← The Dave Gerhardt Show (from Exit Five)
The Dave Gerhardt Show (from Exit Five)
I Answered 15 Questions About Work and Life from the Exit Five Team
00:32:23
Loading summary
Transcript23 lines
- [00:00]
A
Email, in my humble opinion, is still the greatest marketing channel of all time. It's the only way you can truly own your audience today. But when it comes to building those emails, well, if you've ever tried building an email in an enterprise marketing automation platform, you know just how painful that can be. I won't name names, but templates get too rigid. Editing code can break things and the whole process just takes forever when it shouldn't. That's why we love Knack here at Exit 5. Knack is a no code email platform that makes it easy to create on brand high performance forming emails without the bottlenecks. If you're frustrated by clunky email builders, you need nac. If you're tired of hoping the email you sent looks good across all devices, just test it in NAC first. And if you're a big team that's making it hard to collaborate and get approvals on your email, you definitely need nac. The best part, everything takes a fraction of the time. You can see Knack in action@knack.com exit5. That's knock.com exit5. Or just let them know you heard about Knack from Exit 5. That's us. You're listening to B2B Marketing with me, Dave Gerhardt.
- [01:21]
B
1, 2, 3, 4, exit. All right, in this video, my team at Exit 5 asked me 15 questions about life, work, LinkedIn, AI, books, what I'm listening to, what I'd be doing for work, my biggest pet peeves. And I sat down and I answered them all. So here are my answers to 15 questions from the Exit 5 team. See you. Okay, so hey everybody, it's me, Dave. Solo episode. My team gave me a list of 15 questions. I said I want to do something different. I want to do a, an ama, a mailbag, a bunch of questions. And so they gave me a bunch of questions and I'm going to try to do my best to answer them. This is 15 questions. I'll see if I can do it in 15 minutes. I do like to ramble and talk sometimes. So here we go. Question number one. What is your LinkedIn content creation process? I'm glad we're getting into the heavy hitting stuff right out of the gate. So my LinkedIn creation process right now is pretty off the cuff. I like to have a backlog of ideas in my Apple notes because I found that you can really only post one time a day and the best time to do that is in the morning, 6 to 9am Eastern Time for me. So if I've already Posted for the day. I try to just file something away for later and then the next morning I usually write something in that time frame. And so I might sit down and have my coffee and write something and I'll write it then. Or I do use the LinkedIn scheduler and I've been doing this more lately. LinkedIn has a native scheduling app. I used another tool in the past, but I feel like it was hurting my reach. And then I saw a bunch of people got their accounts like canceled for using it, so I wanted to stay away from that. I have found that for some reason scheduled posts get less engagement, but I don't know if it's just because I'm not active. I think you need to be active on LinkedIn and LinkedIn knows you're active around the time that you're posting. So I try to do that. Usually that post goes out around, I don't know, six or seven in the morning. So I can get the most reach and then I just kind of move things around. So I kind of have. I have some stuff that I need to promote or talk about for Exit 5. Like we're doing this New York event and Allison's like, hey, can you do another LinkedIn post about new York? I need to promote a webinar so I'll have those things scheduled like on a Wednesday or a Friday. But typically I'm posting every day, sometimes not on Saturdays and Sundays, although those days can be sneaky for engagement. And I've been trying to just write a lot more off the cuff lately. I feel like the LinkedIn feed is getting just like all social media. There's a lot of AI slop there and I think the way that I write is very not AI. And so I've been trying to lean into that and write more. So very off the cuff now. I used to be much more methodical about it and treat it like a full time job being a creator. Now I don't. I'm running Exit 5. It's a business. LinkedIn helps us grow. I'm a little bit more off the cuff with my posting. I also have a lot of followers now and so I, I feel like it doesn't matter as much. I almost have 200,000 followers and so I can kind of post whenever and it's going to get reach which is become an awesome advantage and I'm just not trying to take it so seriously. Some people are really angry. Like the amount of people that are mad because I run a marketing community online is just is crazy and so I'm just trying to, like, just try to write and be authentic and use my voice and be a little bit more silly online. Some guy said that I ridiculed him online. And, like, if you know me, I've never ridiculed any. Like, I probably just wrote something silly and he took it the wrong way. So I'm trying to, like, man, life is too short. We don't need to be arguing about marketing online. Like, what. What the hell are we