← The Entrepreneurs
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- [00:00]
Nicolas Bellevance Lecomte
Foreign.
- [00:12]
Tom Edwards
Hello and welcome to the Entrepreneurs on Monocle Radio. The show all about inspiring people, innovative companies and fresh ideas in global business. Coming up today we meet the duo behind a hospitality venture that reimagines a familiar staple with a thoughtful modern twist.
- [00:27]
Simone Hundelsheuer
The essentially, yes, there has been a movement of healthy food and people are becoming much more health conscious. But I don't think they're asking themselves quite fully yet, why am I actually eating what I'm eating?
- [00:39]
Tom Edwards
And later we'll hear from a Canadian Italian architect and curator whose nomadic showcase brings collectible design to remarkable places.
- [00:48]
Nicolas Bellevance Lecomte
The location is always the starting point and we need it to be an interesting destination also for our global community.
- [00:58]
Tom Edwards
This is the Entrepreneurs with me, Tom Edwards.
- [01:09]
You're listening to the Entrepreneurs Amma. And Atta is a new culinary concept founded by Simone Hundelsheuer with strategic support from friend of the show, Harry Hundel, the founder of the eponymous wealth management firm. Simone and Hari are also former spouses who now intriguingly work together as business partners on the venture. They stop by Midori House to talk about the origins of the brand and what it's really like building a business with family. I began by asking Simone about the meaning of the name Amar and Atta.
- [01:40]
Simone Hundelsheuer
Amma stands for mother and it's a celebration of the mother role, how she nourishes and nurtures family society. And she does that through the use of atta, which is representative of flower. And so am Prata is also, however, a way of how we're introducing the Ayurvedic health principles into our vision of nourishing society and actually nourishing them through the use of food. And the prata, which is our hero at Ammanatha.
- [02:07]
Interviewer (possibly Tom Edwards or another host)
Tell me about the prata then. The hero, yeah.
- [02:09]
Simone Hundelsheuer
The prata is actually a layer of dough which is a stuffed flatbread. Almost at Amen Ata we're actually reimagining it and we are putting in very modern and western ingredients such as beetroot and. Or we're actually using it as well, are staple for our rolls, our breakfast rolls, where we have reinvented the avocado on toast, for instance, as a avocado roll. So we're using it in very different and imaginary ways actually, and also in a very health conscious manner to make sure that we're introducing higher protein elements into it.
- [02:41]
Harry Hundel
Yeah, I mean, maybe I can just step in on the prata. The prata has, I think, real historic significance actually in the Indian subcontinent. The prota actually goes back to the 12th century and then bec popular in sort of, in terms of the prata we are bringing now to London and the west, this is a north Indian type prata and there are different pratas by region. The north Indian prata goes back to the 16th century and actually was a time of nobility and royalty and there was competitions amongst chefs to produce the most elaborate, interesting prata. If there was a modern take, it's almost. It's not pizza like the Italian way, because actually typically today it's eaten for breakfast and lunch. That is is a very popular way of consuming this. It sits on the street, but it sits in fancy restaurants and you have family owned businesses in Delhi, and particularly the old part of Delhi, which are still serving this over, you know, after 120, 125 years they've not stopped serving this. So we want to bring that here because we feel that's been lost in the Indian menu. Of course we understand the cultural significance of Indian food, but actually I don't think it's always transposed in the right way. And we think, you know, if you look at sort of Indian populations which have immigrated around the world, whenever we've spoken to those individuals, this is a food that really resonates and they want. So we're looking forward to bringing it.
- [04:11]
Interviewer (possibly Tom Edwards or another host)
Simone, what strikes me as interesting about your remarks and what Harry's added there is that this is one of those classic examples of something where there's an amazing rich heritage. Not hundreds, thousands of years almost, and yet ripe for a little bit of respectful innovation, but fresh thinking nonetheless. Tell me a little bit about how Amarnata fuses those things. The heritage product, something that people understand it already but adds this newness and this freshness. How are you doing it?
