In a B2B market full of evolving technology, new products, and shifting mindsets, getting ahead of the competition is no easy feat. So how can business leaders stay on top? Thinking up new ways to address your target market’s recurring pain points is a good place to start.

When it comes to the B2B sales process, there’s plenty of room for improvement and growth — from how you implement your company’s vision to the way you compensate your employees.

On this episode of Evolved Sales Leader, executive sales trainer and business consultant, Scott Marker, shares strategies for re-energizing the sales pipeline from his book, Broken: How to Fix B2B Sales, Drive Profitable Growth, and Win.

Listen in as we discuss:

Improving sales training to reach your business goals
How to shift the focus from the company to existing and prospective customers
Ways to motivate your salespeople and prevent turnover
What business performance metrics to keep your eyes on

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.