New On-Demand Training: AI Playbooks for B2B Marketers - The Dave Gerhardt Show (from Exit Five)

Summary

Podcast Summary: B2B Marketing with Dave Gerhardt Episode: New On-Demand Training: AI Playbooks for B2B Marketers
Release Date: February 19, 2025

Introduction to AI Playbooks

In this episode, Matt, the Head of Community at Exit Five, introduces the newly launched virtual on-demand training program, AI Playbooks. Aimed at empowering B2B marketers, the program offers a comprehensive suite of lessons, expert-led tutorials, and ready-to-use templates designed to enhance marketing strategies through artificial intelligence.

The Evolution of Marketing and the Rise of AI

Matt highlights the transformative impact of AI on the marketing landscape:

"Every five, ten years, something drastically changes the way we do marketing. ... in 2025 and onward, that thing is AI." ([02:10])

He emphasizes that AI has permeated every aspect of marketing, from content creation to data analysis, fundamentally altering how marketers operate. The shift towards AI is not merely a trend but a pivotal evolution in the profession.

Addressing the Overwhelm of Information

With the rapid proliferation of AI tools and strategies, marketers often find themselves overwhelmed by the sheer volume of information:

"There's so much information about AI and the Internet that it's overwhelming. ... I find it literally impossible to keep up with." ([03:05])

Matt acknowledges the challenge of sifting through the noise to find actionable insights, which is the core problem the AI Playbooks aim to solve.

Exit Five's Solution: AI Playbooks

To tackle the information overload, Exit Five introduces AI Playbooks, a curated program designed to provide clear, tactical guidance:

"Our job is to help you separate the signal from the noise. It's to curate and serve up the information that'll help you grow and also in this case, future proof your careers." ([04:00])

The program features collaborative input from 15 different creators who document their high-impact AI use cases through step-by-step video tutorials. These modules cover a wide range of applications, including:

ICP Research: Leveraging AI tools like ChatGPT for in-depth Ideal Customer Profile analysis.
Personalization at Scale: Utilizing AI agents to tailor marketing efforts to individual prospects.
Content Creation: Generating marketing videos without the need for on-camera presence.
Lead Generation Systems: Building efficient cold email strategies powered by AI.
Data Insights and SEO: Transforming raw data into actionable marketing insights.

Practical Implementation and Community Support

Each module within AI Playbooks is designed to be practical and immediately applicable:

"Everyone in here has done the work and is showing you exactly how they did it." ([05:15])

Participants can engage with pre-recorded lessons at their own pace and access templates that serve as cheat sheets for executing AI-driven marketing strategies. Moreover, the program is integrated into the Exit Five community, allowing members to interact with instructors and peer marketers for knowledge sharing and support.

Partnership with COPYAI

Exit Five has partnered with COPYAI to enhance the AI Playbooks, providing additional resources and tools for B2B marketers:

"COPYAI ... allows you to create best practices, unify data and connect your teams to eliminate go to market bloat." ([06:20])

This collaboration ensures that marketers have access to robust platforms that facilitate content creation, pipeline generation, campaign execution, and deal closure without the need for multiple AI pilots or point solutions.

Target Audience and Accessibility

AI Playbooks are designed for a broad spectrum of marketers:

"It's for marketers who are looking for new ways to use it and want playbooks that they can steal and use immediately." ([06:50])

Whether you are an individual contributor or a leader, the program offers valuable insights and tools to integrate AI seamlessly into your marketing efforts. No prior AI skills are required, making it accessible for all levels.

Enrollment and Pricing

The AI Playbooks program is available for enrollment at Exit5.ai/playbooks and is priced at $799. Exit Five members receive a discounted rate of $599, encouraging community participation and making advanced AI training more affordable.

"If this sounds like something that you want to be a part of, you can learn more and sign up at Exit 5 AI Playbooks." ([07:30])

Conclusion

Matt wraps up the episode by reinforcing the significance of AI in modern B2B marketing and invites listeners to join the AI Playbooks program to stay ahead of the curve.

"It's the future of our profession." ([02:45])

This episode serves as a comprehensive introduction to Exit Five's AI Playbooks, offering marketers the tools and knowledge necessary to harness the power of AI and drive superior marketing results.

Join the Community:
For more information and to enroll in the AI Playbooks program, visit Exit5.ai/playbooks.

Transcript

A (0:01)

This episode is brought to you by Novatic. B2B websites are filled with too much story, too much narrative these days. We've gone the other direction. You visit a website and you have no idea what the product does and how it works. Just show me the product, right? You ever feel that this is why Novatic has become such a popular product among B2B marketers? They help you build interactive demos so you can give buyers a real look at the product before they ever talk to your sales team. And guess what they this approach works. They found that companies using interactive demos with Novatic have seen up to a 25% lift in website conversion rates and a 10 to 20% increase in inbound leads. They just released their 2025 State of the Interactive Product Demo Report and it proves just how Much more control B2B buyers want over the buying process. Today, buyers have more access to information than ever and companies are finally catching up by making their product front and center on the website. Their report breaks down. The top performing dem ungated demos drive higher engagement and some of the best use cases and strategies for making them work. So if you want to learn more about using product demos on your site, go check it out. It's Novatic State of the Interactive Product Demo Report. Right now it's up on their website which is N a V A T T I c dot com. That's nevatic dot com. Go check it out and get smarter about interactive product demos.

