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- [00:00]
A
Email, in my humble opinion, is still the greatest marketing channel of all time. It's the only way you can truly own your audience today. But when it comes to building those emails, well, if you've ever tried building an email in an enterprise marketing automation platform, you know just how painful that can be. I won't name names, but templates get too rigid. Editing code can break things and the whole process just takes forever when it shouldn't. That's why we love knack here at exit 5. Knack is a no code email platform that makes it easy to create on brand high performance forming emails without the bottlenecks. If you're frustrated by clunky email builders, you need nac. If you're tired of hoping the email.
- [00:40]
B
You sent looks good across all devices.
- [00:42]
A
Just test it in NAC first. And if you're a big team that's making it hard to collaborate and get approvals on your email, you definitely need nac. The best part, everything takes a fraction of the time. You can see Knack in action@knack.com exit5. That's knock.com exit5. Or just let them know you heard about Knack from Exit five.
- [01:07]
B
That's us.
- [01:10]
C
All right, welcome back to the podcast. Today is Friday, October 17th. I am in LaGuardia, about to get on my flight at home, back to see back home, back to Vermont, hang out with my family, see the kids, my son to his first piano lesson when we get home, and super excited. I have almost no voice left because of three days of just full on extrovert energy. But that's okay. That's totally the value of doing these types of things. And had an awesome three days in New York. We had to dinner, spent two great days working with the team. Um, I had a, I did record like a short episode last night because we were at the event, we were doing check in and someone came up to me and said, hey, I'm liking your little daily podcast. So maybe I'll, I'll edit this in here. But it was, it was pretty loud and fun. But I'll, I'll mix in that, I'll mix in that clip. Maybe I'll do this on my, I'll do this on my flight. But just another great example of connecting with real people in person. I think one of my favorite things about in person is just the way that, I don't know, the way that people are online. It's different than how they are in person. Looking someone in the eye, hanging out, making, you know, making eye contact, making jokes. Together really does make a difference. And I'm sitting here in the airport right now just kind of going through all the comments on LinkedIn and everybody's echoing that it's why we have plans to do more events. Here I am, I said I wasn't going to travel for work and lately it's starting to feel like that is a lot of what I do. But Dan says you're the, you're the performer CEO and this is what your job should be. You should be, should be hosting, should be gathering the party. Actually the best part of the night was, was doing check in, check in with the team with Matt, Anna and Allison because like you just see these people that you only see online and they're coming in, you shake hands. Hey, I'm Dave, how you doing? Oh, this is Andy. Oh, Andy, nice to see you. Like, you know, you see people that you, that you know from the Internet in real life and makes an awesome connection. I want to give a shout out to Lindsay and Lisa. That's my new favorite story from Exit 5. These two women, two, two mothers, two women who work in marketing, they happen to live in the same town in Pennsylvania, didn't know each other. Now they've become friends. Their kids go to school together. They met through Exit 5, the cutest thing ever. They drove up, they drove up from Pennsylvania together, spent a night in New York City, went to our event together. And I was talking to my wife on the phone this morning about that and I was like, that is exactly the value of what we do. That is what's amazing about this is people come for the, you know, come for the marketing. They come to learn AI SEO trends, whatever's happening in marketing, but they ultimately stay for the connection to hang out or. I saw a great post from Tim Davidson who said, you know, he made a last minute decision to basically travel three hours to, to do this, spend 82 bucks on a one way Uber to go, to go to the event. Not, not because he's an Exit 5 fanboy. He had to say that. Obviously not a fanboy, but just because you know, he works, he works solo and works alone and it's, it's really valuable to get out there and talk to talk to people and make some work friends. So the event was awesome. It's Friday. I'm excited to get home, catch up on some slack messages on the plane on my little 42 minutes flight back to Burlington, Vermont. I will. Oh, oh, here's my marketing lesson. I supposed to give a marketing lesson every time. So A company called Customer IO sponsored our event, and they have a platform that helps you send marketing emails and messages, do customer messaging, and they're great, and they sponsored a bunch of our meetups. But what they get about these meetups, and it's a great marketing lesson, is they don't want to scan your badges. They don't care about giving away branded swag. We've done two events with them now, and at each event, they invest and they give out real prizes. So we do this networking. We do this matchmaking, this networking thing where we have a dj, we play music every five minutes. I yell out on the mic to switch. We put stickers on everybody's name tag so you could