This week, Brittanny, Leslie, and Paola break down The 12 Week Year and how behavior science can transform goal setting, productivity, and habit building. They explore why New Year’s resolutions fail and how shifting to 12-week goals creates urgency, improves accountability, and drives real behavior change.

Using an ABA lens, the hosts discuss key strategies like tracking data, time blocking, and focusing on daily behaviors instead of long-term outcomes. They also share personal insights on fitness goals, routines, and staying consistent despite competing priorities.

This episode is perfect for anyone struggling with motivation, procrastination, or consistency. The hosts offer practical, science-backed tools to reset goals, build better habits, and take action now.

Buy The Books: ATOMIC HABITS

The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months

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