in this business. And he just walks away. I go back in the room and I'm talking to, like, some of our team members. Like this, this weird old guy came up to me. And then like the next speaker, they're like, edifying him. Like he's, you know, the second coming of God. And he walks on stage and I'm like, oh, my God.

[Unknown]

Yeah.

[Alex Morton]

So then we connected, and thankfully his wife was a part of that company. He said, if you work with my wife's young people, that's it. I'm going to coach you for free. And I was like, dude. And then we built a.

[Unknown]

An exchange of value, 10 year relationship.

[Alex Morton]

He was texting me on his deathbed during COVID right? So that biggest blessing of mentorship ever.

[Unknown]

Bob Proctor, you know, it's an exchange of value. He Saw something in you and said, you can help my wife change a lot of people's lives. And obviously he being the goat. Right. And so, yeah, I think that is so, so impressive. And this goes back to the. The energy you vibrate with and people get attracted that. Right. I mean, you are irrefutable. Like your energy, when you walk into rooms and who you are and even your engagement right now, it vibrates so high. You're just going to naturally attract people.

[Alex Morton]

Right.

[Unknown]

And a lot of people are going to say, yeah, but it's easy for Alex. Look at his watch. Look where he's at today. Look at what, how much money he's made. That's easy for him. What do you tell the people that want to point to that and say, you're completely wrong?

[Alex Morton]

Because the way it works, it's be do and then have. So when I was 21, I get started in business and I see physical, physically, I physically see people making 20, 30, 40, 50, $80,000 a month. I no longer needed faith because I can see it, I can hear it, I can touch these people. I needed to believe in myself. Right. And then I. What I teach the people I coach. Now you have to act as if. Not fake it. Not, you know, fake the whole lifestyle and fake the cars and fake the.

[Unknown]

Girls and fake all the credit cards and fake like, yeah, money.

[Alex Morton]

It's a completely different thing.

[Unknown]

Yeah.

[Alex Morton]

Acting out, acting as if is saying, you know what? Hey, Dar, what do you want? I want $10,000 a month. Awesome. If you were making 10 grand a month right now, how would you walk, talk, act, think, shake somebody's hand? Eye contact, self image, self confidence? When would you wake up? When would you go to bed? So what happens is the subconscious mind doesn't know the difference between real and imagination. So when I got a hold of this information through Bob and I started studying this stuff, I would go meet prospects in Scottsdale.

[Unknown]

Yeah.

[Alex Morton]

And they thought I was making eight to $10,000 a month when I was making a couple hundred bucks a month.

[Unknown]

Because how you held yourself.

[Alex Morton]

Because I was talking about the vision. And this is what we're doing. We're changing the world. We're, you know, we're going to reprogram the youth's minds of America.

[Unknown]

Sure.

[Alex Morton]

Right. To get them out of this slave mentality from college. We're going to get them into the entrepreneurship world. I'm making a couple hundred bucks a month.

[Unknown]

Yeah.

[Alex Morton]

But I was vibrating up here and people were attracted to it and they got started, and then it Went, you know, to 10 guys in a dorm room to join with me. One quit, one stayed. Four years later, we had 96,000 people, customers in our organization.

[Unknown]

Yeah.

[Alex Morton]

Insane.

[Unknown]

That is an insane story. As someone that's building communities, I've built a community. I'm currently actively rebuilding a new community. Those numbers are wild. What you can do in four years, that's another thing that I think I want to talk into is the fifth law to me is the expectation of when you achieve the result. How many? Again, your story about the hotel is a perfect. How many people would go sleep in that damn hotel sack? You know what I mean? But they're not willing to stay in the game long enough to win the game.

[Alex Morton]

Right.

[Unknown]

In four years, you have 96,000 people.

[Alex Morton]

Yeah, like, because, listen, all the tests we go through one day, you know, I tell people, your tests are going to be your testimony. Like now when I get on stages all over the world, I'm not talking about, oh, I have a Rolls Royce and I live in my. My. My neighbors, Birdman and Damon John and Sunny Isles, Florida, because no one gives a. About any of that stuff. I'm like, yo, I was a broke college kid.

[Unknown]

Yeah, right?

[Alex Morton]

Everyone told me. And everyone said, no, these things don't work. It's bullshit. It's a scam. My own professors told me, Dr. Feiler, macroeconomics professor, he goes, alex, you will never make money in business unless you understand the fundamentals of the macroeconomics of this country. Because I got a D on some exam. So the, The. The point on the whole time situation is you don't know when that seed is going to turn into, you know, a bountiful harvest. Right. I have some people I work with, they didn't make money for 2, 3, 4. My business partner today, he's made tens of millions of dollars. Now, five years in a row, working the business full time. He never made six figures.

[Unknown]

Wow.

