The Entrepreneur DNA – EP 84: The Mindset That Creates Millionaires
Guest: Alex Morton | Host: Justin Colby
Release Date: September 12, 2025

Episode Overview

In this electrifying episode, Justin Colby sits down with Alex Morton—a globally sought-after speaker, mindset coach, and multi-millionaire entrepreneur—for a deep dive into the fundamental mindsets that not only build wealth but also transform lives. The conversation shatters commonly held misconceptions about success, drilling down into the real reasons some people thrive while others simply tread water. If you’ve ever felt stuck, defeated, or desperate for a way forward, this candid discussion delivers a playbook for outlasting discomfort, overcoming fear, and tuning your “entrepreneur DNA” to achieve extraordinary results.

Key Discussion Points & Insights

1. The Blueprint of Success: Desire as the Root

• Desire is the “DNA” of winners:
  “When you look at ‘Think and Grow Rich’—Napoleon Hill, Chapter 1—desire is the starting point of all achievement… As an entrepreneur, you’re going to get hit with shitstorms… The ones with that burning desire to push through… they’re the ones that win.”
  —Alex Morton [03:27–04:19]

• Justin’s “Five Laws of Success”:

  1. Decide what you want and who you need to be to get it
  2. Commit to it
  3. Take massive action
  4. Be extremely uncomfortable
  5. Remove time expectations on your results
     [04:19–05:05]

• Alex reaffirms that knowing what you really want, rather than chasing surface-level status or possessions, is crucial.
  “My mentor Bob Proctor… one of the first things when we sat down… he said: What do you really want? And I started rattling off a bunch of stuff… he said: Yeah, but what do you really want? Underneath that, there’s gotta be deeper reasons why you’re doing the things you’re doing.”
  —Alex Morton [05:32–06:06]

2. Growth Through Discomfort & Delayed Gratification

• Both agree: entrepreneurial journeys are tough, often requiring sacrifices and enduring “shit sandwiches.”
  “I remember traveling… sleeping at the shittiest hotel ever… slept with all my clothes on, socks and shoes…”
  —Alex Morton [06:21–06:49]

• Expect discomfort not just as a price, but a proof of heading the right way.
  “All that lines up with the spiritual side of success too… It is your desire, your thinking, your emotional output into the universe.”
  —Alex Morton [07:01–07:30]

3. Power of Mentorship & "Being" Before "Having"

• Alex recounts his transformative relationship with Bob Proctor, a chance encounter that changed his life through mentorship and value exchange.
  “He literally just starts staring at me. He said, ‘You can go very far in this business.’ … We connected… He said, if you work with my wife's young people, I’ll coach you for free.”
  [08:23–09:02]

• The principle: Be → Do → Have.
  “The way it works: it’s be, do, and then have… I needed to believe in myself… You have to act as if—not fake it—but act as if… If you were making $10,000 a month right now, how would you walk, talk, act, think?”
  [09:47–10:56]

• On building a large organization from scratch:
  “I was making a couple hundred bucks a month, but I was vibrating up here and people were attracted to it… Four years later, we had 96,000 customers in our organization.”
  [11:09–11:34]

4. Playing the Long Game: Mastering Time and Patience

• Many want results quickly, but true success is a marathon.
  “You don’t know when that seed is going to turn into a bountiful harvest… My business partner didn’t make money for 2, 3, 4… 5 years in a row, working full-time, never made six figures… What if he had quit?”
  —Alex Morton [15:28–16:33]

• The importance of persistence:
  “Everything in this studio began in the mind of somebody else.”
  [16:48–17:00]

5. Overcoming Fear and Uncertainty

• Why most people don’t act:
  “It’s gotta be fear. Fear of the unknown… Fear of: what if I make it? What if I actually do get there?”
  —Alex Morton [17:41–17:54]

• Justin identifies three fears:

  1. Fear of failing
  2. Fear of doing it alone (lack of community)
  3. Fear of staying the same—the last of which can be the strongest motivator for high achievers
     [18:16–19:17]

• Advice to the stuck:
  “First off, you need to find the right environment, community, a good center of people that want to go to the next level.”
  —Alex Morton [19:32–19:53]

6. Modeling Success and Choosing the Right Vehicle

• Reverse engineering as a shortcut:
  “Find people in life that have what you want. Then study them. Reverse engineer their success. If you say what people say and do what people do, eventually you’ll get what people have.”
  —Alex Morton [19:53–20:10]

• Importance of vehicle:
  “No matter how inspired, if you don’t have an ‘unlimited earning potential’ vehicle, it’s going to be tough.”
  —Alex Morton [20:38–20:55]

• Any vehicle can work as long as you treat it as entrepreneurial.
  “My cousins are real estate agents in Miami—they’re seven figures a year as real estate agents.”
  —Alex Morton [21:28–21:35]

7. Social Media: A Double-Edged Sword

• Social media can build brands or breed comparison:
  “Comparison is the thief of all joy. Sometimes I’ll get pissed… and my wife will be like: Alex, these guys are double your age. You’re mad you don’t have a jet?”
  —Alex Morton [22:05–22:24]

• “People should be building a brand of themselves at some degree… You don’t know what tomorrow holds, you might need that crowd, that environment.”
  [22:31–23:10]

• Info diet matters:
  “Use [social media] as a tool for financial increase and personal development, but then push the other crap to the side.”
  —Alex Morton [24:45–24:52]

