The Mindset That Creates Millionaires | Alex Morton | EP 84

Summary

The Entrepreneur DNA – EP 84: The Mindset That Creates Millionaires
Guest: Alex Morton | Host: Justin Colby
Release Date: September 12, 2025

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Episode Overview

In this electrifying episode, Justin Colby sits down with Alex Morton—a globally sought-after speaker, mindset coach, and multi-millionaire entrepreneur—for a deep dive into the fundamental mindsets that not only build wealth but also transform lives. The conversation shatters commonly held misconceptions about success, drilling down into the real reasons some people thrive while others simply tread water. If you’ve ever felt stuck, defeated, or desperate for a way forward, this candid discussion delivers a playbook for outlasting discomfort, overcoming fear, and tuning your “entrepreneur DNA” to achieve extraordinary results.

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Key Discussion Points & Insights

1. The Blueprint of Success: Desire as the Root

• Desire is the “DNA” of winners:
  “When you look at ‘Think and Grow Rich’—Napoleon Hill, Chapter 1—desire is the starting point of all achievement… As an entrepreneur, you’re going to get hit with shitstorms… The ones with that burning desire to push through… they’re the ones that win.”
  —Alex Morton [03:27–04:19]

• Justin’s “Five Laws of Success”:

  1. Decide what you want and who you need to be to get it
  2. Commit to it
  3. Take massive action
  4. Be extremely uncomfortable
  5. Remove time expectations on your results
     [04:19–05:05]

• Alex reaffirms that knowing what you really want, rather than chasing surface-level status or possessions, is crucial.
  “My mentor Bob Proctor… one of the first things when we sat down… he said: What do you really want? And I started rattling off a bunch of stuff… he said: Yeah, but what do you really want? Underneath that, there’s gotta be deeper reasons why you’re doing the things you’re doing.”
  —Alex Morton [05:32–06:06]

2. Growth Through Discomfort & Delayed Gratification

• Both agree: entrepreneurial journeys are tough, often requiring sacrifices and enduring “shit sandwiches.”
  “I remember traveling… sleeping at the shittiest hotel ever… slept with all my clothes on, socks and shoes…”
  —Alex Morton [06:21–06:49]

• Expect discomfort not just as a price, but a proof of heading the right way.
  “All that lines up with the spiritual side of success too… It is your desire, your thinking, your emotional output into the universe.”
  —Alex Morton [07:01–07:30]

3. Power of Mentorship & "Being" Before "Having"

• Alex recounts his transformative relationship with Bob Proctor, a chance encounter that changed his life through mentorship and value exchange.
  “He literally just starts staring at me. He said, ‘You can go very far in this business.’ … We connected… He said, if you work with my wife's young people, I’ll coach you for free.”
  [08:23–09:02]

• The principle: Be → Do → Have.
  “The way it works: it’s be, do, and then have… I needed to believe in myself… You have to act as if—not fake it—but act as if… If you were making $10,000 a month right now, how would you walk, talk, act, think?”
  [09:47–10:56]

• On building a large organization from scratch:
  “I was making a couple hundred bucks a month, but I was vibrating up here and people were attracted to it… Four years later, we had 96,000 customers in our organization.”
  [11:09–11:34]

4. Playing the Long Game: Mastering Time and Patience

• Many want results quickly, but true success is a marathon.
  “You don’t know when that seed is going to turn into a bountiful harvest… My business partner didn’t make money for 2, 3, 4… 5 years in a row, working full-time, never made six figures… What if he had quit?”
  —Alex Morton [15:28–16:33]

• The importance of persistence:
  “Everything in this studio began in the mind of somebody else.”
  [16:48–17:00]

5. Overcoming Fear and Uncertainty

• Why most people don’t act:
  “It’s gotta be fear. Fear of the unknown… Fear of: what if I make it? What if I actually do get there?”
  —Alex Morton [17:41–17:54]

• Justin identifies three fears:

  1. Fear of failing
  2. Fear of doing it alone (lack of community)
  3. Fear of staying the same—the last of which can be the strongest motivator for high achievers
     [18:16–19:17]

• Advice to the stuck:
  “First off, you need to find the right environment, community, a good center of people that want to go to the next level.”
  —Alex Morton [19:32–19:53]

6. Modeling Success and Choosing the Right Vehicle

• Reverse engineering as a shortcut:
  “Find people in life that have what you want. Then study them. Reverse engineer their success. If you say what people say and do what people do, eventually you’ll get what people have.”
  —Alex Morton [19:53–20:10]

• Importance of vehicle:
  “No matter how inspired, if you don’t have an ‘unlimited earning potential’ vehicle, it’s going to be tough.”
  —Alex Morton [20:38–20:55]

• Any vehicle can work as long as you treat it as entrepreneurial.
  “My cousins are real estate agents in Miami—they’re seven figures a year as real estate agents.”
  —Alex Morton [21:28–21:35]

7. Social Media: A Double-Edged Sword

• Social media can build brands or breed comparison:
  “Comparison is the thief of all joy. Sometimes I’ll get pissed… and my wife will be like: Alex, these guys are double your age. You’re mad you don’t have a jet?”
  —Alex Morton [22:05–22:24]

• “People should be building a brand of themselves at some degree… You don’t know what tomorrow holds, you might need that crowd, that environment.”
  [22:31–23:10]

• Info diet matters:
  “Use [social media] as a tool for financial increase and personal development, but then push the other crap to the side.”
  —Alex Morton [24:45–24:52]

8. Protecting and Programming Your Mind

• “If you’re not programming yourself, you’re leaving your mind open to get programmed by the machine… that wants you sick, broke, unhappy, addicted to porn and prostitutes and bull**** and drugs. If you don’t protect yourself, you could fall victim.”
  —Alex Morton [26:28–26:46]

9. Incremental Change Beats Grand Gestures

• Change doesn’t require an overhaul—small consistent steps work best.
  “People want to say: Oh, I have this big life overhaul. No, you don’t. It is as simple as, like, waking up 15 minutes earlier each week…”
  —Justin Colby [29:22–29:55]

• Eliminate distractions—at least temporarily.
  “If I’m working with people in their twenties… What are the things you spend every single day that add zero value to the future version of you?”
  —Alex Morton [30:37–31:04]

  Example: Turning the TV around and not watching until you earn your target income. [31:11–31:51]

10. Dealing with Doubters and Fear of Judgment

• Alex on the inevitability of being judged:
  “People are gonna talk either way. That’s how people do it. It sucked being broke, and when you’re wealthy, you have other challenges… Now you got fifteen different cousins you never knew about.”
  [37:01–37:54]

• Choose your hard:
  “Choose your hard. There’s always going to be hard.”
  —Justin Colby [37:56–37:59]

11. Perspective on Privilege & Global Hustle

• The reality of challenges in other countries:
  “I’ve been in 76 countries… People don’t understand how hard it is in other countries.”
  —Alex Morton [40:31–41:29]

• Stories highlight the contrast in hustle and excuses:

  • Families in Mexico eating beans and rice, stacking furniture at night to keep out the cartel.
  • Attendees in Peru or Kazakhstan traveling for days to attend an event.
    [41:53–46:51]