doing? I tell my wife these things. She's like, really? People in your world argue about more like, this is insane. There's real problems going on. So I just take it easy. Oh, I've already spent three minutes. This is. There's no chance it's going to be done. 15 minutes. Okay, next question. How often do you check Slack and email? The answer is too much email. I check way less because often email is external stuff. And I once saw somebody say, like, I can tell how successful a founder is by how quickly they respond to emails. And to that I say, fuck that. The most important people that I can be responding to are my team, which is in Slack. And so I do find myself spending way too much time in Slack. But that's more of a. A personal thing because I feel like I need to be there to help and give answers. But it is healthy. I need to work on it more to not be checking my phone, not be refreshing Slack so much. And a lot of times, like, you'll find things actually solve themselves if you kind of let them go. So. But overall, my screen time's not probably too bad. Maybe it's three hours a day. I mean, I would love to get that down even more, but it's very challenging. Sometimes I'll check stuff on Slack, save it for later, and just kind of. I treat Slack like my inbox, basically every day, at least in the morning, I do a sweep, I do Slack, I do my inbox, and then I also go through the Exit 5 community. And I just try to maybe once or twice a day. My ideal flow would be in the morning and then the afternoon, but that's just not reality. What are you reading right now or listening to? So I like to read a bunch of different books at once. And part of that is because I'm just crazy and life is short and I'm worried that I'm going to die without having read the best books in the world. And it's crazy, but at the same time, like, I then just go back to, like, I don't know, I Don't. A lot of books I have a hard time getting into, I'm not a very good reader. Like I'm a very slow reader. And so I need to really, I also spend a lot of time like man, for my 20s, I, into my early 30s, like I must have read every, every business book under the sun. And I still am reading some of them sometimes because I think like reading and learning can be a great way to get smarter. I didn't think I was a very smart person growing up and so I've been using books as my way to study. I found that the more that I study, the more successful that I can be later in life. I can make more money, provide for my family, do more meaningful work by studying and learning. So I do read a lot of business books. But now lately, man, I've, I've read them all, I feel like. And so unless there's a really good one, my rule is that if someone that I find super smart that I look up to recommends a book to me, I instantly bought it. A mentor of mine once told me like, no one has ever gone broke from buying a book. And so if it's $12, $20, doesn't matter, I will buy it. And then I also am worried about what's going to happen with AI and physical books. Kind of like, I don't know, maybe it's going to be Fahrenheit 451 levels and I, I, I want to have a library of physical books in my house. So I'm trying to buy, buy more books. I read on my Kindle. My wife got me on my Kindle maybe 10 years ago. I can't go to sleep without it. It's amazing. But I do like the physical books and so I also like to rotate books a lot because I think that I used to get in the trap of like getting three chapters into a book and I'm like, this book is boring. But I started it so I got to finish it. And I don't think that's true at all. So I quit a lot of books and I might just read like one chapter in a book and get something. And it's essentially like I learned something from a blog post. So I'm trying to read more for fun now. One of my issues in like high school was like the summer reading stuff. They would give you this list of all these required books and my mother in law who's a librarian was like, that's so dumb. You should just, they should just foster a love of reading in Kids and like, who cares if you're reading ESPN the Magazine back in the day? Or what was that guy, Christopher something, that used to write all these sports books for kids? I used to love those. So now I'm trying to just really get back into reading for enjoyment, especially at night. Can't be reading business books at night. And so my daughter is really into Harry Potter. She's gone through all seven books, and so she's like, you gotta read Harry Potter. So I'm reading Harry Potter, the first book right now. I also am reading Project Hail Mary, the Andy Weir book. And the reason I'm reading that one is because there's this guy, Ray Porter, who does amazing audiobook narration. I got into this Jack Carr, the Terminal List book series, and I was like, who the hell is this audio book guy? He is unbelievable. He does accents. He's so good. I found out that he did that book. And so I'm reading and listening to that. That's one of the cool things about the Kindle that is superior to physical books, is that I can get through books faster because I'll be reading a book at night and then I'll be listening to