Why Short-Term Sales Are Killing Ecommerce Brands | Chris Brewer

Summary

Podcast Summary: The Entrepreneur DNA

Episode: Why Short-Term Sales Are Killing Ecommerce Brands | Chris Brewer
Host: Justin Colby (Bleav)
Guest: Chris Brewer (Co-Founder, OMG Commerce)
Date: February 2, 2026

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Overview

This episode delves into the dangers of short-term sales tactics for eCommerce brands, the pitfalls of purely transactional business models (e.g., TikTok Shop and Amazon), and the critical need for brand-building and retention strategies. Justin and Chris get personal about agency life, business fundamentals, and entrepreneurial perseverance—with actionable advice for both new founders and seasoned operators.

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Key Discussion Points & Insights

1. Chris Brewer’s Path to Thought Leadership

• Speaking at Industry Giants
  • Chris credits some agency success to his business partner, Brett Curry, especially their early adoption of YouTube for brands (02:21).
  • OMG Commerce became a Google Premier Partner, placing them in the top 1–2% of agencies worldwide.
  • Invited to speak at Google (5x) and Microsoft about eCommerce marketing innovation (03:15).
• Navigating Industry Changes
  • Reminisces about their first Google talk in Feb 2020, which was immediately followed by COVID lockdowns, “Of course, everybody knows the weekend after we presented... Covid hit. Amen.” (03:16).

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2. The Risks of Purely Transactional eCommerce (TikTok Shop, Amazon, etc.)

• The “Dopamine Scroll” & Forgettable Purchases
  • Chris explains how sales from TikTok can be high but lack brand retention:
    “I've bought stuff on TikTok before… then like two weeks later something shows up and I'm like, what is this? I didn't even remember ordering it... because I went into my next scroll after I checked out.” (06:03)
  • Transactional sales (those without brand interaction) create zero long-term value.
• Short-Term Gold Rush vs. Building a Brand
  • Justin: “That's what I just wrote down, this cash grab… when the gold rush is over, where are you going to be?” (08:43)
  • Chris distinguishes between a business based on short-term transactions and one focused on retention, loyalty, and genuine brand building (08:50).

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3. The Importance of Retention, Brand Building, and Knowing Your Market

• Agency’s Role: Nuance & Strategy
  • Don’t chase every shiny object or new channel. Instead, ask, “Who is our market?... How is this impacting our overall brand search?” (06:41)
• Transactional Platforms & Customer Ownership
  • On Amazon, brands often lose access to customer data:
    “If you're on Amazon, you don't own your customer base… you’re just relying on Amazon's machine…” (09:09)
  • On Google, visitors are more discovery-oriented, so brands need incentives to opt-in and build relationships.
  • The ecosystem is evolving (buy-with-Prime on Shopify), which requires constant adaptation (10:15).
• Creating “Brands Within Brands”
  • Example: A supplement with a product name that’s more recognized than the company itself; sometimes you need to build both product-level and company-level brand equity (11:20).

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4. Working With Agencies: Vetting, Expectations, and Partnership

• Agency Fit, Vetting, and Avoiding Bad Experiences
  • Many small brands complain about agencies without due diligence. Chris:
    “How much did you vet that agency?... Did you ask them to talk to two current clients? Did you ask them to talk to a fired client?” (12:57)
  • Vet agencies like you’d vet important hires; 80% aren't strong, but those who are, make an impact.
• Internal Teams vs. Agency Partners
  • Sometimes brands use agencies to coach or supplement internal staff, while others outsource completely.
  • Agency relationships should resemble internal team relationships: “Treat them like you treat your in house team.” (21:24)
• Communication & Transparency
  • Brands often hold internal teams to a different standard than agencies, firing agencies over one error but keeping underperforming staff (23:35).
  • Openly communicate business context with agencies (warehouse investments, cash flow, etc.) for partnership and stability (24:31).

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5. Who Should Work With OMG Commerce?

• Ideal Client Profile
  • Brands with high 7-figure to 9-figure revenues, often with internal teams needing to reach new heights (“what got you here won't get you there”) (27:35).
  • Prefer clients seeking omnichannel growth beyond just one platform.
  • Experience in beauty, personal care, pets, supplements, and select B2B verticals.
• Expanding Beyond eCommerce
  • Chris now runs “Brewer Group” (with his 83-year-old father!) for executive coaching and organizational consulting—even helping a petroleum engineering firm (31:00).
  • Principles of leadership, process, and people apply to any business, not just eCommerce.

