Dave is joined by Greg Isenberg. Greg is the CEO & Co-Founder of Late Checkout. Greg has started and sold 3 companies in the community space and has now invested in 50+ community-based businesses.

They discuss

Why you need to build an engaged community before a paid membership
The importance of niching down
The difference between audience and community
The tribe framework
Personal brand and community performance

Timestamps

(00:00) - - Intro
(05:12) - - Building a Community on Patreon
(08:43) - - The Power of Niche Communities
(11:46) - - From Facebook Group to Profitable Membership
(15:08) - - The Impact of Exclusive Communities on Social Media
(18:36) - - The Illusion of Social Media Engagement
(25:42) - - Building a Personal Brand for Business
(28:53) - - Nurturing a Successful Community Within a Company
(29:41) - - Community Monetization: Pricing and Value in B2B Memberships
(33:21) - - The Dangers of Free Services
(38:47) - - Transformation of Twitter
(42:39) - - Navigating Social Media Engagement
(43:56) - - Exploring New Frameworks and Community Engagement

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***

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#146: Strategy | Community Building with Greg Isenberg