the audiobook, like at the gym or being around and has that, like, whisper sync, so it can sync up and I can get through books faster. And I'm also reading a golf book called the Match. This was from Matt, I think listening to I said Project Hail Mary. On the podcast side of things, I. My favorite podcast is called no Laying Up. I love golf and I. Golf is kind of like my science fiction, my fantasy. It's escapism for me. So I listen to no Laying Up. That helps me unplug from work a little bit. And then I do like comedy in particular. I've been on a Theo Vaughn kick right now, and so I listen to some of his stuff. What constitutes a perfect day for you? So I'm super lucky in that I've. I built a habit of, like, just discipline over the years. And so I feel like I'm able to have a perfect day every day. And that, to me, now starts with. And before anyone gets, man, it's not toxic. This is what I do. I don't care what time you get up. I don't care what you do. But I get up early now. My kids thankfully sleep through the night, and so I am able to also. Once you have kids, man, you're getting up at four in the morning, five in the morning, doesn't matter. But now they sleep through the night. I get up at 5:30 and I go work out. I lift weights, obviously I'm huge, super jacked. I go lift weights, I work out from. I don't know. By the time I get to the gym, I'm usually there from about 5:45 to 6:45. I come home, the kids are getting up, we have breakfast and get ready for school and I take them to school and then I go for usually a 3 mile hike. I got into rucking last year, which is amazing. I have to have surgery on my hip. I used to really love running, but I have to get my hip fixed and so I've been trying to do less running but I'm, I'm already worried about not being able to move. And so typically the point of this is the perfect day for me is by 9 o' clock I've already done some type of 3 mile is hike or run or walk and I lifted and I just feel like if I do all that by nine o', clock, man, how easy is my life? I have to write things on a computer and be online and talk to my team. I'm very lucky. And so a perfect day for me is like lots of exercise, outside. Physical activity makes me feel amazing, reduces stress, reduces anxiety, improves my mood, just makes me feel good. Hang out with my family and then I need to do like one or two things that make me feel productive at work. That could be reading, that could be writing something sometimes. Some days I have a lot of calls, a lot of meetings. Some days I'm filming and recording podcasts, but I typically fitness, some type of productive work and then family time and I'm a simple kind of boring guy. That is a perfect day. That's a perfect day for me. This one's from Anna. Take four minutes and tell your life story in as much detail as possible. I don't know if I can give you four minutes on that, but I was born in Worcester, Massachusetts, which I'm wearing this Worcester Red Sox shirt today. Shout out to the woo Sox. Born in Worcester, Massachusetts. Lived there my whole life until I was 18. I went to college in Staten Island. Small school called Wagner College. I played baseball there. Well, I didn't really play. Sat on the bench. After college, moved back home, lived at home for a year, worked in Boston. I got a job at a PR agency. Then I worked at a software company called Constant Contact. Then I worked at Privy for the first time. Then I worked at HubSpot. Then I worked at Drift, where I was, grew my career. The most meaningful way to Be VP of Marketing. Then I left. I went back to Privy and I was CMO. Then I went to start Exit 5. And in June of 2020, my family and I, we moved from Boston, Massachusetts to now Vermont. I don't know. There's a lot more details in there I could give you at some point. That's my life story. Okay. If you could wake up tomorrow having gained any one quality or ability, what would it be? On a more personal level and on a work level, this has got to be an Allison question. Actually, this is a work left. On a work level, I think the one thing that I wish that I had more, I don't know if it's like restraint, but I'm very impulsive. I'm very much like, let's do it. Blow that thing. Cancel that thing. Blow that thing up. Move. Get rid of that. I'm very impulsive in my personal life and my work life, and I'm been really trying to work on that as I. I'm 38. As I get closer to 40, I'm trying to work on that. Some things that help me do that is sleeping on it, realizing that. And this is hard. Like, my. So much of my job is on. Is on slack, on email. So much of my life feels like it's in real time. It's very hard for me to be like, oh, I don't. I should just wait on that decision. But I also don't like sunk costs. I don't like waiting around. And I feel like you can control a lot of your destiny. And so if there is something that's not working, I don't have the patience to, like, ride it out. I want to make changes immediately. I think it's a gift in a lot of ways as an entrepreneur and a creator, but it's a curse in it. And it leaves me to be impulsive and kind of make the wrong decisions sometimes. So I need to try to sleep