• In the U.S., people complain about the price of admission; globally, the concept of “depression” is almost inconceivable compared to surviving daily.
  [43:42–43:59]

12. Vetting Your Mentors

• “You have to… see receipts. Real documented people. If they can’t show you a HUD or a tax return, they shouldn’t be coaching you.”
  —Alex Morton & Justin Colby [47:25–48:06]

• Social media’s upside and downside:
  “Some kid can turn a camera around… They have studios in L.A. that mock up exact private jets for $200 an hour for a full photo shoot. You think you’re looking at the inside of a G4 jet… How is that not a legitimate scam?”
  —Alex Morton [48:13–48:58]

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Notable Quotes & Memorable Moments

• The Law of Modeling:
  “If you say what people say and do what people do, eventually you’ll get what people have.”
  —Alex Morton [19:53–20:10 | Repeated from 01:24–01:43]

• On Desire as the Spark:
  “Desire is the starting point of all achievement… because at some point as an entrepreneur you’re going to get hit with shitstorms, challenges, problems. And the ones with that burning desire to push through and prevail, they’re the ones that eventually win.”
  —Alex Morton [03:27–04:19]

• Fear as the Only Real Barrier:
  “It’s not positive mindset, by the way, buddy, everything in the studio began in the mind of somebody else.”
  —Alex Morton [16:48–17:00]

• On Action in Spite of Judgment:
  “People are going to talk either way… It sucked being broke, and then when you’re wealthy, you have other challenges.”
  —Alex Morton [37:01–37:54]

• Choose Your Hard:
  “There’s always going to be hard. The challenges I face today are hard. But when I was living broke, lost my first home to foreclosure, the repo man took my car… That’s fucking hard. Where do you want to play the game?”
  —Justin Colby [37:56–38:16]

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Timestamps for Major Segments

• Reverse Engineering and Modeling [01:22 / 19:53]:
  Alex’s advice on finding models and repeating actions to attain similar success.

• The True “DNA” of Millionaires [03:14]:
  Why desire trumps skills and tactics.

• Mentorship and Be→Do→Have [07:30]:
  Alex’s Bob Proctor story and the principle of acting “as if.”

• Building Massive Teams [11:15]:
  From college dorms to 96,000 customers in four years.

• Delays and Sacrifices [15:28]:
  Why outcome timelines are unpredictable but persistence wins.

• Overcoming Fear & Incremental Change [17:41 / 29:22]:
  Getting past fear of failure, judgment, and implementing small daily improvements.

• Social Media’s Pros and Cons [22:05 / 24:45]:
  Using social strategically versus consuming mindlessly.

• Protecting Your Mind [26:28]:
  “If you’re not programming yourself…”

• Perspective from Global Hustle [40:31]:
  Hardship stories from outside the U.S. for context and gratitude.

• Vetting “Gurus” and Authenticity [47:25–48:58]:
  Insisting on documented results before hiring a mentor.

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Final Takeaways

• Success is rooted in deep desire, not just tactics or timing.
• Sustained growth comes through enduring discomfort, acting “as if,” and focusing on incremental improvements.
• Mentorship is a game-changer—but only from authentic, documented sources.
• Fear will always be present, but acting in spite of it is what sets achievers apart.
• Your environment, info diet, and the people you surround yourself with will determine your altitude.
• Globally, perspective matters—a little discomfort is nothing compared to the hardships many endure.
• Vet your mentors. Genuine receipts are non-negotiable in today’s world.

Alex Morton’s message:
“Go out there, change your life, and then spend the rest of your life changing other people’s lives. Let’s go.” [49:59–50:07]

Transcript

[Commercial Narrator]

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[Alex Morton]

Interrupt your meal, but I saw you from across a cafe and you're the Geico Gecko, right?

[Commercial Voice]

In the flesh.

[Alex Morton]

Oh, my goodness. This is huge. To finally meet you. I love Geico's fast and friendly claim service.

[Commercial Voice]

Well, that's how Geico gets 97 customer satisfaction. Anyway, that's all. Enjoy the rest of your food. No worries. So are you just gonna watch me eat?

[Alex Morton]

Oh, sorry.

[Commercial Voice]

Just a little starstruck. I'll be on my way. If you're gonna stick around, just pull up a chair.

[Alex Morton]

You're the best.

[Commercial Voice]

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[Justin Colby]

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[Alex Morton]

Have what you want.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

And then study them. Reverse engineer their success. What did they do to get to this end result? And then just go do it. Like one of my things that I said in 2012, I said if you say what people say and do what people do, eventually you'll get what people have. Yeah, like, like, like that's what it is.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

Like Kobe Bryant studied Michael Jordan. Like, this is in sports, this is in acting, this is in entrepreneurship. That's what I've done my entire, literally my entire career. When I wanted to make, you know, 100 grand a year, I found people making 100 grand a year. And I, I follow, I followed suit.

[Justin Colby]

What up, the entrepreneur DNA family? We are back with a heater. This is going to be fire. If you are not where you want to be in life or in business, my guest today will change that. Just in this episode, my friend Alex Morton mindset is here. What is up, dog?

[Co-host/Interviewer]

What's up?

[Alex Morton]

What's up, dude? Good to see you, man. I'm Glad we finally could figure out the scheduling and get up in here.

[Justin Colby]

Make it happen, dude. If you guys are not following my friend right now, you need to immediately. This guy has made impact on hundreds of thousands, maybe millions of people across the entire globe.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

76 countries. I've spoken in front of over a million people and built businesses into the millions of people.

[Justin Colby]

Yeah. Oh, yeah, dude, you are something special. And I'll tell you, I'm, I, I am so impressed with what you've been able to do at such a young age.

[Alex Morton]

Thank you.

[Justin Colby]

And I know you probably would think you're not young, but you still are.

[Alex Morton]

Bro, I got 10 years than you 35, man. I've been. I feel like I was 18 yesterday.

[Justin Colby]

That's right.

[Alex Morton]

But also kudos to you. You know, Real estate empire. This, this show has been top 10 forever.

[Justin Colby]

Yeah.

[Alex Morton]

You're crushing it, man. So good to know you.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

Fired up.

[Justin Colby]

Know you. This is going to be fun. New friendship. This is, this is what it's all about. Now if you don't know him again, go follow him. Alex Morton mindset. But we're going to get into the mindset of things, right? This show is called the Entrepreneur DNA.

[Alex Morton]

Love it.

[Justin Colby]

My first question to you right now, and you've made an impact on hundreds of thousands, spoke in front of millions of people. What is that thing? What is the DNA? That is the difference between those that don't and those that do.

[Alex Morton]

I really think it's desire. I think you could take anybody in the insurance space, the real estate space, network marketing, direct sales, whatever it is, you can teach them how to open prospects, present the opportunity, close onboarding, all the physical stuff. Yeah, me and you can sit down with somebody for, you know, a day, mastermind, and be like, hey, this is A to Z1 to 100. The difference between winners and everybody else. And it might sound cliche to a lot of people, but it really is desire. And when you look at think and grow Rich Napoleon Hill, Chapter 1. Desire is the starting point of all achievement. Not some achievement, it's all achievement because it's some. At some point, as an entrepreneur, regardless of what the business or industry is, you're going to get hit with shitstorms, challenges, problems. And the ones that have that burning desire to push through and prevail, they're the ones that eventually win.