[Alex Morton]

And what if he were to quit? Oh, entrepreneurship doesn't want to go work at the Wells Fargo bank. Whatever.

[Unknown]

Yeah.

[Alex Morton]

So people listen to this real estate, insurance, direct sales, whatever it is you're doing. Videographer.

[Unknown]

That's right.

[Alex Morton]

Keep putting in the work.

[Unknown]

Yeah.

[Alex Morton]

Keep believing in yourself, like people.

[Unknown]

Oh, yeah.

[Alex Morton]

Believe, believe, believe.

[Unknown]

Yeah.

[Alex Morton]

It's positive mindset. It's not positive mindset, by the way, buddy, everything in the studio began in the mind of somebody else.

[Unknown]

That's right. No doubt.

[Alex Morton]

Cameras, computers, microphones, watches, shoes. Everything begins in the mind. You can't argue this because that's laws of the world. Like, that's like, come on, man.

[Unknown]

Science, right? I mean, the reality is someone thought of it and they made this carpet, that chair, our watches, this tv. Right? Like, it had to come from the thought.

[Alex Morton]

Correct. So it's like whatever your, whatever your goals are, you need to put it in your subconscious mind first. Act as if you already have it, you're already holding it physically, and then you're going to attract the people, places, opportunities, mentors, relationships. You need to take you where it is you want to go.

[Unknown]

There's no doubt.

[Alex Morton]

And don't worry about when you're going to get it. Just keep going.

[Unknown]

What stops people? What is the biggest thing that is stopping people from taking that advice?

[Alex Morton]

I mean, it's got to be fear.

[Unknown]

Sure.

[Alex Morton]

Fear of the unknown. Fear of. I didn't even know that existed. But there's, there's people tell me, like, what if I make it?

[Unknown]

What if I'm successful, make money and it took me.

[Alex Morton]

I'm like, okay, I. I get that though.

[Unknown]

Yeah.

[Alex Morton]

You know, oh, like, what, what if I actually do get there? Like, what's life look like? Or what if I don't get there? What's life? It's like, listen, you can play these little, you know, movies in your mind all you want, but all you're doing is that time you're, you're spending thinking about how scared you are and how fearful you are. You could be putting that time into your daily methods of operation you need to be taking. It's actually creating your dream life.

[Unknown]

I've heard there's three major fears in our world, right? And there's a lot of fears, but there's fear of taking action. Like, what if I fail? Which is the common one. There is fear of doing it alone. This is where the community, this is where the culture, this is where you and I thrive, right? We can build 96,000 people in our organization, right? And then this one I'm really impressed with. My coach was saying, then there's fear of staying the same. The people who have fear of staying the same, those are the people that can go achieve. Because a lot of times they work out of fear of the stick versus fear of the carrot or wanting the carrot, right? And I feel like I'm. I'm very much built that way too. I am. No, never sad. Like, the goalpost just keeps going down the road. There's never like, oh, I made it concept, right? Because I never. I. I mean, I think God or whoever you want to believe in brought us here to be the best version of ourselves all the time. I agree every day to keep growing, to keep challenging. Right? So I want to talk into those people, the people that are sitting there like I I'm tired of being broke. Busted. I'm tired of just being right. I'm tired of just existing.

[Justin]

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[Alex Morton]

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[Justin]

Of essential clothing can stay warm this winter.

[Alex Morton]

Go to bombas.com listen and use code listen for 20% off your first purchase. That's bombas.com listen and use Code listen at checkout.

[Justin]

The season of giving is coming and the moments we share make the best gifts for drivers and passengers alike. The Mazda CX50 is crafted to make the most of your journey together. Because it's the moments you choose to give that can move you the most. Mazda Is it time to reimagine your future? The right business skills may make a difference in your career. At Capella University, we offer a relevant education that's designed to focus on what you need to know in the business world. We'll teach professional skills to help you pursue your goals like business Management, strategic planning, and effective communication. And you can apply these skills right away. A different future is closer than you think with Capella University. Learn more at Capella. Edu.

[Unknown]

Yeah, I want you to speak to those people right now. Like, what do they need to go do?

[Alex Morton]

Well, first off, you need to find a right environment, community, a good center of people that also want to go to the next level. Or even better, find someone or a group of guys or girls. Right. That have what you want. Like Bob always told me, find people in life that have what you want.

[Unknown]

Yeah.

[Alex Morton]

And then study them, reverse engineer their success. What did they do to get to this end result, and then just go do it. Like one of my things that I said in 2012, I said if you say what people say and do what people do, eventually you'll get what people have.

[Unknown]

Yeah.

[Alex Morton]

Like tell. Like, like, okay. Like that's what it is.

[Unknown]

Yeah.

