← The Dave Gerhardt Show (from Exit Five)
The Dave Gerhardt Show (from Exit Five)
60-Minute B2B Blitz: 9 Marketers Share Their Best Plays from 2026 (So Far)
00:51:52
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A
Hey, it's me, Dave. Today's episode is brought to you by webflow. Webflow is a website platform for the agentic web, built for modern marketing teams to build fully custom sites that perform an AI search. No developer needed. Your website isn't just your homepage anymore. It's actually the first thing an AI agent is going to read about your company and from there decide whether or not to recommend you to a potential customer. Before a demo, before a sales call, before anyone on your team even knows that buyer exists. Which means if your site isn't structured to show up in AI search, you're not in the buying conversation. It's as simple as that. Webflow is the platform marketing teams use to fix that. You can build a fully custom site without a developer, optimize it for AI search, govern your content, and actually see how agents are reading and interpreting it all in one place. Make your website your biggest growth engine right now with Webflow. Check them out@webflow.com Exit 5. That's webflow.com for Exit 5. Hey, it's me, Dave. Today's episode is brought to you by Markup AI. AI has made it really easy to produce a lot of content. But producing content fast and producing content that's publish ready are not the same thing. By publish ready, I mean it follows your brand guidelines. It sounds like you, and it's a good fit for your audience. I'm seeing a lot of marketers right now running their content through a bunch of different AI tools trying to get to a final product. But by the time it comes out the other end, it doesn't sound anything like them. It just sounds like AI. And that's the AI slot problem. And it's why there's a growing sense of frustration with AI content right now. Markup AI fixes that. It sits in your content creation workflow, scanning and scoring your content against your brand, voice, preferred terms and messaging standards before anything goes live. Markup AI even checks for AI visibility, best practices, and works directly inside Google Docs so there's no edit, extra tool or handoff. Grammar was never your hardest problem. Well, speak for yourself.
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The real risk is publishing AI content
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that's generic, off brand or unsitable. True Markup AI helps you catch that first. So you're always putting your best stuff out there. Go and check it out at Markup AI. That's Markup AI. You're listening to the Dave Gehard Show.
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Exit.
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Exit.
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B
12212. Here we are, the blitz. The blitz is live. We're One. We're one minute early and I, I feel like there's, there's also sometimes some, some people rolling in. So give me a shout if you're here in here right now, give me a shout. Marissa's here. Producer Marissa, she's has, you know, done an amazing job pulling this together. The Exit 5 crew is here. I love that. Making the teacher how the teacher happy. Jessica, good to see you. Chris is in Charlotte. We love that. Emily. Lord, what's up? Shout out to you. Dan Murphy's in the house organizer. Hello, Chaz. Hey, hey, hey. What's popping? It's bumping in here. Houston, Toronto. Shout out to the greatest album of all time, Iceman. We could talk about that later. All right, so look, we have a, we have a busy. This is going to be a crazy hour. I didn't have a tux, but I'm in, I'm in my suit, looking great. Blue really brings out my, my hairline. And I'm really excited to be here. We had this idea maybe 10, 15 days ago. We wanted to do something. So we know that the number one thing you all care about if you work in marketing is like, especially now because of all the AI stuff. It's like, show me real examples from real humans who are actually doing this. And so that's what we have today. We have nine marketers with us. Each one is going to get exactly two minutes on the clock to share the best play they've run this year. This is all about real tactics, real results. We just did the prep all backstage. It's going to be awesome. I have this little buzzer, aka instant rap. Airhorn.com my favorite shout out to them, not a sponsor, just giving them a shout out. So everyone's gonna come up, they got two minutes. When the timer hits zero, we're gonna kick them off the stage. We'll do a quick intro, get the next person up. Then after the first round we're gonna vote and we have four minutes for the next round of five. At the end, everyone's gonna vote for one winner. We want one winner here. For favorite overall play, I'm gonna make a 500. I should be, should be $5,000 donation with this suit on. But for, for right now, it's gonna be 500. $500 donation to the charity of their choice. On me, Dan, FYI, that's going to go on the amex. You'll see that later. But first, I know a bunch of you here know about this, but I just want to plug this really quickly. So our big event drive is coming up September 8th through 10th, 2026, here in Vermont, where I am, Stowe, Vermont. And today, we want to. We want to load this thing up with incentives. We don't. You know, why are you going to hang out with us for an hour when you can talk to Claude alone in your apartment? So we're going to give away three tickets to drive right now. These are like $1,500 tickets. We're going to give them right now in this session. So if you don't have a ticket to drive yet and you want one, just put in the chat. Dan and Allison are going to be in our slack and in this chat right now. Go and just say, like, yes, I want to go to drive, or yes, drive ticket, and put that in the chat right now. I'll give you. I'll give you a second to do that. Do you want a ticket to drive? Today could be the day. Yes.
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D
Okay, there we go.
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B
Boom, boom, boom, boom, boom, boom, boom, boom, boom. We love that. All right, so Dan and Allison will. We're going to pick three people. They'll. They'll give me that list by the end of webinar, and we'll shout that out. But here's the catch. Engagement hook. I learned this from you, Mr. Beast. No, I'm just kidding.
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D
We.
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B
We just made this up. You have to be here. So if you are one of those people that wants a drive ticket, there's going to be three of them. But you have to be here for the duration of this webinar. Not webinar. Live session. We're going to end it in 50, you know, 58 minutes from now. So you got to be there. And then real quick, my business partner, my partner in crime, the swagman, Dan, you got some in a show. Did you get a package out there in Arizona this morning? I wasn't given any lines, but I
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E
was told just a model.
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B
Hold on, let me try. Okay, well, our line in our dock right here in our doc, it says, and Dan M. Dash did the package arrive. And you're supposed to hold up the swag box and you're supposed to say, it did. These are the drive swags. Look, it's here. These are the drive swag boxes. And we're going to be sending a few.
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It's real.
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It's not made up.
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Right? We're going to.
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We're going to send this out. So in addition to drive tickets, one of the cool things about doing these is, like, it's all marketers Talking to marketers and the chat, I kind of feel like a twitch streamer sometimes when we do these. The chat is going. The chat is awesome. We're also going to pick out a couple of the most engaged people and we're going to send you these swag boxes. So all around, goodies all around. Thank you to instant rap airhorn.com for this session. It's going to be awesome. Just kidding. A ton of drive, love and. Yeah, look, hey, we got some time back, Marissa. It's only 1204 and. And I'm cooking. So are we. We ready to. To do this today? Do you want to pull up the. The lineup here real quick and like, let's just do this format again already. I've already decided. This feels like a. Like a live show.
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This is like.