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6. The Execution Gap: Taking Action & Entrepreneurial Consistency

• Why Most People Don’t Follow Through
  • Chris shares how, despite giving direct access and advice, only a handful of people ever take action (35:20).
  • Cites his experience with Russell Brunson’s “.com Secrets Local” and how few participants actually executed (36:16).
• Encouragement: Perseverance
  • Justin: “If you have the 10-year span to become Mr. Beast... the 40-year span to become Tony Robbins… Who has what it actually takes to keep going?” (39:17)
  • Chris: “The bigger you are, the bigger the problems.” (39:56)
• Legacy & Mindset
  • Chris recalls his father exposing him to classic self-help visionaries (Napoleon Hill, Zig Ziglar), citing:
    “Whatever the mind can conceive and believe, it can achieve.” (40:54)

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Notable Quotes & Memorable Moments

• On Brand vs. Transactional Sales:
  “That’s really what it comes down to: transactional versus retention and loyalty… there’s nothing wrong with having a large Amazon business and not owning your customer base, as long as you’re okay with that potentially ending.” – Chris Brewer (08:50)
• On Agency Vetting:
  “If you’re not vetting out the people you hire, you’re going to be going through the washing machine of the 80% of agencies that… suck.” – Chris Brewer (13:12)
• On the Importance of Repetition in Learning:
  “If you are really wanting to learn, be sure to include repetition into your daily schedule... listen to it until you hear yourself saying those same words over calls… that’s the biggest advice I can give, especially young entrepreneurs.” – Chris Brewer (42:54)
• Entrepreneurial Advice:
  “We just want you to get in the game and last long enough to try to win the game.” – Justin Colby (42:04)
• Classic Quote:
  “Whatever the mind can conceive and believe, it can achieve.”
  – Chris Brewer (recalling advice from Napoleon Hill, 40:54)

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Timestamps for Key Segments

• [02:21–04:21]: Chris’s agency journey and speaking at Google
• [04:21–06:41]: Rise of TikTok Shop & the “dopamine scroll” problem
• [07:39–10:15]: The short-term gold rush vs. branding, TikTok vs. Amazon vs. owning the customer
• [12:46–15:41]: Agencies vs. internal teams, the importance of vetting and proper fit
• [21:24–24:31]: Treating agencies like team members; communication and expectations
• [27:35–31:00]: Ideal clients for OMG Commerce, expansion into executive coaching
• [35:20–38:41]: Why people don’t take action, encouragement for perseverance
• [40:35–42:23]: Lessons from Chris’s father, entrepreneurial mindset and legacy
• [42:54–43:50]: Final tips for learning—repetition

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Closing Thoughts

Chris Brewer offers two decades of insight on the need to move beyond transaction-driven thinking in eCommerce. Both he and Justin encourage listeners to play the long game, invest in real brand building, properly vet their partners, take persistent action, and keep leveling up as entrepreneurs. The episode is packed with honest talk, war stories, and practical advice to help brands survive market shifts and achieve lasting growth.

Connect with Chris:

• Search “Mo Marketer” or “MO Marketer” on major platforms (25:20)
• OMG Commerce (primary agency for high-growth eCommerce brands)
• Brewer Group (for executive coaching and consulting)

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Final advice:

“If you really want to learn, include repetition into your daily schedule.”
— Chris Brewer (42:54)

Transcript

[Chris Brewer]

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[Chris Brewer]

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[Justin Colby]

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[Justin Colby]

What is up the entrepreneur world we are back with another incredible guest. This individual is just a little guy who him. His agency has been invited to come speak to Google over five times. In fact he recently was asked to come speak at Microsoft as well. He is a thought leader in the marketing space. He knows how to take marketing into direct to consumer. This guy's just so impressive. Impressive. His resume speaks loud and clear. But if you are someone who is looking for a little bit more thought leadership in your marketing space with your executives, this is going to be your guy. Chris Brewer is here. What is happening bud?

[Chris Brewer]

Hey, thanks Justin. It's great to be here. Awesome. And thanks for that cool introduction and your resume brother.

[Justin Colby]

This is you know I give the introduction that what you've built and it's really impressive. I mean even just talking about Google, right. I mean you might know a thing or two to be invited five times to come speak at Google. What is that like?

[Chris Brewer]

Well I have to give credit to my business partner Brett Curry who is a pretty well known guy in the E commerce direct to consumer space. You know we we're a premier partner with Google which just means we we manage a lot of money. So Google recognizes that and brings us into their top tier program 1 to 2% of all agencies worldwide. And Brett led out about three, six years ago with YouTube when, when YouTube was really popping. But no e commerce brands were really utilizing it. You were just getting big dollars kind of thrown at YouTube. And when they started opening up some new campaign types, Brett embraced that and, and actually Google came to us and said initially we should do an event here at our YouTube headquarters in Mountain. Mountain View. Mountain View, yeah.