[Alex Morton]

Like Kobe Bryant studied Michael Jordan. Like, this is in sports, this is in acting, this is in entrepreneurship. That's what I've done my entire, literally my entire career. When I wanted to make, you know, 100 grand a year, I found people making 100 grand a year. And I, I follow, I followed suit. Then it was 100 grand a month. And then blah, blah, blah, blah, blah. Right. Kept scaling up because there's people already doing the things that me and you want to be doing. There's people already doing the things that people watching this are already doing.

[Unknown]

Yeah.

[Alex Morton]

But you got to also find a real good vehicle. You know, you can be charged up and motivated and inspired to listen to this podcast every single morning. But if you don't have an, I call it unlimited earning potential.

[Unknown]

Yeah.

[Alex Morton]

Vehicle company opportunity, something. It's going to be tough, man.

[Unknown]

Yeah, there's no doubt.

[Alex Morton]

So you got to find, you know, maybe it's real estate, maybe it's direct sales, something. There's got to be something to where Alex and Justin can go, produce certain results and reap certain amounts of money, wouldn't you say?

[Unknown]

Almost any vehicle. Any vehicle. As long as you are an entrepreneur in that vehicle. And I even say like a realtors, like you might hang your license with exp or KW in the realtor space.

[Alex Morton]

Right.

[Unknown]

I'm not a realtor. But it's still your business.

[Alex Morton]

Yeah.

[Unknown]

You still have the opportunity to have unlimited amount of income, right?

[Alex Morton]

Yeah.

[Unknown]

It doesn't matter.

[Alex Morton]

My cousins are real estate agents in, in Miami. They're seven figures a year as real estate agents.

[Unknown]

Right. It's impossible. And then there's even levels to that, Right. The Ryan hurt Sirhansen and all these people that you would even argue. Everyone on tv, we don't really know, but we're making some assumptions. We got to meet Ryan at Clever Summit. Right. But I think that's what a lot of people have to understand. Let's talk to the downside. You and I have done a pretty good job branding ourselves. Social media being a massive tool, Right. For people like you and me, it also can be a really big negative for other people. For sure about that.

[Alex Morton]

Well, people compare themselves, number one. And what do they say? Comparison is the thief of all joy.

[Unknown]

That's right.

[Alex Morton]

So, and I'm guilty of this, too. Like, sometimes I get pissed and agitated, and my wife will be like, alex, these guys are double your age. Dude, thank you. You're mad about you. You don't have a jet. It's like, dude, he's. He's double your age.

[Unknown]

That's right.

[Alex Morton]

You know what I mean?

[Unknown]

Doing it longer.

[Alex Morton]

And I'm like, yeah, yeah, yeah. Like, you're right. Okay, so social media is a tool.

[Unknown]

Yeah.

[Alex Morton]

Right. I, I, I think everybody should be building a brand of themselves at some degree. Every company, every person. Even if you're like an employee, I think everyone should be out there, hey, this is who I am. This is what I stand for. This is what I'm about. Because eventually down the road, you're going to be doing something to where you need an environment, a community, a group of people that are hopefully going to be supporting you in whatever endeavor it might be. It might, it might be, you know, one of your children get a really bad disease and they get sick, and you need, you need a crown fund, a hundred thousand dollars. I know that sounds very extreme, but it's like when people say, oh, I don't, I don't need a brand. But you don't know what tomorrow holds. Yeah.

[Unknown]

No, you don't know.

[Alex Morton]

You don't know.

[Unknown]

Even if you're an employee, W2 employee, someday you probably won't want to be, I don't know, a whole lot of people that are, like, fired up to be a W2. Like, you know what I mean? Even the people that make a lot of money, maybe you're making 700 grand a year as a, whatever, accountant or CEO, whatever. You're not necessarily fired up.

[Alex Morton]

Correct.

[Unknown]

At some point, you might want to make that journey out.

[Alex Morton]

Right.

[Unknown]

Maybe you hear Alex, maybe you hear me, maybe you hear, whatever, and you say, you know what? I'm going to start a side hustle. But that Side hustle needs a brand to go along with it for sure. Who are you, what do you do and what are you looking for? Yeah, that's what I always say.

[Alex Morton]

Yeah, absolutely. So I think people got to just be able to discern. You know social media is great for these things but over here, don't spend too much time on it. Like the whole scrolling analysis paralysis. I don't have TikTok on my phone. I just don't look, I just don't have TikTok. Whatever. Right. But on Instagram now they have suggested reels and if you sit there, it's the same shit as TikTok.

[Unknown]

That's right.

[Alex Morton]

And it. And it's on purpose.

[Unknown]

Yeah, let's.

[Alex Morton]

How can we trap Justin today for 12 minutes to eventually he sees an ad for a protein bar or a cold plunge and he gets his credit card out and buys this thing.