[Justin Colby]

Bro, you couldn't have said it better. So I have my five laws of success and I, like, I've given this to every single person sitting in that seat, right? So the first law That I have is decide what you want and who you need to be to get it. That's number one. Because who you need to be to get it is seldom talked about.

[Co-host/Interviewer]

Right.

[Justin Colby]

Number two is then you got to commit to it. Number three, take massive action. Number four, be extremely uncomfortable. And number five, remove your time expectation on the result you're trying to achieve. You will be the next Tony Robbins. You will have 60,000 people every freaking weekend. You, I know that about you. Just been around you this. You know. My point being is what you just said about desire, that's that, number one, what do you actually want and who do you need to be get it? What are your thoughts about those five?

[Alex Morton]

I love it. It's right on point. I mean, if you would ask me, hey man, what's your five laws? I'd probably say a lot of the same. A lot of the same. Because you know, again, in today's world, especially with social media, all these podcasts, the, you know, mass media, the CNNs and the Foxes and the NBC's, a lot of people, they think they want certain things, but they really don't even want those things. Yeah, because when I started as an entrepreneur building businesses, I thought everybody wanted to be a multimillionaire. But that's, that's actually not true. Yeah, I go down to Mexico. I've been in Lagos, Nigeria. I've been in Cairo, Egypt. And they're thinking, alex, an extra thousand dollars a month changes our entire family's life. Right? So it's important to really know what it is you want. You know, my mentor, Bob Proctor, one of the first things when we sat down, I was 21, I was making $400 a month. He said, what do you really want? And I started rallying off a bunch of stuff. And he said, yeah, but what do you really want? I feel like there's a lot of, oh, I want the cars and the watches and the lifestyle. But underneath that, there's got to be deeper reasons why you're doing the things you're doing and really getting clear on what it is you actually. You actually want. And then he talked about being uncomfortable. Dude, it sucks sometimes, bro.

[Justin Colby]

It sucks a lot of the time. Shit sandwich. I call it shit sandwiches.

[Co-host/Interviewer]

Yes. Yeah.

[Justin Colby]

You've eaten them? I've eaten them. We've eaten more than most. Most people can handle. It sucks sometimes.

[Alex Morton]

Yeah. I mean, I remember traveling, you know, the country, sleeping on Howard Johnson motels. I remember one time, shittiest hotel ever. Like, I slept with all my clothes on, socks and Shoes. Because there was, like, brown stuff all over the shower. And I'm like, dude, I. I don't want to be. I don't want to have to stay here. Like, I want. I want to get up here, so at least we can go stay at a. A Holiday Inn.

[Justin Colby]

So, yeah, you know, the next level.

[Co-host/Interviewer]

Right.

[Alex Morton]

At some point. Right. But, you know, those five laws are incredible, man. And that's. And all that lines up with a lot of the spiritual sides of success, too.

[Justin Colby]

Right?

[Alex Morton]

It goes back to. You can teach people the physical fundamentals of building a business, but the ones that, like, you were talking about, you know, Bedros and, you know, the Ed Milettes of the world, it's. It's. It's. They understand the spiritual side, and the spiritual side. It's. It is your desire, it is your thinking, it is your emotional, you know, vibrational output into the ether, into the universe. Like, that's. I think that is more important than teaching somebody how to, you know, learn the rebuttals.

[Justin Colby]

Well, you mentioned Bob Proctor being one of your coach, and you were making $400 a month. How did you get to have bar Bob Proctor?

[Alex Morton]

God knows God.

[Justin Colby]

At $400 a month?

[Alex Morton]

I'm in my first direct sales company. I hit $400 a month. I was, like, the only young kid in the company, and I was speaking well, and the CEOs like, Hey, I were in Arizona.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

And he goes, hey, hop on my jet today. I'm taking you to Raleigh, North Carolina. I'm like, okay, this is insane. Right? I know you're not on a private jet.

[Co-host/Interviewer]

What? Right?

[Alex Morton]

So I'm there. He brings me on stage in front of maybe, I don't know, 500 people.

[Co-host/Interviewer]

Okay.

[Alex Morton]

I tell my story. My Name's Alex. I'm 21. I'm from Ohio. I went to. I go to Arizona State. I got in this business, and life's amazing now, blah, blah, blah. I get off the stage. I go to the water fountain outside the conference center, and here comes this man. I didn't know who he was.

[Co-host/Interviewer]

Sure.

[Alex Morton]

White hair.

[Co-host/Interviewer]

Yeah. Full.

[Alex Morton]

Full suit. Always suited up.

[Co-host/Interviewer]

Yeah, yeah.

[Alex Morton]

And he comes up to me. He literally just starts staring at me. And I was like, yo, who's this guy? And he goes. Looks at me, and he said, you can go very far in this business. And he just walks away. I go back in the room, and I'm talking to, like, some of our team members. Like, this. This weird old guy came up to me, and then, like, the next speaker, they're like, edifying, him. Like he's, you know, the second coming of God.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

And he walks on stage and I'm like, oh, my God.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

So then we connected and thankfully his wife was a part of that company. He said, if you work with my wife's young people, that's it. I'm gonna coach you for free. And I was like, dude. And then we built a.

[Justin Colby]

An exchange of value, 10 year relationship.

[Alex Morton]

He was texting me on his deathbed during COVID Right. So that biggest blessing of mentorship ever.

[Justin Colby]

Bob Proctor, you know, it's an exchange of value. He saw something in you and said, you can help my wife change a lot of people's lives. And obviously he being the goat.

[Co-host/Interviewer]

Right.

[Justin Colby]

And so, yeah, I think that is so, so impressive. And this goes back to the, the energy you vibrate with and it. People get attracted that.

[Co-host/Interviewer]

Right.

[Justin Colby]

I mean, it. You are irrefutable. Like your energy, when you walk into rooms and who you are and even your engagement right now, it vibrates so high. You're just going to naturally attract people.

[Co-host/Interviewer]

Right.

[Justin Colby]

And a lot of people are going to say, yeah, but it's easy for Alex. Look at his watch. Look where he's at today. Look at what, how much money he's made. That's easy for him. What do you tell the people that want to point to that and say.

[Alex Morton]

Oh, so you're completely wrong. Because the way it works, it's be, do and then have. So when I was 21, I get started in business and I see physical, physically, I physically see people making 20, 30, 40, 50, $80,000 a month. I no longer needed faith because I can see it.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

I can hear it. I can touch these people. I needed to believe in myself, Right. And then I. What I teach the, the people I coach. Now you have to act as if. Not fake it. Not, you know, fake the whole lifestyle and fake the cars and fake the.

[Justin Colby]

Girls and fake all the credit cards and fake like money.