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Is this tbpn? What is this? All right, so we got Jess Cook. She's gonna kick us off. We got these nine. I'll give you a quick intro on each one. Let's do it. I got my. I got my water. I got my electrolytes. I got everything. Jess Cook. All right, quick name, quick title. What are you going to talk about? And then we're off to the races here, kid.
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What's up, Dave? I am Jess Cook. I'm VP of marketing at Vector, and I'm going to show everyone how we 6x our engagement on podcast promotions, just with a simple format flip. So I will pull up my screen. All right, so I am VP Marketing, Vector. We have a podcast there called this meeting. Could have been a podcast. In that podcast, my CEO and I, it's basically like you're getting dropped into our one on ones. We talk about decisions we've made together and disagreements we've had and how we kind of came to a decision. And it's a ton of fun. And they come out every other week and we were posting video clips to promote each episode every time it came out. And we just weren't seeing the reach that we were really hoping for, which is really disappointing. We put time and effort into choosing these clips and getting them just right. You know, we did the whole, like, mobile friendly thing. We thought we were, like, really going to. Gonna crush it. And we just weren't seeing the reach that we wanted. And I was not going to, like, let that be kind of the benchmark for us. I wanted to do better. And one day, like a good millennial, I was scrolling on Instagram and I took notice at how Amy Poehler promotes her podcast.
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Good.
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Hang with Amy Poehler on Instagram. And she kind of creates these little comics where she finds a moment that has kind of a funny punchline and she drops the, the kind of quick version of it in three frames, sometimes two times, sometimes four into a comic. And it gets you very like, intrigued to want to watch the clip. And usually on Instagram you can scroll and then immediately watch the clip. So I took that same recipe and I started posting our, our own version of these comics. So I would find a moment that I would have normally taken a clip from and I found kind of the crux of it, right, like the three scene version of it. And I started creating these, sometimes four, as you can see in the middle, start creating these little comics. And so you can see now the incredible bump in impressions here. We're talking an average of 6x more engagement.
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She's gone. Am I right? I don't know what happened. Diane, that was it. Is she done? Was that two minutes?
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That was aggressive.
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You cut her. Love it. All right, Diane.
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On YouTube.
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All right, let's go. So my play is all about the strategy. Work behind the scenes, right? How to take your core messaging further and actually adapt it across different segments so it actually lands. So this year I've been working on messaging for a number of enterprise, multi vertical B2B companies that have the same challenge, right? So they're selling complex products into multiple industries or segments. So after simplifying the core overarching messaging strategy, more on that in my drive workshop. By the way, the next question always becomes, how do you roll that out consistently across segments that act and buy differently, right, beyond the usual capabilities. Pain points, benefits. The problem is, is that most vertical messaging is either too simple, right? So it doesn't help you write targeted copy, or it's way too complex to ever get used. So instead of asking the kind of classic, hey, what pain does each segment have and how do we solve it? We asked what was going on in their world that led them to look for a solution in the first place. So we started to focus on the buying trigger. We used real voice of customer language from interviews and then we mapped that trigger across along the buying lens. The mindset must have outcome messaging pillar and entry point. So if I can get my zoom to work, I'm going to show you what this framework actually looks like in action. We've got that same product, same core messaging underneath, right? But there's a different way in per segment. In terms of what this drove, I'm not going to claim pipeline NQLs like messaging, you know, there's too many variables at play. But it did give us customer informed messaging per segment aligned with the brand messaging strategy. We then use that to build copy across assets beyond the homepage. And that's the play. If we get five minutes, I'll share a example. All right.
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Peace.
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Yeah.
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Love it. I forgot to hit. That was on me. Jess Cook. And I'm talking to my team in the chat. They're like, no, that's the point. You want to. We want people wanting more so we can vote and then see who's going to come back. All right, let's go. Drew, you're on. You're on the T. You're on the. You're on the first tee in 26 minutes. So you.
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That's right. I got to get ready. Hey, my name is Drew Giovanoli and I run buried wins. It's a win loss agency. And what most people get wrong is that it's just academic. It doesn't do anything, doesn't tie to an roi, but it should win rate improvements. And one of the fastest wins you can have is tying it to pipeline recovery. Because when loss research can resurrect dead pipeline, why can it do so well? A meaningful amount of your lost deals were lost to reasons that no longer hold. So you've got product fixes that you have, improvements you've made to the product. You've got perceptions that have were flawed from the beginning. You can identify this through buyer interviews, competitor intel that you now have about their weaknesses or your competitive advantage over them, or timing and budget that's changed.
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They're still interested.
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So you can win those deals back. And here's the quick path to do so. The playbook from one of my clients. They were a private Equity backed to B2B SaaS company in aviation maintenance, 75 million plus. They took 300 deals that they had lost in the past year and a half. They mapped it against the research they had and segmented into cohorts of lost reasons. We then gathered evidence for their right to win. These are new proof points they had. These are product improvements. They've had integrations. They develop messaging per cohort and then re engage those accounts through calling, texting and email and generated 24 MQLs out of lost deals that were just left for dead and nobody was doing anything with. That's 8% conversion. So incredible success to actually get direct ROI from your win loss work. If you want the 4 minute version that comes next, I will show you how to get people to show up to the dam interviews, four steps to pipeline recovery and a sample eight minute sequence. I think that I am out.
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Good to talk to you.
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Oh, that's. I love that. Good segue. We're cooking. We're cooking a webinar that's not a webinar where you actually want more. A more in our. A live in our. Good job, Drew. All right, who's next? What's going on?
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What's up?
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Long time no see.
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I know. I missed you. So. So yeah, I'm going to be speaking at Drive about go to Market Engineering, which is a combination of big data, AI and automation. So I wanted to share a little play that we've been using that's been very successful at Hologram or on the vice president Marketing. So it's all about unlocking the voice of the customer.
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Right.
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We talk about this a lot in marketing, like really understanding, like how our customers think and talk about our products and services. Right. So a lot of us use different call recording softwares. At Hologram we use Gov. It has API access and you can do a lot with this now. So one of the things that I've loved that we built in the in the last six months is full blown MCP server using gong. Right. So what we did was we took all of our calls historically, pushed them to Supabase, which allowed us to build MCP into claw.
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Right.
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Daily cron job. So this thing is updated every single day. What does that actually allow us to do? Right. We can test messaging, we can inform the product roadmap not based off of anecdotal information, but hard data, like how many times we received feature requests from prospects and our customers.
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Right.
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I can dig even deeper into channel performance. Right. So I can see every single conversation that we had, a lead that came in from SEM for example, and see a little bit deeper than hey, did this go to an opportunity? Did it become pipeline?
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Right.