on things more, be more patient, I guess, to do that. I'm getting older, so that helps naturally. Try to spend more time just like slowing down, putting the computer away, going for a walk, not on my phone, meditating, which does make a huge difference in my ability to react to things. I can't say that I'm very good at meditating, but something that I'm trying to work on. And then also this is something else that I'm trying to work on is just caring less what people think. I think this is probably an older thing, as I get older thing, but I don't know I mentioned this earlier. One of the things that does kind of eat at me sometimes is that people online, in the marketing world, I think because everybody's so vocal, they think I'm an evil person or they think I'm in. They don't like an opinion I have about marketing. And so that becomes this personal attack. And you, my community sucks. And like, don't join Exit 5 because it's going to ruin your career. Someone said that literally. And like, that shit. I try to like play this. Like, that stuff doesn't bother me, but it, but it really does. I don't know. It's weird to be in a position where there's thousands of people online who have an opinion about you. And I often talk to my wife about this. I'm like, can you imagine what someone goes through who, who's actually famous? You know, if you've ever seen like Taylor Swift, Like I said to her, she's a huge Taylor Swift fan. Obviously. Obviously. Because who isn't right now? And I was like, can you imagine? Like, I understand why, like, I have the tiniest tiny. I'm a tiny, tiny, tiny, like B2B, like marketing influencer. And like some of the things people send to me or say to me or someone sends me good. Did you see what this guy's saying about you online? I'm like, please, a, please don't send me that. I don't want that in my space. But B, imagine if you were actually famous. Like so many of the things that someone would never come up to you and say in person, they just do online. And it's just this whole culture of like, a lot of my work is on social media. And so we live in this world of like, everyone's trying to one up each other or dunk on or dunk on each other or they want to see you fail. For some reason. I really wish that stuff didn't bother me. But the point of this is, is giving honest answers to stuff. And, and it does. And it's hard to not let that bother me. And so trying to work on some of that stuff. My number one thing that's helped me is just do not engage my favorite rapper. Actually, it's kind of changing, but my favorite rapper growing up and until recently, probably ish, maybe because he was maybe involved in the Diddy Stu. I don't know. That's a separate story. I love J. I've always loved Jay Z. And he has this line that I always think about in these moments. And he says, a wise man once told me, don't argue with fools because people from a distance can't tell who is who. And I just feel like there's no benefit to like, arguing with someone online. And so I'd rather let someone have their opinion about me and then be proven wrong. And I've met so many people through Exit 5 now who are like, wow, you're way nicer and funnier and like authentic in person. And I'm like, okay, that's what matters.
- [16:01]
A
So I wish I could have a.
- [16:02]
B
Magic pill to just like really not give a fuck what people think. But I do. And I'm human. Okay, what is your most embarrassing memory at work?
- [16:11]
A
This episode is brought to you by a team that I've personally hired twice, Compound Growth Marketing. And they're smart enough to sign up as a sponsor for us here at Exit 5. I work with John and the team at CGM, both at privy and Drift. And if you're trying to figure out demand gen, they're the team you should call. Especially in a world where so much is changing. With AI, they know what they're doing. They're grounded in first principles. But they're also fast and adapting to what's changing with technology today. They've managed over 50 million in ad spend for fast growing startups and public companies. But here's what really sets them apart. They don't just run campaigns, they build systems that scale. Compound Growth Marketing has leaders and consultants who've been in the trenches at companies like Hunt club, goto, workable, monster.com and IBM. So they show up like true operators, not vendors. They understand what it's like to have the pressure to hit pipeline targets and to be accountable to the sales team inside of your company. And the biggest unlock they blend demand gen with something that they call GTM Engineering. It's a mix of low code automation, AI workflows and systems thinking that helps drive more revenue. It's not just about leads, it's about building smarter, more efficient go to market machines. Most agencies are still stuck on cost per lead models, but Compound focuses on full funnel roi, pipeline creation and long term growth. If you want a partner that understands your goals, moves fast and can actually help you win, go to Compound Growth Marketing.
- [17:37]
B
Com.
- [17:38]
A
That's compound growth marketing.com and make sure you tell them that I sent you there.