[Alex Morton]

It's a completely different thing.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

Acting at. Acting as if is saying, you know what? Hey, Dar, what do you want? I want $10,000 a month. Awesome. If you were making 10 grand a month right now, how would you walk, talk, act, think, shake somebody's hand? Eye contact, Self image, self confidence. When would you wake up? When would you go to bed? So what happens is, is the subconscious mind doesn't know the difference between real and imagination. So when I got a hold of this information through Bob, I started studying this stuff. I would go meet prospects in Scottsdale.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

And they thought I was making eight to $10,000 a month when I was making a couple hundred bucks a month.

[Justin Colby]

Because how you held yourself.

[Alex Morton]

Because I was talking about the vision. And this is what we're doing. We're changing the world. We're chang, you know, we're going to reprogram the youth's minds of America.

[Co-host/Interviewer]

Sure.

[Alex Morton]

Right. To get them out of this slave mentality from college. We're going to get them into the entrepreneurship world. I'm making a couple hundred bucks a month.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

But I was vibrating up here and people were attracted to it and they got started and then it went, you know, 10 guys in a dorm room to join with me. One quit, one stayed. Four years later, we had 96,000 people customers in our organization.

[Justin Colby]

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[Justin Colby]

That is an insane story. Someone that's building communities, I've built a community. I'm currently actively rebuilding a new community. Those numbers are wild. What you can do in four years, that's another thing that I think I want to talk into is the fifth law to me is the expectation of when you achieve the result. How many? Again, your story about the hotel is a perfect how many people would go sleep in that damn hotel? You know what I mean? But they're not willing to stay in the game long enough to win the game.

[Co-host/Interviewer]

Right?

[Justin Colby]

In four years you have 96, 000 people.

[Alex Morton]

Yeah, like, because listen, all the tests we go through one day, you know, I tell people your tests are going to be your testimony. Like now when I get on stages all over the world, I'm not talking about, oh, I have a Rolls Royce and I live in my. My neighbor's Birdman And Damon John and Sunny Isles for no one gives a about any of that stuff. I'm like, yo, I was a broke college kid.

[Co-host/Interviewer]

Yeah, right.

[Alex Morton]

Everyone told me. Everyone said, no, these things don't work. It's. It's a scam. My own professors told me, Dr. Filer, macroeconomics professor. He goes, alex, you will never make money in business unless you understand the fundamentals of the macroeconomics of this country. Because I got a D on some exam. So the point on the whole time situation is you don't know when that seed is going to turn into, you know, a bountiful harvest. Right. I have some people I work with, they didn't make money for 2, 3, 4. My business partner today, he's made tens of millions of dollars. Now, five years in a row, working the business full time, he never made six figures.

[Justin Colby]

Wow.

[Alex Morton]

And what if he would have quit? Oh, entrepreneurship doesn't work. I'm go work at the Wells Fargo bank, whatever.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

So people listen to this real estate, insurance, direct sales, whatever it is you're doing. Videographer.

[Co-host/Interviewer]

That's right.

[Alex Morton]

Keep putting in the work.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

Keep believing in yourself, like people. Oh, yeah. Believe, believe, believe. Yeah. It's positive mindset. It's not positive mindset, by the way, buddy, everything in the studio began in the mind of somebody else.

[Co-host/Interviewer]

That's right.

[Justin Colby]

No doubt.

[Alex Morton]

Cameras, computers, microphones, watches, shoes. Everything begins in the mind. You can't argue this because that's laws of the world. Like, that's like, come on, man.

[Justin Colby]

Science, right? I mean, the reality is someone thought of it and they made this carpet, that chair, our watches, this tv. Right. Like, it had to come from the thought.

[Alex Morton]

Correct. So it's like, whatever your. Whatever your goals are, you need to put it in your subconscious mind first. Act as if you already have it. You're already holding it physically. And then you're going to attract the people, places, opportunities, mentors, relationships. You need to take you where it is you want to go.

[Justin Colby]

There's no doubt.

[Alex Morton]

And don't worry about when you're going to get it. Just keep going.

[Justin Colby]

What stops people? What is the biggest thing that is stopping people from taking that advice?

[Alex Morton]

I mean, it's got to be fear.

[Co-host/Interviewer]

Sure.

[Alex Morton]

Fear of the unknown. Fear of. I didn't know that existed. But there's. There's people tell me, like, what if I make it?

[Justin Colby]

What if I'm successful, make money, and it took me.

[Alex Morton]

I'm like, okay, I. I get that, though.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

You know, oh, like, what if I actually do get there? Like what's life look like? Or what if I don't get there? What's life? It's like, listen, you can play these little, you know, movies in your mind all you want, but all you're doing is that time you're. You're spending thinking about how scared you are and how fearful you are. You could be putting that time into your daily methods of operation. You need to be taking. It's actually creating your dream life.

[Justin Colby]

I've heard there's three major fears in our world, right? And there's a lot of fears, but there's fear of taking action, like, what if I fail? Which is the common one. There is fear of doing it alone. This is where the community, this is where the culture. This is where you and I thrive. Right? We can build 96,000 people in our organization, right? And then this one I'm really impressed with. My coach was saying, then there's fear of staying the same. The people who have fear of staying the same, those are the people that can go achieve because a lot of times they work out of fear of the stick versus fear of the carrot or wanting the carrot.

[Co-host/Interviewer]

Right?

[Justin Colby]

And I feel like I'm. I'm very much built that way, too. I am. No, never sad. Like, the goal post just keeps going down the different road. There's never like, oh, I made it concept, right? Because I never. I. I mean, I think God or whoever you want to believe in brought us here to be the best version of ourselves all the time, every day, to keep growing, to keep challenging.

[Co-host/Interviewer]

Right?

[Justin Colby]

So I want to talk into those people, the people that are sitting there. Like, I. I'm tired of being broke. Busted. I'm tired of just being right. I'm tired of just existing.

[Co-host/Interviewer]

Yeah.

[Justin Colby]

I want you to speak to those people right now. Like, what do they need to go do?

[Alex Morton]

Well, first off, you need to find a right environment, community, a good center of people that also want to go to the next level. Or even better, find someone or a group of guys or girls, right, that have what you want. Like Bob always told me, find people in life that have what you want.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

And then study them, reverse engineer their success. What did they do to get to this end result, and then just go do it. Like one of my things that I said in 2012, I said, if you say what people say and do what people do, eventually you'll get what people have.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

Like, like, like that's what it is. Like, Kobe Bryant studied Michael Jordan. Like, this is in sports. This is in acting. This is in Entrepreneurship. That's what I've done my literally my entire career. When I wanted to make, you know, 100 grand a year, I found people making 100 grand a year. And I follow. I followed suit. Then it was 100 grand a month, and then blah, blah, blah, blah, blah.

[Co-host/Interviewer]

Right.

[Alex Morton]

Kept scaling up. Because there's people already doing the things that me and you want to be doing. There's people already doing the things that people watching this are already doing.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

But you got to also find a real good vehicle. You know, you can be charged up and motivated and inspired to listen to this podcast every single morning. But if you don't have an. I call it unlimited earning potential.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

Vehicle company opportunity, something. It's going to be tough, man.

[Co-host/Interviewer]

Yeah.

