B (4:14)

For a while.

C (4:15)

Just was like, all right, man, here we go. Another thing. Like, we just finished drive our big event, but I'm looking forward to going. I think I'm having a lot of Fun working on Exit 5. Traveling for work has become fun again because I feel like there's a real purpose and I want to maximize my time there. I think when I got burnt out of traveling for work as an employee, it was like kind of go somewhere present for an hour, you know, go to a little bit of the conference, kind of hang out and hide in my hotel room, and eventually come home. Now I'm like, all right, well, we have two full, we have two full days in New York. We're going to, we got a, we work. Four people on the Exit 5 team are coming in to hang out. We'll do like a half day working session together. That's great. We work remotely so we don't see each other that often. And then we'll do lunch and then have a little bit of downtime and then have the dinner and then repeat the same thing. So there's like a bunch of ways I can look at the ROI of the event or, or the ROI of traveling to New York in my time personally is like FaceTime with a bunch of the team. Oh, I'm walking. This is, this is what that good. This is that good zone too, right? This is what Peter Atia says, by the way. It's funny cuz it's just walking. Well, it can be just walking or cycling or rocking or whatever, but just walking. But now we've, we've social media, we've created everything. I saw this video of this guy like jogging slowly through a park and he's just letting everyone know that he's doing that. He's in zone two and that's why he's running slowly. Anyway, so he said, Peter T says the measure of zone two is can you hold a conversation? But you're, you know, slightly, slightly out of breath. And I think you're probably hearing that. Anyway. The, the, the ROI of going to this event and taking this trip is not just beyond, you know, how many tickets that we sell to the event or how many, how many members showed up for the event. It's, it's a, I look at it in a bunch of ways.

B (6:11)

It's.

C (6:11)

Number one is hanging out with the four. With four people on the team, I don't get to do that often. And all that stuff matters because we're a remote company. I think when you have FaceTime and hang out together, you can get a little sense for someone's, you know, personality, their sense of humor. And I think it matters for me. I'm realizing more as we go on, like just as a leader and as a teammate, we're like, oh yeah, now you know, like how I'm saying that in Slack or you know, you know, what types of things I might like on a, on a personal level. And we all get a sense for each other's, you know, it's not just about me, obviously. It's, it's, we all get a sense for each other's personalities so we get to hang out there's this like camaraderie, whether it's walking lunch, the little moments in an Uber. Like, I think that's, that's when you build chemistry a little bit, which is super important. Get some work done together. We only work remotely, which I love, but at the same time, like there's so many times, like, man, we could be so much more productive if we were all in the office together and could just like spontaneously, you know, draw something out or come to a decision together. But there's like anything, I guess there's, there's trade offs and I'm not willing to, to go into an office or move. So it is what it is for now. So work together, hang out, spend time together. But then also we have this dinner with a sponsor and then we also our event. So there's like you know, four or five or maybe three to five different ways to look at the, the ROI on the time. Plus I found that being extroverted Dave is a huge benefit to, to exit 5. And so, you know, I think in the past I would have like gone to one of our events and maybe said hi to a couple people and then kind of hid in the corner. But I feel like I'm trying to. Everybody's so friendly and it makes such a difference to like make eye contact with people, shake hands, have a laugh, look at people in the ey with how much we're like using AI and on our computers and a lot of us work from home. Like that matters so much and it translates to like how people think of your reputation and how people think of you online and what they, what they think about your company. And so like really spending time to like hang out and be part of these events and meet everybody and say hello and tell stories and hang out. Like at Drive, you know, you just. I'm going down the street and I see a group of guys like walking to breakfast. I was like, hey, where are you guys going? Do you need a ride? Ended up driving them to breakfast, like just creating those little connections like that. And now, you know, you continue those, those relationships online and people get a sense to for who you are and get to know you a little bit. I think that's a huge part of it too. So like, I joke about it, I call it shaking hands and kissing babies, but it really, it makes a huge difference and, and it works. The only thing is I just, you know, I do, I do think about how many germs are on my. I'm not even a germaphobe, but I Just think like think about. You literally just shook a hundred and a hundred people's hands. Like what, what's actually anyway. But it's all good. It's worth it. And then so that, that's the, that's the big focus for this week. I'm in Vermont and so flying from Vermont, Burlington, Vermont to New York is actually super easy. 40 minute flight. So my plan is to. I have an early flight. My plan is to get in. I can't work out before the flight, it's too early. So I'm gonna get in, hopefully find a nice gym in New York where I can get a workout in, have breakfast. And then everybody else on the team will be landing and we'll get some work in and hang out and have a productive week in New York. So if you want more these daily episodes. No, fuck it, I'm gonna do it anyway.

B (9:54)

So I'll be back.

C (9:54)

I'm gonna hold myself accountable. I'll be back tomorrow with an episode. Wednesday probably will be maybe in New York and it'll sound different than my backyard. Thanks for listening. See ya. Hey.

B (10:08)

This episode is brought to you by our friends@customerio. Do you remember? I'm old enough to remember this. You remember when a personalized message meant slapping someone's first name into an email? Hello David or hello Gerhardt. Yeah. Well, those days are long gone in marketing. AI has raised the bar for lifecycle marketing because now you can deliver smarter context aware communication that actually feels personal. And you can do it at scale without hiring five more content people. Personally, personalization today doesn't just mean using my name. It actually means having context about any previous interactions. But the problem here happens because even though this sounds great in theory, most teams aren't actually doing it. They're stuck with broken reporting, siloed data and outdated stacks. It's often easier just to keep doing things the way you've always done them, right?

C (10:54)

Isn't that kind of the norm?

B (10:56)

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