[Unknown]

That's right.

[Alex Morton]

So get on there posts and I tell people, whoever your mentors are, turn on their post notifications.

[Unknown]

Yeah.

[Alex Morton]

Like when Tony Robbins account post, I get the content grant. Ed, Rob Dyrdek's a buddy of mine. Like when they post, I want to see what they're talking about. Yeah, but I don't care to see what all the broke homies down the street are rapping about, talking about bullshitting. I don't give a damn.

[Unknown]

Yeah, yeah.

[Alex Morton]

So use it as a tool for financial increase in personal development but then push the other crap to the side.

[Unknown]

So there's a term I like to use is info diet. What is your daily info diet? Because we all know you can't like fitness wise, you can't out work out a bad diet.

[Alex Morton]

Right.

[Unknown]

So if you work out three times a day, but you're eating pizza and donuts and Coca cola and at night you have six beers, you're not going to be in shape. I don't care how much you work out. Yeah, same, same thing. Mentally. What is, what are you ingesting mentally to change the result of where you want to go? Right. What is your actual info diet? Who is not listening to Alex Morton mindset? Well, you are now. Yeah. So I'll say that because it literally is as fundamental as that. The dancing, the cuteness of TikToks or the all the other things. There's only a handful of people that I will actually go look at with social media.

[Alex Morton]

Right.

[Unknown]

You Ed, you named many of them. Right. Is because I believe that community, you guys are now my community. Not everyone can say that, but like my community will always elevate me. Right, right, of course. And that's going to be something that's super pivotal for people, is if you want more, then be intentional. At least the time that you're spending on the info side, what are you digesting every day? Right.

[Alex Morton]

You look at the word television like simple stuff. They tell us what's going on.

[Unknown]

Yeah.

[Alex Morton]

Like, the word television is television. You turn that thing on, you're getting a vision, their vision told to you. Most of the time it is negative. Most of the time it is lies. Most of the time it's massive manipulation. We just got off this election cycle. I mean, good God.

[Unknown]

Oh, my God.

[Alex Morton]

You turn on certain channels and you're like, none of that is even real.

[Unknown]

Yeah, yeah.

[Alex Morton]

And then you have people. I have people in my own family that believe narratives of certain things. And I'm like, this is insanity.

[Unknown]

Totally. It's insanity.

[Alex Morton]

So if you're not. Listen, if you're not programming yourself, you're leaving your mind open to get programmed by the. The machine.

[Unknown]

Yep.

[Alex Morton]

The machine that wants you. What, Sick, broke, unhappy, addicted to porn and prostitutes and. And drugs. It's like, dude, if you don't protect yourself, you could fall victim too.

[Unknown]

That's right. And that's where you. You have to make the choice. I think the thing that most people have to recognize and you do a great job even speaking on stage and everything you're doing is it is always a choice. If you're not happy with where you're at, change. And it's one choice at a time. People want to say, oh, I have this big life overhaul. I got to do a. No, you don't. No, you don't. It is as simple as, like, I talk about sleep and waking up early. Right. I believe in waking up early because I want more personal time. As a father and a husband and I run multiple businesses, not a lot of just in time. So I choose to do that for personal time. But for those that aren't where they want to be, you should be doing it just to be more productive. Right. So my argument is one simple change of these people is 15 minutes. If you wake up at 8am, which can get you to work by 9, start waking up at 7:45 the next week, 7:30. The next week, 7:15. Is small changes. It's not this big. Overarching. Try to eat an elephant. Right.

[Alex Morton]

Right.

[Unknown]

What. What can entrepreneurs do? Or what about aspiring? What about the people that you are pouring into?

[Alex Morton]

Yeah.

[Unknown]

Day in and day out, aspiring entrepreneurs. What are the small changes that you can Help them with.

[Alex Morton]

Well, I teach them. It's like, listen, everyone, everyone has desires and they have distractions. Like your desires are about your goals, your vision that you dream life. Your, the car you want, the homes you want, the vacations you want to take your family on all these different things. But over here there's probably a long list or a short list of potential distractions. So if I'm working with, you know, a lot of the people in our organization, they're probably in their 20s, they're younger. Right. I'm still on the younger side. I'm older than a lot of these guys, but I'm still, I'm not 45 yet. Right. And then they're going to call me like the old guy.

[Unknown]

That's right.

[Alex Morton]

But I'm like, listen, what are the things you spend time on every single day that add zero value to the future version of you? Well, I watch all these Netflix series. Okay. Well, I'm on all these little dating apps and Tinder and all this bullshit. Everything okay. Video games. Okay. Yeah. I get high five times a week with my homies and then we sit on the couch and eat potato chips and you know, talk about nonsense.