B (1:34)

Hey everyone, Matt here. If I haven't met you yet, I'm the head of community here at Exit 5 and I'm super excited to do this solo episode today because Exit 5 just launched our new virtual on demand training program called AI Playbooks. It's a collection of lessons, expert LED tutorials, and ready to use templates to help you drive better results in your B2B marketing role. So I'm going to take the next little bit to explain why we created this program, what's included in it, and who it's for. Every five, ten years, something drastically changes the way we do marketing. A while back it was the Internet. In the last 10 to 15 years it was digital marketing and social media. And now in 2025 and onward, that thing is AI. And I don't just believe that because of all the hype and all the things I'm hearing. I believe it because I see it for myself. There's so many things that I used to do manually. I used to write stuff, I used to brainstorm, do data analysis and learn Excel formulas I used to do research and Google and all these other different areas. And now all those things I almost rely on solely AI. I almost feel guilty sometimes for the amount I'm using AI to do stuff that I used to do just manually. But the reality is that this is the future of our profession. But there's a problem that I'm facing that I'm sure you are too. There's so much information about AI and the Internet that it's overwhelming. All of the prompts, all of the different tools and new features, all the different use cases, the different workflows, all the different areas where you're seeing those things. You're seeing it on LinkedIn, you're seeing it on YouTube, TikTok podcasts. It's all you hear. And I don't know about you, but I find it literally impossible to keep up with. Well, that's where Exit 5 comes in. Our job is to help you separate the signal from the noise. It's to curate and serve up the information that'll help you grow and also in this case, future proof your careers. So that's why we launched this program. We wanted to cut through the noise and give you actual tactical AI playbooks that you can learn and use. Today, we're not going to talk about what AI is or what an LLM is or why it's the future. No, it's. If you want to learn that stuff, go search it up on Google or find a way to learn it. And before I tell you what's included in this training program, I quickly want to let you know that we've partnered with COPYAI on this one to provide you with these awesome Playbooks. For B2B marketers, Copy AI is the one platform that you need to integrate AI into your Go to market strategy. At a high level, they allow you to create best practices, unify data and connect your teams to eliminate go to market bloat. And at a tactical level, they help you to create content, generate pipeline, execute your campaigns and close deals. All without AI co pilots or point solutions. Check them out at Copy AI. Okay, back to what's included in the program. So we've collaborated with 15 different creators and asked them to document their highest impact use cases. They've recorded it all in videos in step by steps and they shared it with me so I can share with you guys. So I'm showing you what people are actually doing. There's a lot of courses out there that talk about things, but people haven't actually done the work. Everyone in here has done the work and is showing you exactly how they did it. You're going to watch smart B2B marketers working with tools like ChatGPT, Claude Copyai, Gemini Heygen, all these different tools to walk you through step by step. How to do things like ICP research, How to spot where to insert gen AI into your go to market process. How to run personalization at scale using AI agents, How to create marketing videos without even being on camera, how to build cold email lead gen systems, turn raw data into insights and so much more like SEO. How to implement AI safely Competitive research there's tons and each of these topics will be 60 minute modules that'll be broken down into smaller bite sized lessons. They're all pre recorded so you can listen on your own time and use them as you need them. And within each module you get a template that you can use as a cheat sheet to run the AI playbook when you need it. All this content is going to be hosted in our community too. So you'll get to interact with the instructors themselves, which is great if you need if you have clarifying questions or want to pick their brains. But you'll also get access to a space where you can just chat with other marketers like you. So other marketers who are trying to run playbooks and experimenting with different things, you could all knowledge share in this space. It's going to be really fun. So this course is really for anybody who wants to use AI to drive better marketing results. It's that simple. It's for marketers who are looking for new ways to use it and want playbooks that they can steal and use immediately. So it's for those who want to learn and do not just learn, you also want to do and you don't need to have any prior skills. It doesn't matter if you're an individual contributor or a leader, there's value for everybody in this course. So if this sounds like something that you want to be a part of, you can learn more and sign up at Exit 5 AI Playbooks. That's Exit 5 Forward slash AI Playbooks. It cost $799. But if you're a member of Exit 5, which you should be, you can sign up for 599. So it's $200 off and the instructions on how to redeem are inside the community. Okay, I want to thank you guys so much for listening and if you have any questions you could always email hixit5.com, hit me up on LinkedIn or in the community and I'll see you there. Thanks.