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And then the competitive intel part, right. Is this something that we heard from one person saying that this competitor does this poorly or can we see this across multiple calls, across multiple years? Super, super helpful in that perspective. Now also, there's a big win there with sales enablement, right. So when you have this large database that's queryable and usable from all your call recordings, you can do some fun things. Right. So we've been able to build out a voice enabled customer simulator based on Persona. So it chunks every single Persona based up, right. And then you can actually have a conversation with this as a BDR or an AE to do a better job based off of actual conversations that we've had with people from that job function. Right. Similarly built out a real time objection handler using the gong data. So get a really deep in the weeds question. I'm going to slack my se. Really? You're querying how we've actually gone over this objection positively in the past and getting an answer back in real time. And with that said, I'm out.
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Yeah. Good job cooking. That's why we had Jess Cook go first. So we could just be cooking this whole time. All right, Hunter, you're back.
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I'm here. Okay, let me screen share this time because I forgot that last time. This is so nerve wracking. It didn't start yet. Right. I'm Hunter, everyone. I'm the director of demand gen at techmetric. And the most underrated demand gen channel in your company is hiding in plain sight. Long pause. What is it? What is it? It's not paid search. It's not your chatbot. It's your internal team. And this is the channel that we used to make our inaugural industry event, Tectonic, a success. So what most marketers miss. Before we ran a single targeted external campaign, we marketed to our internal teams. Every month our brand and demand team sent one update to the entire company. Our wins, our setbacks, where we needed help. No fluff, no cheerleading. Just what I called breadcrumbs. Constant little updates each month. Sales started mentioning Tectonic on our discovery calls. Our product team put it on our login screen. Our CEO was personally walking into shops to invite shop owners and their teams to come to Tectonic. And this happened because everybody felt like they co owned it. The play treat your internal org like a channel with a content calendar, a cadence and a job to do. Your best. Distribution network is already on payrolls and teams usually never activate it. We launched our first ever industry conference this year. 852 attendees, 94.5% show rate, 97% earned media share of voice. And in September, my brand counterpart and I are unpacking the full brand in demand playbook. The templates, the scorecard, the whole system. And we like for you to come build it with us.
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That was so fast. I'm talking to producer Marissa in the chat. All right, good job. Air horn.
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We got.
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We. We got some time. We got some time back. All right, so now here's where this gets interesting. We're off to a hot start. 16 minutes. Engagement is popping. I hope you tell somebody on LinkedIn
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about this, by the way.
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At some point, right now though, that. So that was five. Right now we are going to vote for one like Survivor or whatever show you watch these days. I'm a big summer house guy myself. Shout out to Bravo. So here's what we're gonna do. We're roll a poll producer Marissa is putting together the poll right now. We just need you to pick one person here. Who do you want to hear more from? Who piqued your interest? Was it Jess Cook? Because we, you know, apparently we kicked her off too early. Was it Diane? Was it Drew? Was it Jonathan? Mining calls with the API? Was it Hunter? A tidy minute 30 there on the AEO chatbot. Who was it? I need some music. Oh, boy. Jess Cook and Diane. I wonder if the order, you know, wouldn't the marketers say the order of this poll is. Is biasing this and some somehow, but. Okay. Ladies and gentlemen, the votes are in. Can I get confirmation in my slack here from. From our team, Jess Cook. Jess Cook, congratulations. You've survived. You've made it on to the next round where we. We will let you finish their presentation. All right, we're going to keep rolling that. That's part number one. We will have more. We have 1, 2, 3, 4. We have another group of four speakers. We're going to kick this off with Haley. She is VP of revenue marketing at Sprouts Social. So let's.
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G
Let's.
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Are we.
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Are we ready to run this again? Producer Marissa, the busiest lady in B2B marketing this morning behind the scenes.
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What is up? Exit 5. How's it going? Okay, I, like Dave said, I'm Hailey McDonald. I'm the VP of Revenue Marketing from Sprout Social. And I'm just going to get into it. So one of the biggest problems that I see marketers making is kind of just basing campaigns around whatever you're doing, not about who you're selling to. So we have a product launch coming. We have a big event that we're doing, and the campaign plan just starts with the wrong question. And so the audience becomes this kind of distribution decision, not really a strategic one tied to revenue. And then what happens is ROI becomes something that you're trying to explain after the fact and chasing rather than having it planned, there's a better way. And it starts before you even touch a campaign brief. So today I'm going to share a little bit of a framework. It's a matrix in the center of gravity for how I plan. One, access, you have your solutions or your products. On the other, access, you have your icp segments. So every cell gets a priority rating. Typically it's modeled after hopefully something that's tied to revenue. So like your ltv, a revenue signal, ltv fit velocity data. It's not built by marketing alone, but it's built with kind of revenue operations generally partnering with product marketing. Every segment gets a percentage allocation that ties directly back to your revenue targets. And when you do this, you stop spreading your budget evenly across campaigns or just willy nilly and you start putting the weight where the signal is. And so this isn't so much a priority prioritization exercise, it's a planning system. So you start with your revenue target, you're allocating it by segment and you're building pipeline target by segment. And then you build your campaign strategy and your budget, not the other way around. So this works regardless of what GTM motion you're doing. Enterprise abx, Mid market velocity, Product led. Same framework, different activations. So if you vote me up, I will share some examples and how this actually looks when you play it out for a year.
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E
Heck yeah.
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B
What a cta. If you vote me up, I will do blank so you can blank. Love that. Great.
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Right?
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Good call to action. Tiffany's with me in the chat. Haley, great job. Casey's up. You got it.
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Let's rock.
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Let's go. Marissa's crushing it. Dave's crushing it.
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Both.
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I'll take a deep breath.
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Okay.
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I'll be speaking at drive about handcrafted marketing. Using abm, we're making our prospects and customers feel special. But we don't just make our prospects and customers feel special. We partner closely with our internal product marketers to test their messaging and make them feel special by delivering them results so that they can go out and refine their messaging. I'm going super back to basics here. AB testing, anyone can do it and everyone's probably trying to sell AI. It's really important to test the messaging that is resonating with AI because we don't quite know what the end benefit is going to be to our customers. So we had some hypothesis we wanted to prove. Out on the right, you'll see product heavy messaging. It's abstract. It asks the buyer to do a lot of heavy lifting and figure out what the result is. Like all your knowledge. One trusted enterprise agent. What's an enterprise agent? We have to kind of refine it down to what the benefit is. So we flip the script on the left. We pivoted to outcome led messaging with a tangible value first hook. Stop waiting. Start knowing no one wants to wait for things. Everyone wants to know everything. That shift delivered a huge 8x lift. Skyrocketing our CTR and beyond the numbers. This is a massive win for our product marketers. By partnering with ABM to run these tests, PMM gets instant real world data about which value props actually resonate with their target accounts. And then they can go optimize before they go out broadly to the market. So when you partner with your product marketing team, not only your sales team benefits, not only your ABM team benefits, but your overall brand benefits. And I'm excited to talk about where I drive or in the next couple minutes.