[Unknown]

Yeah.

[Alex Morton]

It's like start to cut some of this crap out and I tell people it's for a season.

[Unknown]

Yeah.

[Alex Morton]

Like when I, Yeah. When my, one of my first people in the business, he was making ten grand a week. This is like my biggest, my bigger story to get into the industry of direct selling. I met, I said, no, no, no, no, no. It's a, it's a scam. And then I met, I met a 25 year old making 10 grand a week. And he showed me and I'm like, bro, what the. You know?

[Unknown]

Yeah.

[Alex Morton]

And he told me, he's like, how bad do you want to make ten grand a month? I said, really bad. He said, great, take that tv, spin it around. No TV until you're making ten grand a month. He said, most people won't even do that. He goes, most. I could guarantee you 10 grand a month in 12 months. And most people still would not, not turn on their PlayStation or Xbox.

[Unknown]

That's right.

[Alex Morton]

Right. So I actually turned my TV around and I went to 10 grand a month. So for the, for the, for the youth, for the younger people, by the way, all over the planet, you know, I'm in, like I said, I'm in five countries in the Middle east in December.

[Unknown]

Yeah.

[Alex Morton]

Everyone has distractions. Start to eliminate those things. And then what you said, then you, you're adding in pot, get rid of negatives, and then add in little positives. 15 minutes. 15 minutes is a big deal.

[Unknown]

It's huge.

[Alex Morton]

And you go little by little by little by little, and then eventually you're gonna. You're gonna build a great strategy and blueprint to go out there and create a successful life.

[Unknown]

There's no doubt. How do you. How do these people then. If my belief. It is my belief. I think you support it. The number one reason they don't is the fear factor, and it's the fear of fucking up, making a mistake. My friends are going to judge me. My family is going to judge me. I tried. I got yelled at on the phone. Like, I made my call and they yelled at me. I made my call, they hung up. You and I both know the answer is who gives a. Who gives a shit next, Right? That's the reality. How do we help people overcome this fear of taking action?

[Alex Morton]

Well, for one, and I think Hormozi said it on one of his shows, he talked about, like, death. And honestly, it really did change my paradigm on a couple of different things is someone asked him a question and he's just like, well, we're all going to die. I was like, wow, it's actually pretty fucking profound. You know, it is true, by the way.

[Unknown]

Totally.

[Alex Morton]

So he's like, dude, if. If we're all going to die one day and the people that are hated on you, talking shit, calling you names, blowing up your Instagram, calling you this and that and the third, they're all going to die one day. Why do we care so much about the opinions of other people, including our own family.

[Unknown]

That's right.

[Alex Morton]

With the same last name.

[Unknown]

That's right.

[Alex Morton]

So just do what you want to do. Like, don't let anybody try to take what your dream and your vision away. Away from you. Just go out there and do it anyway. And the way to get this, like, I guess mental programming installed in your mind, honestly, is constant space repetition of, like, you said, the right information. Your info diet, I love that. It's great. Like, if you. If you listen to enough positivity, successful stories, ways to change your life, you know, people's morning habits and rituals and strategies. But whatever it is, eventually you're gonna. Some of this is gonna stick.

[Unknown]

That's right.

[Alex Morton]

And then you're gonna make. Okay, let me start today. Like people always say, I'm gonna start next week. I'm gonna start until 2025. You know, January 1st is just a couple of weeks away.

[Unknown]

It's like the Worst, dude, the whole New Year's resolution, like, oh, I'm going to change it next year. Well, first of all, you still have a month and a half in this year. So you're going to do nothing, right? Like you're just going to say it, wait till next year. And then the other part is, like, if people are listening and watching this right now, understand New Year's resolutions have some ridiculous like 95% in 30 days fail, right? But the reality is because they, they, they do this resolution of some grandiose vision, big thing again, step one, like what is like incrementally give yourself some progress, right? So I will always talk about incremental progress. Creates the perfection. But it's. People want this perfect. Oh, I'm just going to stop eating. You know the diet thing, right? I lean into. That's obvious. I'm going to stop eating. You know, anything with sugar, bro. You know how hard that is for someone that, you know, if you're eating donuts every day, that is not going to be easy. But can you start to slow it down progressively? Yes, of course. You know, little by little.

[Alex Morton]

Yeah.

[Unknown]

And so the thing I think you do a brilliant job at is helping people actually take action in spite of, because the fear is really all self created. And I say it this way, and I basically say, your friends. And by the way, this is. I think it's 100 true. It was true in my life, my friends were already talking shit about me. Up until probably five years ago, my friends really didn't even know what the fuck I did, right? They're like, I don't fucking know. Colby does, he does. He's out there selling real estate. He's doing this thing. Maybe he's a fucking oil snake oil seller, right? Like, yeah, now I've created enough of a reputation and you know that they know what I do, but people are afeard of that judgment, right? My family is talking shit about me and judging me.