- [04:37]
Simone Hundelsheuer
Yeah, absolutely. So we're working with a team of food consultants that actually help us from a technical perspective to really elevate the product and make it applicable to what the health conscious consumer actually is looking for. But more than that, we of course also want to stay true to the authenticity of the product. So one example that I gave earlier was the avocado toast reimagined in our spelt heavy protein flour roll and or we have a beautiful turmeric egg roll which is equally representative of where we're using the prata, but rolling it and in the most traditional sense. So whilst Harry would have experienced that as a breakfast experience in the mornings, you have normally your stuffed prata. It could be with aloo, which is potato, which of course is the heavy staple you might be familiar with a sak paneer. The tsag paneer in a traditional Indian restaurant is essentially your spinach and paneer cheese. And we've reimagined our prata where we're actually taking the spinach and blending it into the dough so that it actually becomes a green color. But then the paneer is stuffed inside. And it's a beautiful fusion of what we just described where actually it's also beautifully, visually beautifully appealing, but also for the taste buds. It really just explodes in your mouth.
- [05:51]
Interviewer (possibly Tom Edwards or another host)
Harry. It's funny, people may recall, particularly if they've heard our previous conversations, an interest, you know, whether it's with an investing hat or just because of your personal passions in exactly these kinds of areas, these interesting intersections. Right. Innovation allied to tradition, an established set of values, but with an opportunity to be creative. But then also these other value adds that underpin it.
- [06:17]
Nicolas Bellevance Lecomte
Yeah.
- [06:17]
Interviewer (possibly Tom Edwards or another host)
Wellness, healthier eating, more purposeful and intentional behaviors. That's why this is a no brainer for you, right? That's why you're passionate about it, why this makes sense with your hundle hat on as an enterprise and as an endeavor to, to undertake. Talk to me a bit about your that rationale, that side of things.
- [06:33]
Nicolas Bellevance Lecomte
Yeah.
- [06:33]
Harry Hundel
So for those who haven't heard the prior podcast and don't know about Handle, you know, we are a wealth manager who brings a family office approach to sort of the ultra high and high net worth space. And part of that is understanding how you can bring interesting direct investments into a broader portfolio size. Appropriately don't risk the house on it, but have a growth capital part of an overall portfolio. In that sort of experience over the last eight years, I've seen a lot of direct investments. We've invested in those. Many have worked and some haven't. But seeing these entrepreneurs and these ideas, I think we've got a very good eye about what works and what doesn't work. And actually as we sort of enter this next phase of Handle, I think as you see as Monocle appreciates, we just don't want to be a financial services firm. I think we have to connect more emotionally with our clients and again play true to our values. And actually our value is we really like design. We really, we appreciate the importance of a good lifestyle. That lifestyle needs to be sustainable. Health is a very important part of that. How are you living your life? And I think what I've decided certainly over the last 12, 18 months is if we're going to do interesting direct investments, well, we're going to search out for those opportunities Are there areas that we can invest which really do promote those type of values and ideals? And actually, we're looking at other things. But this is one thing actually, again with my entrepreneurial hat, I see an opportunity and we've kind of taken our entrepreneurial experience and developed it as a concept and now want to support it. But we think there's a broader audience outside handle to do this.
- [08:19]
Interviewer (possibly Tom Edwards or another host)
So let me ask you, Harry mentioned switching hats there.
- [08:22]
Simone Hundelsheuer
Yeah.
- [08:22]
Interviewer (possibly Tom Edwards or another host)
Chef's hats.
- [08:23]
Tom Edwards
I don't know.
- [08:23]
Interviewer (possibly Tom Edwards or another host)
I don't know what kind of hat, you know, people wear in finance.
- [08:26]
Tom Edwards
Whatever they.
- [08:27]
Interviewer (possibly Tom Edwards or another host)
Whatever they fancy.