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B
Well, yeah, let's go. Call your call your shot a little bit. I. I'm not a math guy, but the one on the left is definitely better. All right, there's the buzzer. Can someone get in my ear? Producer Marissa, do we want to go to our guy Spud right now or we. Where.
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K
Where are we at?
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B
We got time. We're going to go to Anthony. I could sing for you. I agree with this. This is my favorite comment of the day. The rawness is what makes it great. Love these hiccups. All right, Spud, how we doing?
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E
Hey.
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Got it.
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E
I'm back. So most ABM is still glorified cold outreach hot take. You run ads, you send emails, you show up at events, but every touch point seems to feel disconnected. So the play that's working for us to change this is simple. We use our AES to have sales conversations at scale before sales conversation ever happens. Instead of putting the brand in the ad, we put the AE in the ad, typically in long form, like video podcast style. The same person who will eventually run the deal is teaching, educating and sharing opinions with target accounts on LinkedIn months before the first meeting even happens. And here's the key. The LinkedIn video isn't the campaign, it's the anchor. Everything else we build around it. Organic posts, outbound events, direct mail, gifting, sales calls. Every touch point reinforces the same person, the same message, and the same expertise. So instead of prospects experiencing five disconnected channels, they experience one continuous relationship. When it works, we see things like this show up. I see your videos everywhere. I feel like I already know you. This all we hear on sales call. That's not brand awareness, it's familiarity at scale. Here's some more results that we're seeing. 92% of accounts that engage on outbound had ad touch likes that like this before outreach. One 10 minute LinkedIn video we did generated five discovery calls in two weeks. On 4K spend and we've seen roughly 50 to 1 pipeline to ad spend efficiency. So we think the future of seller led media served to their target accounts and exact buyers. Your best sales reps already know the objections. They already know the pain points, they already know the language buyers use. Go turn those conversations into content and create familiarity before the first report reply, before the first meeting and before the first sales call. And do it with the exact person who's going to close the deal.
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B
Nailed it. People in chat like Spud the Goat. They know, they know, they know you. This is great. I love real people, especially right now. It's the other reason on Jess Cook's thing the podcast clips don't work is because they see you with the mic. All right, Anthony, the guy with the plan on the LinkedIn ads, you're up.
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K
Alrighty. I don't know how we've had a B2B marketing webinar. No one said the word Claude code yet, so we're gonna talk about Claude code a little bit here.
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A
Hey, it's me, Dave. Today's episode is brought to you by Optimizely. Optimizely is a platform built for modern marketing teams, helping you create content, run experiments, personalize experiences, and optimize your website. All powered by agentic AI. Most of us are using AI to write faster copy emails, briefs, and honestly, that's fine, it's useful, but it's also kind of the boring part of what AI can actually do for a marketing team. The shift that's actually worth your attention right now is using AI to handle coordination inside your team. Not just content creation, but the routing, the flagging, the context tracking that eats up everyone's week. There's a better way, and that's what Optimizely's agent platform is built for. With everything going on in AI right now, building agents into your marketing workflow is one of the most useful places you could be putting your energy. And Optimizely is a great tool to help you do so. Plus, it's no code, so every marketer can create agents without developer dependencies. So if you're agent curious but not sure what the next step actually looks like, Optimizely put together a resource that
- [26:22]
B
gets into real examples of teams using
- [26:24]
A
agents and what it could look like for you. Go and check it out and learn more about optimizely@Optimizely.com exit 5 that's optimizely.com exit 5 hey, it's me, Dave. Today's episode is brought to you by Walker Sands, an integrated B2B marketing and growth services agency.
- [26:43]
B
Here's something I see happen all the time in marketing.
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A
The team is busy pumping out campaigns, shipping content, managing channels.
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B
The list goes on.
- [26:50]
A
But when you zoom out and look at all of that activity together, the results don't add up like they should. It's not always obvious how the daily work connects to business growth. That's the challenge that Walker Sands solves. They help B2B marketing leaders get clear on what actually matters business outcomes. They work with you to build a go to market strategy around your desired outcomes with the right messaging, the right channels and measuring the right impacts so your team's work ladders up to that big goal. Walker Sands has been helping leaders turn marketing strategy into measurable business impact for over 25 years and they work with brands like Amazon Business, Globant and Commerce Tools. Their whole outcome based marketing model is built around the concept that brand demand and revenue are one conversation, not three separate silos.
- [27:36]
D
I love that.
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A
If your marketing feels busy but a little disconnected from the bigger picture, Walker Sands is worth looking into. Go check them out@walkersans.com exit5 to help your business drive measurable growth. That's walkersanz.com exit5 so we're talking about
- [27:52]
K
AI powered LinkedIn ads. Step one of that is we want to connect Claude code to help manage and analyze our LinkedIn ads. Best way to do that is go through the LinkedIn Ads API because then you have full access to everything. There's some MCPs out there, but if you go through the API you can do anything you can possibly imagine. So yes, piss. This is a preview into our Drive webinar or our Drive workshop that we'll have. This is the foundation and we're going to go a lot deeper at Drive. So real quick, how to set this up. First you need to create your LinkedIn developer app. You just create create an app. It's free, it's easy. It takes one or two days to get approved. Get that created to be able to push changes, not just redid it, but push changes to your LinkedIn AD account. You need to go in and enable your specific ad account. Get that enabled. I like to download the API doc so that I don't need to go make a bunch of requests every time I ask it to do something. Tell Claude to build an API tool so that it sets up all those functions for you. You're going to log in, it's going to pull in your ad accounts that you have access to and then you can get started. So now, what are some plays you can do once you have that connected? One of my favorites is automatic bid management and budget pacing. So if you're managing LinkedIn ads or you're running LinkedIn ads, bids fluctuate over the course of a month and a quarter and a year. Your budget pacing might get off on weekends and during busy and less busy times. So having this prompt, setting this up so that Claude can help you analyze your bids, keep your budgets on pace, is a very effective strategy that you can do. So this. Have it run a couple times a week, analyze your LinkedIn AD account, pull bid and budget recommendations. So for bidding, if your campaigns are fully spending, recommend lowering your bid. If they're underspending, recommend raising your bid pacing, keep on track for your monthly budget and take into account weekends. Also, what you want to do is log these changes so that Claude can continue to learn every time you adjust your budgets and then send yourself a slack message.