[Justin]

A Capella University learning the right skills could make a difference. That's why our business programs teach you relevant skills you can take from the courseroom to the workplace. A different future is closer than you think with Capella University. Learn more at Capella Edu.

[Unknown]

Y'all, Justin's just out there and it's going to happen. They're doing it anyways.

[Alex Morton]

I've had that my entire career. Because listen, network marketing is highly scrutinized. Yeah, it is. Because people's grandpa's got pitched Amway.

[Unknown]

Yeah, yeah.

[Alex Morton]

By the way, they still do Billions a year. Right. People's moms got pitched. Mary Kay. Like, I think there's like a billion dollars a week paid out in commissions to our industry. Like, it's massive.

[Unknown]

Yeah. Yeah.

[Alex Morton]

Like, herbalife is massive. Right. But because people do it wrong.

[Unknown]

Yeah.

[Alex Morton]

And they say, okay, Justin. Yeah. Sign up, man. It's gonna be 275 bucks. And you know you're gonna be a millionaire tomorrow. It's like, dude, my first 12 months in the business. And this goes back to expectations. My first 12 months in the business, I was working eyes open to eyes closed. I made 13 grand, dude. I think I didn't make shit.

[Unknown]

That is crazy.

[Alex Morton]

Busted my ass. But. But year two or six figures, right? And then. And then it progressed. So taking action regardless, that. That's everything that is.

[Unknown]

Yeah.

[Alex Morton]

And it's true. People are going to. They're going to talk shit either way. I tell people, dude, it sucked being broke. And then when you're wealthy, you have other challenges you have to deal with. Now you got 15 different cousins you never knew about.

[Unknown]

Yeah.

[Alex Morton]

You know what I mean? It's like, everyone wants a loan. Everyone wants something from you. It's difficult to honestly build genuine friendships anymore. Like, my. My, like, friends are from people I knew in third grade or people like, you know, dar over here. That when we met, dude, like, and we started, we were sharing one hotel room in shitty little hotels across Europe.

[Unknown]

Yeah.

[Alex Morton]

Building the business from scratch. You know what I mean? Like, it's hard for me to go. Like, I can't go to the gym and go meet Brian and. Because it's like, all the second. He knows. Oh, he lives at Porsche tower.

[Unknown]

That's right.

[Alex Morton]

Rolls Royce. It's like. It's immediate. Like, what can I get from Justin? Oh, he has a Rolex. Oh, yeah. We're gonna be friends. It's like, dude, so there's challenges being wealthy. There's challenges being broke. Dude, choose your. Choose your heart.

[Unknown]

Choose your heart. I was just gonna say that because there's always going to be hard, right? The things I go up against. And same with you. The challenges I face today are hard. But when I was living on a couch broke, I lost my first home to foreclosure. The repo man took my car. Wow. That's fucking hard. Wow. Like, where do you want to play the game? Where does the line get drawn? Right? Living for a lot of you maybe listening this right now, and aspire entrepreneurs, you might be paycheck to paycheck. That's fucking hard.

[Alex Morton]

Yeah.

[Unknown]

Like, not Being able to. I just took my family, my entire family, my wife's mom, my kids, my wife, my wife's nephew, entire family to Hawaii. It was $25,000. I say that not to brag, because you could do the same, but I say that for people to realize. Everyone deserves that.

[Alex Morton]

Agree.

[Unknown]

I don't just deserve that.

[Alex Morton]

Right.

[Unknown]

Everyone listening or watching this right now deserves it. But it's fucking hard to make that kind of money. That isn't easy.

[Alex Morton]

It is. But we also, you know, I tell people it's not enough to be at the right place at the right time with the right people. Right. You have to become aware that you're in the right place at the right time with the right people. And honestly now it's like a lot of people watching this. You know, some of them don't live in America, but I would, I don't know a decent amount of them.

[Unknown]

Yeah, there's like 95%.

[Alex Morton]

Okay. So most of you live in America. So it's like. And I can talk, I can talk shit about this part because I've been in 76 countries. I've showed up to Honduras with five guys, pick me up at the airport with, you know, AR15. And they go, don't. No, actually I went to Nigeria. They dropped me off at the hotel and the guy I'm with goes, don't leave your hotel. And I was like, hahaha. And he's like, no, no, no, you leave your hotel, you're not coming back to the hotel. We have an event tomorrow with 6,000 people and you're getting picked up in the lobby tomorrow with seven, like ex military men. So what's my point? I say that, to say this, like, people don't understand how hard it is in other countries.

[Unknown]

Yeah.

[Alex Morton]

Like, give me a break, dude.