[Justin Colby]

There's no doubt.

[Alex Morton]

So you got to find, you know, maybe it's real estate, maybe it's direct sales something. There's got to be something to where Alex and Justin can go produce certain results and reap certain amounts of money, wouldn't you say?

[Justin Colby]

Almost any vehicle. Any vehicle. As long as you are an entrepreneur in that vehicle. And I even say like a realtor, like, you might hang your license with exp or KW in the realtor space.

[Alex Morton]

Right?

[Justin Colby]

I'm not a realtor. But it's still your business.

[Alex Morton]

Yeah.

[Justin Colby]

You still have the opportunity to have unlimited amount of income, right?

[Alex Morton]

Yeah.

[Justin Colby]

It doesn't matter.

[Alex Morton]

My cousins are real estate agents in. In Miami. They're seven figures a year as real estate agents.

[Co-host/Interviewer]

Right.

[Alex Morton]

So impossible.

[Justin Colby]

And then there's even levels to that.

[Co-host/Interviewer]

Right.

[Justin Colby]

The Ryan her sirhance. And in all these people that you would even argue everyone on tv, we don't really know, but we're making some assumptions. We got to meet Ryan at Clever Summit.

[Co-host/Interviewer]

Right.

[Justin Colby]

But I think that's what a lot of people have to understand. Let's talk to the downside. You and I have done a pretty good job branding ourselves. Social media being a massive tool.

[Co-host/Interviewer]

Right.

[Justin Colby]

For people like you and me. It also can be a really big negative for other people, for sure. How about that?

[Alex Morton]

Well, people compare themselves, number one. And what do they say? Comparison is the thief of all joy.

[Co-host/Interviewer]

That's right.

[Alex Morton]

So. And I'm guilty of this too. Like, sometimes I'll get pissed and agitated and my wife will be like, alex, these guys are double your age. Dude, you're mad about you. You don't have a jet. It's like, dude, he's. He's double your age.

[Co-host/Interviewer]

That's right.

[Alex Morton]

You know what I mean?

[Justin Colby]

Doing it long.

[Alex Morton]

And I'm like, yeah, yeah, yeah, like, you're right. Okay, so social media is a tool.

[Justin Colby]

Yeah, right.

[Alex Morton]

I, I, I think everybody should be building a brand of themselves at some degree. Every company, every person. Even if you're like an employee, I think everyone should be out there, hey, this is who I am. So what I stand for, this is what I'm about. Because eventually down the road, you're going to be doing something to where you need an environment, a community, a group of people that are hopefully going to be supporting you in whatever endeavor it might be. It might, it might be, you know, one of your children get a really bad disease and they get sick and you need, you need a crowdfund. $100,000. I know that sounds very extreme, but it's like when people say, oh, I don't, I don't need a brand. But, you know, you don't know what tomorrow holds Y.

[Justin Colby]

No, you don't know.

[Alex Morton]

You don't know.

[Justin Colby]

Even if you're an employee, W2 employee, someday you probably won't want to be, I don't know, a whole lot of people that are like, fired up to be a W2, like, you know what I mean? Even the people that make a lot of money. Maybe you're making 700 grand a year as a, a, whatever, accountant or CEO or whatever, you're not necessarily fired up.

[Co-host/Interviewer]

Correct.

[Justin Colby]

At some point, you might want to make that journey out.

[Co-host/Interviewer]

Right.

[Justin Colby]

Maybe you hear Alex, maybe you hear me, maybe you hear whatever, and you say, you know what? I'm going to start a side hustle. But that side hustle needs a brand to go along with it for sure. Who are you, what do you do, and what are you looking for? Yeah, that's what I always say.

[Alex Morton]

Yeah, absolutely. So I think people got to just be able to discern. You know, social media is great for these things, but over here, don't spend too much time on it. Like the whole scrolling analysis paralysis. I don't have TikTok on my phone.

[Justin Colby]

I don't.

[Alex Morton]

Look, I just don't have TikTok. Whatever. Right. But on Instagram now, they have suggested reels, and if you sit there, it's the same shit as TikTok.

[Co-host/Interviewer]

That's right.

[Alex Morton]

And it, and it's on purpose. Yeah, let's. How can we trap Justin today for 12 minutes to eventually he sees an ad for a protein bar or a cold plunge and he gets his credit card out and buys this thing.

[Co-host/Interviewer]

That's right.

[Alex Morton]

So get on there, post, and I tell people, whoever your mentors are, turn on their post notifications. Yeah, like when Tony Robbins account posts, I get the content grant Ed. Rob Diedrich's a buddy of mine. Like when they post, I want to see what they're talking about. Yeah, but I don't care to see what all the broke homies down the street are rapping about, talking about bullshitting. I don't give a damn.

[Co-host/Interviewer]

Yeah, yeah.

[Alex Morton]

So use it as a tool for financial increase in personal development, but then push the other crap to the side.

[Justin Colby]

So there's a term I like to use is info diet. What is your daily info diet? Because we all know you can't, like, fitness wise, you can't outwork out a bad diet.

[Alex Morton]

Right.

[Justin Colby]

So if you work out three times a day, but you're eating pizza and donuts and Coca Cola and at night you have six beers, you're not going to be in shape. I don't care how much you work out. Yeah, same. Same thing. Mentally, what is the, what are you ingesting mentally to change the result of where you want to go?

[Co-host/Interviewer]

Right.

[Justin Colby]

What is your actual info diet? Who's not listening to Alex Morton mindset? Well, you are now.

[Alex Morton]

Yeah.

[Justin Colby]

So I'll say that because it literally is as fundamental as that. The, the dancing, the cuteness of Tik Toks or the, the, all the other things. There's only a handful of people that will actually go look at with social media.

[Co-host/Interviewer]

Right.

[Justin Colby]

You, Ed, you named many of them. Right. Is because I believe that community, you guys are now my community. Not everyone can say that, but like my community will always elevate me. Right, Right.

[Alex Morton]

Course.

[Justin Colby]

And that's going to be something that's super pivotal for people, is if you want more, then be intentional. At least the time that you're spending on the info side, what are you digesting every day?

[Co-host/Interviewer]

Right.

[Alex Morton]

You look at the word television like simple stuff. They tell us what's going on.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

Like the word television is television. You turn that thing on, you're getting a vision, their vision told to you. Most of the time it is negative. Most of the time it is lies. Most of the time it's massive manipulation. We just got off this election cycle. I mean, good God.

[Justin Colby]

Oh my God.

[Alex Morton]

You turn on certain channels and you're like, none of that is even real.

[Co-host/Interviewer]

Yeah, yeah.

[Alex Morton]

And then you have people, I. People in my own family that believe narratives of certain things. And I'm like, this is insanity.

[Justin Colby]

Totally. It's insanity.

[Alex Morton]

So if you're not, listen, if you're not programming yourself, you're leaving your mind open to get programmed by the machine.

[Co-host/Interviewer]

Yep.

[Alex Morton]

The machine that wants you. What? Sick, broke, unhappy, addicted to porn and prostitutes and bullshit and drugs? It's like, dude, if you don't protect yourself, you could fall victim too.