- [08:28]
Harry Hundel
Yeah.
- [08:28]
Interviewer (possibly Tom Edwards or another host)
You've got a number of hats yourself. A long and storied career, of course, in finance.
- [08:32]
Simone Hundelsheuer
Yeah.
- [08:33]
Interviewer (possibly Tom Edwards or another host)
You've got these fascinations with health and wellbeing. I think you're in the midst still of different kind of training to add more strings to your bow. Which hat do you wear? Or is actually is the skill of making a go of this that you have to switch them around, not just day to day, but almost kind of probably hour to hour.
- [08:47]
Simone Hundelsheuer
Oh, absolutely. And you know, it's a wonderful fusion, actually, of the experiences that I've sort of gathered over the last 20, 25 years, as you said correctly. I guess one of my biggest hats that I've worn over these last 25 years was actually a finance hat. So I was in private wealth management, working for a large American organ, and I just left in April. What's really beautiful about that journey, I would say, and the skill set that I've acquired is, as Harry said, I sat on the other side where I was advising investors and actually selling these direct equity opportunities. And now I'm on the other end where I'm actually trying to rationalize, of course, also the financial viability from an investment perspective, which is hugely exciting. And it teaches me so much about using that skill set in reverse. Almost right. Which is wonderful. But then, of course, you see, you're right at the soul level, I'm much more holistically inclined. So recently, as you said, I acquired a diploma as a holistic healing practitioner. And that very much brings me into the holistic health, the lifestyle, of course, the mental health, but also physical health. And at the moment, I'm currently training to become a Ayurvedic lifestyle and nutritionist. Ayurveda is something that's. It's not a trend. Because people ask me, what is Ayurveda? And it's not a trend, it's not a diet, but it's a lifestyle and it's a way of living. So it's a very balanced approach to nourishing and nurturing ourselves. And I think that's exactly what Amen Ata wants to do and share with society. Because essentially, yes, there has been a movement of healthy food, and people are becoming much more health conscious. But I don't think they're asking themselves quite fully yet, why am I actually eating what I'm eating?
- [10:27]
Interviewer (possibly Tom Edwards or another host)
I've got to ask you this. I often talk to fans, family, teams of entrepreneurs, and I say, you know, what's the altruism? What's it?
- [10:34]
Nicolas Bellevance Lecomte
Don't.
- [10:34]
Interviewer (possibly Tom Edwards or another host)
Don't work with children, don't work with animals, don't work with family. You guys obviously don't listen.
- [10:40]
What's the reason why that thinking is flawed? Why is it a good idea to work with family?
- [10:45]
Simone Hundelsheuer
Well, I think you hit the nail on the spot because essentially, Harry and I were actually here, I would almost want to say, as our mature, higher selves, if that makes sense, because we actually separated, and with that, Amar and Ata was born from the separation. So it's actually quite a timely, relevant question in that way. And I feel that it's actually an extension to our family. It's our family's legacy. And I think it also proves to ourselves, our children, and also our investors, hopefully, that actually you can overcome those personal limitations. Because Harry and I, we've spent the last 20 years together, and we've been through many ups and downs that have strengthened us, but at the same time, you know, it also exposed our vulnerabilities. And I think we've come to a point where those have become a strength. And I'm very excited about what Amma and ATA is offering us to elongate that relationship, which we, you know, we will share our life together going forward. We have a family, but at the same time, those roles also change. And with that, we evolve. I'm really pleased to see. See how we're both able to embody that.
- [11:56]
Interviewer (possibly Tom Edwards or another host)
That's really beautiful, the way you talk about it. It puts me in mind of that. I can't remember the name of it. You know, that Japanese practice of repairing a vessel that's broken and actually in the fixing, you can highlight and actually become stronger. It becomes more beautiful. I mean, that's something really amazing. And again, it sounds maybe a little kind of abstract, but that's really important, isn't it, in terms of momentum, the same kind of values we're talking about, Harry, Intentionality, purpose, and actually delivering on that and not just talking a good game.