[Unknown]

And how good we have, like, I've.

[Alex Morton]

Done events in Mexico where I remember walking into people's homes, it would be like a carpet like this, and then underneath the carpet is just straight, just straight dirt. And I'm talking to people like, I have leaders in other countries and they're like, yo, before the business and before it became a success, we rice, beans and bananas three times a day. That's all we ate. They're like meat. We haven't had meat in seven months. You know how expensive meat is?

[Unknown]

Yeah.

[Alex Morton]

So like, when I saw these things and I heard these things, I was in Mexico one time, kid, you not, man. I was, I was staying with one of our leaders. I was with my friend Elan from America and we were going to bed. We were sleeping in their living room because we were broke, too.

[Unknown]

Yeah.

[Alex Morton]

And I watched the father of the house literally take all the furniture. Never forget this shit. He stacked it, pushing against the front door. He was stacking up, stacking up. And I was like, thinking, like, yo, what does he do? Like, are they gonna kidnap boss? Blah, blah, blah. And then I talked to the guy's son, and he said, no. The cartel has been going around villages, and what they're doing is they're taking people's wives and daughters, and they're saying, if you don't pay this amount of money next Sunday, like, she's fucking ours.

[Unknown]

Yeah.

[Alex Morton]

And I'm thinking, I remember calling my dad and he's like, you guys are going to leave tomorrow and, like, get out of that city.

[Unknown]

Yeah.

[Alex Morton]

But I'm like, this is reality for people, dude.

[Unknown]

In what? I want to give you a round of applause, dude. There's little to no one that would have had the same hustle you have. Like, when you're telling me that story, I'm like, I would never sit there.

[Alex Morton]

I know. Sometimes I think I'm fucking nuts, too. Right?

[Unknown]

I mean, honestly.

[Alex Morton]

But it's.

[Unknown]

It's. It's what it takes to achieve what you're trying to achieve.

[Alex Morton]

Because I always said I want to make a. I wanted to make a global impact. And then when I started going to other countries, that's what. It's hard for me to do a lot of stuff in America, man, because, like, dude, the. The amount of excuses. Like, our Egypt team, they were just in Mexico. We had a big international convention, like 5,000 people, and they were. We were translating Arabic to English, and they were literally saying things to me like, it's amazing how you guys even use the word of, like, depression. Like, to them, it's like, I don't. They don't. It's not. They don't understand. I know. It's a real thing. I'm not saying it's not a real thing.

[Unknown]

Okay.

[Alex Morton]

Yeah.

[Unknown]

Yeah.

[Alex Morton]

But they're like, come try to be depressed in Cairo, bro. You don't have time.

[Unknown]

Yeah.

[Alex Morton]

These guys are working 14 jobs, like, in. In America. Like, homie down the street won't show up to your event.

[Unknown]

Yeah.

[Alex Morton]

Oh, the tickets. 197.

[Unknown]

Totally.

[Alex Morton]

It's a. You can't fucking. Like, what are we talking about?

[Unknown]

What are we talking about? I say that a lot.

[Alex Morton]

You say you want it, but, dude, you. You know what? Nothing.

[Unknown]

Yeah. I have a incredible friend been a mentor for me. For decades, Ken Clothier, he was talking about, you know, his biggest thing is he'll go to Haiti. So we, as a organization, built a village in Haiti.

[Alex Morton]

Wow.

[Unknown]

And that came from him actually personally first going to Haiti to help someone else build a village. And he said, what are we talking about here? Like, when you don't have clean water to drink every day and your entire day exists of like hiking 8 miles with your entire family to get a cup of water, to hike eight miles back to share the cup, that's your entire day. And we complain about, like, oh, I don't have money to pay for $197 thing or whatever. Like, what are we talking about? Right. Because it's just a lack of willingness to go get the thing or work. Right. I had someone yesterday asked me like, hey, money's tight right now. What should I go do to create some income? My answer, Uber.

[Alex Morton]

Yeah, I was just gonna say that.

[Unknown]

It'S the greatest thing that the, like, I'm like, this is the most brilliant entrepreneur thing out there because you can Uber from 4 in the morning to 11am, 10am, hit the airport runs, work, excuse me, all day long, and then go back to Ubering at 6pm to 10pm like, you have the whole day to work still.

[Alex Morton]

Yep, dude, I see it. Yeah, but, but people won't do it.

[Unknown]

No, you got to work. That's the challenge there.

[Alex Morton]

And that's. That bothers me, man. Like, I, I do, I still do, you know, a lot of events in the US and all that, but it's just different, man. Like, know, I'd do an event in LA and whatever, 200 people are there and people are on their phones and they're texting. Like, I, I recently, not recently, but a year ago I went to Lima, Peru and I was meeting people and we had people drive multiple countries, like borders to come to the event because they're like, there's a guy coming in from America, he's earned X amount of money. He's going to teach us how he did this. So, yeah, we're like, 16 hours is fine. I'll give you. I got so many stories about that.