- [29:47]
E
Bam.
- [29:47]
B
Instant rap horn. Instant rap air horn noise. Nice. Anthony's great. Anthony's been running all of our LinkedIn ads, by the way, for the last two years. He knows what he's doing. Okay, poll two, here we go. Let's roll them.
- [30:00]
A
Go, Dave.
- [30:01]
B
Producer Marissa says, go, Dave. Plug the poll. So that was. Now we're going to rate the next four, please, and we're gonna vote for them. I think our producers are telling me that I'm moving on to the next round. So far is Jess Cook. Diane Weirdo. And now we got. We got three of these folks are gonna. Are gonna move on. If it was my music, it would be. It would be bumping, but it. It's not.
- [30:28]
K
All right.
- [30:29]
B
I wish I could vote. Okay, Spud, Technical difficulties aside, he came in with. With the heat. So where are we at? Spud, Haley Anthony. Casey. I'm sorry. I'm sorry. I'm sorry, Casey. Here's the thing, though. Let me tell you this, Casey, we gotta let you go. You have, like, the most. The second most popular podcast episode maybe ever.
- [30:49]
G
The.
- [30:50]
B
It's on YouTube. The ABM when I had you on like a month ago is like, still buzzing. You should go check that out. So you're getting a lot of love, so I don't feel bad about letting you go here. Lindsay in the chat says, I love that podcast. See, people listen to our podcast. Dan, you see that? Casey was great. All right, so here we go. Jess, Diane, Anthony, Spud, Haley, we got more time for you now. Jess Cook, welcome back to the show now. You got four minutes.
- [31:13]
H
That was so aggressive, and I was so nervous, and I'm so, so glad to be back.
- [31:17]
B
All right, you still want. You still did it.
- [31:21]
H
Oh, man. Amazing. Well, thank you all for voting for me. Okay, let me bring this back up here. Let me hit slideshow again. Let me get to where we were. Oh, no. Okay, okay. What I was gonna say is not only did we get 6x impressions and reach, but people genuinely love these clips. I have all kinds of screenshots like this to lift me up when I'm having a rough day, but this one is just actually from this week from good friend Jen Allen Newth, good friend of Exit 5, and all of our friends, Janelle Knuth, who says that these promo images are one of her favorite things she sees in her feet. So just really positive, like, energy in response to these, including just the increase in reach. So just want to keep going here. This was just a little visual I put together of, like, genuinely the increase in reach that these comic strips have given us. Okay, here's how to do this yourself. Five steps. First is choose a moment with, like a punchline or an epiphany. A good hint is to start your first scene with a question, because usually what happens is the response is usually some sort of great insight or something funny. So if you can find kind of a moment in your podcast, that would have been a good, like, clip that started with a question. That's usually a great place to start. No fewer than two scenes. Obviously you need sort of a back and forth. No more than four because it starts to get real crammed in that small vertical space. Three scenes is perfect because you can really split it out nicely and you get that good back and forth. Next you go in and you grab your screenshots. Your facial expressions are key, key here. They don't have to be the exact moment someone said the thing that is on the screen. It should be kind of around that area. But you want to grab the moment where they're making the facial expression that is really, like, crucial to what they were saying there.
- [33:07]
E
Okay, you.
- [33:08]
B
Sorry, started to take up three your seconds. But you. Yesterday I saw you and you were like this in your chair.
- [33:14]
H
Yeah, that was when I find. It took me six months to find a demand gen marketer and I was like, dead. So, yeah, just it. The crazier the better, honestly. Another tip is to truncate your text for clarity if needed, but really keep it as close as you can to the original transcript as possible. I'm going to show you an example of that in just a second. And 2316 by 3088 pixels looks really good on both mobile and desktop. And I'm going to give you a template in a moment so you don't have to memorize that number. So this is just an example of. On the left, you actually see the transcript from the podcast episode, and I highlighted the actual pieces that I pulled and turned into the caption for the comic. So very much pulled exact words, but did not get the entire exchange. Just for clarity and to make it really concise and to really, like, hit home the point, you want that last scene to be like a punctuation mark. And I will drop the link to this in the chat, but this is my canva template that I use for this exact same text. Font weight, color, and all the yellow text, for whatever reason, really goes a long way and kind of pops off the screen. So I will drop this into the chat right now so you all can start making your own comics.
- [34:24]
I
That's it.
- [34:25]
B
Dan said, Dave, let her go on for a few seconds after this. I don't let people revolt, so good job. Look, they can take your canva template, but they cannot take your sense of humor and chemistry with Josh, which is why this works so well.
- [34:40]
H
So that is a big point of it.
- [34:41]
L
Yeah.
- [34:41]
H
And that's a lot of what my drive talk is going to be about is just like, building around that relationship and building the brand around the people in the company. And what does that look like? Okay, so come see me in air horn.
- [34:54]
B
All right, Diane, she's back.
- [34:57]
J
Yeah, I didn't expect to be voted back, so I don't know, drop questions in the chat in case I, like, run out of time and stuff. But I'll walk you through this template. Now that I've got a little bit more time, I want to give a bit more context because I think that's key for play. So this kind of play and framework that I'm talking through was used with kind of 10 mil to 3 to 50 mil era B2B companies. So we had complex product product suites sent into multiple segments. Right. So it's kind of niche, but this can also kind of apply across more horizontal B2B companies as well. The challenge with messaging at that stage is it's not really like a copy problem. Right. It's kind of like a decisions problem. Like, what are we actually trying to say, in what order? And then when you add in the layer of, like, okay, we have a bunch of different industries and verticals, we're trying to speak to the inputs get messy. Right? So a lot of too much internal misalignment on what matters, and we need to kind of bring in customer language into that. So for me, the way that I approach that is the best way to dial in your messaging is better inputs, right? So specifically customer language and then also those actual, like, triggers and behaviors. So this trigger question is one you should be asking constantly because it kind of changes as the market changes. So then we need to adapt to vertical messaging with that as well. So in one of these engagements, the market context was obviously shifting pretty fast, particularly with AI, and so those triggers were shifting too. All right, let's. Hopefully you guys can see this. So here's an example of how you can actually build out this framework I worked with. This is an example across two different companies. One where one of the verticals was pharma. And so we saw a buying trigger which was, you know, they just failed a regulatory inspection or they just had a recall happen. So that dramatically changes how we want to approach messaging to that particular vertical. And so we mapped out, hey, what does that mean in terms of the buying lens? How are they actually evaluating or making decisions? So risk averse, buying committee heavy as well. The outcomes that we knew that they needed were full audit trails, a lot of accuracy. And so all of this kind of impacted that entry point message there. So in terms of how you guys can go and do this right now, hone in and pick one segment, go and find the most common, three, five moments in voice of customer language, I do have to say that we ran specific customer interviews, right? So not just tell us about the product, but actual messaging interviews that were. What was the struggle? What was your decision making process? What were you trying to solve? So we actually had a lot of very sticky and helpful voice of customer language that we could put into this framework so that we're not kind of just filling this with assumptions and we're actually mapping out what buyers have actually told you so that you can then create vertical messaging that's super niche and super helpful for buyers. I think, I don't know. Is there like a question that I can answer in like the last 30 seconds? I don't know, Dave. That's a bit rogue.