- [12:21]
Harry Hundel
Yeah. And I, you know, and I think there's this sense of like this unconditional, you know, there's an unconditional love that one gets from their mother. That's a core part of that dynamic. And actually, I think, you know, in our situation, I think that's what we have. We've gone, you know, we made an active choice to be more unconditional. And I think, you know, that's really important. And a family business can, to your point earlier, become very destructive.
- [12:46]
Nicolas Bellevance Lecomte
Right.
- [12:46]
Harry Hundel
It's much easier because you bring your family home and you bring your business home and those things, whereas, you know, those things can intermix. I think we, we, we're doing this the right way. And, you know, it's funny, investors have asked us, well, what about, you know, if something doesn't work out as husband, wife, or we're like, well, that's already happened, guys, we've already gone through that. So actually the fact that we're doing this now despite that should give people confidence. Right. And I think that also sets us up very well for the challenges of business because at the end, it's never a straight line and you have to be able to overcome, I think, points of difference and different perspectives and challenges.
- [13:23]
Andrew Tuck
Yeah.
- [13:24]
Interviewer (possibly Tom Edwards or another host)
A vanishingly small number of entrepreneurs that I speak to on this program say, yeah, you know, actually it was all very straightforward and easy. All came together easily. Let's quickly kind of go out into the world. We've sort of alluded to the journey this business is going to go on, where it will be, where it will look to grow. Just tell us a little bit about that. In terms of where, I don't know, listeners might be like, hey, look, I'm ready, I'm ready to. I'm ready, I'm hungry, I'm ready to eat.
- [13:48]
Simone Hundelsheuer
Yeah.
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Interviewer (possibly Tom Edwards or another host)
Where do people need to go? What do they need to watch out for?
- [13:51]
Simone Hundelsheuer
Yes, absolutely. So, first of all, we are increasingly sharing our vision on social media just to sort of, you know, keep just sending the energy out there. But of course, we are very actively looking in central London at the moment to find our first site. I'm, I'm, it's very competitive. Yeah. I'm literally walking the streets of London daily. And I work very closely with a couple of real estate agents, but essentially it's anywhere in London where you have high footfalls. So the time pressed. Office goers.
- [14:22]
Harry Hundel
Tourists.
- [14:23]
Simone Hundelsheuer
The tourists, precisely. Residents as well. Of course, I think five.
- [14:26]
Harry Hundel
Look, we view it as certainly probably five key locations around the Zone one. But the beauty of this I think we have the ability to extend. I think we can go beyond certainly sort of southeast and London. There is absolutely a national opportunity here. So we, you know, we think this becomes a national UK business. And that would be Manchester, that could be Leeds, Newcastle, Edinburgh, Birmingham. I mean, we really do believe all those parts of the UK will connect to this. So our hope is we have sort of 10 sites in the next, I would say three to four years and then we expand to more like 20 over the next five years. And I think that stops the UK and I think again we'll learn, you know, we'll either be sort of, we'll be more humble about that expansion through the experience of doing it. So we're definitely going to take feedback from sort of the first one and the two sites we have. But if it works like we think, then I think there's absolutely nothing to stop us going to the Middle East. Dubai, Riyadh, Abu Dhabi. We think we can go to North America. Both Canada and the United States is very interesting. Sort of Indian populations who have emigrated there. But actually, you know, we can see the likes of Deshum and others moving into the US Again, I think Indian food outside India is best in the uk, so that's an export for us. I think we have a capability there which I think the world appreciates and we need to take it. So I think we have big visions. I think we just have to start humbly and maybe around Marylebone in the next, I would say three to six months. You will see, you know, the first Amma and Atta.
- [16:02]
Tom Edwards
That was Simone Hundel Scheuer and Harry Hundel, the duo behind Amma and Atta. And if, like me, that has already stoked your appetites, then keep an eye and an ear for news of their plans in 2020.