[Justin Colby]

Yep.

[Chris Brewer]

And so we did. And Justin, this was the crazy thing. You know, you get invited to come to Google, you're all excited. By then we'd already been nearly 10 years in the agency world for direct to consumer brands. And don't you know, it was February 2020 when we were able to go and speak there. And of course, everybody knows the weekend after we presented and we had all these brands excited about working with us, Covid hit Amen. And so that actually iced events for a while. But again two years later, in two years, for us to mess it up or get off the radar, hey, let's do this again. And so now we've had an event where we've presented to brands at Google now five times, most recently in July in New York. And that's been really great to be able to present that information in that kind of venue and offer that kind of thought leadership that we do in the space.

[Justin Colby]

Brother, I'm going to go somewhere I don't think you were expecting because you are such a thought leader in this space. How do you see, like E commerce. I'm keeping on the E commerce trajectory. How do you see everything that's going on with like the, the viral live, like Shopify, the TikTok shop and all this other stuff that now is coming into play? I don't know anything. You are by far the expert here, but I'm watching it. And specifically Gary Vee.

[Chris Brewer]

Right.

[Justin Colby]

I mean, everyone knows Gary and he's obviously all in and has been saying this and I'm sitting like, I don't have a. I don't have a hard product to sell in that sense. Right. So it's not really my space. What's your take on that?

[Chris Brewer]

Well, my take specifically if Gary were to hear this, I'll nudge him a little bit where, you know, he was actually wrong on Snapchat. He was thinking Snapchat was going to be the thing that really blew up and was all in on that. However, he was actually right when you think about the kind of platform that it was because TikTok was not on his radar then. So he, he was honed into what this was going to be. It just became TikTok. It wasn't Snapchat. It just became TikTok and yeah, it's crazy. And we've had brands really blow up on TikTok. However, most recently we just looked at a brand that was telling us, look, we're doing all this on TikTok and we really need to get our Amazon sales up. But when I went into Google Trends and looked at his brand name, Crickets, nothing. And so even though he'd had all these sales on TikTok, it wasn't adding up into people going in and searching on Google for his brand. So that's the stuff that I think we got to figure out a little bit is it could be the influencers he's using or the creators. But I really do think it's part of that dopamine scroll. Yeah. If you buy something, you know, Justin, I've bought stuff on TikTok before. Then like two weeks later something shows up and I'm like, what is this? I didn't even remember ordering it. Yeah, because I went into my next scroll after I checked out and so that's where I think the there you can lose sight of the fact that there's so many ways out there to build your brand and assert yourself in the market. And sometimes entrepreneurs chase the shiny object. I've got to get on TikTok. I've got to get on YouTube, local inventory ads. I have to move over here. And really it's a matter of stepping back and going, who is our market? Just the classic basics. Who is our market? What is our demo? Where will this fit into our overall marketing approach? And looking at how is this impacting our overall brand search. So you're saying a bit of a change on TikTok, but there you go.

[Justin Colby]

I just wrote a couple things down because they're near and dear to my heart. You talked about a couple things I want to start with. The first thing is you made an order, you went back to scrolling.

[Chris Brewer]

Right.

[Justin Colby]

So it is such a easy way for people to be transactional. But to your point, you don't have any brand recognition. Well, some sell whatever. Glass cases. Yeah, like, ah, I have glass. I need some glass cases. Boom. Buy it. Done. Keep scrolling. You have no idea that that $9 glass case, who makes it, what the brand is. I am been preaching now this entire year about leaning into the brand. Now, for me, it's a personal brand for your clients, it's likely the company brand, right? Maybe not, but mostly. Talk to us a little bit about this because it is very near and dear to my heart about this understanding of people might transact. But if you go to Google and they don't know who you are, how are you going to have any longevity? Right? You are literally a transactional business. And at some point when the gold rush is out, it's a gold rush, it's a cash grab. Right? That's what I just wrote down, this cash grab. What you just said made me feel like all this TikTok shop and all the other options is it's like the gold rush is a quick cash grab and if you don't work with someone like you, Chris, you won't build a brand around it. And when the gold rush is over, where are you going to be?

