In this episode, we sit down with Gloria Chou, award-winning PR strategist and host of the Small Business PR Podcast. Gloria shares how anyone—especially BIPOC and female founders—can get featured in top-tier media like Forbes, Vogue, and The New York Times without paying a PR agency or having insider connections.

You will learn

How Gloria went from U.S. diplomat to PR expert
Why traditional PR is broken—and how she disrupts it
The CPR Pitching Method (Clarity, Personalization, Relevance)
How to write subject lines that get opened
Tools to find the right journalists and contacts
Why being specific and timely is everything in your pitch
Pro tips for getting local TV coverage—even with zero connections
How to overcome imposter syndrome and confidently press "send"

💡 If you've ever said “I’m not ready for PR” or “I don’t have a story,” this episode is for YOU.

TIME STAMPS:

02:39 – 03:08 – Gloria introduces the CPR method for writing effective pitches.

03:52 – 06:08 – Tip: Use Google News Alert to monitor relevant news.

06:08 – 06:44 – How to approach journalists after crafting a strong pitch?

06:44 – 07:10 – Tools #1 & #2: Google Alerts and Perplexity.ai.

07:10 – 07:56 – Tool #3: HARO and SourceofSources.com.

08:22 – 08:59 – Tool #4: Substack for connecting with journalists.

LINKS:

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time & How to Shine on Camera

https://www.kimrittberg.com/tips

Follow host Kim Rittberg on Instagram https://www.instagram.com/kimrittberg

Subscribe to Kim's YouTube Channel http://youtube.com/@kimrittbergcontent to Make Better Videos that Convert

GUEST LINKS:

PR Secrets Masterclass: gloriachoupr.com/masterclass

SmallBiz PR Facebook Group: www.getfeaturednow.com

PR Starter Pack for Small Businesses: www.prstarterpack.com

Small Business PR Podcast: https://podcasts.apple.com/us/podcast/small-business-pr/id1588143586

Freebie: Proven Podcast Pitch Template to Get onto Any Podcast (featured in Business Insider): https://learn.gloriachoupr.com/podcastfeature

Freebie: 10 Story Angles ANYONE Pitch to Get Free PR: https://learn.gloriachoupr.com/optin-10storyangles

Gloria Chou’s Website: www.gloriachoupr.com

Instagram: https://instagram.com/gloriachoupr

LinkedIn: https://www.linkedin.com/in/gloriaychou

Youtube: https://www.youtube.com/@smallbusinesspr

Twitter: https://twitter.com/gloriachoupr

Tiktok: https://www.tiktok.com/@gloriachoupr

Facebook: https://www.facebook.com/gloriachoupr

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