- [16:24]
You're listening to the entrepreneurs. For the recent Monocle Weekender Abu Dhabi event, I headed to the capital of the UAE along with Andrew Tuck and a team of colleagues to host a select group of Monocle subscribers and friends for a three day experience of tours, tastings and special access across the city. While we were there, our team was also fortunate enough to meet some most excellent entrepreneurs, including Nicolas Bellevance Lecomte, the founding director of Nomad, the traveling showcase of collectible design. Now, I had the very good fortune to visit Nomad on my trip in its rather unexpected location, the decommissioned terminal, one of the city's sensational old airport, a modernist marvel designed by Paul Andreou. I sat down with Nicolas to find out more about the Story of Nomad and how and why it touched down in Abu Dhabi for the first time.
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Nicolas Bellevance Lecomte
When I decided to come to the Middle east was to do some extensive research. It's been a few years. I was going back and forth with negotiations, hunting for different locations in different countries in the region, honestly. And my attention landed somehow here in Abu Dhabi because of like the high cultural moment there is, but not only for this, but also for like all the new residents who came here after Covid and this really interesting new population that you have also. So. But combined with what they started to build 20 years ago, you know, with. Especially here in Saviour island and all of the new Zeal Museum poles and all of this, you know. And I had a very first meeting with dct, which is the Department of Culture and Tourism, to explain them what was the concept of Nomad and that I didn't want to be in the fairground or in any, let's say, generic building and new constructions or a tent. I really wanted to explore the modern heritage. And before the meeting I went on their website because they have a proper dedicated web page with modern heritage, you know, with amazing listed buildings, you know, that they were built between the 70s and 80s. So I started to look there for interesting locations and venues from the footage, potentially host Nomad and I started meetings with them and they love the concept, like, oh, we never did such a thing here, and especially about collectible design. We never had a showcase about this. So let's explore this potential collaboration. And then they sent me all over the city, so I discovered the great architecture you have here. Like, I don't know if you saw the bus station or the cultural foundations, the. I've been literally going everywhere with them and it was like a great journey and then. But it was like beautiful places. But I was not yet convinced about the perfect, let's say, configuration to host an event like Nomads, you know, about all of the buildings I saw in terms of size, parking, logistics, access. And then Rita, the director, pulled out of her hat somehow, like the airport of one of the last meeting we had before the summer. And she said, well, Nicola, we have the airport also the former terminal, one that could be potentially an interesting venue for you maybe. And I looked at it, yes, Rita, please take me to the airport right away, I want to.
- [19:53]
Andrew Tuck
And it was like that, a lightning strike.
- [19:56]
So from that moment, then, of course, inspiration and this powerful collaboration that you developed with your friends at vct, how do you sort of hit the gas? Because it's astonishingly Short turnaround. If you've been up there as I have, you feel like this must have.
- [20:11]
Interviewer (possibly Tom Edwards or another host)
Been years in the gestation. But it's not, it's kind of weeks. How did you do that?
- [20:16]
Nicolas Bellevance Lecomte
Well, we didn't sleep much in the past two months, let's say looking fresh anyway. So basically, yeah, by the time obviously we organized and structured, let's say our collaboration the way we wanted to move forward, it was at the end of summer holiday, we started effectively to work on the project instead of the 1st of September. So can you imagine in two months and a half to have everything done? It was a marathon like was never before. But I had the chance to have VCA team here, which I trusted because we did an event last year during Art Dubai with them that went super well in a pop up in the villa. And I was like, okay, with the right team, if we put like the right efforts, let's make it happen. And it worked. You know, it was a lot of work. But I must say the result is here, as you have seen and as.
- [21:14]
Andrew Tuck
You stroll through the.
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Interviewer (possibly Tom Edwards or another host)
What do you call, what do you.
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Andrew Tuck
Call them at the fair or the show?