[Chris Brewer]

Left, Right. Transactional versus retention and loyalty. That's really what it comes down to. And there's been. People make a lot of money with transactional relationships. Course it even can happen with just platform designated where you are in terms of platform location. If you're on Amazon, you don't own your customer base. They make a purchase, you don't own it. There's a user ID and unless you're doing some tactical things like putting inserts in boxes that encourages them to get a give you a review or leave you their information so you can acquire their email, then you're, you're just relying on Amazon's machine to just continue to and, and advertising and things like that to grow and scale. And there's nothing wrong with having a large Amazon business and not owning your customer base as long as you're okay with that potentially ending sometime or a competitor coming. So then you have over on Google and Google Shopping and the E commerce environment that ad offers, it's more of a search and discovery kind of environment where you can get them to your site, where you may get them to opt in for an offer but they still may not purchase on your site. They still may go to Amazon and enter your brand as search into Amazon and then purchase there. So that's where again even, even the platforms are recognizing this, where you're seeing you can buy with prime now on a Shopify site where in the earlier days those folks were button heads. Is it going to be Shopify? Is it going to be Prime? Now you can buy with Prime. So the ultimate lesson is again you just have to know the nuances of every marketplace and, or platform that you're selling on and, and ensuring that in some way you are not becoming a transactional business, but that everything you do leads to brand and even brands within brands. For instance, real quick story, we're about to work with a very Large supplement brand, and they've got some hero products that have brand recognition for the product themselves. So in other words, let's call it Amazing Supplement. Okay, that's Amazing Supplement and that's the name of it. Or Amazing Garlic. Let's call it Amazing Garlic. And Amazing Garlic gets a ton of search, but nobody knows who the brand is. So we can fight against that maybe and try to build the brand so that they'll be aware and they'll discover Amazing Garlic and maybe some of our other supplements. But maybe sometimes you just lean in to what the search is around your product, so you can, you can almost create a brand within a brand that way. And, and over time, work on elevating your brand name as well, if that makes sense.

[Justin Colby]

Yeah, I got, I really could. So I don't think I need to learn any of this. Chris, I want to hire you, dude. I want your agency to do it. I mean, that's what I think. Most entrepreneurs should be sitting here listening to this and be like, I don't. How do I know? Can I just call Chris? I mean, that's how I look at this, right?

[Chris Brewer]

You.

[Justin Colby]

To me, I would rely on someone that actually is doing this all day, every day to understand the nuance of a transactional business. TikTok shop versus Amazon, Amazon versus, you know, creating the brand that gets Googled. Like, there's nuances all along this trajectory. So to me, I would say, hey, you know, is the agency something that I should be looking at, Chris? Should I be calling Chris and saying, hey, can you consult me on? Like, don't you believe? Like, I just, I'm a place in business where it's like, I'm not going to be the expert. Like, I understand marketing, I understand ads, but you guys do that.

[Chris Brewer]

Yeah, sure we do. And, and you know, the brands that we work with, typically high seven figure to nine figure brands, a lot of eight to nine figure brands in there, and a lot of those brands and brand that may be listening to this, they may have internal teams. And this is what we've, we've seen. And there's nothing wrong with sometimes there's. I see this a lot in forums with smaller brands, one $2 million brands that go on and on about how bad agencies are. And I would put back to them, how much did you vet that agency? Or did you just see this guy on a podcast and just hire them right away? Did you ask them to talk to two current clients? Did you ask them to talk to a fired client? So if you're not Vetting out the people you hire, you're going to be going through the washing machine of the 80% of agencies that sorry suck. And so then it's a matter of looking at hey, is this an agency that can coach my in house team that can help them level up? And, and those things are difficult Justin. Like the bandwidth for me to put people that are working on high level accounts and pull them away for a consulting gig with a client to coach their in house team. I can't do a ton of it. I can do some of it but that's where I think if, if entrepreneurs are more open minded that you know, it's what we've seen a lot of post Covid are, are some brands pulling away from agencies because they're trying to save money and they're going with one person A lot of times one person. I've been on two calls in the last three weeks where an individual who looks really burnt out says to me yeah, my founders got me running Google Meta and our Klaviyo account and, and I'm, and I'm also charged with these and I have to go to meetings, I need some help. And so whereas before they, they maybe have a six figure person now but they're trying to manage, they're trying to coach three teams, three very different teams. And so sometimes with those folks we just help that operator by getting them into a relationship in a slack coaching group where we can embed someone in their account that way they're watching out while this person's doing other things. We're not pulling the levers but then we can kind of coach them in Slack to say hey, performance is doing this. You may want to do this. That's one way to go. And that helps that person learn and elevate. Other brands may want to say hey, I have, I don't really have an in house person for this segment but I do need to bring in experts to help us get there and that's just the agency game. So it's a matter of we don't care whether you're in house or want to hire us. We just want to find what is going to work for both of us. And can, can we also reach the goals that you expect?