- [17:44]
B
I've never told this story to anyone other than my wife. It's really not that embarrassing. But I was maybe 24 years old and I was working at a company. It was like an open office space and we all had desks and there was like a ledge. And you know how you kind of do those kind of like startup like, come, let's have a meeting. And you're just kind of meeting around someone's desk. Well, this guy, we went to have a meeting at his desk and there's maybe three or four people around. I go up and I, I go to just like sit up on the ledge. And as I go to sit up on the ledge, I just go and I just let out the loudest accidental fart of my life. I can't believe I'm sharing this on this podcast right now. I let out the accidental loudest part of my life and I literally, it was so obvious and we were in such a small area and I didn't know what to do and so I just went, whoops. And everyone laughed. It was an amazing icebreaker. That was probably the biggest moment. Luckily, luckily, nothing's so bad in the grand scheme of life. Like, you know who, I think we have a book, like everyone farts that we read to our kids or we did. So that was one. What's your favorite all time book and why? I can't say that I have like one book. I will say the one book that I have gifted the most is Ryan Holiday's Daily Stoic. That type of thinking is really helpful for me. I've given out a bunch of copies to my family and I like when I go to their houses and I see people reading it. But I was trying to think of like, what's one book that I've read recently that I, I wish I could go read again. And there's a golf writer called Tom Coyne and he has a book that my friend John Short actually recommended me years ago called Paper Tiger. This guy's like a golf writer. And he said I'm gonna, this is before having kids probably and getting married. He said, I'm gonna commit a year to my life trying to become a professional golfer. I'm gonna play in tournaments, I'm gonna get a trainer, I'm gonna get a, a coach. I'm gonna document all of it. And I would love to do that. That sounds super fun to document it, film it, write about it, record it, do it for a year. Obviously I couldn't do that. Now that's a great book. What's the best career advice you have ever received? The best career advice I ever received was from David Cancel at Drift. He push me to basically double down on my strengths versus trying to round myself out and try to improve my weaknesses. And so he gave me this book called Managing Oneself by Peter Drucker. The lesson is something like, it's better to find something that you're good at and try to become like one of the best in the world at that. Or at least become like, give yourself an A grade in that skill versus if you have a skill that's maybe like a D, you're only ever going to be able to get that up to like a B. And the impact you can make becoming an A in that one thing really matters. And so for me, I was trying to become. I worked in marketing and I've always been a strong writer, communicator, content storytelling, product marketing, brand. That's copywriting in particular was my thing. But I felt like those were soft skills. That's not really important in business. I wanted to become a growth guy. Funnels, metrics, growth experiments, growth hacks. Like, almost become like an engineer type of marketer. And he was like, don't do that. He's like, you have an amazing gift in writing and communicating. Like, double down on that. And I promise you that that is going to be the thing that, like, is the 8020 on your career. And I think at the time I was trying to become and grow into a marketing leader, and I thought you had to be like, super well rounded. But I've now learned that everyone kind of comes up from some core area. And so he was the first real person to like, push me to double down on creativity, on content, on writing, copywriting specifically. And that was the best thing I've ever learned. Now I don't think you can ignore all those other things. If you want to be a leader, whether a CEO or CMO or whatever, you have to know enough about all the areas of the business to be effective. But you don't have to have the hard skills in that area. And ultimately you have to learn how to like, hire and manage people and trust them to do their job. So the best career advice was double down on your strengths first. Trying to, like, become more well rounded. Oh, we're way past 15 minutes. This is great though. I'm having fun. I hope, I hope you're having fun too. And if you're watching this video right now and you haven't already subscribed to my YouTube channel, my commitment is to make more videos and more content and try to make YouTube a real thing. Even if I get, you know, 10 subscribers, that would be awesome. So subscribe to this YouTube channel, please. Dave Gerhart on YouTube. Hey, Dave Gerhart. Okay, if you're feeling unmotivated, what's the one thing that gives you motivation again? So I have these moments a lot. I'm human. I don't want to do this zoom call. I don't want to record this podcast, man. I really don't want to do this meeting. I don't want to travel for work. I hope he doesn't see this. He's not going to see it. Thank goodness, because this would just. This would go straight to his head. But I have a friend of mine, his name is Matt, and he was in the Marines and literally had to go to war in when I was messing around at the end of high school and in college, you