[Unknown]

I'm sure, man.

[Alex Morton]

I went to Kazakhstan last year for the first time.

[Unknown]

Wow.

[Alex Morton]

The Russian Ukraine war is going on. I watched a broken down, beat, beat up, like bus, like, you know, like public transport bus. It looked like it was from the 60s.

[Unknown]

Yeah.

[Alex Morton]

And I'm talking to one of the guys who speaking English to me. He said, we. This is like, this is true, bro. 40 hours in a bus from Russia to Kazakhstan to go to this two day event. Back on the bus another 40 hours because the war was going on, their fights weren't there. And I hear this stuff and I'm just like, I don't feel bad. I don't even know what I feel when I hear these things because I'm just like, I grew up in Ohio, in the Midwest, mom and dad married for 40 plus years. These people are traveling. You know, they didn't shower for two days. Like, I'm like. Because in its desire, it goes back.

[Unknown]

To how we started this episode, which is how we should close. It's desire. What do you want and who do you need to be to get it? And if you can find that one thing, dude, anything is possible. Absolutely anything is the right vehicle, the.

[Alex Morton]

Right mentor or mentors. People that they have a proven track record. Not. Not some of these ding dong gurus on Instagram with all their. Right outside.

[Unknown]

Yeah.

[Alex Morton]

Like real documented people.

[Unknown]

Yeah.

[Alex Morton]

Listen, when I sat down with my current business partner of the last nine years, his name's Chris, I sat down with him in Vegas and I said, chris, I don't want, I don't want to offend you, but so many people are full of. Am I. Before I sign on the dotted line here to take your company from where it is to where you really wanted to go, can I see tax returns? And he said, no problem. You showed me a tax return for a lot of money. Yeah, but you have to. I feel like you need to do that.

[Unknown]

Of course, in today's world you need receipts. I mean like I'm in real estate. Right. Everyone and their mother is a real estate coach. Everybody, like literally everybody. And if you can't show a home that you bought a HUD where you made the money, if you can't do that, they shouldn't be coaching you.

[Alex Morton]

Correct.

[Unknown]

Right. If they don't have the receipts to say, this is what I've done. I've really doing this thing. It's not made up.

[Alex Morton]

Stop. Yeah.

[Unknown]

Move on.

[Alex Morton]

Yeah. But people rather sell info on how to get rich than to get rich. That's what really pisses me off about the space. And Tony Robbins, he was on a show and he talked about, he said the best thing that ever happened in this space was like social media. And he's like the worst thing that ever happened in this space. Because you could. Some kid can turn a camera around. Dude, did you know they have studios in LA that are built, they mock up exact private jets, the interiors of it 200 bucks an hour. You can go do a full photo shoot. We could go film a video in there. And people and it look, I mean, dude, it's. You think you're looking at the inside of a G4 jet. It's honest to God. And I'm thinking how that's even a legal situation.

[Unknown]

Right.

[Alex Morton]

Because they're going to go out there.

[Unknown]

And sell some 2,000.

[Alex Morton]

I mean, how is that not a legitimate scam?

[Unknown]

Yeah. You are manipulating people's ideas, concepts, vision of what you're actually seeing.

[Alex Morton]

That's why when I meet people like you, I'm like, let's shoot real shows, real content, totally talk about our fucking life.

[Unknown]

Yeah.

[Alex Morton]

And then help actually give people real information that they can take it and go out there and change their life.

[Unknown]

Ladies and gentlemen, if you are not following Alex Morton mindset, you are now. I promise you that there is gold nuggets all throughout this thing, dude. And you and I could probably do this once a month for sure week. We should probably. My point here, guys, this has been an incredible episode for me too. And I appreciate you spending your time here with entrepreneur DNA making massive impact. Keep doing this stuff across the world. Hopefully you don't sleep on these carpets on dirt anymore.

[Alex Morton]

We've upgraded, we've up.

[Unknown]

I'm hoping, I'm hoping. But guys, go make sure you follow him right now. If this changed your life at all, if there was one freaking thing that you can go impact your own life today, share this with two others so you can help someone else as well. Appreciate you, brother.

[Alex Morton]

Hey, thank you for having me. Entrepreneur DNA. Go out there, change your life, and then spend the rest of your life changing other people's lives. Let's go.

[Unknown]

Let's go. See you on the next episode.

[Justin]

At Capella University, learning the right skills could make a difference. That's why our business programs teach you relevant skills you can take from the courseroom to the workplace. A different future is closer than you think with Capella University. Learn more at Capella Eduardo.