[Justin Colby]

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[Justin Colby]

Yeah, I think you know, marketing and client acquisition, all this is changing real time at all times, right? Again, not being in your shoes and not being, you know, understanding the, the nuance of everything. You understand. I'm one of those who have hired somewhere probably between 5 to 10 agencies over my career and every time I get a little disillusioned in the result that they're giving me. But you brought up a couple points here. Understanding the proper expectation is going to be paramount. I mean you brought up some real easy basic business fundamentals and did you actually get a proper expectation of what they are responsible for and what they are going to deliver? And I will argue to you and most of our listeners, we don't. Someone says, hey Chris runs a great agency, go hire Chris. I call Chris great. You're hired because the trusted source gave me you as a name. I trust my source. I then inherently trust you. But I don't verify it. That is a big, a fundamental business breakdown that I see all the time in all businesses, right? It doesn't matter the vertical. So you talk about that. You know, you should get that, you should get verify that they can achieve these results. You talk about, hey, can I talk to two of your clients? Anyone who would be unwilling to do that, don't trust them. Wouldn't you agree? Like what are you doing?

[Chris Brewer]

Right, Like I, I tell brands sometimes like hey, you don't even have to talk to them. If they'll provide you the phone numbers, you know where that conversation is going to go. And also you need to be sensitive to the fact that agencies will usually have again 20% of their clients that are actually willing to talk to someone and they're sensitive about burning those out like you know, how many, if every person asked them then I mean as you as a brand, do you want to be being the referral source for an agency, you know, every month? I don't think so. So it's Just a matter of what other proofs are out there. What are their public reviews look like, Are there any trust pilot reviews, are there reviews on Clutch, that kind of thing. But one thing I want to also mention because I think this is very important in today's day and age where I'm seeing pressures on the bottom line, pressures on profitability. But what I coach brands and entrepreneurs to do is when you hire an outsourced team, whether it's an agency for creative or it's an agency for performance marketing like OMG Commerce, or if it's an agency for some kind of SaaS product or something you have but that has a strategic element to it. Treat them like you treat your in house team. In house teams very rarely. You know, if, if your in house Google person messes up on a bid that costs the business 2 or $3,000 extra over the weekend, maybe have a conversation about that. How can we prevent that in the future? Let's, let's see how that spend actually impacts our bottom line and but Joe's still in the seat. He still has a job. Agency makes a similar human error and you're out. There's no conversation. Oh, I'm frustrated you're out. And that may not be the best example, but sometimes it can happen over time where again, expectations aren't completely dialed in. On one hand our team is saying hey, we're hitting all the marks that we saw in discovery, we're hitting your KPIs where we're getting a great return on ad spend based on what your goal is. But over here at the brand things aren't so good. They just invested in a new warehouse, cash flow is squeezed, we're struggling and next thing you know we're out. And yet we were meeting and exceeding all the goals. So I tell folks all the time, be open and transparent with your agency team as you are with the in house team. Make sure they're aware of all the nuances going on in the business and have a conversation about it. Because if you vetted them out and you know that they've got 10 year clients and they've worked with brands that are Procter and Granbill level plant brands like we have over our time, you've got a good team. So are you just going to toss that person to the side when things aren't getting great traction? You, you know, have a conversation about that Because a lot of times we see brands hold on to in house teams who are deficient are not doing great where they would have that person if it was an agency would have been gone months ago.

[Justin Colby]

Yeah.

[Chris Brewer]

So again, I just think it's expectations clearly enunciated and, and communicated regularly are going to lead to longer term positive relationships.

[Justin Colby]

You're talking a little bit about almost, you know, treating the relationship more like a partnership. Like be transparent.

[Chris Brewer]

Right.

[Justin Colby]

Like if the company does need to go get this warehouse for X, Y and Z reasons or whatever and then come to, you know, Chris and hey, you know, we need to go spend a million dollars as I'm making it up. So this is going to tighten our financial threshold. How do we navigate that? Because I need the warehouse to hold the products or whatever the case is. Right. And then allow you as a partner to, to them to say, okay, here's how we can solve for this.

[Chris Brewer]

Yep.

[Justin Colby]

Yeah.

[Chris Brewer]

What.

[Justin Colby]

So in this space and first of all, let's, now would be a great time. Where can they go to find the agency to find Chris? Let's, let's talk about that because I'm sure people are like, all right, hey, I want to ask more questions than I'm going to be able to probably hear on the episode. Where can they go?

