Business Growth Through Acquisition
Greg Williams

How Greg Williams turned Acrisure into a $5B FinTech powerhouse through acquisitions, technology, and relationship-driven growth.

Topics Covered:
• Scaling a business through strategic acquisitions
• Leveraging technology to serve small businesses
• Building relationships that fuel growth

What does it take to turn a traditional industry into a $5-billion global powerhouse? In this episode, Greg Williams shares how he built Acrisure into one of the fastest-growing companies in the world, by rethinking acquisitions, focusing relentlessly on relationships, and recognizing opportunities others overlooked.

Greg Williams is the founder and CEO of Acrisure, a global FinTech company that has completed more than 900 acquisitions since 2013, employs over 19,000 people, and generates more than $5 billion in revenue. Under Greg’s leadership, Acrisure has evolved from a regional insurance brokerage into a technology-driven financial services platform serving millions of clients worldwide.

In this conversation, Greg talks about building Acrisure from a lifestyle business into a global FinTech leader. He shares the strategic thinking behind Acrisure’s unique acquisition model that allowed founders to monetize their businesses without losing their identity or leadership.

He discusses the importance of securing capital, understanding market fragmentation, and cultivating trusted relationships that fuel long-term growth. As Acrisure shifts from acquisition-driven expansion to technology-enabled organic growth, Greg offers insights into the future of FinTech, the evolving needs of small business clients, and the mindset required to build something truly enduring.

In this episode, you’ll learn:

• Why Acrisure’s differentiated M&A model allowed founders to monetize their businesses without losing control
• How strategic capital deployment fueled more than 900 acquisitions and rapid global expansion
• Why the future of Acrisure lies in technology, data, and meeting the evolving needs of small business clients

“While the world didn’t necessarily need another insurance broker, the industry did. And it had to have an M&A model that was differentiated.”
— Greg Williams

Acrisure: https://www.acrisure.com

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