Podcast Summary: B2B Marketing with Dave Gerhardt Episode: New On-Demand Training: AI Playbooks for B2B Marketers
Release Date: February 19, 2025

Introduction to AI Playbooks

In this episode, Matt, the Head of Community at Exit Five, introduces the newly launched virtual on-demand training program, AI Playbooks. Aimed at empowering B2B marketers, the program offers a comprehensive suite of lessons, expert-led tutorials, and ready-to-use templates designed to enhance marketing strategies through artificial intelligence.

The Evolution of Marketing and the Rise of AI

Matt highlights the transformative impact of AI on the marketing landscape:

"Every five, ten years, something drastically changes the way we do marketing. ... in 2025 and onward, that thing is AI." ([02:10])

He emphasizes that AI has permeated every aspect of marketing, from content creation to data analysis, fundamentally altering how marketers operate. The shift towards AI is not merely a trend but a pivotal evolution in the profession.

Addressing the Overwhelm of Information

With the rapid proliferation of AI tools and strategies, marketers often find themselves overwhelmed by the sheer volume of information:

"There's so much information about AI and the Internet that it's overwhelming. ... I find it literally impossible to keep up with." ([03:05])

Matt acknowledges the challenge of sifting through the noise to find actionable insights, which is the core problem the AI Playbooks aim to solve.

Exit Five's Solution: AI Playbooks

To tackle the information overload, Exit Five introduces AI Playbooks, a curated program designed to provide clear, tactical guidance:

"Our job is to help you separate the signal from the noise. It's to curate and serve up the information that'll help you grow and also in this case, future proof your careers." ([04:00])

The program features collaborative input from 15 different creators who document their high-impact AI use cases through step-by-step video tutorials. These modules cover a wide range of applications, including:

• ICP Research: Leveraging AI tools like ChatGPT for in-depth Ideal Customer Profile analysis.
• Personalization at Scale: Utilizing AI agents to tailor marketing efforts to individual prospects.
• Content Creation: Generating marketing videos without the need for on-camera presence.
• Lead Generation Systems: Building efficient cold email strategies powered by AI.
• Data Insights and SEO: Transforming raw data into actionable marketing insights.

Practical Implementation and Community Support

Each module within AI Playbooks is designed to be practical and immediately applicable:

"Everyone in here has done the work and is showing you exactly how they did it." ([05:15])

Participants can engage with pre-recorded lessons at their own pace and access templates that serve as cheat sheets for executing AI-driven marketing strategies. Moreover, the program is integrated into the Exit Five community, allowing members to interact with instructors and peer marketers for knowledge sharing and support.

Partnership with COPYAI

Exit Five has partnered with COPYAI to enhance the AI Playbooks, providing additional resources and tools for B2B marketers:

"COPYAI ... allows you to create best practices, unify data and connect your teams to eliminate go to market bloat." ([06:20])

This collaboration ensures that marketers have access to robust platforms that facilitate content creation, pipeline generation, campaign execution, and deal closure without the need for multiple AI pilots or point solutions.

Target Audience and Accessibility

AI Playbooks are designed for a broad spectrum of marketers:

"It's for marketers who are looking for new ways to use it and want playbooks that they can steal and use immediately." ([06:50])

Whether you are an individual contributor or a leader, the program offers valuable insights and tools to integrate AI seamlessly into your marketing efforts. No prior AI skills are required, making it accessible for all levels.

Enrollment and Pricing

The AI Playbooks program is available for enrollment at Exit5.ai/playbooks and is priced at $799. Exit Five members receive a discounted rate of $599, encouraging community participation and making advanced AI training more affordable.

"If this sounds like something that you want to be a part of, you can learn more and sign up at Exit 5 AI Playbooks." ([07:30])

Conclusion

Matt wraps up the episode by reinforcing the significance of AI in modern B2B marketing and invites listeners to join the AI Playbooks program to stay ahead of the curve.

"It's the future of our profession." ([02:45])

This episode serves as a comprehensive introduction to Exit Five's AI Playbooks, offering marketers the tools and knowledge necessary to harness the power of AI and drive superior marketing results.

Join the Community:
For more information and to enroll in the AI Playbooks program, visit Exit5.ai/playbooks.