[Chris Brewer]

Yeah, I think, you know, my, my personal hashtag or username out there is Mo Marketer. Mo Marketer. Because I've spent many years in Missouri and just added Marketer to that. If you just Google that, you're going to find almost all my socials and I respond on LinkedIn messages. Connection requests may take a little longer, but I respond to LinkedIn messages. I think my email is actually the best if you just want to get right to me. And I know this has a large audience, so I know that may be a little risky. So maybe we'll put something in the show notes that may filter some things out a little bit. But really if you, I am a person that I will respond if you are direct and there's something that we could have a meaningful conversation about. Great. And I'm also a person who is very aware of what's called sales pressure. And so I don't, I don't, you know, for me, we run a great agency. We're doing very well. If I can help another entrepreneur, even if it's pointing them to other other freelancers or agencies, I know and I can get them pointed in the right direction or maybe it's some level of expertise they need where I just need to sit down with their in house team and help them work through leadership issues or challenges where actually it's not, you don't need to go Hire another agency. You need to get effective leadership in your company and, and effective decision making and cohesion with your team. Otherwise you're going to keep churning through team members. You're going to end up going down this journey and it's ultimately not going to lead to success of your business.

[Justin Colby]

So you, you know what is, this is a two part question. What is your avatar typically for your agency? Because I know you and I were talking off camera. You're now working with your dad who's crushing it. You're also working with an oil company. Now that is a variance of like clientele. Right? But historically speaking, omg, what is their kind of avatar? Who would you most likely be working with? But then also let's go into these newer ventures that you are now seeing results at with different verticals.

[Chris Brewer]

Yeah, sure. So our agency, OMG Commerce. I'm the co founder, my business partner Brett Curry is the CEO. We've been 5050 for 15 years, which is an accomplishment in and of itself. And the brands that we are working with the most and can have the most success with are brands that have seen a level of success. They need to take where they're, where their team has gotten them to this point. Kind of like the book what got you there won't get you there, you know, to, to where you want to go next. So we can take those brands that are having success and work on strategies to get them to that next level, whether the level is exiting or the level is just an increase in revenue. So those are going to be typically high 7 figure to 8 to 9 figure brands that want to have an omnichannel focus because a lot of times we'll have brands that come in and they just hear about our YouTube expertise so they latch onto that. But really we'd love to have visibility into the overall Google Ads account, into their meta account, into their loyalty account. Are you selling on Walmart? Are you on target? Plus where, where else are you marketing? So we can put all that together and have a good collaboration. So that is, is our avatar essentially there. And then the, the categories would, would span pretty wildly. We do a lot of beauty and personal care. We've got pets, we've got supplements as I've, as I've mentioned and we have a few B2B alliance working with a, a subsidiary of a billion dollar company that does welding supplies of all things. They've got a large dealer network and they came to us just so that we can help them with YouTube and other areas so that when again branding so when they walk into a dealer, they're thinking this brand on the brain and that, that is that push through on the sale. So we do a little bit of B2B, but that's the OMG commerce side of things. And as a founder for 15 years, I've got a great team. I don't have to be on calls all the time. So I've got some time. And I'm also thinking about what I'm going to do next. And so my little passion project right now is something called the Brewer Group, original name. Right. But it's, it's, it's with my dad actually, who's 83 and was an incredible dad for me, but we never have worked together. I've followed his consulting and executive coaching practice and his speaking engagement. Member of the National Speakers association for years, delivered keynotes. Incredible guy. And also a little bit old school back in the day where it was so impressive when people would ask for references. He had a stack of letters, I'm talking paper like this, and he would put those in a box and just ship the box to the client because all of those letters were from companies and organizations that had hired him to speak, train, coach over the years. And he's like, if you want a reference, here's the box. And like, how powerful is that? Like old school, big mailing. And, and so dad had actually been retired for about four years, which is kind of crazy. He didn't, he didn't give up at 65.

[Justin Colby]

Yeah.

[Chris Brewer]

And then retired to the golf course.

[Justin Colby]

And let, I feel like that's not a thing anymore. No, to me. Right. Like, I don't know, I'm, I'm 44. I just, I don't think I'm retiring at 65. I might do something a little different, but I don't think I'm retiring.