[Justin Colby]

That's right.

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[Justin Colby]

And and that's where you you have to make the choice. I think the thing that most people have to recognize and you do a great job even speaking on stage and everything you're doing is it is always a choice. If you're not happy with where you're at, change and it's one choice at a time. People Want to say, oh, I have this big life overhaul. I got to do it. No, you don't. No, you don't. It is as simple as, like, I talk about sleep and waking up early.

[Co-host/Interviewer]

Right.

[Justin Colby]

I believe in waking up early because I want more personal time as a father and a husband and I run multiple businesses. Not a lot of. Just in time. So I choose to do that for personal time. But for those that aren't where they want to be, you should be doing it just to be more productive.

[Co-host/Interviewer]

Right.

[Justin Colby]

So my argument is one simple change of these people is 15 minutes. If you wake up at 8am which can get you to work by 9, start waking up at 7:45 the next week, 7:30 the next week, 7:15 is small changes. It's not this big. Overarching. Try to eat an elephant. Right?

[Co-host/Interviewer]

Right. What.

[Justin Colby]

What can entrepreneurs do? Or what about aspiring? What about the people that you are pouring into day in and day out, aspiring entrepreneurs? What are the small changes that you can help them with?

[Alex Morton]

Well, I teach them. It's like, listen, everyone. Everyone has desires and they have distractions. Like, your desires are about your goals, your vision, this dream life, your. The car you want, the. The homes you want the. The vacations you want to take your family on, all these different things. But over here, there's probably a long list or a short list of potential distractions. So if I'm working with, you know, a lot of the people in our organization, they're probably in their twenties. They're younger. Right. I'm still on the younger side. I'm older than a lot of these guys, but I'm still. I'm not 45 yet.

[Co-host/Interviewer]

Right.

[Alex Morton]

And then they're gonna call me, like, the old guy.

[Co-host/Interviewer]

That's right.

[Alex Morton]

But I'm like, listen, what are the things you spend time on every single day that add zero value to the future version of you? Well, I watch all these Netflix series. Okay. Well, I'm. All these little dating apps and Tinder and all this bullshit. Everything okay. Video games. Okay.

[Justin Colby]

Yeah.

[Alex Morton]

I get high five times a week with my homies, and then we sit on the couch and eat potato chips and, you know, talk about nonsense.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

Like, start to cut some of this crap out and I tell people it's for a season.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

Like when I. Yeah. When my. One of my first people in the business, he was making ten grand a week. This is like my biggest. My bigger story to get into the industry of direct selling. I met. I said, no, no, no, no, no. It's a. It's A scam. And then I met, I met a 25 year old making 10 grand a week. And he showed me and I'm like, bro, what the. You know?

[Co-host/Interviewer]

Yeah.

[Alex Morton]

And he told me, he's like, how bad do you want to make ten grand a month? I said, really bad. He said, great, take that tv, spin it around. No TV until you're making ten grand a month. He said, most people won't even do that. He goes, most. I could guarantee you 10 grand a month in 12 months. And most people still would not. Not turn on their PlayStation or Xbox.

[Co-host/Interviewer]

That's right.

[Alex Morton]

Right. So I actually turned my TV around and I went to 10 grand a month. So for the, for the, for the youth, for the younger people, by the way, all over the planet, you know, I'm in, like I said, I'm in five countries in the Middle east in December.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

Everyone has distractions. Start to eliminate those things. And then what you said, then you, you're adding in pot, get rid of negatives and then add in little positives. 15 minutes, 15 minutes is a big deal.

[Justin Colby]

It's huge.

[Alex Morton]

And you go little by little by little by little. And then eventually you're gonna, you're gonna build a great strategy and blueprint to go out there and create a successful life.

[Justin Colby]

There's no doubt. How do you, how do these people then. If my belief. It is my belief, I think you support it. The number one reason they don't is the fear factor. And it's the fear of up making a mistake. My friends are gonna judge me, my family's gonna judge me. I tried. I got yelled at on the phone. Like, I made my call and they yelled at me. I made my call, they hung up. You and I both know the answer is who gives a. Who gives a next, Right? That's the reality. How do we help people overcome this fear of taking action?

[Alex Morton]

Well, for one, and I think Hormozi said it on one of his shows, he talked about, like, death. And honestly, it really did change my paradigm on a couple of different things. Is someone asked him a question and he's just like, well, we're all going to die. Was like, wow, it's actually pretty profound. You know, it is true, by the way.

[Justin Colby]

Totally.

[Alex Morton]

So he's like, dude, if. If we're all going to die one day, and the people that are hating on you, talking shit, calling you names, blowing up your Instagram, calling you this and that and the third, they're all going to die one day, why do we care so much about the opinions of other people, including our own family.

[Co-host/Interviewer]

That's right.

[Alex Morton]

With the same last name.

[Co-host/Interviewer]

That's right.

[Alex Morton]

So just do what you want to do. Like don't let anybody try to take what your dream and your vision away away from you. Just go out there and do it anyway. And the way to get this like I guess mental programming installed in your mind honestly is constant space repetition of like you said, the right information. Your info diet, I love that rate. Like if you, if you listen to enough positivity, successful stories, ways to change your life, you know, people's morning habits and rituals and strategies. But whatever it is, eventually you're going to. Some of this is going snick.

[Co-host/Interviewer]

That's right.

[Alex Morton]

And then you're going to be okay, let me start today. Like people always I'm going to start next week. I'm going to start until 2025. You know, January 1st is just a couple of weeks away.

[Justin Colby]

It's like that's the worst dude. The whole New Year's resolution, like, oh, I'm going to change it next year. Well, first of all, you still have a month and a half in this year. So you're going to do nothing, right? Like you're just going to say it, wait till next year. And then the other part is like if people are listening and watching this right now, understand New Year's resolutions have some ridiculous like 95% in 30 days fail, right? But the reality is because they, they, they do this resolution of some grandiose vision big thing again, step one, like what is like incrementally give yourself some progress, right? So I will always talk about incremental progress creates the perfection. But it's people want this perfect. Oh, I'm just gonna stop eating. You know the diet thing, right? I lean into. That's the obvious. I'm gonna stop eating, you know, anything with sugar bro. You know how hard that is for someone that you know, if you're eating donuts every day, that is not going to be easy. But can you start to slow it down progressively? Yes, of course. You know, little by little.

[Co-host/Interviewer]

Yeah.

[Justin Colby]

And so the thing I think you do a brilliant job at is helping people actually take action in spite of. Because the fear is really all self created. And I say it this way and I basically say your friends. And by the way, this is, I think it's 100 true. It was true. In my life, my friends were already talking about me. Up until probably five years ago. My friends really didn't even know what the I did right? They're Like, I don't know. Colby does. He does. He's out there selling real estate. He's doing this thing. Maybe he's a oil snake oil salesman. Right.

[Alex Morton]

Like, yeah.

[Justin Colby]

Now, I've created enough of a reputation, and you know that they know what I do. But people are afeared of that judgment.

[Co-host/Interviewer]

Right.