know, living a life of freedom. He was, you know, over in Afghanistan in a war. And I'm so thankful for anybody who has served our country and given soft people like me the ability to run my little Internet business from wherever. And so anytime, like, anything in my job is really not. It's not even a sliver, as hard as that is. And so I try to have that mindset, and it's a very grounding and helpful exercise. Like, come on, man, you really can't take this zoom call to talk about AI and SEO right now, like, so you can suck it up and do it. Matt was in war. It's very helpful. If you could transform into any animal, what would you choose and why? Never really thought about this. For this, I was just sitting down on my couch trying to prepare some answers for this. I said lion. We recently watched the live action version of Lion King, which, by the way, is really sad, but I think it would be great to be a lion. Just to feel that badass. Just let out a roar across the jungle and be like, I'm the boss of this thing. No one can mess with you. To be a lion, to be fast, maybe a cheetah would be pretty awesome. Also, to just be super fast and powerful like that, that'd be cool. Also, I have a Bernadoodle. He has a pretty good life. He just kind of sleeps and then, like, goes for lots of runs and hikes with me. He has a really good life. I wouldn't mind being him sometimes. Next question. If you only have 5 minutes to prove you were human and not AI over text, how would you do that? I think I'm much funnier than AI at least. My AI is, like, incredibly corny and strange, and so I would try to just, like, tell a joke that would sound like Dave. I would also just show Them my writing. I think one of the reasons recently my, like, LinkedIn has started growing again. And I think it's because I just literally write these kind of unhinged, just rants about whatever with typos and weird capitalization. And I'm sitting waiting for my coffee. And so my writing is very clearly not AI some reason. By the way, what a diss today for someone to be like that. That's AI and you're like, no, no, I actually wrote. I actually wrote that It's a strange world that we live in. Okay, next question. Biggest pet peeves, man. Where do I start? I am full of them. Number one pet peeve I talked about earlier, guy who just dunks on me online because they think they could do a better job or they're a better person or whatever. We humans are the most self. Not self. We love to just call each other. It's sick. We. The way that we. We. Anyway, how did I side note? Biggest pet peeves overall, my biggest pet peeve is someone who just has a lack of self awareness. People who can't read the room, people who don't have empathy for others. There's many ways that that plays out, but self awareness is the one. Another one is maybe like too many air fresheners in the Uber. That's always a tough one. But hey, maybe that person likes that. And then another one is, I cannot stand when I go to something like a Chipotle, and it's. It's almost always a crusty old man who's like, pointing over the glass and he's like that. What's that right there? Yeah, I want that. And it's like. And it's, you know, arm hairs have fallen off into the thing. Do not touch the Chipotle, sir. So the glass, you don't need to be that close to the glass. Like, that's a big pet peeve for me. Next question. If you had to swap lives with any team member for a day, who would you pick and why? This is an interesting question. I think this one's from Jess. I got two answers for this one. And if I didn't pick you, don't take it personally. My number one instinct was I would choose Anna. And the reason why is because I think she's 23, 24 years old, and I don't know. They say youth is wasted on the young. I'm 38. I would like to go back now. My life is better now. I was single at the time. I didn't have the stability. I didn't have my wife, my kids, my. I'm very blessed. But sometimes, especially when I'm feeling tired, it would be nice to just have a Sunday where I could just, you know, nurse a hangover, get Chinese food and watch Netflix all day. And I. I don't have that opportunity anymore, but I'm very blessed. And so I probably wouldn't trade it, but, man, that was a good time in life. I would go back. And then the other answer that I thought of, though, is Dan. Because Dan. Dan has a daughter. She's maybe 1.75, almost 2, and he's about to have another kid. And my kids are not that old. They're 8 and 6. But I'm already feeling like, man, they're not babies anymore. And I would like to go back to that phase for a minute just to squish them one more time. Oh, a Go to karaoke song. I don't have one Go to. But like a surprising fun fact. My friend Ding has been trying to turn me into a rapper for a long time. And I can go bar for bar on a lot. I mean, a lot of rap and hip hop. And maybe a great karaoke one would probably be like, forgot about Dre. That would be fantastic. You're never going to see that, but I'm just telling you that I could get every syllable, every letter there. That would be no problem. Last question. If you weren't running exit 5, what job would you have? Now, I took this in two ways. Which jobs would at first, what jobs would I think would be fun? I think I would be an incredible dj and I would have all those. I would like, run the song back 100. Ah, man, that would be so fun. And just to throw a party and have everybody. Because, like a dj, you