[Chris Brewer]

Yeah, exactly. And so when dad had a, an old oil and gas company friend reach out to him, he was telling me about the guy's challenge. I said, dad, I do this kind of stuff. Like why don't we do this together? And so we actually did a two day on site. And I'll tell you honestly, I don't know if dad will hear this, but I was like, hey, is this 83 year old guy going to fall asleep in the meeting? Like I got to watch out for this two days. This dude was high energy all in. It was like, I told him, I said, dad, I don't know if you know this term, but you're a beast. Like that was awesome. And, and Rave reviews from the team and we actually got on a retainer with them. They wanted, we weren't even going there. We were going to do this two day on site, give them tools, let them move on and they said we'd like to retain you guys for six months. So I'm getting into those. I've done, I've done some team build, team building but some team and executive call it coaching if you will. There's a million coaches out there. I don't really even really like that term because really what you're looking for is a, is an expert.

[Justin Colby]

Yeah.

[Chris Brewer]

And the expert to come in can, that can level you up. And so I've, I've worked with other agencies before that needed looks at their process and how they're putting things together at the agency level. I've helped one see an eight figure exit with our work with them and like I said now in even the petroleum engineering space it just shows you whether it's D2C, E commerce or it's the oil and gas industry. We all as entrepreneurs have businesses to run which involve people, which involve processes or at least they should and it involves leadership. And so it doesn't matter whether you're selling a widget or you're pumping a gas out of an oil field. It's the same dynamics just with nuances in between.

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[Justin Colby]

And what's your specialty? Let's just say and I don't have any but like what would you come in and coach an executive for? Say hey Justin, you're running a great business. Here's what I want to try to lean into. Like where would you come to me? Would you, would it be processes, principles?

[Chris Brewer]

I think it'd just be diagnosis first. Yeah.

[Justin Colby]

Understanding where I'm at, what I got right.

[Chris Brewer]

What's keeping you up at Night. What would your people say? If, if you got me on a call with your people and it was not a recorded call, what would they say? What do you think they would say? What are the things that you think might need to be addressed to help you guys get over these hurdles? And so if in that diagnosis process I see things that I can know that I can help them with or that Bob and I can help them with, then great, let's work out an arrangement to help you out with that. If I'm hearing things that though are maybe more financial or are counting wise or things that are just from a numbers perspective, that's not my field. Or, or if I'm just detecting that, you know, this person just needs some guidance on a, on a half hour initial call, but they're going to be good overall. Sometimes entrepreneurs just need a kick in the pants.

[Justin Colby]

No doubt.

[Chris Brewer]

And it's just a one call, dude, do this, do this, do this. If that doesn't work in 30 days, then call me back. But like go do that first. And then, Justin, you know this. Only about 20% of those people will actually implement and do something.

[Justin Colby]

You know, it's so funny. I, I will go speak on stage and there'll be thousands of people. I'll say, here's my cell phone and it's genuinely my cell phone. Here it is. I am here to help you. I know you just got 45 minutes and I just delivered and it's been awesome. And you have questions, I know it. Text me, da, da, da. Give them. I won't say it on here because it's a lot more than a couple thousand. I mean, maybe a handful maybe. And that blows my mind because you get Tony Robbins on stage right now giving a cell phone, I'm calling him like, there's nobody. I'm not reaching out to. You get on stage and I'm at an E Commerce or an agency event, you're on stage saying, here's my cell, ph me up. Happy, I'm calling you. Like, I just. Why don't people take action from the people that have the thing they want? I'm looking up at someone on stage who has what I want, knows how to go get it. And I'm not going to reach out to them when they ask me to. I think it's the same.

[Chris Brewer]

Well, I. And Justin, you know, the one of the folks I think you've had on your podcast in the past, this goes way back, but way back at the, at the beginning of our business, there were these things called Marketing super conferences with these greats, Dan Kennedy and Bill Glazer. Yeah. And they would invite these speakers in and have these conferences. And actually Brett and I went to one of these 15, 16 years ago, and Russell Brunson was speaking at the conference. Brett catches him at a break and talks about what we're doing with local businesses. And Russell's like, I need you guys. And so actually one of the interesting things about our start is we were part of Russell's business opportunity program, which was called.com Secrets Local. Brett and I were the face of that. And we actually were on Friday calls every week for three years. That was a long stretch working with these small businesses trying to create their own digital agency. And so Russell was the big guy behind it. We were kind of the delivery team. And I was always amazed at just these incredible dreams of people to build something.

[Justin Colby]

Yeah.

[Chris Brewer]

Like you said, how few actually followed through. And you know, I just think I say that when I'm on podcasts to just encourage the 1% of people who are on the edge of giving up and not following their dream, that if there's 1% of those people that will just go, you know what? I need to just pull the britches up, I need to restart. I need to follow through because I believe I can achieve this. And. And it was reminded of us, you know, depending on when you hear this podcast. Jimmy Mr. Beast launched a video that he had put 10 years before to, to come live. And you see that 17 year old on that video talking about what he hopes to achieve. And there's some doubt in his mind and he's not sure, but just the fact that he had that release 10 years out, can you imagine what that does subconsciously to yourself to continue driving and moving forward? I thought it was very powerful. And you know, the number one guy on YouTube, there's no doubt that that's who it was.

