← The Dave Gerhardt Show (from Exit Five)
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- [00:00]
A
Email, in my humble opinion, is still the greatest marketing channel of all time. It's the only way you can truly own your audience today. But when it comes to building those emails, well, if you've ever tried building an email in an enterprise marketing automation platform, you know just how painful that can be. I won't name names, but templates get too rigid. Editing code can break things and the whole process just takes forever when it shouldn't. That's why we love knack here at exit 5. Knack is a no code email platform that makes it easy to create on brand high performance, forming emails without the bottlenecks. If you're frustrated by clunky email builders, you need nac. If you're tired of hoping the email you sent looks good across all devices, just test it in NAC first. And if you're a big team that's making it hard to collaborate and get approvals on your email, you definitely need nac. The best part, everything takes a fraction of the time. You can see Knack in action@knack.com exit5. That's knock.com exit5. Or just let them know you heard about Knack from exit5.
- [01:07]
B
That's us. All right. Hey, I'm recording something different. It's Dave, by the way. I'm out for a hike today. It's 94 degrees in Vermont. I'm just doing a little, a little hike. And it's oftentimes where I do my best thinking because I'm not thinking about anything. And I just was thinking about kind of what, what's going on in marketing and AI and everything. And I started to just try to like, drill down to what is it about the job of marketing that I actually like, you know, like what draws me to it. And this is the simplest, like, story and analogy that I have. It's like, it doesn't matter if it's like, you know, we're kind of working B2B or software or whatever industry you're in, right? But it's like the challenge of like, hey, the local school is having a, is having an event and the event is on, you know, Tuesday, July 12th. And it's your job to like, come.
- [02:07]
C
Up with a name for the event.
- [02:08]
B
Come up for a reason that you're doing the event, come up with all the promotion for it, the flyers, the logo, and then that feeling of like, on the day of the event, you're a little bit nervous, but then there's buzz and everybody shows up and they have an amazing time. It's. It's that feeling. And even dating back to like, I don't know, think about being a kid or in high school and college, you're trying get people together. You're like, oh, so and so's having a party. Okay, I got this person, this person's gonna come and this person's gonna come and then everybody shows up. And that's the fun of it. So that's what, that's what drew me. That's what drew me to like, that's what I realized. That's what I like about this job. And I hope that because of what's possible with like AI tools, not that I think it's going to replace everybody's job, but I'm more bullish on the fact that it makes each person in marketing more of like a full stack marketer with the ability to use more tools without needing to know how truly design or develop. And I know there's going to be designers and developers who are going to be able to do it better maybe right now, but I think there's like, there's just a whole layer of efficiency and stuff that I can do as a marketer on my own that I don't need a huge team for. So that's the role of marketing. That's what's fun. Not the internal meetings and the arguments about attribution and the credit and the how do we measure this or that. It's just like the, hey, we want to have, we want to have a party. We want to have this event to, you know, we don't have to. A fundraiser for the, for the town. And we do it and your work got a bunch of people there and they had an amazing time and it was successful for the town. That's how I think about it. So anyway, that's my quick little antidote for my hike today. If you're listening to this, I just want to say hi. If you're listening to this Exit 5 podcast, find me on LinkedIn. Dave Gearhart. Send me a message or connect with me there or just send us a note hixitfive.com and be like, yeah, I heard your little mini episode in the woods. And that is also why love marketing. See you.
- [04:04]
C
This episode is brought to you by ZLE. We're halfway through 2025 already, somehow. And one thing's clear, events are back, baby. I'm all in on events. Here I am. Big events, guy, niche meetups, conferences, curated dinners, networking, you name it. Everyone's leaning in. I felt this with our business at Exit 5. I talked to a lot of CMOs and marketing people and marketing leaders through Exit 5. Everyone wants something to do with events right now, and that's because events are human. We want to get out there and connect with real people. Events are a core part of our playbook. This year at Exit 5, we've hosted two virtual sessions each month. There's in person stuff, but there's also virtual. We do these virtual sessions each month. One large virtual event, one in person meetup. And right now already we're deep in the weeds planning our drive conference drive 2025, coming back to Vermont this September and to do it all, we use ztle. Zttle helps us run a smarter event strategy from driving registrations, managing inv, automating, communications, reminders, analytics tracking. Their salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops. On top of that, the differentiator with ZTTL is how their team is insanely good at supporting us. It's all about the people. They always go above and beyond for us and that's how we've been able to keep the momentum going with 12 plus events already this year and more to come. If events are part of your marketing strategy like they are ours, check out Check out Zuttle Z U D D L. You can look at Zuttle to see how companies like Zillow, motive, Iterable and US Exit 5 are using Zuttle, the top event platform for business events in 2025. Go to zuttle.com exit5 that's z u d d l.com exit5 to learn more.