The Entrepreneur DNA
Episode Title: The Mindset That Creates Millionaires | Alex Morton | EP 49
Release Date: December 9, 2024
Host: Justin Colby, Bleav
Guest: Alex Morton
Introduction to Alex Morton
In this compelling episode of The Entrepreneur DNA, host Justin Colby welcomes Alex Morton, a dynamic entrepreneur renowned for his impactful presence in over 76 countries and his speeches to audiences exceeding a million people. Alex shares insights from his diverse experiences, emphasizing the critical role mindset plays in achieving millionaire status.
The Power of Desire in Entrepreneurship
Alex Morton initiates the discussion by highlighting desire as the fundamental driver differentiating successful entrepreneurs from others. He references Napoleon Hill's Think and Grow Rich, stating,
"Desire is the starting point of all achievement. Not some achievement, it’s all achievement."
(03:18)
Alex underscores that regardless of the industry—be it insurance, real estate, or direct sales— burning desire is what propels entrepreneurs through challenges and setbacks to eventual success.
Five Laws of Success
Justin introduces his own framework, the Five Laws of Success, which align closely with Alex’s philosophy:
- Decide what you want and who you need to be to get it.
- Commit to it.
- Take massive action.
- Be extremely uncomfortable.
- Remove your time expectation on the result you're trying to achieve.
Alex responds enthusiastically,
"I love it. It's right on point."
(04:56)
He elaborates that understanding one’s true desires beyond superficial goals—like cars and watches—is essential for meaningful achievement.
Mentorship and Learning from the Best
A pivotal moment in the conversation revolves around Alex's encounter with his mentor, Bob Proctor. Alex recounts how Proctor recognized his potential early on, offering mentorship that significantly shaped his entrepreneurial journey.
"He saw something in you and said, you can help my wife change a lot of people's lives."
(08:51)
This mentorship exemplifies the importance of learning from those who have already achieved success, allowing entrepreneurs to reverse engineer their paths to success.
Overcoming Fear and Taking Action
The duo delves into the common fears obstructing entrepreneurial progress:
- Fear of Failure
- Fear of Doing It Alone
- Fear of Staying the Same
Alex asserts,
"The number one reason they don't is the fear factor, and it's the fear of fucking up, making a mistake."
(29:44)
He emphasizes that recognizing and overcoming these fears is crucial. Practical strategies include incremental progress and reprogramming the subconscious mind through positive reinforcement and persistent action.
Building a Personal Brand and Managing Social Media
Alex and Justin discuss the dual-edged nature of social media. While it serves as a powerful tool for branding and community building, it can also lead to comparison paralysis and distraction.
"Comparison is the thief of all joy."
(21:00)
Alex advises entrepreneurs to curate their info diet meticulously, focusing on content that fosters growth and positivity while minimizing exposure to negative or distracting influences.
The Power of Incremental Progress
A recurring theme is the significance of small, consistent changes over time. Alex shares anecdotes demonstrating how minor adjustments, such as waking up 15 minutes earlier each week, can compound into substantial personal and professional growth.
"Little by little, you’re going to build a great strategy and blueprint to go out there and create a successful life."
(29:08)
Global Perspectives and Challenges
Alex offers a sobering perspective by sharing his experiences in countries facing severe hardships. These stories highlight the varying definitions of success and the intense drive required to overcome extreme adversity.
"Everyone told me. And everyone said, no, these things don't work. It’s bullshit. It’s a scam."
(12:20)
These narratives serve to motivate listeners by showcasing resilience and unwavering commitment in the face of daunting circumstances.
Final Thoughts and Closing Remarks
Wrapping up, Alex reiterates the importance of desire and mentorship in achieving entrepreneurial success. He encourages listeners to take actionable steps toward their goals, emphasizing that any vehicle is suitable as long as it aligns with the entrepreneur’s vision and commitment.
"When you find that one thing, dude, anything is possible."
(42:28)
Justin and Alex conclude by urging listeners to share the episode's insights, fostering a community dedicated to personal and professional transformation.
Notable Quotes
- "Desire is the starting point of all achievement. Not some achievement, it’s all achievement." — Alex Morton (03:18)
- "If you say what people say and do what people do, eventually you'll get what people have." — Alex Morton (01:32)
- "Comparison is the thief of all joy." — Alex Morton (21:00)
- "Little by little, you’re going to build a great strategy and blueprint to go out there and create a successful life." — Alex Morton (29:08)
Conclusion
Episode 49 of The Entrepreneur DNA offers a wealth of knowledge for aspiring and seasoned entrepreneurs alike. Through Alex Morton's experiences and philosophies, listeners gain actionable insights into cultivating the right mindset, overcoming fears, and building a sustainable path to success. The emphasis on desire, mentorship, and consistent action provides a robust framework for anyone looking to scale their business and achieve their dreams.