[Justin Colby]

Yeah. God, you gave me shivers. Just, that video is so power. I mean, he gets a little like, maybe I won't even be alive then. That would be weird, you know. And he watched this and it's so like fluid thought and just saying, here's where I want to be in 10 years. I want to have at least a million subscribers. A million. This guy has what, 250 million or something like, you know what I mean? But, but it just goes back to the, the, the principle of like, if you just have your eyes on a side of something to achieve and you say, let me just keep going and working towards it and you don't give up and it just goes back to this idea and thought of everyone wants to get to this next level and starting you get all, you know, piss and vinegar and I'll do whatever it takes and I'll. Who has the 10 year span to become Mr. Beast? Who has it in him? Who has the 40 year span to become Tony Robbins? Who has what it actually takes to go keep going and fight through problem after problem after problem? There's no doubt. And I, you know, Mr. Beast, you know him by name, which is great. I am sure he has his fair share of problems. It does not, you know, 250 million subs on YouTube.

[Chris Brewer]

Hey, the bigger you are, the bigger the problems.

[Justin Colby]

So I would hope to encourage, you know, you know, Chris and I like we're, we're all 20 years into this business. If you're out there just trying to like commit, just go. Because I would tell you, whether it's Chris meme or different verticals, like what else are you going to do at the end of your life? Say, man, I should have. That's what kind of comes back to me. Like, your father is Spry. He's an 83 year old and spry young man. Crushing it, being a beast. And I almost can guarantee, I don't even know your father. I guarantee he's going to be like, Chris, I played full out, baby.

[Chris Brewer]

Oh yeah. And I'll tell you, this goes along lines. I remember as a kid riding with him in his car and dad used to drive these old cars. He never bought new, but yet he was very successful. And I remember driving his cars and he always, when I was in the car with him, not always, but a lot of times if we were on longer trips, he would pop in Napoleon Hill, he would pop in Earl Nightingale, he would pop in Zig Ziglar. Now these are names some of your under 40 crowd are not going to, not going to recognize. Maybe Napoleon Hill. But you know, you go back to what I was exposed to very early on is that philosophy of whatever the mind can conceive and believe it can achieve. Whatever the mind can conceive and believe it can achieve. And so those are the things that no matter if you had a dad, that was just not there for you, it doesn't matter. Because today, if you can believe it, if you can conceive it, if you can dream it, then there are resources today that were not there 15 years ago for you to be able to achieve your dream. So that would be the encouragement that I would also give the audience and Even if it's just grizzled entrepreneurial veterans listening to this podcast. Maybe you haven't heard that in a while and maybe you needed to hear it.

[Justin Colby]

Yeah, guys, this is a great kind of finishing touch here, guys. We all, Chris, myself, those who have been able to do something, we just want you to get in the game and last long enough to try to win the game. Right? And so again, the OMG Agency, Chris Brewer. It is the mo. What's your handle?

[Chris Brewer]

All over Marketer.

[Justin Colby]

MO Marketer. MO Marketer. This guy's brilliant. There's some off, off camera questions. I'm going to follow up with you about YouTube because YouTube to me has been the biggest challenge of my, you know, 20 year career. And so, guys, if you have any questions about YouTube, please reach out to Chris. Please go find him, please find his agency. I find YouTube to be challenging and so I'm going to lean into my relationship here with Chris and I hope you guys all do too. So, brother, any lasting words that you want to share with everybody?

[Chris Brewer]

I think the last thing that I would say is what we were talking about at the very beginning about scrolling through content. And if you are really wanting to learn, be sure to include repetition into your daily schedule. And so a lot of times there's great posts on TikTok, but we, we may follow that person and we may find different content from them filtering in. In between funny pet tricks and things like that, the mind is not going to ingrain that. So find something that you really want to learn, repeat it three times, seven times, listen to it until you hear yourself saying those same words over calls, over sales calls, in your business communications. That's the biggest advice I can give, especially young entrepreneurs, is if you really want to learn, include repetition into your daily schedule.

[Justin Colby]

Mm, that is a great point, bro. That is great. If you guys found a couple golden nuggets in here and I know you did, it would be an honor for you to share with at least two people and give this a five star review. That is Chris Brewer. I am Justin Colby. This has been the Entrepreneur DNA. We will see you on the next episode. Peace.