[Justin Colby]

My family's talking shit about me and judging me. Oh, Justin's just out there, and it's going to happen. They're doing it anyways.

[Alex Morton]

I've had that my entire career. Because, listen, network marketing is highly scrutinized. Yeah, it is. Because people's grandpa's got pitched Amway.

[Co-host/Interviewer]

Yeah. Yeah.

[Alex Morton]

By the way, they still do billions a year, right? People's moms got pitched Mary Kay. Like, I think there's like a billion dollars a week paid out in commissions to our industry. Like, it's massive.

[Co-host/Interviewer]

Yeah. Yeah.

[Alex Morton]

Like, herbalife is massive. Right. But because people do it wrong.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

And they say, okay, Justin. Yeah. Sign up, man. It's gonna be 275 bucks. And you know you're gonna be a millionaire tomorrow. It's like, dude, my first 12 months in the business. And this goes back to expectations. My first 12 months in the business, I was working eyes open to eyes closed. I made 13 grand, dude. I think I didn't make.

[Justin Colby]

That is crazy.

[Alex Morton]

Busting my ass. But you. But year two or six figures, right? And then it. And then it progressed. So taking action regardless, that. That's everything that is there.

[Justin Colby]

Yeah.

[Alex Morton]

And it's true. They're. People are gonna. They're gonna talk either way. That's how people do it. It's sucked being broke. And then when you're wealthy, you have other challenges you have to deal with. Now you got 15 different cousins you never knew about.

[Co-host/Interviewer]

Ha. Yeah.

[Alex Morton]

You know what I mean? It's like everyone wants a loan. Everyone wants something from you. It's difficult to honestly build genuine friendships anymore. Like, my. My, like, friends are from people I knew in third grade or people like, you know, daughter over here. That when we met, dude, like, and we started, we were sharing one hotel room in shitty little hotels across Europe.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

Building the business from scratch. You know what I mean? Like, it's hard for me to go. Like, I can't go to the gym and go meet Brian and. Because it's like, all the. The second. He knows. Oh, he lives at Porsche Tower.

[Justin Colby]

That's right.

[Alex Morton]

Rolls Royce. It's like, it's immediate. Like, what can I get from Justin? Well, he has a Rolex. Oh, yeah. We're gonna be friends. It's like, dude. So there's challenges being wealthy. There's challenges being broke.

[Co-host/Interviewer]

Dude.

[Alex Morton]

Choose your. Choose your heart.

[Justin Colby]

Choose your heart. I was just gonna say that because there's always going to be hard.

[Co-host/Interviewer]

Right?

[Justin Colby]

The things I go up against and same with you. The challenges I face today are hard. But when I was living on a couch broke, I lost my first home to foreclosure. The repo man took my car. That's fucking hard.

[Co-host/Interviewer]

Wow.

[Justin Colby]

Like, where do you want to play the game? Where's the line get drawn?

[Co-host/Interviewer]

Right?

[Justin Colby]

Living for a lot of you may be listening to this right now and aspire entrepreneurs, you might be paycheck to paycheck.

[Alex Morton]

That's fucking hard.

[Co-host/Interviewer]

Yeah.

[Justin Colby]

Like not be able to. I just took my family, my entire family, my wife's mom, my kids, my wife, my wife's nephew, entire family to Hawaii. It was $25,000. I say that not to brag because you could do the same. But I say that for people to realize. Everyone deserves that.

[Alex Morton]

Agree.

[Justin Colby]

I don't just deserve that.

[Co-host/Interviewer]

Right.

[Justin Colby]

Everyone listening or watching this right now deserves it. But it's fucking hard to make that kind of money. That isn't easy.

[Alex Morton]

It is.

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[Alex Morton]

Also, you know, I tell people it's not enough to be at the right place at the right time with the right people. Right. You have to become aware that you're in the right place at the right time with the right people. And honestly now it's like a lot of people watching this, you know, some of them don't live in America, but I would, I don't know a decent amount of them.

[Justin Colby]

Yeah, there's like 95.

[Alex Morton]

Okay, so most of you live in America. So it's like. And I can talk, I can talk shit about this part because I've been in 76 countries. I've showed up to Honduras with five guys, pick me up at the airport with, you know, AR15 and they go, don't. No, actually I went to Nigeria. They dropped me off at the hotel and the guy I'm with goes, don't leave your hotel. And I was like, hahaha. And he's like, no, no, no, you leave your hotel, you're not coming back to the hotel. We have an event tomorrow with 6,000 people and you're getting picked up in the lobby tomorrow with seven, like ex military men. So what's my point? I say that, to say this like people don't understand how hard it is in other countries. Yeah, yeah, like, give me a break, dude.

[Justin Colby]

And how good we have.

[Alex Morton]

I've done events in Mexico where I remember walking into people's homes, it would be like a carpet like this and then underneath the carpet is just straight, just straight dirt. And I'm talking to people like, I have leaders in other countries and they're like, yo, before the business and before I became a success, we rice, beans and bananas three times a day. That's all we ate like meat. We haven't had meat in seven months. You know how expensive meat is?

[Co-host/Interviewer]

Yeah.

[Alex Morton]

So like when I saw these things and I heard these things, I was in Mexico one time, kid, you not, man. I was, I was staying with one of our leaders. I was with my friend Alon from America and we were going to bed. We were sleeping in their living room because we were broke, too.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

And I watched the father of the house literally take all the furniture. Never forget this. He stacked it, pushing against the front door. They were stacking up, stacking up. And I was like thinking, like, yo, what does he do? Like, are they guy gonna kidnap us? Blah, blah, blah. And then I talked to the guy's son, and he said, no. The cartel has been going around villages, and what they're doing is they're taking people's wives and daughters, and they're saying, if you don't pay this amount of money next Sunday, like, she's ours.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

And I'm think, like, I remember calling my dad and he's like, you guys are going to leave tomorrow and, like, get out of that city.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

But I'm like, this is reality for people, dude.

[Justin Colby]

In what. I want to give you a round of applause, dude. There's little to no one that would have had the same hustle you have. Like, when you're telling me that story, I'm like, I would never sit there.

[Alex Morton]

I know. Sometimes I think I'm nuts too.

[Co-host/Interviewer]

Right?

[Justin Colby]

I mean, honestly.

[Alex Morton]

But it's.

[Justin Colby]

It's. It's what it takes to achieve what you're trying to achieve.

[Alex Morton]

Because I always said I want to make a. I wanted to make a global impact. And then when I started going to other countries, that's what I. It's hard for me to do a lot of stuff in America, man, because, like, dude, the. The amount of excuses. Like, our Egypt team, they were just in Mexico. We had a big international convention, like 5, 000 people, and they were. We were translating Arabic to English, and they were literally saying things to me like, it's amazing how you guys even use the word of, like, depression. Like, to them, it's like, I don't. They don't. It's not. They don't understand. I know. It's a real thing. I'm not saying it's not a real thing.

[Justin Colby]

Okay.

[Co-host/Interviewer]

Yeah, yeah.

[Alex Morton]

But they're like, come try to be depressed in Cairo, bro. You don't have time.

[Co-host/Interviewer]

Yeah, yeah.