- [37:59]
C
Maybe that.
- [37:59]
J
That's a bit.
- [38:01]
B
I think you did it. I think you did it. You always want to leave. You always want to leave on top. Unless, yeah, cool. Jay Z said that Mace left on top and that's how he screwed up. Don't leave while you're hot. That's how Mace screwed up.
- [38:13]
G
So.
- [38:13]
B
But this is good. You did it. You did a great job. I love the Drew said this in the chat and I love you saying it too. Like actually going and talking to customers is different than asking Claude to pretend to be your ICP and riffing on questions with Claude. Anthony's back. Anthony's back.
- [38:30]
K
No surprise the B2B marketers love Claude code. So we're gonna talk.
- [38:34]
B
They rejoice when you said that word.
- [38:37]
K
So let's talk about some more AI powered optimizations. We can go a little more in depth here. First, I'll share a couple tips and tricks for working with AI ads. Always best practice to have a human in the loop. You don't want this just to be running rogue and changing your budgets and changing all that other stuff. So I love to push notifications to slack have it ask for approvals especially for budget changes. Just a best practice out there. You do want to tell it to respect API limits and avoid blasting too many calls at once. I have heard of lots of people's Google Ads and meta ad accounts getting banned for using AI. They're probably blasting with too many. For what it's worth, I have not heard about that happening to LinkedIn ads yet. So you might be safe for now, but just be careful of the limits and then have it log changes for future references. LinkedIn ads does not have like a nice change log history for you to go reference. So have IT log your your own changes and then have it learn from that too. So that feedback loop is key. So let's go talk about some more key plays you can do. Very important is to scan your demographics. So I like to do this regularly. Depends how much budget you're spending is how often you want to do this. The more you spend the more often you want to do it. But at least once per month go scan all of our demographics for our ad account. Let's scan it for the last 30 days and pull identify demographics that mismatch our company's ICP that are receiving a significant amount of ad spend. I'll caveat with a lot of people on LinkedIn have second jobs which can start to skew like look like they skew your demographics. So you just want to catch stuff that is the big spend that you want to cut out is like the most important important. So skip reporting on any facets that are receiving a small amount of spend or likely second roles or jobs. Send me a slack message of any identified that we should consider excluding so you can see on the right here, it's starting to pick out some trends where we have like for this example here we have a lot of education professors, very common to see a lot of that pop up in your campaigns. Salespeople. It so can give you some good ideas of demographics you might want to exclude. This is just one screenshot. You can do this across company sizes, industries, locations and all that good stuff. So lots of data to crunch data. Great usage for cloud code to do that for you. Number two is bulk exclusions. So anyone's managed LinkedIn ads. You know it is a pain in the butt to go add exclusions across a lot of different campaigns. If you're running more than 10 campaigns it's, it is a pain. You have to open each one of them individually. Apply this. So when you're doing all these scans, it's great to have Claude go add those exclusions for you. Saves you a ton of time from doing that across all your different campaigns. So whatever you identified in your demographic scan, that's a good thing to have it go exclude across those campaigns. Otherwise you know, exclude your company, exclude your competitors from your campaigns. Common job titles are like retired intern, student job seekers, all that good stuff. So you can have cloud code to handle that for you. One more I'll go over is competitor ad scans. So another great thing to be doing, this one doesn't use the API but this one would use a third party tool called Appify or others out there have it go scrape the ad creative that your competitors are running and have it do a SWOT analysis for you. Where are they using a lot of messaging that you're not using and call out those things that maybe you should consider using. So if you're seeing all your competitors are using one angle, that would be good to know. Maybe you want to evident or maybe you have a differentiator against that then that's why you're not using it. So great thing to do is go scan your competitors ads, have it do a SWOT analysis and then you know, do that maybe quarterly or so depending on how often they're they're updating their ads. So we went through a lot in that first part. If you guys want the step by step on how you can build that API connection, it is a little technical but Claude handles most of it. There is a full tutorial here for you to follow on how you can build that and then even a YouTube video to walk through it so that you don't get stuck in any of the parts. I Did see somebody ask a question? You do need to create that developer app, and LinkedIn needs to approve it. I've never heard of anybody not getting approved. And it just takes, like, one to two days to get that approved. All right, that's what we got.
- [42:28]
B
Yeah, man. Good job. And, you know, hey, shout out, top to bottom. Courtney Nugent shouts you out for your audio being very crisp.
- [42:35]
C
Who?
- [42:36]
B
The podcast? No, the podcast. A ton of this is, like, why we do these things. Like, Amy's bugging out about bulk exclusions. Sam, bulk exclusions. This is really interesting doing this asap. Yep. Doing this today. This is insanely valuable. So nice job. I think Spud is next. My production team has told me that I need to, like, pump you up and make you feel better because of the tech issue, but I said, you did that. You presented it. It was awesome. You won, and your slides were great.
- [43:03]
J
So I don't.
- [43:03]
B
I don't need to do that. Who's that guy?
- [43:06]
E
This is one of our ae. Well. And I appreciate it.
- [43:08]
B
Thank you.
- [43:08]
E
This is one of our. I was going to show just a couple of the ads people always love to see, you know, behind the scenes. So this is one of our AES, Dave. I'm probably not brave enough to try to get our audio to work on this, but just wanted to at least show some samples here.
- [43:21]
B
You got four minutes. You did a good job.
- [43:23]
I
Hit it.
- [43:24]
B
Press that button. What could go wrong?
- [43:25]
E
Let's try it. Can you guys hear that?
- [43:27]
B
No.
- [43:28]
E
No. We tried. So, yeah, I just wanted to show a few of these ads. We've got Gonzo, Eric, Brandon. We got a lot of different styles, but this is the primary one that we typically run is we just have, honestly, two AES sit down together. They love to talk to each other. Imagine that, right? Sales guys love to talk. So it's a sneaky, cool kind of alignment tool for us, too. So I wanted to touch on that. One of our favorite parts of this play is that it really creates some good chemistry and kind of forces a lot of alignment between our marketing and sales teams. Like, we have kind of a quarterly cadence where we sit down and it's amazing, like, talk about proof that your marketing team is watching your sales calls. Like, we use Fathom. Like, they love that we are going through these sales calls, dissecting them for topics, bringing them to them, and it's just. It forces this really cool alignment, and they're like, wow, they're actually paying attention. Plus, they feel like they get to be a part of the marketing Motion and they love that. So it's just a really cool, sneaky, kind of like win there. And I wanted to highlight that. What else could we talk about? I think people like.