don't have to make the music. Well, I guess you can if you're like, you know, Fred, again, if you do that type of music, but you get to like get the party going and you get the credit for like playing Biggie's music or something. That's insane. DJ would be super fun. The problem is I go to bed at like 8:30, 9:00 clock, and so I would have to have gigs that were like midday gigs, which just probably wouldn't be that fun. I also sometimes think it'd be. I would be a really good on course golf announcer. Like, let's kick it out to Dave. He's on 14. And Dave, Dave's actually with Scotty right now. What does he got, Dave? And I'm like, yeah, Johnny. So Ball's a little bit sitting down in the rough here, but Scotty, he has a very steep angle of attack, so he should be able to get the nine iron on here, no problem. I think I would be great at that. But if I needed to make money and provide for my family and, you know, we live in a system in America where you need to make money, you need to do that to survive and. And to, like, you know, have a house and buy groceries and stuff and get 18 avocado toast and all the nonsense that you pay for today. I would probably be a CMO right now if I didn't have Exit 5. I think I'm a good marketer. I want to stay sharp. I love the skill set of using marketing, of being a marketer. I think that would be being a CMO or head of marketing would be the best way to use my skills today. I think a lot of trends in AI and tech really play in that favor and the skill set that I have. And so that would be fun. That'd be a great way to get paid and provide for my family if there was no exit five. So. All right, that's it. I said 15 minutes. It takes a little longer. I didn't even. I don't even think I. I don't even had a minute to stop. So that was straight through. Fifteen questions from the Exit 5 team. If you want to ask me more questions, maybe I'll sit down again and answer them. You can email me daveexit5.com or just like this video and leave a comment here and maybe I will do this again. But thanks for hanging out with me. Fifteen questions about life and work, and I'm all done now. Goodbye.
- [29:30]
A
Hey, thanks for listening to this podcast.
- [29:32]
B
If you like this episode. You know what? What?
- [29:34]
A
I'm not even going to ask you to subscribe and leave a review, because.
- [29:37]
B
I don't really care about that.
- [29:38]
A
I have something better for you. So we've built the number one private community for B2B marketers at exit 5. And you can go and check that out. Instead of leaving a rating or review, go check it out right now on our website, exit5.com our mission at Exit.
- [29:52]
B
5 is to help you grow your.
- [29:53]
A
Career in B2B marketing. And there's no better place to do that than with us at exit 5. There's nearly 2,5000 members now in our community. People are in there posting every day, asking questions about things like marketing, planning, ideas, inspiration, asking questions and getting feedback from your peers, building your own network.
- [30:11]
B
Of marketers who are doing the same thing you are. So you can have a peer group.
- [30:15]
A
Or maybe just venting about your boss when you need to get in there and get something off your chest. It's 100% free to join for seven days so you can go and check.
- [30:23]
B
It out risk free and then there's a small annual fee to pay if.
- [30:26]
A
You want to become a member for the year.
- [30:28]
B
Go check it out.
- [30:29]
A
Learn more exit5.com and I will see you over there in the community.
- [30:42]
B
Hey.
- [30:42]
A
This episode is brought to you by our friends@customerio. Do you remember? I'm old enough to remember this. You remember when a personalized message meant slapping someone's first name into an email? Hello David or hello Gerhardt? Yeah. Well, those days are long gone in marketing. AI has raised the bar for lifecycle marketing because now you can deliver smarter context aware communication that actually feels personal and you can do it at scale without hiring five more content people. Personal personalization today doesn't just mean using my name. It actually means having context about any previous interactions. But the problem here happens because even though this sounds great in theory, most teams aren't actually doing it. They're stuck with broken reporting, siloed data and outdated stacks. It's often easier just to keep doing things the way you've always done them right? Isn't that kind of the the norm? Default to the status quo. So customer IO they did a survey on this. They surveyed 600 marketers just like you and me to figure out what's actually working and what's broken in. This is what we call life cycle marketing and they detailed how the best teams are actually solving these problems. The report breaks down 2025 priorities, where budgets are moving and how to tame the measurement mess. Real world examples from brands like Notion and Monarch Money that use AI personalization experime and understanding the next chapter of AI what's on marketers Wishlist right now and how customer journeys can get smarter, not just faster. It's packed with examples, data and strategies you can put to work right now if you want to get smarter about lifecycle marketing. This is a great free resource. So go check it out. You can get it@customerio exit 5 and you'll learn how to build lifecycle marketing that keeps up with today's expectations. That's customer I.O. exit 5.