- [21:19]
Nicolas Bellevance Lecomte
Yeah, I mean, let's say we can call like a boutique fair. Somehow it's because we don't want to be too big. You know, it's always the size matters. You know, it has to be some somehow sort of human scale. We Never go over 50 exhibitors on 40 to 50 to keep it like fresh somehow. So it's really. Obviously it's a trade fair, it's sort of salon where you go to, to acquire hard design and beautiful objects, high jewelry somehow. But yeah, it's fair at the end.
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Andrew Tuck
Yeah, I like the salon.
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Tom Edwards
That's very elegant.
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Andrew Tuck
I mean that's this sort of Frankfurt and unique lab. Well, as you stroll through and I can't even do it justice in words, certainly the hub of that main terminal with this astonishing kind of tiled roof. People who have previously traveled through Abu Dhabi will I'm sure, remember it from passing through the airport. What courses through your veins, Nicola, is it? Are you proud?
- [22:11]
Interviewer (possibly Tom Edwards or another host)
Are you kind of amazed? You must see friends and make new ones.
- [22:15]
Andrew Tuck
Can you explain how you feel when you stroll through it?
- [22:18]
Nicolas Bellevance Lecomte
Well, this is a great example of how architecture can generate an incredible reaction on people somehow through memory and through also physical interaction of the space. Because the airport was designed by Paul Andre, the French architect who's also the one who did Charles de Gaulle in Paris, you know, and the impact of this terminal that was operative for over 40 years where millions of passengers went through is incredible because it's memories for a lot of people. And I had a lot of people coming that they mean like, oh, I have a goosebumps. To be able to come back to this building and to see incredible works of collectible design and art and jewelry that you brought here in this format is incredible. And to rediscover the airport in this manner is stunning. That was like the feedback I keep receiving and people I don't know are stopping me, let's say when I walk in the airport, colleagues said to me.
- [23:24]
Andrew Tuck
It was actually absolutely standing over there, he's talking about how it was completely emotionally almost overwhelming to tap into that nostalgia, I guess, but then fuse it with cutting edge craftspeople. It's a really difficult trick to pull off. I think Nomad is uniquely well positioned to do it because of the founding values.
- [23:45]
Nicolas Bellevance Lecomte
Right.
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Andrew Tuck
Which is this idea that you're gonna pop up in other places you're going to be in, in San Maritz, I think, and then in the hamptons, also in 26.
- [23:54]
Nicolas Bellevance Lecomte
Exactly.
- [23:55]
Interviewer (possibly Tom Edwards or another host)
How do you.
- [23:56]
Andrew Tuck
Obviously there's specific opportunities like here in Amatelli, but how do you choose?
- [23:59]
Interviewer (possibly Tom Edwards or another host)
Because people must be constantly hammering on your door. Let's say come see us, come see us.
- [24:04]
Nicolas Bellevance Lecomte
Well, the location is always the starting point because we need a strong location to be able to snowmade. But also it's so many factors now we need to local community to engage with and we needed to be an interesting destination also for our global community to come, also to support and where there's a minimum of also hospitality structures somehow, you know. But let's say the location, as I said before, is the most important thing. Whether it's a monastery in Capri where we went, or patrician house or Venetian palazzo, or the former villa of Karla Garfield in Monaco. It has to be a stunning experience. And I think here it's a concept which is quite new for the region. And that's why people get so excited. I think they walk and say, oh, how did you think of doing something in airports? Like, they are amazed by the idea because I think obviously here the new architecture that is coming out for them, there's so much looking forward to what's next and future and building, building, building. But maybe now it's interesting that they look back at the past as well and embrace also memories. That by the way, for them it was so emotional also to be at the terminal because they're like, oh, we forgot. Maybe it's also nice to look back at the Past and why I have so many emotions coming out of the architecture somehow. So that's exactly what we've been doing for the past 15th edition at Nomad. You know, this like sort of dialogue between architecture, memory and also the future and presenting also new contemporary works with historic. And all of this together.