8. Protecting and Programming Your Mind

• “If you’re not programming yourself, you’re leaving your mind open to get programmed by the machine… that wants you sick, broke, unhappy, addicted to porn and prostitutes and bull**** and drugs. If you don’t protect yourself, you could fall victim.”
  —Alex Morton [26:28–26:46]

9. Incremental Change Beats Grand Gestures

• Change doesn’t require an overhaul—small consistent steps work best.
  “People want to say: Oh, I have this big life overhaul. No, you don’t. It is as simple as, like, waking up 15 minutes earlier each week…”
  —Justin Colby [29:22–29:55]

• Eliminate distractions—at least temporarily.
  “If I’m working with people in their twenties… What are the things you spend every single day that add zero value to the future version of you?”
  —Alex Morton [30:37–31:04]

  Example: Turning the TV around and not watching until you earn your target income. [31:11–31:51]

10. Dealing with Doubters and Fear of Judgment

• Alex on the inevitability of being judged:
  “People are gonna talk either way. That’s how people do it. It sucked being broke, and when you’re wealthy, you have other challenges… Now you got fifteen different cousins you never knew about.”
  [37:01–37:54]

• Choose your hard:
  “Choose your hard. There’s always going to be hard.”
  —Justin Colby [37:56–37:59]

11. Perspective on Privilege & Global Hustle

• The reality of challenges in other countries:
  “I’ve been in 76 countries… People don’t understand how hard it is in other countries.”
  —Alex Morton [40:31–41:29]

• Stories highlight the contrast in hustle and excuses:

  • Families in Mexico eating beans and rice, stacking furniture at night to keep out the cartel.
  • Attendees in Peru or Kazakhstan traveling for days to attend an event.
    [41:53–46:51]

• In the U.S., people complain about the price of admission; globally, the concept of “depression” is almost inconceivable compared to surviving daily.
  [43:42–43:59]

12. Vetting Your Mentors

• “You have to… see receipts. Real documented people. If they can’t show you a HUD or a tax return, they shouldn’t be coaching you.”
  —Alex Morton & Justin Colby [47:25–48:06]

• Social media’s upside and downside:
  “Some kid can turn a camera around… They have studios in L.A. that mock up exact private jets for $200 an hour for a full photo shoot. You think you’re looking at the inside of a G4 jet… How is that not a legitimate scam?”
  —Alex Morton [48:13–48:58]

Notable Quotes & Memorable Moments

• The Law of Modeling:
  “If you say what people say and do what people do, eventually you’ll get what people have.”
  —Alex Morton [19:53–20:10 | Repeated from 01:24–01:43]

• On Desire as the Spark:
  “Desire is the starting point of all achievement… because at some point as an entrepreneur you’re going to get hit with shitstorms, challenges, problems. And the ones with that burning desire to push through and prevail, they’re the ones that eventually win.”
  —Alex Morton [03:27–04:19]

• Fear as the Only Real Barrier:
  “It’s not positive mindset, by the way, buddy, everything in the studio began in the mind of somebody else.”
  —Alex Morton [16:48–17:00]

• On Action in Spite of Judgment:
  “People are going to talk either way… It sucked being broke, and then when you’re wealthy, you have other challenges.”
  —Alex Morton [37:01–37:54]

• Choose Your Hard:
  “There’s always going to be hard. The challenges I face today are hard. But when I was living broke, lost my first home to foreclosure, the repo man took my car… That’s fucking hard. Where do you want to play the game?”
  —Justin Colby [37:56–38:16]

Timestamps for Major Segments

• Reverse Engineering and Modeling [01:22 / 19:53]:
  Alex’s advice on finding models and repeating actions to attain similar success.

• The True “DNA” of Millionaires [03:14]:
  Why desire trumps skills and tactics.

• Mentorship and Be→Do→Have [07:30]:
  Alex’s Bob Proctor story and the principle of acting “as if.”

• Building Massive Teams [11:15]:
  From college dorms to 96,000 customers in four years.

• Delays and Sacrifices [15:28]:
  Why outcome timelines are unpredictable but persistence wins.

• Overcoming Fear & Incremental Change [17:41 / 29:22]:
  Getting past fear of failure, judgment, and implementing small daily improvements.

• Social Media’s Pros and Cons [22:05 / 24:45]:
  Using social strategically versus consuming mindlessly.

• Protecting Your Mind [26:28]:
  “If you’re not programming yourself…”

• Perspective from Global Hustle [40:31]:
  Hardship stories from outside the U.S. for context and gratitude.

• Vetting “Gurus” and Authenticity [47:25–48:58]:
  Insisting on documented results before hiring a mentor.

Final Takeaways

• Success is rooted in deep desire, not just tactics or timing.
• Sustained growth comes through enduring discomfort, acting “as if,” and focusing on incremental improvements.
• Mentorship is a game-changer—but only from authentic, documented sources.
• Fear will always be present, but acting in spite of it is what sets achievers apart.
• Your environment, info diet, and the people you surround yourself with will determine your altitude.
• Globally, perspective matters—a little discomfort is nothing compared to the hardships many endure.
• Vet your mentors. Genuine receipts are non-negotiable in today’s world.

Alex Morton’s message:
“Go out there, change your life, and then spend the rest of your life changing other people’s lives. Let’s go.” [49:59–50:07]