- [44:37]
B
I got one, I got one for you. A bunch of people in the chat that I've noticed are like Connor said it best, but there's a bunch of questions earlier. My sales guys love to chat, but not on camera. Any talk about like how you got over this hump and got them all. Because everyone's like, yeah, I'd love to get them to do this, but they don't, they don't want to do it, honestly.
- [44:52]
E
Yeah, it's. We've run this play actually at a couple different orgs and you do run into that. There are some AES that feel way more comfortable on camera and others that don't. What I will say is practice always helps. So just start. And the first couple could be horrible, like absolute train wrecks and you just don't use them. But the more you sit down and especially when they sit down with each other and start to forget about the camera, it typically you can work through that. So it is tough sometimes to get them to commit to that. But yeah, that's what I'd suggest. Just starting, start with one and then
- [45:25]
B
they become the champion and then it works and it helps more deals and da da. And then it's like, I'll do that. I can do that. I like the. It's not on camera. Like I had to do a podcast with a CEO and they tried to ghost, you know, be in the room solo. And it was like we would having a conversation and pretending it's not filmed actually is like the obstacle, you know, that you can remove there.
- [45:43]
E
Oh heck yeah. Yeah, no, for sure. And a lot of people typically have this question. They're like, how do you scale something like this? So is just an illustration of how we look at it. We have bi vertical AES, so we typically plan it in that regard. But a lot of times too we have a lot of founder featured content too with our CEO Brock. And we'll run that over the top of all of it across all of the different verticals. So we run that as kind of like the typical cold layer. And then we also will shoot some more broad level type of topics with an ae. We'll run that across the top and then all their very vertical specific stuff, like those ads I was showing here for example is like we're very targeted with home pros, home services, construction type of a vertical. And you'll just basically start to build that out slowly and you'll start to get more and more of an archive as you shoot with more and more AES. But yeah, just kind of start in one. We also, I touched on this a little bit, but we do leverage Claude. People seem to like Claude here today, so imagine that. But we use Claude actually to mine those fathom calls and bucket into problem solution or product topics. And that's been really useful for this too. So definitely recommend trying to, to mine your sales calls effectively, but nice. Yeah.
- [46:58]
B
All right, end on a high note. Good job, Spud.
- [47:00]
D
That was great.
- [47:00]
B
A bunch of questions for you in the, in the chat, if you want to pop back there. Okay, Haley, you're up. Wow, what a, what a change of pace.
- [47:06]
A
My adrenaline was like, you know, sky high.
- [47:08]
B
The two minutes versus four minutes is, is insane. I was listening to Matt Damon and Ben Affleck talk about how they even have to write movies now for the 10 second hook into a movie because people don't know how to sit through it. So. All right, Haley, you're our last performer.
- [47:22]
C
Hello. Hello. I'm back.
- [47:23]
G
Welcome.
- [47:24]
C
Okay, so I put something in the chat, just like the link to the slides because I know that some of this is type. The smallest type of the type is small. And also I'm going to try to save some time for some questions at the end. So please feel free to put stuff in the Q and A. And also if you just want to jam on this, please feel free to reach out in general. So I'm going to go back a little to this and just kind of talk through it a little bit more since there's so much detail. But I wanted to kind of start out by talking about the axes here. So the segments where you're going to start out in like your planning. And this is all about basically tying every single one of your, what most of your marketing tactics back to revenue. You're going to start with these segments and these segments are going to look different for you based on, you know, it's going to look different based on your company. So for a lot of organizations, segments could be by vertical. Generally they could be kind of like by cohorts of use cases, business types. I've seen it when you get into kind of like enterprise, a lot of the time it is bi. Vertical. And then your solutions are like, they could be different products, they could just be different parts of your products. It might just be one product for you. You know, if you're one product business, the same segments that are selected. So the way that you actually get to those, there's a few different ways. Like sometimes you're going to have a revenue organization like sales that will just tell you like these are who we sell to. If you want to get a more data driven approach to that and you have business analysts in house, that's great. There's also some technology companies out there, some consultants that will help you kind of look at your current customer base and model it off of like what customers have stayed with us the longest and spent the most with us over time and kind of develop patterns to tell you what your segments are. But the nice thing is, is that when you can work with your revenue, operations, organization and put percentages into each of these buckets, then you're ultimately going to get a percentage of your total revenue that you're meant to achieve by a segment. So let's talk about these. Like as if it were real life and one of my past organizations, these were verticals. So our, one of our priority segments was retail, one was media and publishing, and one was, let's say restaurants, like quick service restaurants. And we would have a percentage. So say it was like it ended up totaling up across all of these products, 48%. And so then if I had a $100 million pipeline goal that year times 48%, then $48 million of that pipeline should be coming from this segment. The nice thing is that because they're also by solutions, all of your product teams then also can get that same level of like, and this is the revenue we're achieving across that product line. So you're really attaching revenue to every part of your marketing plan. And then your campaigns typically line up across your segments. Product launches will line up across your solutions. So that's kind of how you get your campaign plan. And how this ended up working out for me in my last gig and kind of rinsing and repeating now is we had, like I said, retail media and QSR were kind of some of our priority segments. And what ended up happening, because retail was the highest, it was showing highest generated pipeline because we were spending the most there. But when we looked at probability adjusted pipeline, it was lagging, so it wasn't going further in the cycle. And we could determine that really quickly because of the segment plan and the segment monitoring. And so we pivoted over into our other segments so that we could ultimately achieve 120% of our goal and we improved spend efficiency by 40%.
- [50:53]
B
Great. Okay, I gotta hit the horn. All right, so let's that was. That was crew number two. That was. Who do we have? We had Jess Cook. Where did my list go? We had Jess, Diane, Anthony, Spud, and Haley. And now we need to pick one. We have the final winner. So wherever you are at home right now. All right, so pick one. You can only pick one. Which. Which play which campaign? Which thing did you get the most info value? What did you relate to? Who did the best for you from today's? I didn't have that one in my list. I'm not gonna lie.
- [51:24]
C
I.