- [25:47]
Andrew Tuck
Has it worked better even than you hoped, Nicola? If we go right back to the beginning, because you said, I think the work that Nomad does is at this super interesting intersection of these different disciplines and ideas. Ideas and almost philosophers. It's quite hard to express, presumably. It's very difficult to actually do. And yet the visitors love it. People love it. I guess the countries, the cities where you pop up, they love it. Brands and partners also love it. Has that surprised you that people have bought into the concept so enthusiastically?
- [26:21]
Nicolas Bellevance Lecomte
Definitely. I was not expecting for the first year such a success. We've been used to build up destinations. It's always a work of 2, 3 years to get a certain maturity of the project. And the results here in Abu Dhabi are incredible. From near zero, even the very first date went viral on social media. And I think we reached the right circles of collectors and many people traveled from everywhere to come to visit us. And I think it's great because I feel here we reached a sort of incredible balance of what the concept of Nomad is. And I think it was clear and immediate to everyone. I think obviously the airport helps to excel like at the maximum what Nomad is as a concept.
- [27:13]
Interviewer (possibly Tom Edwards or another host)
Well, tell me.
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Andrew Tuck
I agree it feels like a kind.
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Interviewer (possibly Tom Edwards or another host)
Of high water mark.
- [27:17]
Andrew Tuck
So you're bringing pressure on yourself.
- [27:19]
Nicolas Bellevance Lecomte
No?
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Tom Edwards
How do you surpass this?
- [27:21]
Interviewer (possibly Tom Edwards or another host)
Where do you go next?
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Andrew Tuck
Do you like that kind of pressure? Self inflicted pressure? How are you going to kind of surprise people next? Because that is going to take some beating.
- [27:29]
Nicolas Bellevance Lecomte
I know, I know. But I think we have a very strong program for next year. And now we decided to work more in four years phase for every destination. So we will be back at the airport for the next few years. So this will be incredible because we'll be able to even build around the narrative of the airport even more. Our partnership with Etihad will be brought even next level. And if you saw the the crew walking around as a performance and so on. I asked for next year that we should dock aircrafts, you know, around the terminal and to ask architects or artists to do concepts inside these aircrafts, you know, So I think sky's the limit. We can do incredible things there. But also obviously to find a location as good as this terminal will be quite challenging. But I think there are different narratives than what we can bring also in the Hamptons. So we'll get the Watermill center of Bob Wilson for the very first time. Nothing like this has been done in, in the area, let's say, goes to New York at this level and scale. So I think this would be also something very special and also really, like, unique for the memory of Bob, you know, because for us, we started a conversation with him before he left us last summer. And let's say it's really important for us to continue this project, this memory for the next few years and to develop something incredible in Hamptons. And there's such an incredible park and history of this building, too, in a way, you know. So I think everywhere we go, we always want to create this experience. And I think that's the main idea of Nomad.
- [29:13]
Tom Edwards
That was Nicolas Bellevance Lecomte, the founding director of Nomad. The fair will be in St. Moritz in February, in the Hamptons in the summer, and maybe checking back in to Abu Dhabi later in 2026. You can keep across all of those plans and find out more by heading to nomad-circle.com.
- [29:42]
And that's all for this episode of the Entrepreneurs. We'll be back at the same time next week. The program is produced by Laura Kramer with audio editing by Jack Jewers. You can listen again and find out more about the show@monacle.com while you're there. Why not subscribe to Monocle Magazine so you can read more about better businesses every month?
- [30:00]
Interviewer (possibly Tom Edwards or another host)
If you'd like to get in touch.
- [30:01]
Tom Edwards
With the team, do feel free to email Laura. Maybe send some seasons greetings to lrkonical.com I'm Tom Edwards. Goodbye and thanks for listening to the entrepreneurs.
- [30:16]
Simone Hundelsheuer
Sa.