[Alex Morton]

These guys are working 14 jobs, like, in America. Like, homie down the street won't show up to your event.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

Oh, the ticket's 197.

[Justin Colby]

Totally.

[Alex Morton]

It's a. You can't. Like, what are we talking about?

[Justin Colby]

What are we talking about?

[Alex Morton]

I said that a lot. You say you want it, but, dude, you. You don't want nothing.

[Co-host/Interviewer]

Yeah.

[Justin Colby]

I have a incredible friend Been a mentor for me for decades. Ken Clothier, he was talking about, you know, his biggest thing is he'll go to Haiti. So we, as a organization, built a village in Haiti.

[Co-host/Interviewer]

Wow.

[Justin Colby]

And that came from him actually personally first going to Haiti to help someone else build a village. And he said, what are we talking about here? Like, when you don't have clean water to drink every day and your entire day exists of like hiking 8 miles with your entire family to get a cup of water to hike 8 miles back to share the cup, that's your entire day. And we complain about like, oh, I don't have money to pay for 197 thing or whatever. Like, what are we talking about?

[Co-host/Interviewer]

Right.

[Justin Colby]

Because it's just a lack of willingness to go get the thing or work.

[Co-host/Interviewer]

Right.

[Justin Colby]

I had it. Someone yesterday asked me like, hey, money's tight right now. What should I go do to create some income? My answer, Uber.

[Alex Morton]

Yeah. I was just gonna say he's the.

[Justin Colby]

Greatest thing that the, like, I'm like, this is the most brilliant entrepreneur thing out there because you can Uber from 4 in the morning to 11am, 10am, hit the airport runs, work, excuse me, all day long, and then go back to Ubering at 6pm to 10pm like.

[Alex Morton]

You have the whole day to work still. Yo, dude, I see it. Yeah, but, but people won't do it.

[Justin Colby]

No, you gotta work. That's the challenge there.

[Alex Morton]

And that's like, that bothers me, man. Like, I do, I still do, you know, a lot of events.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

In the US and all that, but it's just different, man. Like, you know, I'll do an event in la and whatever, 200 people are there and people are on their phones and they're texting. Like, I, I recently, not recently, but a year ago I went to Lima, Peru and I was meeting people and we had people drive multiple countries, like borders to come to the event because they're like, there's a guy coming in from America, he's earned X amount of money. He's going to teach us how he did this. So, yeah, like 16 hours is fine. I'll give you. I got so many stories about that.

[Justin Colby]

I'm sure, man.

[Alex Morton]

I went to Kazakhstan last year for the first time.

[Co-host/Interviewer]

Wow.

[Alex Morton]

The Russian Ukraine war is going on. I watched a broken down, beat, beat up, like bus, like, you know, like public transport bus. It looked like it was from the 60s.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

And I'm talking to one of the guys who speak in English to me. He said, we. This is like, this is true, bro. 40 hours in a bus from Russia to Kazakhstan to go to this two day event. Back on the bus another 40 hours because the war was going on, their flights weren't there. And, and I, I hear this stuff and I'm just like, I, I don't, I don't feel bad. I, I don't even know what I feel when I hear these things.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

Because I'm just like, I grew up in Ohio, in the Midwest, mom and dad married for 40 plus years. These people are traveling. You know, they, they didn't shower for two days. Like, I'm like. Because in its desire, it goes back.

[Justin Colby]

To how we started this episode, which is how we should close. It's the desire. What do you want and who do you need to be to get it? And if you can find that one thing, dude, anything is possible.

[Alex Morton]

Absolutely anything is the right vehicle, the right mentor or mentors. People that they have a proven track record. Not, not some of these ding dong gurus on Instagram with all their. Right outside.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

Like real documented people.

[Co-host/Interviewer]

Yeah.

[Alex Morton]

Listen, when I sat down with my current business partner over the last nine years, his name's Chris, I sat down with him in Vegas and I said, Chris, I don't want, I don't want to offend you, but so many people are full of. Am I? Before I sign on the dotted line here to take your company from where it is to where you really wanted to go, can I see tax returns? And he said, no problem. You showed me a tax return for a lot of money. Yeah, but you have to, I feel like you need to do that.

[Justin Colby]

Of course, in today's world you need receipts. I mean like I'm in real estate. Right. Everyone and their mother is a real estate coach. Everybody. Like literally everybody. And if you can't show a home that you bought a HUD where you made the money, if you can't do that, they shouldn't be coaching you.

[Co-host/Interviewer]

Correct.

[Justin Colby]

Right. If they don't have the receipts to say, this is what I've done, I'm really doing this thing. It's not made up. Stop.

[Alex Morton]

Yeah.

[Justin Colby]

Move on.

[Alex Morton]

Yeah, but people rather sell info on how to get rich to get rich. That's what really pisses me off about the space. And Tony Robbins, he was on a show and he talked about, he said the best thing that ever happened in this space was like social media. And he's like the worst thing that ever happened in this space. Because you could, some kid can turn a camera around. Dude, did you know they have studios in la that are built. They mock up exact private jets, the interiors, 200 bucks an hour. You can go do a full photo shoot. We could go film a video in there and people in it. Look, I mean, dude, it's. You think you're looking at the inside of a G4 jets. Honest to God. And I'm thinking how that's even a legal situation, right? Is they're going to go out there.

[Justin Colby]

And sell some 2,000.

[Alex Morton]

I mean, how is that not a legitimate scam?

[Co-host/Interviewer]

Yeah.

[Justin Colby]

You are manipulating people's ideas, concepts, vision of what you're actually.

[Alex Morton]

That's why when I meet people like you, I'm like, let's shoot real shows, real content, totally talk about our life.

[Justin Colby]

Yeah.

[Alex Morton]

And then help actually give people real information that they can take it and go out there and change their life.

[Justin Colby]

Ladies and gentlemen, if you are not following Alex Morton mindset, you are now. I promise you that there is gold nuggets all throughout this thing, dude. And you and I could probably do this once a month for sure week. We should probably. My point here, guys, this has been an incredible episode for me too. And I appreciate you spending your time here with Entrepreneur DNA boys making massive impact. Keep doing this stuff across the world. Hopefully you don't sleep on these carpets on dirt anymore.

[Alex Morton]

We've upgraded.

[Justin Colby]

I'm hoping, I'm hoping. But guys, go make sure you follow him right now. If this changed your life at all, if there was one freaking thing that you can go impact your own life today, share this with two others so you can help someone else as well. Appreciate you, brother.

[Alex Morton]

Hey, thank you for having me. Entrepreneur DNA. Go out there, change your life and then spend the rest of your life changing other people's lives. Let's go.

[Justin Colby]

Let's go. See you on the next episode.

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[Justin Colby]

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[Alex Morton]

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Excludes Massachusetts Is it time to reimagine your future? The right business skills may make a difference in your career. At Capella University, we offer a relevant education that's designed to focus on what you need to know in the business world. We'll teach professional skills to help you pursue your goals like business management, strategic planning, and effective communication, and you can apply these skills right away. A different future is closer than you think with Capella University. Learn more at Capella. Eduardo.