- [51:24]
B
No disrespect. You know, this is this. I love seeing what the people want. Comics we had just cook with the comic strip clips. Diane with the messaging triggers. Anthony with Claude code and LinkedIn ads. API, spud AE starring video ads. And Haley talking about revenue driven campaign planning. Have we tallied all the votes? Okay, it's only right that the man who had the most difficulty with our tech issues right now, our winner. The great Spencer Spud rule. You rule, man. Way to go. I'm gonna make a personal donate. I'm show up your house with a big check to a charity of your choice. The charity of your Choice cannot be Titleist.com. i don't know what you're into, but we'll. We'll. We'll figure that out later. This is an awesome job. Real quick, why do you think. Why do you think this landed? Just. You're a marketer. You know this crew. Well, why did your. Why did your thing land so well with people? What do you think?
- [52:19]
E
Honestly, I think a big part of it. My guess is that it was the same challenge we were dealing with is, like, constantly trying to come up with new video. Creative is like. It's painful, and it's like a really cool, ongoing solution for that that solves a lot of other problems. So. Yeah, that's my guess. I don't know. I'd love to hear in the chat, though.
- [52:39]
B
All right, good. But, yeah, thanks all your sales people. Yeah, we won an award. We want to.
- [52:46]
E
Yeah, I know. Watch out. Sales teams everywhere.
- [52:48]
B
But he did name. We didn't name name for these things. Okay, so last thing that we got. I think I'm just checking on my. This has been an insane, insane ride. So we mentioned earlier, we're going to give the tickets away for. For drive right now. And here we go. Stephanie says, I can't wait to win my free ticket to drive and meet Spud in person. Well, Stephanie, you didn't win, but you can pay with money to come to drive and. And see Spud also, which is awesome. The winners from our team, right here, we have Mia, Mia D. Dalton H. And people say my name, Gearhart Gerhardt. So I. I'm sorry to mess up
- [53:21]
A
your name, but Alquistis C From Stripe.
- [53:25]
B
So the three of you, we're gonna reach out Allison at Exit five. She will hit you up, and she will hand deliver your free ticket to drive. We'll see you. So the number one thing for me with this session, this was awesome. And I want to give a shout out to Marissa, who's the newest member of the Exit 5 team. And just, like, absolutely. Just at home, round of applause, put this thing together. I think we unlocked an awesome format. My biggest takeaway here, People want real examples. Real. Real people, real examples. They want that. I thought we were going to give swag away, too. I'm getting so many messages right now.
- [53:54]
G
This is what.
- [53:55]
B
This is what we want our brand to be. I understand. You could go to Claude and ask Claude all your AI questions. The thing we're building with Exit 5 is I want to show you real examples from real people, and this was an awesome example of that. So, Dan, do you have some. You have some swag? Why am I on stage? I just looked up and I realized,
- [54:11]
E
yeah, I don't know.
- [54:11]
B
I don't know.
- [54:12]
F
We will tally up.
- [54:13]
B
We'll go through the chat.
- [54:14]
G
We're gonna.
- [54:14]
F
I got.
- [54:14]
B
I got shipments ready to go. So we're sending stuff out. Everyone, thank you for being so engaging with this.
- [54:19]
G
This webinar.
- [54:19]
B
We'll do it again. Yeah, I think that's it. So we did it. We got swag.
- [54:24]
A
Thank you.
- [54:25]
B
We're like, our chat. So we are. We are marketers, too, right? I'm a marketer. That's how I started my career. We are going to take this format and think about, like, I think one of the most fun parts of this job in marketing is when you do something and you get feedback and reactions. Our brains are all spinning right now, but, like, how do we do more of this? How do we tap into this? So stay tuned. Exit5.com get on our newsletter. Exit5.com newsletter and then all these people, you're going to see. This is a taste of what drive will be like, but in person, in Stowe in Vermont, it's beautiful. Third year in a row we've done this event. There's a reason that the NPS is in the 80s, which Apple's NPS is, like, in the 50s. I don't know. And hopefully we'll see you in September. Otherwise, we'll see you on our next session. Thank you all in the chat. This was awesome. Way to go, everybody. I'm gonna go give a big thank you to our speakers backstage. And we're out of here. Great job.
- [55:12]
D
Appreciate y'.
- [55:12]
I
All.
- [55:16]
D
Hey, thanks for listening to this podcast.
- [55:18]
B
If you like this episode.
- [55:19]
D
You know what?
- [55:20]
B
I'm not even going to ask you
- [55:21]
D
to subscribe and leave a review because.
- [55:23]
B
Because I don't really care about that. I have something better for you. So we've built the number one private
- [55:28]
D
community for B2B marketers at exit 5. And you can go and check that out.
- [55:32]
B
Instead of leaving a rating or review, go check it out right now on our website, exit5.com our mission at Exit
- [55:39]
D
5 is to help you grow your
- [55:40]
B
career in B2B marketing.
- [55:41]
A
And there's no better place to do
- [55:43]
D
that than with us at exit 5. There's nearly 5,000 members now in our community.
- [55:48]
B
People are in there posting every day asking questions about things like marketing, planning, ideas, inspiration, asking questions and getting feedback from your peers.
- [55:57]
A
Building your own network of marketers who are doing the same thing you are
- [56:00]
D
so you can have a peer group or maybe just venting about your boss when you need to get in there and get something off your chest.
- [56:06]
B
It's 100% free to join for seven days, so you can go and check
- [56:09]
D
it out risk free and then there's a small annual fee to pay if you want to become a member for the year here.
- [56:15]
B
Go check it out. Learn more exit5.com and I will see
- [56:18]
D
you over there in the community.
- [56:27]
A
Hey it's Dave.
- [56:28]
B
I want to give a quick shout
- [56:29]
D
out to Knack for sponsoring today's episode. Knack is a purpose built email and landing page platform and they're also one of our longest running sponsors. When I create our newsletter each week, I spend a bunch of time more recently with Claude, my friend Claude as my editor. But once I'm done editing the newsletter, it's not as simple as just getting my copy from a Google Doc and hitting send. If you're a B2B marketer, you know that.
- [56:51]
B
So what happens?
- [56:51]
D
Someone has to take that output and turn it into an actual email that renders an outlook, follows brand guidelines and ships. You know this story. The last mile still feels slow and manual. NAC has made this a lot shorter. They just launched an MCP server that connects your AI assistant directly to their platform. So now you can describe the email email you need in cloud or chat GPT and draft it like normal, but it automatically starts building a knack for you. You get an email that comes out following your brand rules automatically. No manual cleanup, no broken HTML, and even better quality than anything your team built by hand. The marketing Ops team at OpenAI is actually running this workflow right now. They intake internal campaign requests from Slack, an AI agent structures it into a ticket, nac, MCP generates the email, and a marketer refines and ships. This is the future of marketing. You should go check it out@knack.com that's K N A K dot com.