know, like, kind of what role and what industry someone was in. And then you go around and you meet someone for five minutes, and we rotate, and it works really well because everyone's there to meet somebody else. And so I kind of give a speech at the beginning of the event that says, hey, look, you took the time out to be here, like, invest in this night, go around, be friendly, meet people. I think when. It's almost like. I think the force networking is actually easier than, like, when you. When you show up to a bar and you just kind of, like, have to cold walk up to somebody. I think this format of, like, every five minutes, your job is to go walk around and shake hands and meet. Meet a new marketer and say, hey, what's your favorite restaurant in New York City? Okay, it's Icebreaker. All right, now tell me what you do. Like, it's an amazing way to meet five or 10 people. People had their phones out. They're scanning LinkedIn badges. I met these two women, and they had. They actually took a screenshot of their LinkedIn QR code and saved it as the background on their phone so she could just go around and, like, connect a bunch of. Make a bunch of connections that way. So that was awesome. And then at the end of the. And. And I. I like to go around and be in there too. And we filmed a bunch of videos. At the end of the networking, we just give out random prizes. I say, hey, tell me. Tell me something you learned. Tell me a fun fact. And we're gonna. We'll give out some prizes. And the prizes that customer I.O. brought, they brought a pair of AirPods. AirPods Pro. They brought a Nintendo Switch 2, and they brought a $200 gift card to some nice restaurant group in New York. And we did the same thing last year in Austin, and they gave away A pair of cowboy boots, a Yeti cooler, AirPods Max. And then we gave away some cash and it's like people are posting about them today on LinkedIn because that's memorable. And so like my friend Pranav who runs Paramark says like stop treating. We don't have to treat our customers and we don't have to treat these prospects and people like morons. Like if you provide them with a memorable experience, they will find, they will reach out to your, they will find you, they will reach out to your company when, when you know when, when they need to. And another I'll give you one more events play that we did for this. We started taking our sponsors logo and QR code and we put them on cocktail napkins. But we, we like to write a one liner on the cocktail napkin about what the company actually does. No disrespect to the companies but oftentimes on the website it's more of like a website marketing message. But we want to take a line that says like you know, even if the customer IO team might say that they have this platform that allows you to do X, Y and Z, our cocktail and Appkins would say like send better marketing emails with customer IO, which is a whole other lesson about being specific because we all want our audience to be, to remember these companies and actually be specific about what they do. Not necessarily like inject their marketing message into this. So all right, I just did that. While you ever do that walk, where you go walk to check your gate, make sure it's still there. All right, I'm going to get on my plane now. Off to Vermont, LaGuardia, New York City, out back to Vermont for two more weeks and then I'm going to Arizona. We have an exit 5 annual off site and we're going to see everybody there. So thanks for listening. Thanks for all the notes and feedback. You can keep sending them to me. David. Exit 5 okay. Hey.
- [08:26]
B
This episode is brought to you by our friends@customerio.
- [08:29]
C
Do you remember?
- [08:30]
B
I'm old enough to remember this. You remember when a personalized message meant slapping someone's first name into an email? Hello David. Or hello Gerhardt. Yeah, well those days are long gone in marketing. AI has raised the bar for lifecycle marketing because now you can deliver smarter context aware communication that actually feels personal and you can do it at scale without hiring five more content people. Personally, personalization today doesn't just mean using my name. It actually means having context about any previous interactions. But the problem here happens because even though this sounds great in theory, most teams aren't actually doing it. They're stuck with broken reporting, siloed data and outdated stacks. It's often easier just to keep doing things the way you've always done them, right? Isn't that kind of the norm? Default to the status quo so customer IO they did a survey on this. They surveyed 600 marketers just like you and me to figure out what's actually working and what's broken in. This is what we call lifecycle marketing and they detailed how the best teams are actually solving these problems. The report breaks down 2025 priorities, where budgets are moving and how to tame the measurement mess. Real world examples from brands like Notion and Monarch Money that use AI personalization experiments and understanding the next chapter of AI what's on marketers Wishlist right now and how customer journeys can get smarter, not just faster. It's packed with examples, data and strategies you can put to work right now. And if you want to get smarter about lifecycle marketing, this is a great free resource. So go check it out. You can get it@customerio exit 5 and you'll learn how to build lifecycle marketing that keeps up with today's expectations. That's customer I.O. exit 5.